Business Commons^™

Starting A Residential Real Estate Business, Caelan Shurina

Honors Theses

Hello fellow entrepreneur! It seems you have set your heart on residential real estate. Great! This guide explores the steps you will need to take to turn this interest into a profitable business in real estate investing. By laying out the discoveries I made while creating my own real estate management business in downtown Chattanooga, I’ve created a step by step guide to help you streamline the process from evaluating the market before you buy to selling the property after renovations are complete.

2020-December-01-Dr Timir Paul Receives Grant To Study Peripheral Artery Disease Treatments, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Timir Paul

JOHNSON CITY (Dec. 17, 2020)  – Dr. Timir Paul of East Tennessee State University’s Quillen College of Medicine has received a $200,000 research grant from the University of Texas Southwestern to evaluate the “real world” effectiveness and use of non-stent and stent-based therapies among patients treated with peripheral artery disease.

Peripheral artery disease (PAD) is a narrowing of the peripheral …

2020-December-01-Welcome To The Etsu College Of Nursing, University Marketing And Communication, East Tennessee State University

ETSU News

As the largest nursing program in Tennessee, the ETSU College of Nursing has a long history of preparing nurses and nurse educators to make a difference in health care in the Appalachian Highlands and beyond. A few of headlines from 2020 provide a glimpse of the College’s impact and reach.

Rankings & Accolades

Curriculum Innovation

Top in Tennessee: ETSU College of Nursing was recently named the No. 1 RN to BSN program in the state of Tennessee …

The Potential Of Ivf, Jae Anderson

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

As in-vitro fertilization (IVF) has become more available and more affordable, it has become one of the top breeding technologies in the beef and dairy industry. Intermountain Embryonics of Twin Falls, Idaho has made it an available technology for producers in Idaho and parts of surrounding states. Intermountain Embryonics has struggled to show potential clients the financial potential IVF has to offer. This study shows the revenues, expenses, and risks involved in IVF. This study looks at the comparison of breeding natural service with a bull, artificial insemination, and in-vitro fertilization. The comparison shows that natural service comes with the …

Story Writing In The Accounting Classroom, Michelle Freeman, Mark Friedman

ETSU Faculty Works

A story is an established method of communicating fact, fiction, parable, and myth from cultural generation to generation. Is it possible to actively engage accounting students with content when the student becomes the storywriter? Can story writing by the student be an effective teaching tool, and should accounting professors consider its use in their classrooms? This archival research seeks to review the literature regarding the value of story writing as a pedagogical tool across academic disciplines in higher education, synthesize the findings of existing research and describe the uses, benefits and difficulties with using story writing in various accountancy classes …

2020-December-01-Ibma Awards 2020, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (December 2020) – East Tennessee State University’s Bluegrass, Old-Time and Country Music Studies program won big earlier this fall in the virtual 2020 International Bluegrass Music Association (IBMA) Convention and Awards.

Haselden Ciaccio

The weeklong event was highlighted by the presentation of an IBMA Distinguished Achievement Award to the ETSU program’s founder, Jack Tottle. The IBMA Industry Awards are given each year to professionals dedicated to furthering bluegrass …

2020-December-01-Students Collecting Clothing Items For The Homeless Community, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 1, 2020)  – Students at East Tennessee State University are holding a donation drive this week to collect goods for the homeless community in the Appalachian Highlands. The drive is hosted by the Street Medicine Interest Group (SMIG), an interprofessional coalition of students from within the ETSU Health colleges.

The drive will take place Wednesday, Dec. 2 and Saturday, Dec. 5 from 10 a.m. until 4 p.m., and on Sunday, Dec. 6, from noon to 4 p.m. Donations can be dropped off at the ground level of the ETSU parking garage off Jack Vest Drive. This will …

The Possibilities Are Limitless: A Case Study Of The Best Practices Of User Experience For Apple Inc., Chloe Richardson

Experience Industry Management

In recent years, society has followed the development of user experience practices in technology companies. User experiences contribute to emotional connections between the company and the consumer, memorable experiences associated with the brand, and the design of products. The purpose of this study was to examine the best practices of user experience for Apple Inc. The research for this study was conducted using a best practice case study guide developed by the researcher that examined the user experience Apple provides. The results of this study indicate there are numerous ways Apple creates user experiences. Apple was recognized as a leading …

Behavioral Finance For The Individual Investor, Drake Gens

Senior Honors Theses

The Efficient Market Hypothesis (EMH) has been generally accepted in academia despite its well-researched flaws; by understanding how and when markets deviate from efficiency, investors have an opportunity to not only better understand their investing habits, but also possibly generate higher investment returns. Various market anomalies, such as the Value Effect (De Bondt & Thaler, 1985), the Monday Effect (French, 1980), and the January Effect (De Bondt and Thaler, 1958 & 1987), attest to the fact that markets experience periods of deviation from efficiency. Fiévet and Sornette (2016) finding that markets experience inefficiency during periods of significant volatility is confirmed …

2020-December-01-Meet Kristin Ridenour, University Marketing And Communication, East Tennessee State University

ETSU News

Like many students who come to East Tennessee State University from other regions of the country, physical therapy (PT) student Kristin Ridenour was drawn to both the program and the place.

“After visiting Johnson City for my interview, I knew this is where I belonged,” said Kristin, a Georgia native who completed her undergraduate degree at Jacksonville University in Florida. “I loved the town, the mountains, and most importantly, the PT staff and faculty, who were very welcoming.”

As a student in the Physical Therapy program, which is housed in the Department of Rehabilitative Sciences in the College of Clinical …

2020-December-01-Street Medicine Interest Group Forms To Help Homeless Population, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Street Medicine Interest Group (SMIG), a new student organization at East Tennessee State University, is building bridges with community partners to help people who are experiencing homelessness overcome barriers to health care.

The group hosted its first flu clinic on Friday, Dec. 18, at Munsey Memorial United Methodist Church. This event provided donations of warm clothing to many and flu shots to 12 individuals who are experiencing homelessness in the Appalachian Highlands.

The SMIG is an interprofessional student organization that is comprised of approximately 60 students representing ETSU’s five health sciences colleges including the Quillen College …

2020-December-01-Year In Review Etsu Strong In, University Marketing And Communication, East Tennessee State University

ETSU News

At East Tennessee State University we have a lot to be proud of this year.
We were challenged to do what would have been considered unthinkable and entirely impossible.
Out of the unexpected came innovation and we stood solid on our mission to improve the lives of the people of this region.

The year 2020 will be known for many things, but let's remember it as the year we were ETSU Strong.

Hbcu's "We Can't Breathe" Think Tank Report, Cihan Cobanoglu, Deanne Williams-Bryant

University of South Florida (USF) M3 Publishing

M3 Center for Hospitality Technology and Innovation at the University of South Florida and Bob Billingslea School of Hospitality Management at Bethune-Cookman University joined forces to organize a think tank on “Social Injustice Impact on Hospitality & Tourism Education – Creating a Climate for Positive Change.” The think tank is entitled as “HBCU’s “We Can’t Breathe” Think Tank.”

The goals of the think tank were:

1. Reflect the impact of institutional racism
2. Reflect on how the industry should support hospitality management degree programs through an evaluation of the relationship between corporations and institutions
3. Evaluate the value and future of HBCU’s Hospitality …

The Corporate Venture Dyad: A Study Of The Impact Of Cultural Distance On Venture Performance., Tommie R. Welcher

Electronic Theses and Dissertations

Even though corporate ventures (CVs) provide many benefits to established corporations, they continue to fail at a high rate. Whereas research supports that a corporation can gain a parenting advantage over its competitors (Campbell et al., 1995), there is no evidence to support that starting more CVs leads to more successful CVs. Parenting advantage theory postulates that if a corporation with a parenting advantage starts a venture then that venture will be more successful than if any of their competitors had started the same venture (Campbell et al., 1995). CVs are typified by dynamism and innovation, but established corporations have …

A Predictive Analytics Approach To Building A Decision Support System For Improving Graduation Rates At A Four-Year College, Xuan Wang, Helmut Schneider, Kenneth R. Walsh

Information Systems Faculty Publications

Although graduation rates have interested stakeholders, educational researchers, and policymakers for some time, little progress has been made on the overall graduation rate at four-year state colleges. Even though selective admission based on academic indicators such as high school GPA and ACT/ SAT have widely been used in the USA for years, and recent statistics show that less than 40% of students graduate from four-year state colleges in four years in the US. The authors propose using an ensemble of analytic models that considers cost as a better form of analysis that can be used as input to decision support …

Assessment Of Grain Safety In Developing Nations, Jose R. Mendoza

Department of Food Science and Technology: Dissertations, Theses, and Student Research

Grains are the most widely consumed foods worldwide, with maize (Zea mays) being frequently consumed in developing countries where it feeds approximately 900 million people under the poverty line of 2 USD per day. While grain handling practices are acceptable in most developed nations, many developing nations still face challenges such as inadequate field management, drying, and storage. Faulty grain handling along with unavoidably humid climates result in recurrent fungal growth and spoilage, which compromises both the end-quality and safety of the harvest. This becomes particularly problematic where there is little awareness about health risks associated with poor …

Strategic Audit Of Optum, Connor Crow

Honors Program: Senior Projects (Public)

Optum is a large American-based pharmacy benefit manager, healthcare consultant, healthcare delivery service, and business analytics corporation that has dominated the industry with sister-company UnitedHealthcare underneath the umbrella UnitedHealthGroup. This report seeks to understand through internal and external analyses how Optum’s business model and strategies have allowed them to gain and sustain competitive advantages in the everchanging, volatile environment of healthcare. Specific tools used to highlight this include Porter’s Five Forces, PESTEL, and SWOT analyses. Additionally, strategic recommendations are given for Optum’s next steps.

Reflections Of A Chief Strategy Officer In A Diversified Conglomerate, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

After a lifetime as an academic, I was hired as Chief Strategy Officer (“CSO”) at Tata, a colossal $100 billion group with more than a hundred companies and 650,000 employees worldwide. At first sight, the job of being strategy head for the Tata Group may seem rather different from my academic role, with implementation responsibility and ability being the key difference. But, it did not require much of an adjustment for two reasons. First, I was not the typical academic. For twenty years, as an external consultant, I had been working with top executives and helping them think through their …

Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna

Research Collection Lee Kong Chian School Of Business

While the use of social media influencers (SMIs) by brands is becoming more widespread, the academic literature about SMI communication is still scarce. This is one of the first studies on SMI brand storytelling, using data mining and natural language processing to understand how SMIs tell brand stories on Instagram, what kinds of stories they tell, and the impact they have on follower engagement. The findings show that the "rise-fall" emotional arc was the most common story arc used by SMIs. In addition, SMIs frequently used the first-person perspective and featured themselves as the protagonists in their stories. Last, SMIs …

Is The Synthetic Stock Price Really Lower Than Actual Price?, Jianfeng Hu

Research Collection Lee Kong Chian School Of Business

Conventional wisdom suggests synthetic stock prices are lower than actual prices due to short‐sale constraints and voting premiums. This study finds that such underpricing of the synthetic midquote disappears if arbitrageurs face security borrowing costs. The synthetic spread predominantly contains the actual spread. Synthetic stock overpricing is as common as underpricing but the former is more persistent and more profitable. The difference between synthetic and actual quotes is significantly affected by options market makers' hedging costs and investors' demand for leverage.

What Has Changed? The Impact Of Covid Pandemic On The Technology And Innovation Management Research Agenda, Gerard George, Karim R. Lakhani, Phanish Puranam

Research Collection Lee Kong Chian School Of Business

Whereas the pandemic has tested the agility and resilience of organizations, it forces a deeper look at the assumptions underlying theoretical frameworks that guide managerial decisions and organizational practices. In this commentary, we explore the impact of the Covid‐19 pandemic on technology and innovation management research. We identify key assumptions, and then discuss how new areas of investigation emerge based on the changed reality.

Predicting Counterproductive Work Behavior: Do Implicit Motives Have Incremental Validity Beyond Explicit Traits?, J. Malte Runge, Jonas W. B. Lang, Ingo Zettler, Filip Lievens

Research Collection Lee Kong Chian School Of Business

This study extends research on the link between personality and Counterproductive Work Behavior (CWB) by investigating whether the implicit Affiliation, Achievement, and Power motives contribute to the prediction of CWB beyond basic personality traits. Employees high in Affiliation, Achievement, and Power motives may disengage from CWB because it is not rewarding and thwarts goal attainment. In Study 1 (N = 263), we found that Affiliation predicted self-rated CWB beyond traits. In Study 2 (N = 121), we found that Affiliation and Power predicted supervisor-rated CWB. Our findings thus suggest to also consider implicit motives as personality determinants of CWB.

A Two-Stage Parallel Network Dea Model For Analyzing The Operational Capability Of Container Terminals, Jaehun Park, Byung Kwon Lee, Joyce M. W. Low

Research Collection Lee Kong Chian School Of Business

This study proposes a systematical approach to evaluate the operational capability of container terminals and discusses the effect of resource usages on operational performances. Two inter-dependent processes (i.e. the loading-discharging (L&D) and the delivery-receiving (D&R) operational processes) with shared/non-shared resources and common/separate productions are examined and characterized as a two-stage parallel network. An evaluation model is developed upon the principles of data envelopment analysis (DEA) to assess the operational capability of the terminals. Using the real-world dataset of 9 container terminals at Port of Busan, comparative performance results are obtained for 5 years spanning across 2014–2018. The proposed model demonstrates …

A Pilot Study On The Retention And Turnover Of Ncaa Division Ii Sports Information Directors, David Albrecht

Leadership Education Capstones

This study reports on sports information directors (SID) at the collegiate level limited to NCAA Division II athletic programs. An online survey was used for all participants, and select respondents completed follow-up interviews. Surveys were intended to determine the impact of work-life balance and overall workload of the SID role. Survey questions sought to find perceptions of SIDs by athletic administrators, including the athletic director (AD), and if their role provided opportunities for career advancement within collegiate athletic administration. The results of the study showed that institution/department culture, family, and professional growth factored heavily on retention. Adversely, turnover was linked …

How Does Choosing Fitness Labeled Food Affect Consumer’S Intention To Forgo Exercise, Mei Han

Theses and Dissertations

As one of the most widely used marketing techniques, the role and effects of food labels have received significant attention from researchers. Different labels have very different influences and implications. This dissertation focuses on a unique persuasive language label: fitness label. This dissertation starts with a discussion on self-regulation mechanisms and research on goals, and their implications on how choosing fitness labeled food affects subsequent intention to forgo exercise.

This dissertation finds that the existence of response conflict in food choice, as well as the magnitude of the response conflict affect consumer’s reaction mechanisms, which in turn affect consumer’s exercise …

A Darker Shade Of Gray: An Empirical Examination Of Gray Swans In The Supply Chain, Tony N.K. Lynch

Theses and Dissertations

The complexity and interconnectedness of markets creates risks in the global supply chain and may lead to various types of disruptions. Prior research in the supply chain management literature has focused on some aspect of disruption and firm performance. However, the effect of Gray Swans on various aspects of firms’ operational or financial performance is an under-research area. Understanding why managers often underestimate and overlook Gray Swans contributes to ongoing conversation of risk in the global supply chain. Gray Swans are defined as low probability risk events that if/when they occur can have a severe or catastrophic impact on a …

Online Strategies For Small Businesses Affected By Covid-19: A Social Media And Social Commerce Approach, Julianne Itliong

Electronic Theses, Projects, and Dissertations

The Covid-19 pandemic has altered the way many US citizens work, live, and interact with one another. Many rules and regulations have been put in place by government officials to slow the spread of the virus because of how contagious it is in social settings. Because of these rules and regulations, many small businesses were forced to temporarily close their doors to the public in order to comply with the rules of social distancing and the ban on large gatherings. For some businesses, this shift from physical sales to digital sales has always been a part of their business models, …

Sustainability Balanced Scorecard Architecture And Environmental Investment Decision Making: The Mediating And Moderating Effects Of Knowledge And Risk Indicators, Suaad Jassem

Student Works (2020-2029)

According to a survey by Bain and Company, the majority of the sustainability programs undertaken by global companies fail to meet their objectives. A part of the reason for such a dilemma is possibly due to the dearth of sufficient research on how investment and performance evaluation tools such as sustainability balanced scorecards architecture impact decisions taken by managerial decision-makers. Hence, this doctoral research endeavor extends the literature on sustainability balanced scorecards (SBSC) architecture by examining how they influence decision-makers when they attempt to achieve environmental goals of their organization through evaluation of environmental investment options. An experimental research model …

Teaching Applications And Implications Of Blockchain Via Project-Based Learning: A Case Study, Kevin Mentzer, Mark Frydenberg, David J. Yates

Information Systems and Analytics Department Faculty Journal Articles

This paper presents student projects analyzing or using blockchain technologies, created by students enrolled in courses dedicated to teaching blockchain, at two different universities during the 2018-2019 academic year. Students explored perceptions related to storing private healthcare information on a blockchain, managing the security of Internet of Things devices, maintaining public governmental records, and creating smart contracts. The course designs, which were centered around project-based learning, include self-regulated learning and peer feedback as ways to improve student learning. Students either wrote a research paper or worked in teams on a programming project to build and deploy a blockchain-based application using …

A Social Network Analysis Of Jobs And Skills, Derrick Ming Yang Lee, Dion Wei Xuan Ang, Grace Mei Ching Pua, Lee Ning Ng, Sharon Purbowo, Eugene Wen Jia Choy, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

In this study, we analyzed job roles and skills across industries in Singapore. Using social network analysis, we identified job roles with similar required skills, and we also identified relationships between job skills. Our analysis visualizes such relationships in an intuitive way. Insights derived from our analyses are expected to assist job seekers, employers as well as recruitment agencies wanting to understand trending and required job roles and skills in today’s fast changing world.