Business Commons^™

2020 Annual Report: State Of Nonprofits And Philanthropy In San Diego, Laura Deitrick, Tessa Tinkler, Jon Durnford, Thomas Abruzzo, Taylor Funderburk, Connelly Meschen

State of Nonprofits and Philanthropy in San Diego

The year 2020 has become one of reckoning – as a time for reflection and hindsight about how we got to this point of crisis, as well as one for envisioning a new path forward. As the pandemic shows no sign of abating, the disruption wrought by COVID-19 is broad and deep for nonprofits, their leaders, and constituents.

The 2020 State of Nonprofit and Philanthropy Report synthesizes findings from three nonprofit leader surveys (including COVID-19 impacts surveys), public opinion polling, and other sources of nonprofit data to provide the most up to date and holistic picture of this essential sector. …

2020 Culture Shift: Measuring Covid-19 Impact On San Diego Arts And Culture Nonprofits, Thomas Abruzzo, Laura Deitrick, Christine Jones, Jonathan Glus

Arts and Culture

To better understand the impacts of the pandemic on City-funded arts and culture nonprofits and their workforce, The Nonprofit Institute at the University of San Diego – on behalf of the City of San Diego Commission for Arts and Culture – conducted a survey of arts and culture organizations funded by the City in fiscal year 2020. In that year, the City invested $11.4 million in arts and culture organizations. In fiscal year 2021, the City was forced to reduced annual funding to approximately $5.7 million due to drastically reduced tax revenues. Eight months into the pandemic, many City-funded arts …

Association Between Usage Of An App To Redeem Prescribed Food Benefits And Redemption Behaviors Among The Special Supplemental Nutrition Program For Women, Infants, And Children Participants: Cross-Sectional Study, Qi Zhang, Junzhou Zhang

Department of Marketing Faculty Scholarship and Creative Works

Background: The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is one of the most important food assistance programs in the United States, serving 6.4 million low-income, eligible women, infants, and children under 5 years of age in 2019. In the program, participants are prescribed a list of food benefits, which can be redeemed in WIC-authorized stores. However, there are multiple behavioral barriers in the program and the stores that prevent participants from redeeming the benefits fully. Objective: This study aims to examine the relationship between the use of a widely used mobile phone app, WICShopper, and the …

Discovering The Link Between Investor Attention And Trade Volume In The Philippine Stock Exchange, Patrick Allan G. Morando, Isabel Louise D. Banico, Martin Stevens C. Ng, Riggs Mattieu M. Villardo

Angelo King Institute for Economic and Business Studies (AKI)

Investors regard trade volume as a crucial technical indicator that can confirm trends, predict trend reversals, and determine liquidity (Westerhoff, 2006; Mahender et al., 2014). Trade volume is reported throughout the current trading day as often as once an hour; however, the reported hourly and end-of-the-day trade volumes are merely estimates. Actual and final trade volumes are reported the following day. Given the relative inconsistency of reported trade volumes and uncertainty of future trade volumes, investors miss the opportunity to reinforce their trading decisions through the trade volume indicator.

Situational And Personal Factors Influencing Hospitality Employee Engagement In Value Co-Creation, Prakash K. Chathoth, Robert J. Harrington, Eric S. W. Chan, Fevzi Okumus, Zibin Song

Faculty Scholarship and Creative Works

This study explores the situational and personal factors affecting hospitality employees' engagement in the co-creation of value. The concept of value co-creation emerged from the general co-creation literature, and little research has assessed how situational and personal factors enhance our understanding of value creation. To explore these underlying factors, a qualitative study involving in-depth and focus group interviews was conducted at three luxury hotels in Hong Kong and Macao. The research findings indicate five situational factors and five personal factors impact cocreated value for hotel guests in the luxury sector. Insights are provided into the potential use of these factors …

A Predictive Analytics Approach To Building A Decision Support System For Improving Graduation Rates At A Four-Year College, Xuan Wang, Helmut Schneider, Kenneth R. Walsh

Faculty Publications

Although graduation rates have interested stakeholders, educational researchers, and policymakers for some time, little progress has been made on the overall graduation rate at four-year state colleges. Even though selective admission based on academic indicators such as high school GPA and ACT/ SAT have widely been used in the USA for years, and recent statistics show that less than 40% of students graduate from four-year state colleges in four years in the US. The authors propose using an ensemble of analytic models that considers cost as a better form of analysis that can be used as input to decision support …

An Exploration Of Student Backgrounds And Mood, Linsey Newcomb, Creshell Washington, Rebeka Petrick

Fall Showcase for Research and Creative Inquiry

A large amount of literature has suggested that different minority backgrounds have an effect on depression rates. Previous research shows that people who come from minority backgrounds show higher amounts of depression compared to people who are not from minority backgrounds. Research also suggests that people who come from lower socioeconomic status display higher levels of depression compared to people who are a part of a higher socioeconomic status. Since March of 2020, Coronavirus has made a huge impact globally. Research has been done surrounding the pandemic and the effects it has had on people’s lives. This research has shown …

A Two-Stage Multiproduct Emq-Based Model With Delayed Differentiation And Overtime Option For Common Part’S Fabrication, Yuan Shyi Peter Chiu, Yunsen Wang, Chung Li Chou, Tiffany Chiu

Department of Accounting and Finance Faculty Scholarship and Creative Works

This study explores the two-stage multiproduct economic manufacturing quantity (EMQ)based system with delayed product differentiation and overtime option for fabrication of common parts. The classic EMQ model determines optimal lot size under assumptions of steady production rate; however, managers of present-day’s manufacturing firms, operating in a highly competitive global business environment, must constantly seeks ways to strengthen their competitive forces, such strategies include: (i) to increase machine utilization through planning multiproduct fabrication; (ii) to evaluate different production schemes to reduce cost, e.g., a delayed differentiation strategy, when a common intermediate product exists in a multiproduct system, wherein all required common …

2020-October-01-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Elizabeth Childress is an SBIRT (screening, brief intervention and referral for treatment) coordinator in the Addiction Science Center, College of Public Health. She was previously a residential tech/CPRS (computerized patient record system) with Frontier Health. She holds a B.S. degree in psychology from the University of Virginia at Wise.

Erin Lorelle Cook is an adjunct faculty member in the Department of Computing after serving as a graduate assistant. She holds an M.S. degree in computing and information sciences from ETSU.

Karla Marie German is a counselor in the …

2020-October-01-National Merit Semifinalists, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct. 1, 2020) Four seniors at University School on the East Tennessee State University campus have been named semifinalists for the 66^th annual National Merit Scholarship Program.

These students will have the opportunity to continue in the competition for some 7,600 National Merit Scholarships totaling more than $30 million that will be offered in spring 2021.

 Amisha Agrawal is a member of the Beta Club, Science Club, Scholars Bowl Club, Debate Club, Math Club and the Student Government Association.

She is the founder of Our Young Minds, a non-profit organization working to raise awareness for student …

Seeing Destinations Through Vlogs: Implications For Leveraging Customer Engagement Behavior To Increase Travel Intention, Yusi Cheng, Wei Wei, Lu Zhang

Faculty Scholarship and Creative Works

Purpose: This study aims to understand customers' watching experience with travel vlogs and its impacts on one of the most prominent manifestations of customer engagement behaviors (CEBs) – word-of-mouth (WOM) – and their travel intention. Drawing upon the theory of resonance, this study incorporated both cognitive and emotional aspects of travel vlog watching experience. Design/methodology/approach: Online survey data were collected from 352 participants who have watched travel vlogs over the past 12 months. Partial least squares structural equation modeling (PLS-SEM) was performed for hypotheses testing. Findings: The study results reveal positive impacts of source credibility, inspiration, escapism and self-congruence on …

Impact Of Error Management Culture On Organizational Performance, Management-Team Performance And Creativity In The Hospitality Industry, Priyanko Guchait, Yu Qin, Juan Madera, Nan Hua, Xingyu Wang

Faculty Scholarship and Creative Works

The purpose of this study is to examine how organizational error management culture impacts organizational performance, management-team performance, and creativity in the hospitality industry. In addition, this study examined the mediating effect of management-team learning behavior between error management culture and outcomes. Data were collected from general managers of 148 hotels in China using survey questionnaires. Results indicated that general managers' perceptions of organizational error management culture had a significant impact on all outcome variables. Additionally, the study found the mediating effect of management-team learning behavior.

Hedging Season: The Effect Of Hedging Using Financial Derivatives On Firm Value Of Publicly-Listed Non-Financial Firms In The Philippines, Julio Alfonso D. Arrastia, Christina Angela N. Balagot, Joseph Anthony C. Go, Dominique Ann Philomena V. Lacuna

Angelo King Institute for Economic and Business Studies (AKI)

Firms use financial derivatives as a way to hedge risky transactions to avoid financial risks. Studies have focused on firms’ use of financial derivatives in developed countries. However, there is limited research done on emerging markets like the Philippines because these economies have only recently adapted advanced reporting standards that obligate the disclosure of the nature and extent of risks resulting from the use of financial instruments. We used Tobin’s Q ratio to proxy for firm value and to determine the presence of a hedging premium. Because derivatives are used by firms to hedge against currency risks, interest rate risks, …

Derivative Initiative: Does The Use Of Financial Derivatives Influence Firm Value In The Philippine Context?, Julia Alfonso D. Arrastia, Christina Angela N. Balagot, Joseph Anthony C. Go, Dominique Ann Philomena V. Lacuna

Angelo King Institute for Economic and Business Studies (AKI)

Firms use financial derivatives as a way to hedge risky transactions to avoid financial risks. Studies have focused on firms’ use of financial derivatives in developed countries. However, there is limited research done on emerging markets like the Philippines because these economies have only recently adapted advanced reporting standards that obligate the disclosure of the nature and extent of risks resulting from the use of financial instruments. We used Tobin’s Q ratio to proxy for firm value and determine the presence of a hedging premium. Because derivatives are used by firms to hedge against currency risks, interest rate risks, and …

Will Create Resolve The Philippines’ Unemployment Woes Amidst The Covid-19 Pandemic?, Krista Danielle Yu, Marites Tiongco

Angelo King Institute for Economic and Business Studies (AKI)

In response to the COVID-19 pandemic, there is a proposal to amend the Corporate Income Tax and Incentives Reform Act (CITIRA) into the Corporate Recovery and Tax Incentives for Enterprises Act (CREATE) Act. The proposed amendments are as follows: (a) An immediate five percentage point cut into the corporate income tax (CIT) rate starting July 2020; (b) Maintaining for up to nine years the status quo for registered business activities enjoying the 5% tax on gross income earned (GIE) incentive; and (c) More flexibility for the President to grant a combination of fiscal and non-fiscal incentives, which will be critical …

Blue-Collar Job: Stress And Job Satisfaction., Andressa Mesquita Cabral Silva

Business ETD Collections

The purpose of the following research is to analyze the effects of motivational factors on blue-collar job satisfaction and also present factors that play an important role in increasing employee satisfaction at the workplace. In return, satisfied employees can help improve organizational performance. The review of the academic literature showed that motivation at work is motivated by the level of job satisfaction of employees. Therefore, organizations that recognize the importance of satisfied workers are more probable to create a flexible, loyal, and creative workforce. To assess the levels of stress and satisfaction in the workplace, a questionnaire was applied among …

An Analysis Of The Awareness Of Sustainability In Food Consumption In Dublin., Thayla Penzin Goulart

Business ETD Collections

Millennials have been much more concerned with the origin of the food that they consume and its ultimate destination. It has been said that all over the world this new generation seeks for healthier options and also concerns about the use of plastic in packaging, waste reduction and compostable, reusable and recyclable materials. This is a research paper that aimed to investigate if the Dublin’s food buyers are following this global path while getting more conscious about their consumption, engaging with environmental agendas and behaving sustainably through their consumption. Through an applied structured online questionnaire, 290 participants’ results demonstrate that …

An Approach To The Impact On The Market And Music Consumption After The Emergence Of Streaming Technology., Letícia Ledoux

Business ETD Collections

Consumption in the music industry has been changing considerably, moving from the analogue to the digital phase and finally to the total dematerialization of music. Despite digitalization making consumption more accessible and democratic to consumers, the emergence of piracy is becoming a problem for the music industry, which faces dizzying declines in its sales. In an era that is virtually impossible to control online consumption, streaming technology is developed and launched which, in addition to curbing illegal downloading practices, creates a new business model and becomes a new consumer trend as it develops. Based on this scenario, where digital and …

Fast Fashion Industry: Ethical And Eco-Friendly?, Sara De Souza Reis

Business ETD Collections

The questions and sub-questions will introduce the Research Project which contextualize and analyse the environmental impact of fashion industries, mainly fast fashion, and its labour force. It will narrate how consumers engage with fast fashion and their perception.

The topics explore the universe of the fashion industry, carrying statistics and reflections about the actions, sustainable processes and techniques. Specifically, what fast fashion industry is doing in its framework to become sustainable, providing fair labour condition for the workers, and the impact of innovative mindset. The valuable contribution from non-profit organizations which support and give guidance to companies achieve sustainable goals. …

Fear Advertising And Its Impact On Audience Behaviour., Melissa Paulino

Business ETD Collections

This study approaches the effectiveness of the use of fear through advertisements regarding posting threat appeals in an attempt to improve the driver safety. The study attempts to examine the extent to which the road safety approaches through the publicity of fear in the Government Campaigns is effective. Moreover, it explores the pros and cons of the interpretation of the common strategies of making threat-based advertising campaigns. Therefore, the study offers a contrasted analysis with the already published research around Crashed Lives advertising campaign in Ireland.

An Analysis Of Sustainable Marketing And How It Is Managed Through Social Media Platforms., Luis Eduardo Medina Zambrano

Business ETD Collections

This paper provides the analysis of sustainable marketing and how is managed through social platforms. Globalization and the rise of the digital era have allowed companies to put more effort in their sustainability practices. Therefore, it is important to know that consumers are smarter more demanding, thus, brands a creating relevant content to share their corporate share values.

The data has been gathered from number of website’s articles, previous studies, books and videos. The current study has been an attempted to build knowledge and to understand the importance of how sustainable brands such as Weleda, Patagonia, Whole foods, McDonalds, Alo …

The Connection Between People And The Sustainable Fashion Industries; How People Can Become More Aware Of Sustainable Fashion., Nivaldo Nazario

Business ETD Collections

This project consisted of in-depth research on the theme of sustainability in the fashion market. The main focus was the search for the connection between consumers and industries on the subject related to sustainability, how companies will seek adaptation to the sustainable fashion market and how people are valuing this subject over the years.

The research presented relevant data that show how the new generation is more concerned with environmental issues, but still not much is being done in practical actions to make this happen.

Technology proved to be a great ally for this sustainable fashion market, as analysed in …

An Examination Of The Growth Of Cruelty-Free Products Available For The 18–24 Age Range., Daniela Isabel Bolivar Leon

Business ETD Collections

The topic being studied for this research is the examination of the growth of cruelty free products available for the 18 -24 age range. This is to highlight how the economy has being changing and adapting to new generations with the purpose of satisfying their needs and offer a more significant approach towards sustainability and animal testing. Animal cruelty on cosmetics is an extremely high concern for Millennials and Generations Z, those generations are constantly looking for sustainable improvements on their purchases. This case study aims to build new theories on whether a business can make profit in the long …

How Does The Disinterest Of Facebook Users Affect Small Companies That Invest Their Time And Money In This Social Network?, Daisy Ester Medina Órdenes

Business ETD Collections

In this research, it covered an area little understood in academic studies until now, which was an extra motivation when developing it.

The context of the topic covered was to analyse the participation of Facebook in the business world and what are the dimensions in which the loss of interest and interaction by its users is affecting small businesses, for this the exact question to answer was: How does the disinterest of Facebook users affect small companies that decide to invest their time and money in this social network?

From this response, the reasons why Facebook ceased to be attractive …

The Importance Of The Coaching Process For The Development Of Leaders' Skills., Jussara De Silva Soares

Business ETD Collections

The purpose of the current study is understanding the coaching process as a way to support and leverage leadership skills. In today's business world, organizations are struggling to adapt and survive. Organizations need new leaders with skills and abilities that will influence, motivate and develop people for a new model of organization. Leadership development then takes major attention as an investment in necessary organizational and behavioural changes. Thus, coaching emerges, a widely used tool for the development of leadership in organizations. For that, it was necessary to know the concept and the coaching process and identify its importance and the …

How To Manage The Organizational Conflict In The Aspect Of People Management., Daniele Agostini Dos Santos

Business ETD Collections

This work aims to analyze how organizational conflicts interfere in interpersonal relationships in the work team, since, due to the constant search for success, companies require a lot from their employees, placing them in times of anxiety and stress, influencing disagreements and conflicts. For the study in question, a bibliographic search was carried out. Books, articles, theses and monographs were used, in order that this work may enable an aid in the construction of knowledge about the theme of conflicts, a subject rarely addressed in contemporary times, being essential to a good corporate performance.

It is concluded that the conflict …

Trade Marketing And Its Effects., Marlon Bastos Antão

Business ETD Collections

In today’s challenging business environment, the companies are mostly dependent on customer relationship management as they are considered as the key factors for improving the company sales and growth in the end. The report has focused upon the discussion of Customer relationship management (CRM) in the growth of the retail business and the importance of trade marketing for the increasing sales and profitability of the business. On the other hand, the importance of customer satisfaction after a company’s product sale and marketing has been critically analysed and the various challenges the retail companies face in maintaining good customer loyalty in …

How Patagonia Apply Triple Bottom Line In Their Marketing Strategy., Paolo Pena Lozada

Business ETD Collections

A sustainable business model generates competitive advantages through the incorporation of values and mission at social media platforms, especially in the clothing sector which is the second most pullulated in the world, by changing business supply chain can impacted environmental positively to save the planet. This case study examines how Patagonia apply triple bottom line in its marketing strategy, by analysing how having an ethical awareness drives brand engagement and the evaluation of the most appropriate Patagonia social media platform (YouTube, Facebook and Instagram) from driving the sustainability. The findings of both questions will lead to building hypothesis regarding if …

Tyler: The Rose City, Manuel Reyes-Loya

Hibbs Brief

History of Tyler, Texas, being considered the "Rose City".

Social Media And Customer Relationship Management Technologies: Influencing Buyer-Seller Information Exchanges, Omar S. Itani, Michael T. Krush, Raj Agnihotri, Kevin J. Trainor

Marketing Faculty Publications

Highlights

• Social media and CRM technology aid salespeople in market sensing and customer-linking activities.

• Social media utilization enhance the competitive information collection abilities of the seller.

• CRM techpositively affects seller product information communication, which enablesbuyer information sharing intentions.

• Sellers capture value from buyers by CRM utilization.

• Seller experience has significant moderating and explanatory power regarding the use of sales technology.

Abstract

Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their boundary-spanning roles. Our research draws from social exchange …