Business Commons^™

Analyzing Case Studies And The Different Uses Of Accounting Knowledge, Meghan Foley

Honors Theses

The purpose of this thesis was to further my accounting knowledge outside of traditional classroom learning. Throughout my time at Ole Miss, I had not used my accounting class work outside of the classroom. I was able to apply the knowledge to practical real life issues.

I participated in 11 case studies that each targeted a different topic of the accounting profession. The early cases related to my choice of specialty and city, whereas the final cases delved deeper into economic implications of accounting and finance.

I learned a great deal about real world accounting while writing this thesis. I …

Complete Analysis Of Netflix, Inc., Anna Gregory

Honors Theses

This thesis focuses on the company, Netflix, INC and the projected value of this company. This study provides valuable information regarding the projected value of Netflix, INC and future stock price predictions. I derived my findings through several procedures. The most important procedure in analyzing the future value of Netflix was the use of a Discounted Cash Flow Analysis. This analysis provided me with a projected value and share price for Netflix, INC in five years and again in ten years. The second method used to evaluate Netflix was the multiples valuation. This method provided information on whether or not …

Fundamental Principles Of Accounting: A Series Of Case Analyses, Bridget Mcmillan

Honors Theses

Over the past four years at the University of Mississippi, I acquired knowledge about the accounting profession and the application of accounting principles that have arisen throughout the evolution of modern professional accounting. For the thesis requirement in accordance with the standards set by the Patterson School of Accountancy and the Sally McDonnell Barksdale Honors College, I completed a series of case studies covering a variety of topics related to the study of accounting. Under the direction of Victoria Dickinson, I completed these cases over the 2019-2020 academic year. Each case introduces a unique topic and presents findings about various …

Honors Accounting Thesis: An Investigation Of Specific Issues In Various Accounting Methods And Their Outlook For The Future Through Case Studies, Flint Christian

Honors Theses

This thesis focuses on broad topics concerning the field of accountancy. Primarily, the topics involve an analysis demonstrating an understanding on innovative technological developments, political changes, financial planning, professional preparation, and their effects on the accounting field, including possible changes. Information was found through online search engines, database analysis, and interviews and discussions with key informants from the accounting field. This thesis was performed in conjunction with the Honors Accountancy 420 class, where I also experienced case studies, interviews, and presentations with public accounting firms. Our methodology and methods were developed throughout the year in groups, as well as with …

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …

Investigating The Relationship Between The James C. Kennedy Center And The Utilization Of The Harvard Policy Model: A Strategic Planning Process, Neely Griggs

Honors Theses

This thesis aims to understand the relationship between the James C. Kennedy Wellness Center and the utilization of the Harvard Policy Model. The Wellness Center in Tallahatchie county, Mississippi has a profound impact in the community by working to decrease the prevalence of preventable diseases, and the Wellness Center’s leadership has decided to engage in the development of a strategic plan. The researchers led the Wellness Center through the first four steps in the Harvard Policy Model of strategic planning. Through focus groups and data analysis, the Wellness Center’s vision and mission statements were re-conceptualized, the core values of the …

Case Studies Of Various Accounting Concepts, Astha Kandel

Honors Theses

Accountancy students enrolled in the Sally McDonnell Barksdale Honors College have an opportunity to choose an honors practicum route instead of writing a regular thesis. The students take two ACCY 420 classes taught by Dr. Victoria Lynn Dickinson as part of the practicum. In those two courses, students gain a better understanding of how accounting works in the real world. The thesis is made up of several cases that cover a variety of accounting theories and methodologies. Students are required to do thorough research while writing the cases and each of those cases is carefully reviewed and evaluated by Dr. …

Politics Of Privacy: The Role Of Individual Political Views In Consumer Data Privacy Concerns, Connor Neill

Honors Theses

Today, every choice that is made, from where to shop to what music to listen to, has turned into a reflection of one’s political views and identity. The main purpose of this research is to explore the relationship between an individual’s political views and his or hers attitudes toward the security of personal information in the consumer realm. Two studies were conducted in the form of surveys. The first study aims to measure the consumer’s trust and risk beliefs for a company of a certain size as well as their feelings toward the dimensions of control, collection, and awareness of …

Communication, Collaboration, And Trust Within Virtual Teams, Courtney E. Boyd

Doctoral Dissertations and Projects

Virtual teams have gained much popularity within in the past 20 years, and the impacts of COVID-19 have only increased their popularity and usage within organizations. Virtual teams provide an organization to be adaptable, cut costs, and increase their knowledge base; however, virtual teams are not without their challenges. The purpose of this qualitative case study was to understand how leadership can impact virtual team performance through enhancing communication, collaboration, and trust. Through participant responses, three main themes were developed. These themes were issues with communication, communication and trust, and organizational culture. Two sub-themes within issues with communication were identified …

Analyzing The Investment Potential To Increase Prenatal Care Utilization As A Tactic To Decrease Preterm Birth Costs In Tennessee, Michael S. Wiggins

Doctoral Dissertations and Projects

Preterm birth contributes significantly to health care costs in the United States (Frey & Klebanoff, 2016). Certain components of prenatal care reduce preterm birth incidence (Newnham et al., 2014). Tennessee’s preterm birth rate ranks 35th among the 50 United States (National Center for Health Statistics, 2019). This study analyzed the investment potential to reduce preterm birth cost through increasing prenatal care utilization in Tennessee. Based on 2018 data, the study identified a significant relationship between prenatal care utilization and preterm birth incidence in Tennessee. The study also identified a significant opportunity to increase prenatal care utilization in Tennessee when compared …

The Impact Of Leadership Development And Psychological Capital On Burnout And Turnover, Michelle Jacobs

Doctoral Dissertations and Projects

Organizations should strive to function at the highest level possible. One way to create high functioning is to ensure the wellbeing of employees. Middle managers in healthcare directly influence organizational success, yet administrators overlook the wellbeing of this employee group. A literature review revealed a significant gap among the leadership development (LD) of those managers, which fostered burnout. Psychological capital (PsyCap) was a critical element of wellbeing, though the subsequent influence on burnout and turnover was unknown. A qualitative, single-case study occurred to determine the wellbeing of middle managers at a specified hospital in the Mid-West United States., specifically related …

Cash Infusion Uncertainty: Hindrances To Northeast United States Small Business Owners Desiring Growth, Carol Bartlo

Doctoral Dissertations and Projects

This qualitative case study explored how cash infusion uncertainty impacted small business owners’ growth goals and strategies. Small business owners navigate varying business environments and use tactics or long-term strategies as they desire to grow. Scenario planning is a tool that entrepreneurs can use for understanding past events or trends to identify actions for managing uncertainties and turbulent business environments or capitalize on opportunities. Potential themes of this study’s research were the presence of cash infusion uncertainty for small business owners, that uncertainty hindered small business owners’ desired growth, and that strategic planning aided growth attainment. The interview data were …

Sustainable Pathways For Successful Small Businesses In Chelsea, Massachusetts, Fabián Torres-Ardila, Lorna Rivera, Carolina Rojas-Pion, Daniela Bravo, Henry Chavez

Gastón Institute Publications

This report focuses on the critical role that small business owners and entrepreneurs play in the socioeconomic development of a predominantly Latino community like Chelsea, Massachusetts.

This report compiles the key findings and recommendations that resulted from conducting a qualitative study with small business owners and other individuals who play important roles in advocating for and supporting this community. Assuming an asset-based approach rather than a deficit-based one (Green & Haines, 2011), our study focuses on the skills and knowledge of small business owners and identifies a myriad of possibilities for City administrators to build upon existing practices and behaviors …

Consumer Motivations And Perceived Value In Online Second-Hand Luxury Fashion Shopping, Murphy Brianne Aycock

Graduate Theses and Dissertations

The second-hand luxury fashion market is growing four times faster than the primary luxury fashion market and already represents a $24 billion market today (Beauloye, 2019; Siwak, 2020). Younger generations such as millennials and Gen Z are buying and selling preowned luxury products almost three times faster than any other age group (Beauloye, 2019). Digital selling platforms such as The RealReal and Vestiaire Collective are fueling the growth of the second-hand luxury fashion market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of …

Integrating Systems, Processes, And Human Judgment: Three Essays On Value Creation With Supply Chain Analytics, Rebekah Inez Brau

Graduate Theses and Dissertations

Big-data, analytics, automation, and machine learning are changing the role of managers in supply chain and operations functions. Extant research indicates that effective value creation by analytics is achieved through careful attention to three components: technology, people, and processes. As such, the purpose of my dissertation is to improve the integration of people in current supply chain and operations management systems with ever-changing technologies and processes. I focus on one critical function—demand planning—since it is increasingly influenced by predictive analytics yet can still require human judgment. My dissertation is comprised of three essays as follow.

In Essay 1, I implement …

Three Essays On The Performance Evaluation Of Actively Managed Investment Funds, Qing Yan

Graduate Theses and Dissertations

This dissertation investigates the performance of hedge funds and actively managed U.S. equity mutual funds.

The first chapter examines the relation between hedge funds and the low beta anomaly. Different conditions in the mutual fund and hedge fund industries should lead to different approaches with respect to the low beta anomaly. I find that, unlike most mutual funds, the average hedge fund tends to benefit considerably from the anomaly. About 2.3% per year of apparent alpha for the average hedge fund can be attributed to the low beta anomaly rather than manager skill. Low skill managers are the most reliant …

Quality Determinates Of Rice Price In Open Bag Markets In Sub-Saharan Africa, Bailey Peterson-Wilhelm

Graduate Theses and Dissertations

Weaknesses in the grades and standards system in low-income countries across Sub-Saharan Africa undermine the transparency of agricultural markets. In the Democratic Republic of the Congo (DRC), Ghana and Mozambique rice is predominately sold in open bags and if rice price does not reflect its quality, then inefficiencies may lead to consumer welfare losses. Importantly, it is possible that impoverished communities are priced out of the market due to inflated and inefficient prices. The objective of this study is to examine determinates of rice price by estimating the impact of selected rice quality attributes on rice prices in DRC, Ghana …

Social Acceleration In The Marketplace: Three Essays Exploring The Intersection Of Culture And Consumption, Sarah Grace

Graduate Theses and Dissertations

Consumer culture is fast. Goods, services, people, ideas, and values – the material and nonmaterial aspects of culture – are moving more quickly throughout the marketing system than ever before. Such acceleration effects diverse stakeholders: people, public, and planet. This dissertation explores the phenomenon of ‘social acceleration’, and specifically, the ‘acceleration of the pace of life’ which examines the feeling that time is going faster in modern societies as a result of “the increase of action episodes per unit of time” (Rosa 2013, 80). This project develops an understanding of how meanings in marketing are socially constructed in relation to …

Values And Success In Collegiate Athletics, Nathan Shelby Hutchens

Graduate Theses and Dissertations

The rapid commercialization of intercollegiate sports has changed the landscape of the hiring decisions and methodologies within university-associated athletic departments – especially within the Division I Football Bowl Subdivision (DI-FBS) (Wong, 2017). Most notably and recently, the strategies used to hire athletic directors (ADs) have underwent considerable revision – yet successful hires are far from a sure thing. Many strategies include allusions to leadership style, yet leadership styles are as numerous as there are researchers who study them – and are rarely implemented holistically, thus making their assessment and associated outcomes tenuous at best (Peachey et al., 2015). Hambrick and …

Description Of Job Embeddedness In Arkansas County Extension Agents, Anika Parks

Graduate Theses and Dissertations

The Cooperative Extension System (CES) has had a long-standing problem with the retention of its county Extension agents (CEAs), who are in charge of running various programs in over 3,000 counties within the United States. When a CEA leaves a county, voluntarily or involuntarily, the community members are left without that leader, and their needs go unmet, which was proposed to increase voluntary turnover among CEAs even further. Arkansas CES has had its problems with turnover, and studying this issue through the lens of Job Embeddedness Theory was identified as a gap in the literature.

Job Embeddedness Theory is a …

Digital Marketing And The Culture Industry: The Ethics Of Big Data, Jonathan Michael Bowman

Graduate Theses and Dissertations

Instead of the steady march of the one percent growth in ecommerce as compared to total retail revenues in the last decade (to comprise about nine percent of the industry at the close of 2019), we have witnessed leaps now to over twenty percent in just the last year. Scott Galloway marks the pandemic as an accelerant not just of digital marketing posting a year of growth for each month of quarantine but as an accelerant of each major GAFA (Google, Amazon, Facebook, and Apple) firm from market dominance to total dominance (Galloway 2020). Viewing these trends from the standpoint …

Personification In Advertising: A Rhetorical Analysis Of Digital Video Ads In The Insurance Industry, Dorm Kpedor

Electronic Theses and Dissertations

Major companies in the insurance industry—notably Allstate, Progressive, and Farmers—often employ personification as a creative rhetorical tool in digital video advertisements. By leveraging brand characters in various ways, these companies seek to establish trust and engender emotional impact in customers. Allstate ascribes destructive characteristics that are associated with house cats to its Mayhem character; in doing so they evoke the desired emotional responses of humor and fear. Progressive creates and deploys the Motaur character, a visual personification and play on the Centaur; in this case, the company’s rhetorical strategy is to evoke humor and nostalgia that resonate with motorcycle owners. …

2021 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2021.

Beautiful People: The Past, Present, And Future Of The Fashion Industry's Thin Ideal, Shane White

Graduate Theses and Dissertations

Negative body image among women has become an extremely relevant topic in the last decade. The “ideal” female body image and what a person should look like according to marketing and advertising has become a highly controversial issue. This project seeks to show how the fashion industry has, over centuries, shaped how people think they need to look and in today’s time and show how it has been a root cause of issues like body image complexes leading to negative self-perception, eating disorders, mental illnesses like anxiety, depression and addiction, and even suicide. Over the last three to four decades, …

Half Baked: The Hungry Elephant Baking Company Business Plan, Ankush Patel

Accounting Undergraduate Honors Theses

Hungry Elephant Baking Company seeks to open a locally sourced bakery featuring a variety of sourdough and traditional products alongside a tea-house style drink space. All baked goods will be produced in house, and teas will be sourced both locally as well as from a premier tea vendor. All products and services will be designed with sustainability and fair-trade practices in mind, and a majority of the products will be sourced organically to minimize the company's ecological footprint. By offering drinks alongside different single serving baked goods, the Hungry Elephant Baking Company can appeal to the large college and millennial …

Retain Or Rotate: Outcomes Of Frequent Auditor Switching, Ryan Decker

Accounting Undergraduate Honors Theses

Regulators continue to debate the effectiveness of mandatory auditor rotation versus mandatory auditor retention in improving audit quality. Recent regulation in the European Union mandates auditor rotation, but if companies choose a more-lenient auditor with each switch, frequent switching could impair audit quality. I examine whether more-frequent switching leads to an increase in aggressive reporting and evaluate its effect on audit quality and audit attention. I find that audit quality decreases as the number of switches increases, with the results being driven mainly by switches between non-Big 4 audit firms. I also find that frequently switching between non-Big 4 auditors …

Workforce Assessment: Measuring The Impacts Of Covid-19 On The Maternal And Child Health Workforce, Ashleigh M. Sutphen

Capstone Experience: Master of Public Health

Workforce assessments provide an opportunity to assess, evaluate, and identify the needs of a particular workforce. The use of workforce assessments in the field of maternal and child health (MCH) has been an ongoing and a strongly supported effort by the Health Resources & Services Administration: Maternal and Child Health Bureau (MCHB). The maternal and child health workforce is responsible for providing essential public health services to some of the most vulnerable populations such as mothers, children, and people living with disabilities. Thus, the continuation of providing these essential public health services is critical – even in the midst of …

The Impact Of Integrating An Sbdc Program Into A College/University Career Center, Harshdeep Singh Nanda

Master's Projects

With a new approach for integrating the Small Business Development Center (SBDC) program in Alameda County, the Ohlone Community College District (Ohlone College) has introduced a new model for hosting an SBDC program on a college/university campus. While many other educational institutions across the nation have hosted an SBDC program (Cook Center for Entrepreneurship - Ivy Tech Community College of Indiana, n.d.; University of Scranton Small Business Development Center (SBDC) | Helping NEPA & Northern Tier Small Businesses Start, Grow & Prosper., n.d.; Olson, 2006), most have treated the program as a separate entity or department, often leading to the …

Location, Location… Mailing Location? The Impact Of Address As A Signal, Clark D. Johnson, Brittney C. Bauer, Katie Kelting, Nicolas Jankuhn, Woojong Sim

School of Business: Faculty Publications and Other Works

Recently, service providers have begun offering an innovative option for consumers seeking to rent an address. While the traditional option was for a post office box (e.g., PO Box 203, Chicago, IL 60654), the new option features a real street address with a unique suite number (e.g., 301 West Grand Avenue, Suite 203, Chicago, IL 60654). Service providers claim that addresses affect consumer perceptions of credibility and professionalism; however, these arguments have never been substantiated. Therefore, this research aims to examine the relationship between addresses and consumer evaluations of small businesses. Across a series of five experiments, we find evidence …

An Analysis Of Financial Accounting Through Case Studies, Maggie Herring

Honors Theses

This thesis is composed of a series of case studies performed over the course of two semesters. Each individual case challenged me to look further into a different aspect of financial accounting and how it would look as a career. The culmination of the studies provided me with a more in-depth look of what accounting actually is in practice and gave insights into how the field might change in the near future.

The cases spanned a variety of topics. The first case, “A Tale of Two Cities”, had me compare two different cities and what beginning my career would look …