Business Commons^™

Illusional Marketing: The Use Of Storytelling, User Experience And Gamification In Business, Adnan Veysel Ertemel

Zea E-Books Collection

“This book is a must-have for marketers who need to use a composite set of tools to break through the attention economy. The book is also for the general public who might be concerned about the growing and numbing screen time that takes people away from doing other things.” — Philip Kotler on Illusional Marketing

Digital platforms know how to “hook” consumers and keep them glued to the screen. These products were developed based on psychologists’ research into the way the human brain works. These are new weapons in the marketing toolkit that will become even more effective when combined …

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Minutes & Agendas

• Call to Order
• Consent Agenda
• Treasurer Report
• Committee Reports
• Presidential Updates and Comments
• Information Sharing and Gossip
• Human Resources Updates
• Old Business
• New Business
• Important Dates and Announcements
• Adjournment

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

2021-March-19-Johnson City Male Bald Eagle Has A Name, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 19, 2021) – The nesting pair of American Bald Eagles that the East Tennessee State University Department of Biological Sciences has been livestreaming in Johnson City since 2015 was struck with a potential disaster late in the spring of 2020, when the male parent, Noshi, failed to return to his nest that held Shima and their three very large nestlings. Finding herself a single parent, Shima continued to bring fish to feed her young birds and successfully fledged them from the nest.

The director of the EagleCam project, Dr. Fred Alsop, states that even though an extensive …

Value Distribution And Markets For Social Justice In Global Value Chains: Interdependence Relationships And Government Policy, Lilac Nachum

Publications and Research

Global value chains are highly prone to distortions in value distribution among participants. Their global fragmentation and relational governance undermine the effectiveness of regulatory intervention in amending these distortions. In this paper, I propose a new mechanism to administer value distribution that is in tune with the nature of these production systems. Building on interdependence theory, I suggest that interdependencies inherent in the co-specialized nature of supply chains give participants the power to alter the trade-offs between investment in social causes and economic gains and to incentivize socially desired behavior. I show how the interdependence logic manifests at varying levels …

Lessons For Euro Markets From The First Wave Of Covid-19, Costas Siriopoulos, Argyro Svingou, Jagadish Dandu

All Works

Although the coronavirus pandemic hit Europe in the early days of 2020, European stock markets had signaled fluctuations in the days before. This paper assesses the observed volatility on European stock exchanges and searches for its sources during the first four months of 2020. To investigate the issue, a panel VAR model is adopted, and the generalized impulse response function and the variance decomposition methods are used. The estimations show that about 34% of the volatility in European stock markets is due to the Chinese stock market, while 7% is due to international uncertainty, as measured by VIX. The impact …

2021-03-19 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent by the President of Morehead State University to the campus community regarding the summer and fall semesters.

Mining Open Government Data For Business Intelligence Using Data Visualization: A Two-Industry Case Study, Anne Gottfried, Caroline Hartmann, Donald Yates

Faculty Publications

The business intelligence (BI) market has grown at a tremendous rate in the past decade due to technological advancements, big data and the availability of open source content. Despite this growth, the use of open government data (OGD) as a source of information is very limited among the private sector due to a lack of knowledge as to its benefits. Scant evidence on the use of OGD by private organizations suggests that it can lead to the creation of innovative ideas as well as assist in making better informed decisions. Given the benefits but lack of use of OGD to …

2021-March-18-125-The Next Chapter, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (March 18, 2021) A new strategic visioning process for East Tennessee State University – the Committee for 125 Chapter II – is being launched this month by President Dr. Brian Noland.

The initiative will build upon the foundation of the Committee for 125 effort that began in 2012 outlining strategic goals the institution hoped to achieve upon its 125^th anniversary in 2036.  The goal of the new initiative is to develop a future-focused vision for ETSU that maximizes the power of the collective talent of the university and surrounding community to improve the lives of the …

2021-March-18-Caton Named Mtna National Teacher Of The Year, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 18, 2021) – National Teacher of the Year honors for 2021 were bestowed upon Dr. Benjamin D. Caton III of East Tennessee State University by the Music Teachers National Association (MTNA) during its virtual annual conference.

Caton’s unanimous selection by the MTNA for this award “testifies to his unparalleled dedication to education and service in music,” according to his colleague, Dr. Esther Park, associate professor of piano in the ETSU Department of Music. “This honor is only bestowed upon the best of the best teachers, and the fact that the MTNA unanimously voted to honor him is …

2021-March-18-Etsu Respiratory Therapy Program Ranked Among Best In Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 18, 2021) – Intelligent.com recently ranked East Tennessee State University’s Respiratory Therapy Program 26th among the top 50 respiratory programs in the country and 28th among the best online respiratory therapy programs. There are more than 500 respiratory programs nationwide.

“Respiratory therapists have always been an integral part of patient care, and during the COVID-19 pandemic, their role in health care has received more attention than perhaps ever before,” said Dr. Don Samples, dean of the ETSU’s College of Clinical and Rehabilitative Health Sciences. “I am proud of the faculty and students who make our program …

2021-March-18-Soccer News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Midwest Association For Middle Eastern And Islamic Studies Conference Hosted By Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

An Exploratory Examination Of The Impact Of Customer Service Features On Conversion Rates For Online Retailers, Richard Heiens, Ravi Narayanaswamy, Emily Siegfried

AMTP Proceedings 2021

The present study explores the link between customer service features and conversion rates for the 500 largest online retailers in the U.S. market. Twelve distinct customer service features were examined, including auto-replenishment, co-branded credit cards, currency conversion tools, free shipping, free return shipping, in-home services such as product installation or in-person consultations, live chats, providing website content in multiple languages, next-day delivery, online return processing, paid memberships with enhanced customer services, and same day delivery. Consistent with previous studies that indicate typical conversion rates in the range of 2-4 percent, the mean conversion rate for the firms in our sample …

An Exploratory Examination Of The Relationship Between Digital Traffic Channels And Web Sales For Hedonic Products, Ravi Narayanaswamy, Richard Heiens

AMTP Proceedings 2021

The present study explores the relationship between digital traffic channels and Web sales for online retailers of hedonic-type products. The hedonic product categories studied include Flowers/Gifts, Jewelry, Sporting Goods, and Toys/Hobbies. The digital traffic channels incorporated in the analysis include direct traffic to a marketer’s website, display ads, email marketing, organic search engine results, paid search engine results, and referrals from other sites. Our preliminary findings indicate that each of these traffic channels is in fact significantly correlated with both monthly website visits and Web sales. However, the traffic channels with the strongest correlations with Web sales were shown to …

Spatial Expressions And Consumer Perceptions Of Quantity, Scott D. Swain, Danny Weathers

AMTP Proceedings 2021

Marketplaces and media sources frequently present consumers with information or measurements that involve “extreme” quantities (e.g., the size of the national debt or the number of pounds of plastic in the Earth’s oceans). Often, communicators express these quantities in spatial terms in an effort to influence the perceptual impact of the information (e.g., expressing the national debt in terms of the number of miles it would extend if laid out in paper currency form). Across three experiments, we find evidence that perceptual impact diminishes with spatial dimensionality (e.g., expressing a quantity as a length makes it seem larger than expressing …

Ion Pairing And Dielectric Decrement In Glycosaminoglycan Brushes, James D. Sterling, Wenjuan Jiang, Wesley M. Botello-Smith, Yun L. Luo

Business and Information Technology Faculty Research & Creative Works

Cell−surface polysaccharides are essential to many aspects of physiology, serving as a highly conserved evolutionary feature of life and as an important part of the innate immune system in mammals. Here, as simplified biophysical models of these sugar coatings, we present results of molecular dynamics simulations of hyaluronic acid and heparin brushes that show important effects of ion pairing, water dielectric decrease, and coion exclusion. As in prior studies of macromolecular crowding under physiologically relevant salt concentrations, our results show equilibria with electroneutrality attained through screening and pairing of brush anionic charges by monovalent cations at the atomistic detail. Most …

How Has Covid-19 Changed Consumer Participation In Value Co-Creation?, Katelynne Hinckley

Student Works

This research documents value co-creative interactions between firms and consumers during the Covid-19 pandemic. I offer insights based on theory to explain how and why consumers are changing, especially in relation to service industries. The context of Covid-19 demands that both companies and consumers adapt by shouldering a greater burden of the value creation process in order to create value that is at least comparable to and, at most, exceeding that of pre-pandemic times. The extent to which a consumer or a firm becomes a greater participant than before is highly dependent on the industry and Covid-19 restrictions. While many …

2021-03-18 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from March 18, 2021.

2021-03-18 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from March 18, 2021.

The Lindenwood Vita Tax Clinic Benefits The Community And Lindenwood Students, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Hometown Diplomat's Impressive Career, Lindenwood College

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Alumna Accepts Research Assistantship At University Of Central Florida, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Recognizing International Student's Efforts In Coping With Covid-19, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Leading Change: A Case Study Of A Transparent, Scaffolded Process For Rebalancing Workloads Across Liaisons, Carolyn Schubert

Libraries

Campus and internal position reorganizations changes had created significant imbalances across workloads of liaison librarians. Some people were experiencing burnout, some were feeling unengaged due to underutilization. To build buy-in for the change process and ultimate change decisions, the interim Director developed a multi-step process for scaffolding change and creating transparency across the decision points. Working within the constraints of existing personnel, we had to be creative. The presentation will describe the techniques the interim Director used to identify the problem, facilitate open communication, and engage shared leadership to resolve the imbalances.

2021-March-16-Etsu Health Organiza Centro De VacunacióN Contra La Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

Las citas para la Clínica de Vacunas COVID-19 del 20 al 21 de marzo están completas. En este momento, no sabemos si ETSU Health o cuándo recibirá vacunas adicionales.

JOHNSON CITY (16 de marzo de 2021) – ETSU Health organizará un centro de vacunación contra la COVID-19 este fin de semana del 20 y 21 de marzo. Los miembros de la comunidad están elegibles para vacunarse solo por medio de citas programadas según el plan de vacunación del Tennessee (actualmente los individuos 65+ y los que están en los grupos 1a1, 1a2, 1b y 1c).

El centro de vacunación de …

2021-March-16-Soccer News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Innovation And Competitiveness Of The Wood Furniture Industry In Kenya, Gilbert Osoro Ototo

LSU Doctoral Dissertations

The wood furniture industry in Kenya has been growing rapidly despite a decline in domestic timber supply. Although most furniture is made locally, a larger share is increasingly being imported from other countries, creating competition for domestic manufacturers. The government aims at shifting most of the demand to domestic producers to protect the sector and create jobs. However, lack of innovation has been cited as the main cause of diminishing competitiveness of the sector. Studies have shown that innovation plays a key role in creating new products, improving production processes, and establishing better business systems.

Innovation in the furniture sector …

Identification Of Entrepreneurial Competencies In I-Corps Site Teams At The University Of South Florida, Mark A. Giddarie

USF Tampa Graduate Theses and Dissertations

The Innovators to Entrepreneurs Act was introduced by Congressman Daniel Lipinski of Illinois and several other congressional colleagues in January of 2019. This bill enables broader participation in the successful National Science Foundation Innovation Corps (I-Corps) program and provides additional training for innovators to learn how to turn their research into new products and businesses. I-Corps connects scientists and engineers within the technological, entrepreneurial, and business communities to move discoveries from the laboratory to the market.

The most successful federal program of its kind, I-Corps has trained over 1,300 teams, led to the formation of 644 startup companies and resulted …

2021-March-15-Etsu Pharmacy Partners With Area Pharmacies For Mass Covid-19 Clinic, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 15, 2021) — East Tennessee State University Bill Gatton College of Pharmacy partnered with three area community pharmacies to hold a mass COVID-19 vaccination clinic at First Baptist Church in Greeneville, Tennessee, on Saturday, March 6, administering over 500 vaccines.

The independent community pharmacies included Atchley’s Drug Center, Corley’s Pharmacy and Corley’s Pharmacy Solutions, all located in the Greeneville area.

Since December, Gatton College of Pharmacy has volunteered at independent pharmacies, grocery stores, assisted living facilities, hospitals and health departments from Chattanooga, Tennessee, to Hillsville, Virginia, administering over 25,000 COVID-19 vaccinations. The college volunteered more than 150 …