Business Commons^™

Wings Of Perception: Investigating Customer Sentiments In Indian Aviation Sector, Yashodhan Karulkar, Kaiwan Vaghchhipawala, Aditya Trivedi, Anushree Talekar

Journal of International Technology and Information Management

India's aviation sector, a key contributor to the nation's economy, has experienced rapid growth, supporting nearly 7.5 million jobs and contributing approximately $30 billion annually to the GDP (Gross Domestic Product). The growth, driven by increased demand for air travel and government incentives, has resulted in more competition among carriers. In the competitive market, it is necessary to understand customer preferences to enhance the quality of service and maintain a competitive edge. The dissemination of customer opinions on social media and review platforms offers airlines the opportunity to access passenger views. However, extracting useful information from this unstructured data is …

E-Payment Systems Use: The Role Of Cybersecurity Risk And The Moderating Effect Of Risk Propensity And Technology Readiness, Abdou Illia, Hyunsun Kim-Hahm, Thomas Ngniatedema, Mahaman Sani Yakoubou

Journal of International Technology and Information Management

Advances in digitalization have accelerated consumer migrations away from traditional cash- and check-based payment systems towards electronic payment systems worldwide. Yet, many people still remain resistant. This study examined the role of motivational and inhibiting factors and their interaction effects on the use of e-payment systems. The findings suggest that perceived cybersecurity risk, risk propensity, trust in the companies offering the e-payment services, and technology readiness have a significant direct impact on the use of e-payment systems. The findings also suggest that risk propensity and technology readiness have a tempering effect on the negative impact of perceived risk. The study …

Business Process Redesign For Reducing Undelivered Product Return Losses In E-Commerce – An Explainable Ai Approach, Venkataraghavan Krishnaswamy, Deepa R, Himanshu Sharma

Journal of International Technology and Information Management

Product returns in e-commerce affect the profitability of the e-tailer. We adopt a two-stage approach to reduce undelivered product returns in an e-commerce firm. First, we develop and compare machine learning techniques—logistic regression, decision trees, Naïve Bayes, random forest, adaptive boosting, gradient boosting, stochastic gradient boosting, and deep neural networks—on their ability to predict undelivered returns. Next, we use explainable methods, such as relative importance and Shapley values, to develop insights from the best-performing machine learning model. Finally, we use these insights and the predictive model to redesign the firm’s order fulfillment and return processes. A Post-implementation evaluation of the …

Modern Day Saints And The Production Of A Contemporary Pilgrimage Site: Comparative Analysis Of St. Pio Of San Giovanni Rotondo, Italy And Sai Baba Of Shirdi, India, Kiran Shinde, Anna Trono Prof

International Journal of Religious Tourism and Pilgrimage

Places valorised by saints have attracted pilgrimage for a long time as devotion to saints is a way to achieve both material wellbeing and spiritual growth. Yet, the cult following of modern-day saints in contemporary societies has become a topic for exploration only in recent years (Di Giovine, 2010; Shinde & Pinkney; 2013, Srinivas, 2008). A few excellent hagiographies discuss the material and non-material world created around charismatic modern-day saints with global followership (Waghorne, 2004; Weiss, 2005; Shepherd, 1986). Given the immense popularity of modern-day saints many questions arise- what kind of pilgrimage landscape is created around them? Are they …

The Relationship Between Enablement Sentiment And Kpi Achievement, Stefanie Boyer, David E. Fleming, Michael Rodriguez, Tom Tonkin

Marketing Department Faculty Journal Articles

Sales enablement (defined as the "activities, systems, processes and information that support and promote knowledge-based sales interactions with client and prospects” (Gartner, n.d.)) has evolved from a tactical resource to a strategic organizational function, crucial for aligning sales and marketing. Despite its importance, there is a lack of research on how 'sentiment' (perceptions toward enablement) influnces key performance indicators (KPI). This exploratory survey of sales and enablement professionals investigates sentiment across individual, team, and company levels, and its relationship with KPI achievement. Results reveal positive relationships between sentiment and performance outcomes at all levels with organizational sentiment being the strongest …

Wilson, Issue 02, 2025-26, University Of Northern Iowa. Wilson College Of Business.

Wilson

Contents:

From the Dean --- 3
Auditing Students Learn Emerging Technologies and Real-World Analysis --- 4
How Real Estate Students are Learning Industry Software in the Classroom --- 8
Marketing in the Age of Data --- 14
Building Communities, Shaping Futures --- 18
Data Drives Business Success for UNI Student Entrepreneurs --- 22
Data to Assist in Iowa Stomr Response --- 23
Ethical Considerations of Data Breaches --- 24
How Ethics and Data Management Intersect In Today's Business Climate --- 26
Students Dominate Advertising Competition --- 28
AACSB Supplemental Accounting Accreditation --- 30
A New Era for Business: UNI's Wilson …

Construction Industry Preparedness For Generation Z And Millennials: Aligning Industry Characteristics With Workforce Job Preferences, Ameenullah Amiri, Dhaval R. Gajjar, Jason D. Lucas

The Professional Constructor

The construction industry in the United States suffers from workforce shortages, partly due to younger generations being hired more slowly than baby boomers retire. Generation Z’s (Gen Z) lack of interest in joining the construction industry, coupled with the retirement of older workers, has amplified the problem. This paper investigates existing literature to identify the work and career preferences of Gen Z and Millennials and determine where the industry may focus efforts to attract these two generations. Through a systematic literature review, this study identified overlaps and gaps between the current construction industry workforce’s perceptions of the industry and the …

Ceo Compensation Changes Following Acquisitions, Leonce Bargeron, David J. Denis

Finance and Quantitative Methods Faculty Publications

We find that CEO compensation increases following acquisitions only in those deals in which acquirer stock is used as the method of payment. These compensation increases are driven by increases in equity-based compensation and are concentrated in riskier acquirers, in riskier acquisitions, and in acquirers whose CEOs have low exposure to the stock price. We find little support for traditional agency cost explanations of changes in CEO pay following acquisitions. However, our findings are broadly consistent with compensation changes representing a contracting solution to a two-sided adverse selection problem that is present only in stock acquisitions.

We Can Be Heroes: Sustaining Vitally Engaged Social Heroes In A Heroic Organization (Act Up/New York), Michael Condren

CGU Theses & Dissertations

Contextual factors are particularly important in understanding social heroism, which is characterized by heroic action in the service of existing and emerging community values, principles and ideals (Franco et al., 2011). Social heroism almost always entails serious risks for the hero and frequently requires committed action over long time periods to achieve positive social change. Unlike other types of heroism, social heroism frequently emerges from and is enacted through organizations. However, heroism research has focused largely on individual factors involved in different types of heroic actions, such as character, moral development and courage. The goal of this study was to …

Work Disengagement: Motivational Regulation Shaped By Psychological Need Frustration And Perceived Injustice, Stephanie R. Dailey

CGU Theses & Dissertations

Employee disengagement represents a persistent global challenge, yet remains theoretically underdeveloped and is frequently conflated with burnout, behavioral withdrawal, or deviance. Building on Kahn’s (1990) original conceptualization, this dissertation reconceptualizes disengagement as a distinct motivational state characterized by the withdrawal of cognitive, emotional, and physical energies from role performance. Drawing on Self Determination Theory (Ryan & Deci, 2000), Conservation of Resources theory (Hobfoll, 1989), and the Job Demands–Resources model (Bakker & Demerouti, 2007), I test a model where disengagement emerges as a motivational response to psychological need frustration, where organizational justice functions as an upstream contextual antecedent. Two complementary studies …

Moderating Role Of Perceived Staff-Replacement Likelihood On Self-Ordering Kiosk Adoption: Evidence From The Restaurant Industry, Wanmo Koo, Archana Kumar

Department of Marketing Faculty Scholarship and Creative Works

The restaurant industry widely employs self-ordering kiosks (SOKs). However, the increased use of automation in restaurants is causing job displacement, raising concerns about the lack of sufficient human support in restaurants. The study examined variables influencing customer willingness to use SOKs while considering how staff replacement perceptions alter these effects. Partial least squares structural equation modeling reveals that performance expectancy, effort expectancy, social influence, and perceived security significantly influence behavioral intention to use SOKs, and behavioral intention strongly predicts actual kiosk usage behavior. Among the moderating effects, only perceived staff replacement likelihood significantly influences the relationship between perceived security and …

The Emergence Of Buy Now Pay Later Platforms: A Business Analysis Study, Asher Frye

CMC Senior Theses

This thesis dives into the growth of Buy Now, Pay Later (BNPL) financing and its implications for consumer financial health. Using Affirm’s 2019-2024 data and recent reporting from regulators, it documents strong BNPL expansion alongside emerging concerns about repayment risk and credit score impacts. These insights motivate me to conduct an experiment testing whether clearer disclosure affects consumer BNPL choices. While the experiment shows no statistically significant effects, it underscores the need for further study of BNPL understanding and consumer behavior.

Unshackling The Coffee Supply Chain: An “Ethics Project” For Catholic Colleges And Universities, Bernard Prusak, Kimberly Lamberty

2026 Faculty Bibliography

Against the background of a growing and increasingly sophisticated body of theological literature on economic ethics, this article proposes a project to change for the better, morally, how coffee is supplied on the campuses of Catholic colleges and universities. We argue that this project is squarely in service of a Catholic college or university’s core educational goal of humane development of its students. The article then proceeds in three steps. First, we explain how the coffee supply chain works and how it is entangled in what Pope Francis called “the economy that kills.” Second, we discuss obstacles to our proposed …

Grading In The Digital Age: Ai Feedback Versus Professor Feedback, Latoya Russell, Andrew Zeisler, Ronald Mickler Jr.

2026 Faculty Bibliography

Feedback is a cornerstone of academic development, particularly in marketing education, where skill development often requires iteration and applied practice. While instructors spend considerable time providing effective feedback, artificial intelligence (AI) tools can significantly reduce this burden by generating timely, tailored responses. For example, AI-based chatbots can supplement instruction, providing students with timely feedback and reducing instructors’ workload. This study examines how marketing students perceive feedback quality based on its source, specifically whether it is delivered by an AI system or a human instructor. Through a scenario-based experiment, we investigate student perceptions of feedback quality and effectiveness based on the …

The Prestige Paradox: Can Venture Capital Prestige Lead To Lower Startup Exit Rates?, Charlie Fenollosa

Honors Theses

This project investigates how the prestige of VC firms investing in early-stage startups affects the likelihood of successful exits, defined as IPOs or acquisitions. Using Crunchbase data on companies, funding rounds, and investments, I construct six measures of prior VC success to proxy for prestige. Contrary to conventional expectations, VC prestige is not associated with increased exit probability, a finding robust to composite, LASSO-selected, and PCA-based indices. Further analysis suggests this relationship is driven by mechanisms through which high VC prestige paired with large syndicates and high funding may create frictions, while prestigious VCs help smaller companies grow more effectively.

Brewing Resilience: Cooperatives, Micro-Mills, And The Quest For Survival In Costa Rica's Changing Coffee Landscape, Leila N. Iredell

Honors Theses

This thesis examines how different organizational models in Costa Rica's coffee sector shape producers’ ability to capture value, build resilience, and sustain rural livelihoods in a rapidly changing global market. In comparing traditional cooperatives and new micro-mills, I examine specifically how control over the value chain, access to markets, and social infrastructure differ across models and what these differences mean for the farmers who depend on them. This project analyzes how the collapse of international price agreements and decades of market volatility drove producers toward new strategies, from independent processing and direct trade to coffee tourism. Costa Rica stands as …

Ceo's Influence On Top Management Team's Employee Engagement: A Qualitative Study, Wafa Damlaj, Matthew Hurtienne, Laura Hurtienne

Human Resource Development Student Publications and Presentations

This study explores how chief executives officers (CEOs) influence top management team (TMT) members' employee engagement. Using a constructivist phenomenological approach, the research examines ways CEOs shape TMT's employee engagement. Fifteen TMT professionals participated in semi-structured interviews, and the data were analyzed through a three-step coding process: open coding to identify key concepts, axial coding to refine categories by examining relationships, and thematic coding to organize the data into central themes. Findings revealed that CEOs influence TMT's employee engagement by addressing needs at three levels: individual, team, and organizational. Each level of needs aligns with specific CEO leadership styles and …

How-To: Academic Job Interviews (In The United States), Erin K. Peck, Kendall Valentine, Serina S. Wittyngham, Jessie S. Turner

OES Faculty Publications

[Introduction] "I (EKP) bombed my first interview on the tenure-track academic market. After I entered the Zoom room filled with search committee volunteers, the chair performed a quick round of introductions, and I was told that I would have strictly five minutes to answer each question. I smiled nervously, wringing my hands under the desk, and waited to be asked to derive a diagenetic equation or defend the methods I used in my recent manuscript.

“We'll start with something easy. Tell us about yourself,” began the chair.

I opened my mouth. I closed my mouth. My mind went blank. “Um …

Emotional Localisation In Luxury Branding: Cultural Adaptation Of Western Heritage Narratives For Chinese Consumers, Yuchen Chen

MA in Luxury Business Dissertations

This dissertation examines how Western heritage luxury brands adapt their core narratives to deliver emotional value in the Chinese market. Focusing on emotional localisation, the study introduces the Cultural–Semiotic Narrative Adaptation (CSNA) framework, which analyses three dimensions: emotional translation, symbolic adaptation, and narrative tone. Through a sequential mixed-methods design, the research investigates how heritage values such as craftsmanship and exclusivity are reframed to resonate with collectivist emotional logics emphasizing harmony, relational continuity, and understated elegance. Findings reveal that effective emotional localisation requires aligning narrative tone and symbolic motifs with culturally embedded affective expectations, fostering consumer trust, attachment, and purchase intention. …

From Hand To Heart: Investigating The Future Of Luxury Through Craftsmanship, A Qualitative Research, Yiyuan Hu

MA in Luxury Business Dissertations

Propelled by converging social, cultural, and macroeconomic forces, the luxury industry has faced challenges due to plummeting profits. This contextualised research examines the shift in psychographics from logo-centric consumption to a new paradigm where authenticity and integrity are paramount. Employing an interpretivist philosophy, the study utilises in-depth, semi-structured interviews with three industry experts, respectively from design/production, retail and marketing departments, and twelve luxury consumers to approach this topic from the perspectives of different stakeholders. The interviews were analysed through a rigorous thematic analysis framework.

The findings indicate that luxury customers are becoming increasingly sceptical and critical, while craftsmanship offers a …

Luxury Café Concept For Mindful Indulgence In Central London: Business Plan For Tranquille House, Chelsea Hsiao

MA in Luxury Business Dissertations

In the 21st century, the idea of luxury is becoming less about wealth and exclusivity and more about health, rich experiences, and awareness. This practice-based dissertation examines current customers' interpretations of luxury within café settings and identifies the characteristics that foster a feeling of premium, meaningful experience in the hospitality industry.

A mixed-methods method was utilised. Quantitative data was gathered through an online survey of consumers within target market, and qualitative insights were produced through prior experience, and observational study around London cafés. Secondary sources pertaining to luxury, wellness tourism, and hospitality trends were employed to contextualise the industry and …

Britishness, Prestige And Desirability: Investigating The Appeal Of British Luxury Brands In The Chinese Market, Ka Kit Fan

MA in Luxury Business Dissertations

The Chinese luxury market has undergone a profound transformation in the past decade, characterized by evolving consumer preferences and increasing purchasing power. Nonetheless, British luxury fashion brands persistently contend with a prestige deficit compared to their French and Italian counterparts. This study investigates how ‘Britishness,’ as a nation-brand attribute, shapes perceptions of prestige and desirability among Chinese luxury consumers, and identifies strategic levers to enhance the competitiveness of British brands in this critical market.

Employing a mixed-methods approach, this research integrates quantitative data from a survey of experienced Chinese luxury consumers with qualitative insights derived from in-depth interviews with industry …

Analysing India’S Luxury Shoe Supply Chain Business Plan For Lace, A B2b Leather Sourcing Platform, Muskan Manwani

MA in Luxury Business Dissertations

This study analyses the current supply chain ecosystem surrounding the Indian luxury leather industry, with a focus on shoes. The primary objective of the practice-based research is to understand the sourcing and supply chain decision-making of luxury brands and construct an actionable model that helps luxury brands optimise sourcing, production and supply chain management for leather goods, mainly shoes, in India. While similar models already exist within the Indian market, this proposed framework will specifically address the gap in luxury-exclusive sourcing, with a focus on preserving brand exclusivity. The model will also provide guidance and support related to legal and …

Athlete As The New Face Of Luxury: The Case Of Jannik Sinner And Gucci, Rania Tazi Hemida

MA in Luxury Business Dissertations

This dissertation examines the growing trend of luxury brands appointing athletes as brand ambassadors, aligning themselves with the values and expectations embodied by these figures. Exploring the case of tennis player Jannik Sinner as the face of the Italian fashion house Gucci, the study explores how athlete endorsements are leveraged to reshape consumer perceptions and expand brand reach by examining how Gucci is enlisting Jannik Sinner to refine their image. By applying luxury branding theories to the context of sports endorsements, the research investigates how athletes' images and values influence consumer attitudes toward luxury brands. Drawing on qualitative interviews with …

Bringing Life Back To Napa Valley: How To Increase Engagement In Napa Valley Luxury Wineries For Generations X And Millennials, Tatiana Hansen Zakin

MA in Luxury Business Dissertations

The Napa Valley luxury wine industry faces declining consumption and shifting demographics. Baby Boomers are dominating luxury wine purchasing while Generation X and Millennials show reduced engagement. This dissertation investigates how Napa Valley luxury wineries can revitalize interest and loyalty among Generation X and Millennial consumers. A qualitative mixed-method approach was employed, combining six semi-structured interviews with industry experts and a survey of 46 consumers, analyzed using reflexive thematic analysis.

The findings reveal a tension between industry professionals, who emphasize price and competition, and consumers who highlight trust and value perception. Generation X and Millennials demonstrate lower brand loyalty but …

Art & Luxury: Perceiving Value: How Generation Z Interprets Cultural And Social Meaning In Luxury And Art Collaborations, Michele Saad

MA in Luxury Business Dissertations

Luxury and art collaborations have evolved from rare creative experiments into a familiar part of brand storytelling, yet most research still focuses on what brands want to communicate rather than how audiences perceive these projects. This study explores how Generation Z (GZ) interprets the cultural and social value of such collaborations.

A qualitative approach was adopted, using semi-structured interviews supported by visual prompts with 16 participants aged 19 to 29. The analysis is structured around six recurring themes: artistic expression and aesthetics, social engagement and philanthropy, sustainability and environmental awareness, experiential and immersive encounters, commercial and hype-driven partnerships, and architectural …

Prosocial Ceos And Accounting Manipulation, Mei Feng, Weili Ge, Zhejia Ling, Wei Ting Loh

Research Collection School Of Accountancy

This paper examines the association between chief executive officers’ (CEOs’) prosocial tendency and their firms’ likelihood of accounting manipulation. We measure CEOs’ prosocial tendency based on their involvement with charitable organizations. We find that prosocial CEOs are less likely to engage in accounting manipulation, as proxied by material non-reliance restatements and SEC or DOJ enforcement actions. The effect is more pronounced when CEOs are involved with charities that directly aim to improve the welfare of others and when they face stronger incentives to misreport. These results continue to hold in analyses of changes in CEOs’ prosocial tendency around turnover events. …

Board Characteristics And Bank Performance: An Empirical Analysis Of The Size Effect In Emerging Economies, A. Bouteska, M. Kabir Hassan, Luca Pezzo, Jose Perez-Amuedo

Finance Faculty Research and Publications

Purpose

This paper aims to estimate the impacts of the board characteristics on bank performance in emerging countries, mainly focusing on the role of moderating factor.

Design/methodology/approach

Based on the literature review and the feasible generalized least squares econometric method approach, 137 deposit banks from seven emerging countries, including Saudi Arabia, Kuwait, United Arab Emirates, Bahrain, Qatar, Malaysia and Turkey, are all examined in the 2010–2022 year period.

Findings

Bank size is suggested as the statistically significant factor that moderates the association among the board characteristics, i.e. board size, duality, government ownership and bank performance. Based on the bank size, …

Agile And Lean Frameworks For Enhancing Accountability And Efficiency In Public Financial Management Systems In Emerging Economies, Mercy Amuna, Eunice Acheabea Offei, Omowumi Folorunso, Charles Zormelo

Student Publications

Findings: This review reveals that Agile and Lean frameworks dramatically improve public financial management by improving fiscal accountability, budgeting efficiency, and service delivery. Drawing on 49 studies published between 2010 and 2025, the majority from emerging economies with selected comparative OECD cases, budgeting and procurement reforms emerged as the dominant sectors analysed. Agile’s iterative and adaptive approach allows governments to make real-time adjustments to budgets, enhancing the economy’s response to economic developments and crises. They focus on reducing waste and financial planning to ensure that public funds are allocated efficiently and effectively. Similarly, Rwanda and Nigeria demonstrate the benefits of …

Ai-Driven Risk Forecasting For Strengthening The United States Food Supply Chain Resilience: Case Study: A National Ai-Enabled Food Supply Chain Risk Forecasting Framework And A Data Analytics Approach To Predicting Disruptions, Sarah Onyeche Usoro, Itua Austin Omogiate, Rahab Zhewe Felix, David Azikutenyi Galadima

Student Publications

The United States food supply chain is one of the most complex and interconnected systems in the world, spanning agricultural production, processing, transportation, storage, and retail distribution. While this complexity enables efficiency and scale, it also increases vulnerability to disruptions caused by climate change, labor shortages, geopolitical shocks, transportation failures, cyber threats, and public health crises. Conventional risk management methods, often reactive and siloed, have proven inadequate in predicting and mitigating systemic shocks that have become frequent occurrences in today’s world. This article examines how artificial intelligence (AI) and data analytics can transform risk forecasting in U.S. food supply chains …