Business Commons^™

“Bangbangcon: The Live” - A Case Study On Live Performances And Marketing Strategies With The Korean-Pop Group “Bts” During The Pandemic Scenario In 2020, Cristina Freitas De Jesus

Asia Marketing Journal

In 2020, the unexpected pandemic scenario has led to a downfall of live concerts performances, after the government restriction for events and gatherings with a large number of people. The Korean-Pop (K-Pop) group BTS (Bangtan sonyeondan) also had their concert tour canceled in 2020. Therefore, the group came up with an innovative project to the music market, called “BangBangCon: The Live”, a live streaming paid concert held by the group, on June 14^th, which achieved a Guinness World Record for most viewers during a paid music concert, in a live streaming format. It’s important, then, to study this …

“They’Re Worth My Investment”: Cultivating Intimacy Through Fan-Lead Financial And Support Initiatives Among Bts Fans, Tvine Donabedian

Asia Marketing Journal

This research outlines the motivations behind the fan-lead marketing and promotional endeavours undertaken by musical group BTS’s fan community, also known as ARMY. In highlighting the reciprocity in intimacy between the group and their fans, I argue that ARMY’s desire to elevate BTS is embedded within structures of affect, despite the financial nature of the benefits the group and their company may reap. These fan-lead initiatives represent efforts towards a common goal, where success, whether it comes in the form of money or not, is a gift of gratitude and a show of mutual understanding from fans to BTS. Based …

Asia Marketing Journal Vol.22 No.4 목차

Asia Marketing Journal

No abstract provided.

Bts From “N.O” To “On” And Beyond: Innovation In Effective Mental Health Messaging And Modelling, Sharon Blady

Asia Marketing Journal

Over seven years, BTS have organically embedded consistent mental health messaging and modelling of various mental health modalities, representing innovation within mental health discourse, within and outside the pop and K-pop culture and fandom. Their personal and artistic journeys have resulted in songs, imagery, and relationship dynamics within the group and within and between their fans ARMY, that organically model behaviours associated with mental health therapeutic modalities and normalize the discussion of mental health and well-being. This practice is vitally important in the effort to end stigma and encourage mental health well-being and recovery. BTS’s authenticity establishes empathy with their …

2021-January-31-All Socon Faculty And Staff Team, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 31, 2021) – Congratulations to Dr. Virginia Foley and Janet Stork on their selection to the All-Southern Conference Faculty and Staff Team!  

All-Southern Conference Faculty and Staff Team

The team is comprised of two representatives from each of the 10 SoCon member schools.  The honorees are selected by their respective institutions based on demonstrated service to the institution and contributions to campus life and the local community.  Faculty members selected have demonstrated strong contributions to teaching, research and/or service, while staff …

Peran Dan Kebermanfaatan Ngo Indonesia Mengajar Dalam Mengembangkan Human Capital Di Desa Labuangkallo, Kabupaten Paser, Kalimantan Timur, Ilham Fathur Rahman, Triyanti Anugrahini

Jurnal Administrasi Bisnis Terapan

The biggest problem that exists in remote villages in Indonesia is the lack of access to human capital development. This paper discusses the role of Indonesia Mengajar as a Non-Governmental Organization in the implementation of human capital development in one of the remote villages in Indonesia, Labuangkallo. It is located in Tanjung Harapan District, Paser Regency, East Borneo Province. This research used a qualitative approach with descriptive methods. Furthermore, data collection technique was conducted by indepth interviews with beneficiaries and program actors, including Teaching Facilitators, program officers and executive directors of Indonesia Mengajar, Paser education office, teacher council at SDN …

Analisis Proses Underwriting Pada Produk Penjaminan Surety Bond Dipt. Asuransi Kredit Indonesia Cabang Bekasi, Julyet Cipta Fauziyah, Yulial Hikmah, Isriani Isriani

Jurnal Administrasi Bisnis Terapan

Regional development evenly throughout Indonesia can create a just and prosperous society that is evenly distributed, in the development process it cannot be separated from development projects. In Indonesia, there is a presidential decree that stipulates that every procurement of development projects must not only complete administrative requirements, but also guarantee a surety bond. PT. Askrindo is one of the insurance companies that can issue surety bonds. To get a surety bond guarantee, the principal must meet the documents that have been set by PT. Askrindo and these documents must go through an underwriting process to analyze whether the project …

The Antecedents And Consequences Of Electronic Invoice In China From A Tax Perspective, Qi Yu Lan

Student Works (2020-2029)

The purpose of this study is to examine the factors that affect the adoption of electronic invoice and in return the consequences of these factors on tax compliance process efficiency of companies in China. A questionnaire survey was distributed to 276 users who adopted electronic invoice and partial least squares regression was used to analyze the data. This study found that perceived benefits and trust in e-government had a positive influence on the adoption of electronic invoice. Furthermore, we also found that the adoption of electronic invoice have a positive impact on the efficiency of the tax compliance process. Moreover, …

Prosedur Pengadaan Pelimpahan Wewenang Pada Divisi Pengelolaanproperti Dan Umum Pt. Asdp Indonesia Ferry (Persero), Mohammad Ridha, Laviola Fiorentina

Jurnal Administrasi Bisnis Terapan

PT ASDP Indonesia Ferry (Persero) is one of the state-owned companies engaged in crossing transportation services. In carrying out its corporate activities there are several procedures designed to make work effective and efficient. One of the procedures made is the Procurement Procedure for Delegation of Authority. This procedure is carried out to meet the demand of the user's work unit in conducting procurement of goods in accordance with the needs. In the Property and General Management Division, this procedure is one of the routine procedures carried out because as the name implies the delegation of authority means that any procurement …

Efektivitas Pendidikan Dan Pelatihan Pegawai Pada Masapandemi Covid-19 Di Rumah Sakit Abc, Nia Murniati

Jurnal Administrasi Bisnis Terapan

The COVID-19 pandemic has impacted various sectors of life, including education and training activities that should have been carried out face-to-face have now turned online. The purpose of this study was to measure the effectiveness of education and training of employees during the COVID-19 pandemic which was carried out online. This study uses a quantitative survey method. Respondents from this study amounted to 91 participants in education and training. The effectiveness of education and training was analyzed using the four-level evaluation concept of the Kirkpatrick model. The results of this study indicate that online education and training methods are quite …

Koreksi Pajak Masukan Atas Jawaban Konfirmasi“Tidak Ada” (Studi Kasus Pt. X), Elsie Sylviana Kasim, Muhammad Kemal Pasha

Jurnal Administrasi Bisnis Terapan

This study discusses the input tax correction to “no” confrmation answer (case study of PT X). Data collection techniques used in this study is literature studies (Library Research) and field studies (Field Research). The results of research and analysis can be concluded as follows the examiner’s correction on the input tax credit is cause by input tax originating from non-PKP and the confirmation answer states “no”. PT X does not agree with the correction of the audit tem on the input tax credit. PT X has provided evidence showing the existence of payments. This research is expected to provide input …

Pengujian Kualitas Website Rsia Nuraida Berdasarkan Dimensi Accessibility,Experience, Marketing, Dan Technology, Ari Nurfikri, Supriadi Supriadi, Annisa Syafa Andira

Jurnal Administrasi Bisnis Terapan

This study aims to determine the quality of the RSIA Nuraida webiste and the factors causing the dimension that has the lowest score. This study uses a mixed method with an explanatory sequential design. The quantitative phase is carried out by testing the quality of the RSIA Nuraida website using a nibbler, based on the dimensions of accessibility, experience, marketing and technology. The qualitative phase was carried out by in-depth interviews with managers and staff related to the factors causing the lowest score of the four dimensions. The results of this study indicate the accessibility dimension has a score of …

Who Buys Our Brand? The Influence Of Consumption Values And The Congruity With Brand Benefits On Brand Identification, Trust And Loyalty, Sol Namkung, Seong-Yeon Park

Asia Marketing Journal

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers’ views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers’ brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer’s value is similar to a brand benefit, particularly between functional value and enabling benefit, and …

Pemberdayaan Kelompok Pengurus E-Warong Kube Pkh Harapan Jayakelurahan Manggarai Kecamatan Tebet Jakarta Selatan Melaluipemanfaatan Teknologi Dan Informasi, Prima Aldi Juniarto, Bambang Shergi Laksmono

Jurnal Administrasi Bisnis Terapan

An empowerment research conducted with a group of management of mutual cooperation electronic shop business joined by Harapan Jaya Family Program (E-Warong KUBE PKH) Manggarai Village Tebet District Jakarta Selatan through information technology utilization has been an important and interesting research and possessing a well process. Information technology is an obligated primary basic human need. In this case, information technology has been supporting to escalate economy, social, and culture in today society. That has been proved by appearance of a lot of innovations run by government which one of those is E-Government especially E-Warong KUBE PKH Program owned by Ministry …

2021-January-31-Inaugural Provost's Academy Scholars Selected, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 31, 2021) – Three distinguished members of the faculty at East Tennessee State University have been selected to the inaugural group of Provost’s Academy Scholars and will spend the next year focusing on special projects for the university and learning more about the services and responsibilities provided by the Office of the Provost.

Inaugural Provost's Academy Scholars

The scholars are Dr. …

Labour Of Love: Fan Labour, Bts, And South Korean Soft Power, Jasmine Proctor

Asia Marketing Journal

With the steady rise in global popularity of the Korean music group BTS, the South Korean government and surrounding industries have swiftly begun utilizing their image and international recognition for specific nation branding purposes. While K-pop soft power strategies are not novel to the South Korean state, what is new is the rapid speed at which BTS have become a beacon for South Korean culture, language, and symbolism in the international arena. However, few scholarly works have sought to investigate the role fans have played in this heightened position for the group as state representatives, with minimal research conducted into …

Connect, Bts: An Example Of Innovative Transmedia Branding To Rethink Spatiality And Meaning-Making, Stefania Piccialli

Asia Marketing Journal

This case study research analyzes the cross-artistic project Connect, BTS and its relationship to transmedia branding, meaning-making and spatiality. After an overview of the argument and a section on methodology, the reader will find the analysis of the case study. Thanks to the use of a qualitative approach, this examination of Connect, BTS unveils the ways in which this initiative becomes a location that allows a reconceptualization of space that fosters plurality, exchange, and subjectivity. Connect, BTS unites seemingly incompatible fields under one project, favoring the co-creation of meanings among different artists, BTS, ARMY (the group’s fans), business partners and …

The Editorial For The Special Session Papers Of Icama-Kas 2020 International Conference: Bts As A Paradigm Changer In Martech And/Or Innovation, Sungho Lee, Kyunghee Bu, Jaehwan Kim, Ji Hee Song

Asia Marketing Journal

No abstract provided.

Is Bts Different? Shared Episodes On Sns As A Good Indicator For Celebrity Endorsed Ad Effects, Kyunghee Bu, Whoe Whun Kim

Asia Marketing Journal

This study examines the effects of celebrity endorsed advertising from a new perspective of the prior research that emphasizes the matchup between the brand and the celebrity. Due to the recent sharing experiences of the celebrity and their fans on SNS, it is hypothesized that the shared stories would impact viewers’ responses that are often expressed in their likes, dislikes, shares and comments on SNS. In this study, the episodic type of advertising is hypothesized to have more favorable and active responses from viewers than the typical celebrity image-focused ads would have. By crawling and analyzing viewers’ responses on YouTube …

The Power Of Nostalgia In Creating Lovemarks For Brands, Sandy Philip

Theses and Dissertations

Brand loyalty is a destination that most brands exert tedious attempts to achieve. Nostalgia, on another note, is encountered by most people worldwide in different contexts. Despite the vast research on nostalgia, little is known about the effect of nostalgia in creating authentic Lovemarks for historic places. Previous literature granted a clear and detailed understanding of the Lovemarks concept and the different forms and effects of nostalgia in various settings. To investigate the relationship between Lovemarks and Nostalgia, this study discerns the factors of Lovemarks in historical (Hotels, Restaurants, and Cafes) HORECA in Egypt to test their relation with Nostalgia …

The Role Of Exchange Rate Policy In Trade Balance Adjustment: Investigating The Industry-Level Bilateral Trade Between Egypt And Italy, Nervan Elmasry

Theses and Dissertations

The study in hand attempted an empirical test for the impact of exchange rate policy on Egypt’s persistent trade balance (TB). To address the issue of “aggregation bias,” the study employed quarterly disaggregated trade data over the period 2007Q1-2019Q4 to capture the recent foreign exchange rate evolution in Egypt. The study applied a bounds test based on an Autoregressive Distributed Lags (ARDL) in its linear and non-linear form to empirically examine the long-run co-integrating relation between the variables and an error correction model (ECM) to estimate the short run dynamics of the adjustment process. The study compared the symmetrical against …

The Impact Of The Capital Market, The Insurance Sector And The Mortgage Finance Sector On Economic Growth In Egypt, 2005-2019, Hana Anis

Theses and Dissertations

This thesis aims to explore the relationship between financial markets and economic growth in Egypt for the 15 years period, starting from 2005 to 2019. The study concentrates on the non-banking financial sector which includes the stock market, the debt market, the mortgage and the insurance sectors. The Vector Autoregressive (VAR) model is utilized to describe the relationship between GDP growth rate, as a proxy for economic growth, and a number of variables from the financial sector. Results of the analysis show that there is a significant relationship and statistical causality between the growth rate and the debt market, represented …

2021-January-30-Drop-In Covid-19 Testing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 30, 2021) – East Tennessee State University is providing free drop-in COVID-19 testing at various campus locations for students, faculty and staff two days a week through the end of April.

The initiative is an effort to increase access for asymptomatic testing. No appointment is necessary and testing locations include Sherrod Library, D.P. Culp Student Center, Governors Hall and Basler Center for Physical Activity (CPA). Free drop-in testing is available on Tuesdays and Thursdays from 10 a.m. to 2 p.m. Locations, dates and times are subject to change. An up-to-date schedule is available at etsu.edu/covidtesting.

Members …

Critical Success Factors In Public-Private Partnership, Sri Mulyani

Journal of Accounting Auditing and Business

Public Private Partnership (PPP) is an alternative solution for the government in order to provide public goods and services that the government cannot fulfill itself due to budget constraints.    However, not all PPP implementations are successful. In this article, the determinants of the success of PPP implementation are examined.  The analysis was carried out based on articles discussing the keys success factors of implementing PPP. These articles are taken from articles published in reputable journals. The results of the analysis show that organizational factors, interactional factors, structural factors and external factors are the key factors for the success  of the …

Are Foreign Investors Afraid Of State Ownership?, Quynh Nga Nguyen Thi, Quoc Trung Tran

The Indonesian Capital Market Review

State ownership may help firms have better access to credit and lower financing costs but it also results in “double agency” problem. This paper investigates whether foreign investors are afraid of investing in firms with state ownership. Our research sample includes 4,079 firm-years from 567 firms listed in Vietnamese stock markets during the period 2008-2017. We employ probit and tobit models to examine how state ownership determines foreign investors’ likelihood to invest and investment magnitude respectively. Furthermore, we continue to examine how an increase in state ownership changes foreign ownership. We find that firms with higher state ownership have lower …

Impact Of Earnings Management Practices On Stock Return, Niaz Ahmed Bhutto, Muhammad Shaique, Sahar Kanwal, Anjlee Matlani

The Indonesian Capital Market Review

This paper investigates the impact of earnings management (real and accrual) on stock returns ofPakistan stock exchange (PSX) listed companies. The study is done by testing a separate relationship of accrual and real earnings management and their collective relationship with the stock return. The study is conducted on 3900 firm-year observations from the non-financial PSX listed companies for the sample period 2005-17. The findings of the study show that a significant and negative relationship exists between stock returns and real and accrual earnings management. Moreover, the combined impact of real and accrual earnings management on stock return is also found …

Gold Price, Inflation, And Dollar Exchange Rate: The Case Of Gold Investment In Indonesia, Ilyas Chaidir Rahmansyah, Lina Nugraha Rani

The Indonesian Capital Market Review

This paper aims to investigate the relationship between gold price, inflation and the dollar exchange rate on gold stock price of PT Aneka Tambang Indonesia. The ARDL time series model is used in the study involving PT Aneka Tambang Indonesia from December 2016 to November 2019. The findings show the price of gold doesn’t have a significant effect on the gold stock price while dollar exchange rate and inflation have a negative effect on the short and long term of the gold stock price of PT Aneka Tambang Indonesia.

Optimal Level, Partial Speed Of Adjustment And Determinants Of Corporate Cash Holding: Evidence From Mena Countries, Abdessamad Raghibi, Cuong Nguyen Thanh, Lahsen Oubdi

The Indonesian Capital Market Review

This paper investigates the existence of an optimal cash level, speed of adjustment, and cash holding determinants. The threshold regression and dynamic model were used in this study on four MENA countries from 2007 to 2018. The findings show there is a nonlinear relationship between cash level and firm’s value which is consistent with the trade-off theory. Furthermore, our study confirms that firms holding cash above the optimal level of having a lower speed of adjustment than the firms with cash levels below the optimal level with size, growth, and net-working capital being key corporate cash determinants. Our results extend …

Determinant Factors Of Liquidity Risk Premium On Indonesian Government Bonds, Eka Rathmanty Merry Hartini, Dewi Hanggraeni

The Indonesian Capital Market Review

This paper aims to find the determinant factors of the liquidity risk premium on the Indonesian government bonds. There are two liquidity risk premium proxies to be used, the difference of the yield to maturity and the theoretical-yield of the bonds, and the average bid-ask spread of the bonds. The research used the Random Effect panel-data to define the determinant factors of the liquidity risk premium. The result shows that the liquidity-risk premium of Indonesian government bonds is affected by the bond’s characteristics and the financial market condition. The determinant factors are the bond’s age, coupon rate, remaining life, issued …

Report: Florida Blue Foundation The Impact Program: A Comprehensive Evaluation Report 2007-2013, Florida Blue Foundation

Florida Blue Archives Printed Materials

No abstract provided.