Business Commons^™

Spurring Digital Transformation In Singapore's Legal Industry, Xin Juan Chua, Steven M. Miller

Research Collection School Of Computing and Information Systems

COVID-19 has transformed the way we live and work. It has caused the processes and operations of businesses and organisations to be restructured, as well as transformed business models. A 2020 McKinsey Global survey reported that companies all over the world claim they have accelerated the digitalisation of their customer and supply-chain interactions, as well as their internal operations, by three to four years. They also said they thought the share of digital or digitally enabled products in their portfolios has advanced by seven years. While technology transformation is not new to the legal profession, COVID-19 has cemented the importance …

Functional Signatures: New Definition And Constructions, Qingwen Guo, Qiong Huang, Sha Ma, Meiyan Xiao, Guomin Yang, Willy Susilo

Research Collection School Of Computing and Information Systems

Functional signatures (FS) enable a master authority to delegate its signing privilege to an assistant. Concretely, the master authority uses its secret key sk(F) to issue a signing key sk(f) for a designated function f is an element of F-FS and sends both f and sk(f) to the assistant E, which is then able to compute a signature sigma(f) with respect to pk(F) for a message y in the range of f. In this paper, we modify the syntax of FS slightly to support the application scenario where a certificate of authorization is necessary. Compared with the original FS, our …

A Uniquely Jesuit Approach To Engagement Through Social Media, Karl F. Kozlowski, Shawn M. O'Rourke

Jesuit Higher Education: A Journal

Social media is a relevant and powerful instrument of communication in higher education, especially in the college age population. The use of social media in and out of the classroom on the college campus allows faculty to meet students where they are. Content shared by faculty on social media is a means to continue to educate our students and alumni outside of the classroom and build relationships regardless of geographic boundaries. Through the use of social media platforms, we can also continue to relay and demonstrate our Jesuit ideals. This engagement can help build a relationship between faculty and students …

Big Data, Customer Centricity And Sustainability In The Banking Industry, Lina Soubra

BAU Journal - Creative Sustainable Development

Due to the huge progress in technology particularly the internet, people around the globe are generating huge amount of data that reflects their personal and unique behaviors. The analytics of big data that has facilitated capturing this rich data on customer in real time helped shifting the business model of banks towards customers. In parallel, nowadays customers are more aware of the need to safeguard the planet for the future generations and are exerting pressures on businesses including banks to become green and sustainable banks. Although banking industry has adopted sustainable development to save its reputation globally that has been …

A Review Of Knowledge Risk Conception, Rabih A. El Khatib, Alaaeldine Abbass Ali, Nehale Mostapha

BAU Journal - Creative Sustainable Development

Knowledge is regarded as a critical source of sustainable competitive advantage. However, knowledge has a negative aspect as well. Organizations face a variety of risks as a result of a lack of knowledge, its disappearance, incorrect application, or other consequences of knowledge-related use. Various knowledge risk dimensions were reported in the literature. The authors summarized and analyzed the theoretical perspectives on knowledge risks based on certain criteria such as comprehensiveness, clarity and flexibility. This research has provided an extended knowledge risk taxonomy of Durst and Zieba (2018). The taxonomy now includes a strategic knowledge risks group that embraces knowledge loss, …

Evaluation Of The Effectiveness Of Continuing Professional Development In The Pharmaceutical Workplace: A Cross-Sectional Study In Lebanon, Georges Hatem, Mathijs Goossens, Diana Ghanem, Roula Bou Assi

BAU Journal - Creative Sustainable Development

The objective of this study is to evaluate the effectiveness of Continuous Professional Development in the pharmaceutical workplace and the direct impact on the pharmacists’ personal and professional progression and to assess their perceptions toward various CPD methods and their incorporation into this recent learning pathway. Methods: A cross-sectional descriptive study was conducted in Lebanon within three months from July 2017 till September 2017 using a survey as a tool. Overall 142 participants were conveniently selected frequency matching national government estimates of pharmacists’ work location and gender . Results: Among the respondents, 38.7% reported that they have learnt through CD/DVD, …

The Effect Of Students-As-Customers Concept On The Quality Of Education At Universities, Abeer Ahmad Sherry

BAU Journal - Creative Sustainable Development

In the field of education, particularly in higher education, marketization refers to higher education institutions using marketing practices in their policy and academic service, and mainly by regarding students as customers. Several factors have shifted the perspectives toward the students-as-customers approach. The main causes are the increased competition, decreased government funding, and the increased cost of education. However, adopting the concept of students as customers resulted in a misconception of the relationship between universities and students and many reviews perceive it as degrading for the educational standards. The aim of this paper is to clarify the issue of whether students …

Customers Loyalty: Does Value Co-Creation Become Indispensable For Universities?, Ayman Mahmoud Bazzi, Alaaeddine Abbas Ali, Nehale Mostapha

BAU Journal - Creative Sustainable Development

This paper investigates the direct and indirect relationships between customers` participation in value co-creation activities (CPVCA) and their loyalty. Quantitative research approach is adopted, while the population consists of all the Lebanese private universities` students. A questionnaire was used to collect data from 403 students, nominated according to convenience sampling technique. The study proposed scale validity and the relationships between variables were examined depending on PLS-SEM. The findings reveal a direct significant relationship between CPVCA and customers` loyalty; in addition, to indirect relationship, through the partial mediating role for customers` satisfaction and relationship strength. Research implications and limitations are presented.

The Feasibility Of Using A Phenomenological Approach To Explicate The Experience Of Being-In-Community: Experience Of Reviving The Marine Heritage In Bahrain, Islam Hamdy Elghonaimy, Layal Tahsine Ahmed Channaa

BAU Journal - Creative Sustainable Development

The strategic location of Bahrain and its wealthy marine and coastal environment were the main drivers for the country’s flourishment before the discovery of oil. For a long time, Bahrain has functioned as a pioneer maritime trade center and represented a significant trade transit route between the east and west that transfers the affluent marine productions. This mainly formed an eminent cultural heritage for the country reflected within its inveterate maritime history and the authentic bond between the Bahraini grandparents and the sea. Unfortunately, along with the life evolution, this bond became weak and the biodiversity of the country’s marine …

Extensive Descriptive Literature Review Revealing The Impact Of Banking Secrecy On Money Laundering: Prominence On The Lebanese Banking Sector, Nour Mohamad Fayad, Sara Karam Nassredine

BAU Journal - Creative Sustainable Development

Worldwide financial institutions face complexity in balancing between business ethical standards on one hand, and the act of competitiveness on the other hand. Thus, while selecting their customers they seek customers that lead them to the optimum position of competitiveness in the market, taking into consideration the act of financial investigation to avoid money launderer customers. Money launderer customers seek to deal with financial institutions to proceed with operating their financial crimes. Therefore, this paper spots the light on “money laundering” alongside with the impact of banking secrecy on money laundering with prominence on the Lebanese banking sector. Thus, in …

Profiling Food Festivals By Type, Name And Descriptive Content: A Population Level Study, Muhammet Kesgin, Rajendran S. Murthy, Rick Lagiewski

Articles

Purpose: This research aims to classify and describe food festivals and examine the patterns in food festival naming and festival descriptions in online media. Design: This research represents the first population-level empirical examination of food festivals in the United States using a purpose-built dataset (N=2626). Methodology includes text mining to examine food festival communications. Findings: Food festival size varies across local and regional spheres within the country. Food festivals employ geographical (place-, destination-based) associations in their names. Food festivals’ descriptions and online communications showcase a welcoming environment predominantly emphasizing family-oriented and live entertainment experiences. Food festivals across the country show …

2021-November-30-Professor Publishes Short Story Collection, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 30, 2021) There’s a story about a college professor who gets snowed in at home with his wife – who was planning to leave him that same day. Then there’s the minister trekking up a mountain who picks up a hitchhiker, who ultimately pulls a knife on the preacher. Visions of death persistently visit a gravedigger, and a conservative local business owner has the revelation that his son, a well-known musician, is gay, HIV-positive and has returned home but only to die.

Dr. Michael Amos Cody

These stories and more are part of “A Twilight Reel: Stories,” written by …

2021-November-30-Equity And Diversity Focus Of 'Women On Wednesdays', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 30, 2021) – How do colleges cultivate inclusive environments that both foster equity and celebrate diversity? East Tennessee State University’s Jessica Wang, director for Student Success in the Clemmer College, will explore that question this week in a talk titled “Cultivating Equitable Student Success in Colleges and Universities.” ~[com[2366 1 87{ "version": 68, "data": {"52e399bd72a342a38137a984e26b69cb":"{{f:45665734}}","bdae6b03511ebe1a07fa4efb856724da":"link_multi","e6c30e688cfccf72a0a646cb97b21c7c":"FALSE","942bcb3e8f863bc697e4a4e174665bb9":"","2470315900e9ec6d782d958f93df973b":"Jessica Wang","e91e95e869b95b9bb4686c00648f8402":"","3c1640ef0144b5f4f2fb251dbd381853":"","931587cef6aa10d4307fc1b44e0c4663":"float--right","01dd544f26c7c604d9a1b21e6e28c2b2":"","3806989cc57305955c266c49fcaa9f89":"","a738bc66ad43b00eb425acd81d003907":"","c681aef32a2ca1168b2699009d850a31":"","e62c45574d439984a0ae94a74aeae835":"","33a203068eea3e66fdf436db75faaecc":"","8658afe32b015b453648add1684fef41":"","4683d6cb05b7c28a241d9b1d74afe188":"card--blue","3ef6793ebb188a3c7addcbf53098d992":"","09daf4f3d074f1156df5bf9b2d35b26b":"","849e4e59ee23520e2f3d256e5f0a32f3":"FALSE","cbe4215a41f675d45bbf2bb25e159a71":""}}]]~

Part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s, Gender, and Sexuality Studies Program, the event is free and open to the public. It happens on Zoom (https://etsu.zoom.us/j/98796997075) at noon on Wednesday, …

No Such Thing As A Free App: A Taxonomy Of Freemium Business Models And User Archetypes In The Mobile Game Market, Imam Salehudin, Frank Alpert Dr

ASEAN Marketing Journal

Manuscript type: Research Paper Research Aims: The Freemium business model is becoming increasingly prominent in the current digital economy. In the mobile game market, total revenue from free to download apps is overtaking those from paid apps. The purpose of this article is to propose a taxonomy that examines and categorises the various types of Freemium business models. Design/methodology/approach: This study uses the qualitative approach of logical partitioning to generate a Freemium business model's taxonomy through systematic observation of the existing business models. Research Findings: The findings identify advertisement and microtransaction as two primary revenue sources for Freemium business models. …

Deepfakes Generated By Generative Adversarial Networks, Olympia A. Paul

Honors College Theses

Deep learning is a type of Artificial Intelligence (AI) that mimics the workings of the human brain in processing data such as speech recognition, visual object recognition, object detection, language translation, and making decisions. A Generative adversarial network (GAN) is a special type of deep learning, designed by Goodfellow et al. (2014), which is what we call convolution neural networks (CNN). How a GAN works is that when given a training set, they can generate new data with the same information as the training set, and this is often what we refer to as deep fakes. CNN takes an input …

Tech Innovation Capacity In Mountain West Metros, Ally M. Beckwith, William E. Brown Jr.

Economic Development & Workforce

This fact sheet highlights data on the tech innovation capacity in Mountain West metropolitan areas, as originally reported in 2019 by Robert D. Atkinson, Mark Muro, and Jacob Whiton from the Brookings Institution’s Metropolitan Policy Program. Tech innovation is defined as advanced industries that are America’s 50 high-R&D, high-STEM manufacturing, energy, and services industries ranging from aerospace and automobile manufacturing to solar electricity generation to internet publishing to bio-tech. Tech innovation is essential to the future of America’s economy. However, “superstar” metropolitan areas creating a regional imbalance within the innovation sector. The Brookings report examines metropolitan areas that are potential …

Do Consumers Raise Their Voices Or Leave After Service Failures? Examining Angry Rumination, Distraction, And Brand Loyalty, Jungyun "Christine" Hur, Soocheong "Shawn" Jang

Journal of Tourism Insights

This study aims to investigate the influence of rumination and distraction on consumer complaining behaviors (e.g., voice, negative word of mouth, and exiting) in a service failure encounter, and further examine the role of brand loyalty in consumer complaining behaviors. The findings of this study suggest that consumers use rumination and distraction to cope with service failures, which has different influences on consumer complaining behavior. Angry rumination increases all three types of consumer complaining behaviors, whereas distraction reduces negative word-of-mouth only. In addition, these relationships vary across the level of brand loyalty. Loyal consumers are more likely to voice their …

The Outlook Digital Indoor Advertising In Mini-Market Using Techno Economy Analysis: Implementation In Indonesia, Tommy Hendrix, Firman Tri Ajie, Mahardhika Berliandaldo

ASEAN Marketing Journal

Manuscript type: Research Article Research Aims: This paper wants to confirm the process feasibility study and advantage application when technology in social media enters goods' commercialisation. Design/methodology/approach: The methodology used in this research qualitative research methodologies, with an approach to data analysis using techno-economic and collective data on digital indoor advertising. Research Findings: The results of techno-economic analysis and feasibility analysis explaining digital indoor advertising business in Indonesia mini market is declared worthy of running, with description NPV on cash flows Rp. 3,664,679,991 and NPV sensitivity analysis of Rp. 3,554,930,887, IRR of 14.09%, and 13.96% (sensitivity analysis). Theoretical Contribution/Originality: This …

Mindful Consumption Behavior On Second-Hand Fashion Products: Intervariable Influence Analysis Of Stimulus-Organism-Response (S-O-R) Model, Diyang Risma Gabriella, Ramses Wardhana Hardjanto, Muhammad Fadhil Mawaridi, Muhammad Naufal Harits, Luh Dyah Purnami

ASEAN Marketing Journal

Manuscript type: Empirical Research Research Aims: This study was conducted to analyze and develop the intervariable influence within stages in S-O-R Model in second-hand fashion products context Design/methodology/approach: To fulfill the research objective, an online self-administered survey was conducted to respondents who had second-hand thrifting purchase experience. 130 eligible responses were gathered and further analyzed using Structural Equation Modeling (two-way approach) Research Findings: It is observed that eWOM and Consumer Engagement have positive significant effects on Mindful Consumption Behavior (MCB), while no significant influence is found in relationship Attitude toward MCB. No mediating effect is observed in relationship eWOM toward …

Predicting The Relationship Between Scarcity And Serendipity Information Toward Impulse Buying Behavior: Hedonic Shopping Values As Moderator Variables, Natasha A. A. Prawira, Sabrina O. Sihombing

ASEAN Marketing Journal

Manuscript type: Research article Research Aims: The purpose of this research is to predict the intervariable relationship between scarcity and serendipity information moderated by hedonic values and their influence towards online impulsive buying behavior. Design/methodology/approach: This research uses a quantitative method and uses non-probability sampling method as the data collection techniques by distributing online questionnaires. There are 330 respondents with the criteria of having made transactions at Shopee in the last three months. The data are analyzed using Structural Equation Modeling (SEM) to test the each of the hypothesis and making the conclusion. Research Findings: This study shows that the …

The Analysis Of Green Marketing And Brand Image On Repeat Purchase On Consumers Of Coffee Shop In Bandung, Yulia Nur Hasanah, Fauzan Aziz

ASEAN Marketing Journal

Manuscript type: Research Article Research Aims: This research was conducted to examine the influence of green marketing and brand image to the repeat purchase of consumer of coffee shop in Bandung. Design/Methodology/Approach: Data were collected through online survey that targeted the consumer of coffee shop in Bandung area. A method of successive interval (MSI) and Partial Least Square (PLS) was used as a method to analyse this data Research Findings: The results shows that green marketing and brand image have a significant effect on repeat purchases simultaneously and separately. Based on these results, consumers of coffee shops in Bandung were …

Personal Norm And Pro-Environmental Consumer Behavior: An Application Of Norm Activation Theory Pdf, Budi Setiawan, Adi Zakaria Afiff, Ignatius Heruwasto

ASEAN Marketing Journal

Manuscript type: Research Article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate personal norms. Therefore, this study tries to examine personal norms based on norm activation theory in explaining behavior. Design/methodology/approach: The final sample size is 300 respondents selected through purposive sampling technique. Primary data is collected through a closed-end questionnaire. Data analysis consists of two stages, namely the confirmatory factor analysis and structural equation model. Research Findings: Awareness of consequences and ascription …

Banking Digitally To Micro-Business: Exploring Value Co-Creation Strategy In New Product Development Pdf, Rudi Gunawan, Sonny Rustiadi

ASEAN Marketing Journal

Manuscript type: Research Article Research Aims: To further academic knowledge around the topic of value co-creation and to provide a practical strategy for Digital Bank in Indonesia on conducting better co-creation activities. Design/methodology/approach: This research relies on a qualitative method for collecting the primary data through in-depth interviews. Research Findings: Indonesian Bank called Jenius currently practice community-based value co-creation, and it is recommended for the Banks in general to also explore other forms of co-creation initiatives, namely customization, reputation and sensing. These initiatives should be practiced across different stages of co-ideation, co-evaluation, co-design, co-test and co-launch. To better engage consumers …

Are Entrepreneurs Born Or Made? A Look At Entrepreneurial Marketing Education Within Vocational High School, Adhi Setyo Santoso, Jony Oktavian Haryanto, Hanif Widyanto, Hari Suryanto, Lina Rosmawati

ASEAN Marketing Journal

Manuscript Type: Research Article Research Aims: The research studies the contextual stimuli (business knowledge and environment) toward entrepreneurial self-efficacy and locus of control that influence entrepreneurial intention. Design/methodology/approach: The survey involved vocational high school students in Mataram, Nusa Tenggara Barat, Indonesia, and collected 101 responses. The research applies a quantitative method of 2-steps Partial Least Square – Structural Equation Modelling (PLS-SEM). Research Findings: Results confirms that business knowledge influences entrepreneurial intention mediated by entrepreneurial self-efficacy. Environment influences entrepreneurial intention mediated by locus of control only if students participate in entrepreneurial marketing education. Theoretical Contribution/Originality: The findings contributed to entrepreneurship literature …

The Role Of Customer Networking Capability Effectiveness In Enhancing The Salespeople’S Performance In Small And Medium Enterprises, Ida Bagus Nyoman Udayana, Naili Farida

ASEAN Marketing Journal

Research Aims: This research examines the research gap between adaptive selling and the salespeople’s performance. There is an inconsistency of research results among marketing researchers. This study extends the previous marketing literature to customer network-based marketing. Design/Methodology/approach: The research data were collected from 300 salesperson in the field of small and medium enterprises. The data analysis used a structural equation model and Sobel tests. The findings of the research: Research findings show that the effectiveness of customer networking capability functions as an intervention between adaptive selling and salespeople’s performance. Adaptive selling, interaction quality, and perceived interpersonal skills have a significant …

The Influence Of Self-Congruity On Customer Loyalty Of Coffee Shops: Evidence From Global-Chain And Local-Chain Coffee Shops In Indonesia, Dela Anjani, Ike Janita Dewi

ASEAN Marketing Journal

Manuscript type: Research Paper Research Aims: This paper seeks to examine the concept of “self-congruity” and its direct and indirect impacts on consumer loyalty of global versus local coffee shops. Design/methodology/approach: The study is a quantitative study using online survey on 400 respondents, which were distributed evenly to consumers of Starbucks (as a global coffee shop) and Anomali Coffee (as a local coffee shop in Jakarta, Indonesia). This paper employs Structural Equation Modelling (SEM) to study the relationships amongst variables. Research Findings: Results of the research show that generally self-congruity has a positive direct and indirect effect on customer loyalty. …

Intervariable Influence Analysis Of Hierarchy Of Effect (Hoe) Model In Cross-Border E-Commerce (Study Case: Shopee And Lazada), Diyang Risma Gabriella, Anna Amalyah Agus

ASEAN Marketing Journal

Manuscript type: Empirical research Research aims: This study was conducted to analyze and develop the intervariable influence within the stages of HOE Model in CBEC context. Design/methodology/approach: Based on the Hierarchy of Effect (HOE) model which consists of the stages of customer progression of learning and decision-making as a response of their shopping experiences. A total research data of 1,651 respondents were collected through a structured questionnaire. SEM method was used to test the proposed research model. Research findings: HOE Model was found to vary based on the level of product cognition and platform involvement. Two case studies provide different …

Differences Of Individual Demographic Characteristics Towards E-Wallet Payment In Restaurants, Shinta Caroline, Anggraini Putri, Edy Oei, Verawati Verawati, Isnovian Isnovian

ASEAN Marketing Journal

Manuscript type: Research paper. Research Aims: This study aims to understand the influence of individual differences to customers’ intention to use e-wallet as a method of payment at café or snack bar, fast food restaurant, and food court. Design/methodology/approach: A total of 481 valid online questionnaires were collected from DKI Jakarta, Banten and West Java respondents who have paid with e-wallet in restaurants within the last 12 months. SPSS Analysis through ANOVA with Dunnet’s C post hoc analysis was used to analyse the differences between groups. Research Findings: Individual differences such as gender, income and education have significant influence in …

Application Of Theory Of Planned Behavior In Consumers’ Purchase Decision Of Cats And Dogs Food Products, Rendi Tegar Pratama, Elevita Yuliati

ASEAN Marketing Journal

Manuscript type: Empirical paper Research Aims: This research was conducted to analyze the influence of Theory of Planned Behaviour in determining the consumers’ purchase behaviour of cats and dogs food products. Design/methodology/approach: The constructs used in the research model are attitude, subjective norms, Perceived Behavioural Control (PBC), intention, and behaviour. The research model was added with self-identity and social norms constructs. Respondents of this research were 300 cats and dogs owners. Data was collected through online questionnaires. Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL version 8.8 as the software analysis tool. Research Findings: The results showed …

Impact Of Country Of Origin Effect (Coe) On Consumer Purchase Intentions: A Case Study Of Cosmetic Products In Lampang, Thailand, Janak Pandey, Somjai Muenkid, Noraset Jivasantikarn, Arunie Jivasantikarn Chaisiriwongsuk, Yadarat Inthaklhan

ASEAN Marketing Journal

Country-of – origin plays an important role in international marketing by creating access to new and bigger markets for organizations globally. Various companies are investing and venturing in overseas market as they would be able to attract and benefit from a larger market share and advantage from economies of scales. This research studies the Country of Origin Effect (COE) and its impact on Consumer Purchase Intentions in Lampang Province, Thailand. For this study, mixed method approach was used combining quantitative and qualitative analysis and both primary and secondary data were analyzed to understand the country of origin effect. This study …