Business Commons^™

Marketing Segmentation Strategies For The Nonprofit Sector, Neffie Gatewood

Walden Dissertations and Doctoral Studies

Many nonprofit leaders lack innovative marketing strategies to secure funding from their target audience. Nonprofit leaders who do not continue to expand on their marketing strategies may fail to secure multiple funding streams, leading to an inability to attain their mission. Grounded in the segmentation, targeting, and positioning theory, this qualitative single case study was conducted to explore the traditional and social media marketing strategies used by nonprofit leaders to secure funding from their target audience. The participants were two senior leaders from a nonprofit organization in the U.S. Midwest region. Data were gathered using semistructured interviews, financial data, organizational …

Strategies For Cryptocurrency Adoption In Contemporary Businesses, Jacqueline Rodriguez

Walden Dissertations and Doctoral Studies

Millions of Bitcoin transactions occur daily, worth nearly $2 billion annually. With the proliferation of cryptocurrency markets, the reluctance to adopt the currency as an alternate payment method could cause businesses to forgo growth opportunities within this expanding market. Grounded in the diffusion of innovation theory, the purpose of this qualitative multiple-case study was to explore strategies business leaders use to respond to the alternative payment concerns perpetuated by cryptocurrency markets. The participants comprised 6 business leaders who effectively employed cryptocurrency adoption strategies. Data were collected through semistructured interviews, corporate documents, and other company social media resources. Thematic analysis of …

Part 1: Inflation, Uncertainty, And Volatility Undermine Virginia's Recovery, Dragas Center For Economic Analysis And Policy, Old Dominion University

State of the Commonwealth Reports

If the story of 2020 was the pandemic and the tale of 2021 was the recovery, then rising inflation and interest rates dominated the narrative of 2022. The economic recovery remained incomplete, with jobs returning to pre-pandemic levels but some Virginians remaining outside the labor force. Now, with the possibility of a recession in 2023 looming, we ask how Virginia fared over the last 12 months and what are the prospects for future growth?

Improving Data Visualization Skills: A Curriculum Design, Daniel A. Asamoah

Management Information Systems Faculty Publications

It is unclear whether the data visualization skills possessed by data-centric practitioners reflect recent advances in computing systems and visual design principles, and their role in generating relevant and insightful output to support decision-making. In this study, the author presents a curriculum designed for teaching basic and advanced concepts in data visualization. The author used the survey method to examine whether respondents perceived the pedagogic approach to have enhanced their data visualization competence. The findings indicate preference for a hands- on pedagogic approach to learning data visualization as compared to an entirely theory-based approach. Furthermore, different components of the pedagogic …

Gender Differences In The Impact Of Worklife On Executives’ Psychological Health, Marcus B. Mueller

WCBT Faculty Publications

The Impact of Worklife on Executives’ Psychological Health Purpose: This is the first scientific research studying the impact of worklife factors on executives’ psychological health by gender. The study has a particular focus on the factors of ‘Community’ and ‘Work-life balance’.

Design: Survey data were collected from N=481 senior executives to measure seven worklife factors and psychological health. Standardized regression analysis was performed for each worklife in a regression model predicting psychological health by gender.

Findings: Results showed significant differences between female and male senior executives in the profiles of seven worklife factors in terms of their relationship with …

How Do Consumers In General Evaluate, Judge, And Act Toward Shoplifting? The Moderating Effects Of Personal Characteristics And Motives Shoplifting?, Juehui Shi, Ngoc (Cindy) Pham, Claudio Schapsis, Tofazzal Hossain, Arturo Z. Vasquez-Párraga

WCBT Faculty Publications

Despite the seriousness of shoplifting, consumers’ evaluations, judgements, and intentions toward shoplifting remain underexplored by scholars from business ethics, marketing, retailing, and consumer behavior. We propose a new shoplifting ethics model, which integrates Hunt and Vitell’s theory of ethics with Nadeau, Rochlen, and Tyminski’s typology of shoplifting, by incorporating the moderators of consumers’ personal characteristics (i.e., age, gender, marital status, income) and shoplifting motives (i.e., social, experiential, economic, emotional) onto the relationships among deontological evaluation, teleological evaluation, ethical judgment, and intention. Based on a two-by-two randomized experimental design, two shoplifting cases (i.e., swapping price tags, stealing products) are investigated in …

Nonparent-Friendly Work Climate & Parental Role Value: An Updated Approach To Understanding Nonparent Work Experiences, Andrew Lutz

Wayne State University Dissertations

First, the present study entails a theoretically guided examination of relationships between nonparent-friendly organizational climate (NPFC) and important outcomes among nonparent workers. Second, the present study explores the role of social-identity theory in understanding nonparent work experiences by examining and comparing the function (i.e., moderation effect sizes) of parental role values and parental expectations (i.e., childfree status) on relationships between NPFC and outcomes including affective commitment. Third, the present study compares the relevance of NPFC and singles-friendly culture in the prediction of outcomes among nonparent workers. Lastly, the present study examines the potential role of intersectionality of nonparental role and …

Impact Of Knowledge Management Processes Upon Job Satisfaction And Job Performance, George Reid Cooper

CCAC Theses and Dissertations

While we might know anecdotally that the implementation of knowledge management in an organization improves job satisfaction and job performance, there are limited empirical studies that assess this assumption. There have been studies done in this area but the results vary in terms of which knowledge management processes have an impact upon job satisfaction and which do not. Similarly, many studies make assumptions that job satisfaction leads to improved job performance without testing for that variable. The goal of this dissertation is to assess whether the knowledge management processes have a positive impact upon job satisfaction and job performance and …

The Economic Obstacles To Electric Vehicle Adoption In Montana, Lily B. Duray

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Beginning in 2008, electric vehicles, otherwise referred to as EVs have increased in popularity. However, most rural areas like Montana still have not adopted these types of vehicles because of three major obstacles. By addressing EV driving range, availability of public EV charging stations, and the charging times of EVs, EVs can become a credible substitute for traditional vehicles in Montana.

Netflix Strategic Business Analysis, Kegan L. Morris

Undergraduate Theses, Professional Papers, and Capstone Artifacts

An external analysis done to identify opportunities and threats Netflix faces.

U.S. Gaap Financial Statements Best Practices In Presentation And Disclosure, 76th Edition, 2022; Accounting Trends & Techniques, American Institute Of Certified Public Accountants (Aicpa)

Accounting Trends and Techniques

No abstract provided.

Demand System Analysis Of Beer In The U.S. Market, Laxmi Devi Adhikari

Theses and Dissertations--Agricultural Economics

The onset of the COVID-19 pandemic has stimulated remarkable changes in consumer purchasing and consumption behavior of food and beverages. This inherently raises the question of what the demand for beer differentiated by brands in the U.S. during the pandemic is? To answer this question, we used the recent Nielsen scanner data and employed the Linear Approximated Almost Ideal Demand System (LA/AIDS) model to jointly estimate the demand for the five major brands: Budweiser, Coors, Corona, Heineken, and Miller, as well as remaining brands combined. Our results suggest the sales of Corona and Heineken increased during the pandemic. After controlling …

Consumer Measures Of Local Food System Performance And Shopping Behavior Across Covid, Azita Varziri

Theses and Dissertations--Agricultural Economics

This dissertation consists of three essays: In the first essay, we utilize a Principal Component Analysis (PCA) to measure the residents’ perceptions of the local food system performance. Local food system (LFS) components are classified into related measures that may help explain the overall performance scores provided. LFS performance measures are explored across 15 different communities in the U.S. South. The second essay explores the awareness and performance differences toward farmers markets, including the markets themselves and the corresponding local food product quality, product diversity, and markets infrastructure across different age-range groups and community sizes in Southern states. Finally, in …

The Role Of Digital Channels In Predicting Objective And Subjective Negotiation Outcomes, Roshni Raveendhran, Tami Kim, Ji Woon Ryu

Business Faculty Publications and Presentations

Today’s hiring and workplace communications are increasingly occurring in the digital space, a trend accelerated by the coronavirus disease (COVID-19) pandemic. In two preregistered experiments and an internal meta-analysis, we test the subjective and objective impact of two digital channels—video and synchronous text—that are popularly used in today’s workplace contexts. In doing so, we isolate the role that richness of digital channels plays in influencing negotiation outcomes while holding synchrony constant. Specifically, we predicted that negotiating via video (vs. synchronous text) will foster better integrative outcomes and improve negotiators’ subjective outcomes. Results indicated that negotiating via video, compared to synchronous …

Open Education Exploration Grant: Leigh Moon, Leigh Moon

Ames Library Awards

No abstract provided.

The Current State Of Ceo Succession Planning Practices: Results Of The 2022 Hr@Moore Survey Of Chros, Donald J. Schepker, Patrick M. Wright, Adam Steinbach, Anthony J. Nyberg, Adam Bailey

Reports

The 2022 HR@Moore Survey of Chief Human Resource Officers (CHROs) received 106 CHRO respondents answering questions on a number of issues regarding the current state of CEO succession planning practices at the board, CEO, and CHRO level. CHROs report spending on average 11.3% of their time as a liaison to the boards of directors. Of the time spent with the board, CHROs report approximately 16.2% of the time is spent on CEO succession, while 12.8% of the time is spent on other C-suite executive succession planning. On average, this means that CHROs spend roughly 3.29% of their total time on …

Esg Trends: Results Of The 2022 Hr@Moore Survey Of Chros, Adam Steinbach, Donald J. Schepker, Anthony J. Nyberg, Patrick M. Wright

Reports

There has been incredible momentum in recent years for the expectation that major companies should be attentive to and deliver results on Environmental, Social, and Governance (ESG) issues. For their part, companies and their executive leadership teams (ELTs) seem responsive to these expectations, developing ESG strategies and devoting resources to making progress in these areas. Perhaps the most notable commitment along these lines came in 2019, when the Business Roundtable (BRT) issued a statement to “redefine the purpose of a corporation” to focus on all stakeholders rather than be predominantly centered on shareholders. Much of the conversation around corporations in …

Improving Performance Feedback Perceptions Through Motivating Language Use, Doreen Hanke, Albi Alikaj, Prity Patel

Research, Publications & Creative Work

This study examines the link between leader motivating language and follower performance feedback perceptions It also explores whether follower/leader gender compositions moderate this relationship. Results show that a follower’s performance feedback perceptions benefit from a leader’s use of motivating language. This relationship is further positively moderated by the presence of certain follower/leader gender matches and mismatches. The results provide support for a stronger use of motivating language in diverse workforces. This characteristic gives motivating language the potential to support diversity in organizations. Implications of the study’s findings and future avenues for research are discussed. Considering the increasing need for more …

Search, Technology Choice, And Unemployment, Constantine Angyridis, Haiwen Zhou

Economics Faculty Publications

Technology variations among countries account for a significant part of their income differences. In this paper, a firm's technology choice is embedded in a search theoretic framework for unemployment. More advanced technology is assumed to have a higher setup cost, but it is more productive. The model is tractable and the following results are derived analytically. An increase in the unemployment benefit leads to an increase in the equilibrium wage rate, giving an incentive to firms to choose a more advanced technology. Thus, this result regarding unemployment insurance in models with wage posting carries through with Nash bargaining as well. …

Approaches To Preventing Applicants From Faking Personality Assessments: Construct Contamination Under Faking Conditions, Peter A. Fisher

Theses and Dissertations (Comprehensive)

Personality testing is a popular and useful predictor of future job performance in personnel selection. Personality assessment faking behaviour, however, threatens the usefulness of personality in personnel selection by reducing the validity of assessment results and creating distrust in the assessment results. Recent research exploring a new, computer-mediated assessment response format, the Rapid Response Measure (RRM; Meade et al., 2020), has the potential to dramatically change the way personality assessment is conducted in high-stakes, personnel selection. An initial investigation of the RRM suggests that it may significantly reduce personality assessment faking behaviours. The means by which the RRM is proposed …

The Role Of Authenticity In Technology‐Mediated Interactions, Claudia Iglesias

Theses and Dissertations (Comprehensive)

This dissertation investigates the role of authenticity perceptions in technology-mediated interactions from two different perspectives: social perceptions and self-perceptions. The first essay reveals that communication modality can be an important authentic cue of source acceptance in human-machine interactions. The second essay examines how self-awareness can promote feelings of self-authenticity when consumers experience specific types of brands.

The Relationship Between Perceived Fairness In Executive Compensation And Managerial Behavior, Kainan Xiong

Theses and Dissertations (Comprehensive)

This dissertation examines the relationship between the perceived fairness in executive compensation and the level of earnings management on the one hand and the propensity for voluntary turnover on the other. Executive compensation has attracted significant academic attention for more than two decades. The ratcheting-up of executive pay raises questions about its determinants and whether the pay-setting process effectively promotes managerial behavior that aligns with the interests of shareholders. Alternatively, executives may simply extract rents at the expense of shareholders because of the informational advantage that they have and their influence over the board of directors, particularly the compensation committee …

Constructing A Company On Purpose: Understanding The Role Of Purpose On Firms' Corporate Brand Identity, Asfiya Taji

Theses and Dissertations (Comprehensive)

Increasingly, stakeholders are demanding greater accountability from firms and their respective brands. This in turn has pressured firms across industries to address social issues that were once inconceivable in relevance to their operating mission, requiring many businesses to pivot towards embracing a social purpose as part of their corporate brand identity. Purpose in management has been defined as the greater values that promote societal welfare within and outside the firm (Hollensbe et al., 2014) and, as such, purpose-driven firms are those that link their governance practices with the greater pro-social values they espouse(Kim et al., 2016). This dissertation studies the …

Three Essays On Improving Patient Access To Specialized Services, Amin Mahmoudian Dehkordi

Theses and Dissertations (Comprehensive)

This dissertation studies how patient access to specialized services in referral networks can be improved. The first study focused on optimizing and coordinating referral and scheduling decisions in a centralized referral network. I proposed a bi-level optimization model which enables the referrer to make optimal decisions for different scenarios based on available capacity in the network and operational competency levels of surgeons. First, I derived optimal scheduling policies for each surgeon in the network. Next, optimal referral decisions for the central referrer were derived for each capacity scenario. Finally, I studied how incorporating fairness in referral decisions can impact patient …

Customer Gaze Estimation In Retail Using Deep Learning, Shashimal Senarath, Primesh Pathirana, Dulani Meedeniya, Sampath Jayarathna

Computer Science Faculty Publications

At present, intelligent computing applications are widely used in different domains, including retail stores. The analysis of customer behaviour has become crucial for the benefit of both customers and retailers. In this regard, the concept of remote gaze estimation using deep learning has shown promising results in analyzing customer behaviour in retail due to its scalability, robustness, low cost, and uninterrupted nature. This study presents a three-stage, three-attention-based deep convolutional neural network for remote gaze estimation in retail using image data. In the first stage, we design a mechanism to estimate the 3D gaze of the subject using image data …

Ready Raider One: Exploring The Misuse Of Cloud Gaming Services, Guannan Liu, Daiping Liu, Shuai Hao, Xing Gao, Kun Sun, Haining Wang

Computer Science Faculty Publications

Cloud gaming has become an emerging computing paradigm in recent years, allowing computer games to offload complex graphics and logic computation to the cloud. To deliver a smooth and high-quality gaming experience, cloud gaming services have invested abundant computing resources in the cloud, including adequate CPUs, top-tier GPUs, and high-bandwidth Internet connections. Unfortunately, the abundant computing resources offered by cloud gaming are vulnerable to misuse and exploitation for malicious purposes. In this paper, we present an in-depth study on security vulnerabilities in cloud gaming services. Specifically, we reveal that adversaries can purposely inject malicious programs/URLs into the cloud gaming services …

Face To Purchase: Predicting Consumer Choices With Structured Facial And Behavioral Traits Embedding, Zhe Liu, Xianzhi Wang, Lina Yao, Jake An, Lei Bai, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Predicting consumers’ purchasing behaviors is critical for targeted advertisement and sales promotion in e-commerce. Human faces are an invaluable source of information for gaining insights into consumer personality and behavioral traits. However, consumer's faces are largely unexplored in previous research, and the existing face-related studies focus on high-level features such as personality traits while neglecting the business significance of learning from facial data. We propose to predict consumers’ purchases based on their facial features and purchasing histories. We design a semi-supervised model based on a hierarchical embedding network to extract high-level features of consumers and to predict the top-N purchase …

Partnering For Value Perfection And Business Sustainability In The Cloud Services Brokerage Market, Richard Shang, Robert John Kauffman

Research Collection School Of Computing and Information Systems

The cloud computing and services market has advanced in the past ten years. They now include most IT services from fundamental computing to cutting-edge AI capabilities. With the widespread adoption of cloud services, clients are facing the fact that they are utilizing cloud resources at a sub-optimal level. Cloud services brokers (CSBs) grew from the market to fill the needs for cloud resource management and risk mitigation. Based on analysis of the cloud market and the case of cloud services brokerage and related activities in North America, we offer theoretical analysis for how value creation works, its impacts on the …

Do Sequels Outperform Or Disappoint? Insights From An Analysis Of Amazon Echo Consumer Reviews, Kyong Jin Shim, Siaw Ling Lo, Su Yee Liew

Research Collection School Of Computing and Information Systems

Rapid technological advances in recent years drastically transformed our world. Amidst modern technological inventions such as smart phones, smart watches and smart home devices, consumers of electronic digital devices experience greatly improved automation, productivity, and efficiency in conducting routine daily tasks, information searching, shopping as well as finding entertainment. In the last few years, the global smart speaker market has undergone significant growth. As technology continues to advance and smart speakers are equipped with innovative features, the adoption of smart speakers will increase and so will consumer expectations. This research paper presents an aspect-specific sentiment analysis of consumer reviews of …

Defining Smart Contract Defects On Ethereum, Jiachi Chen, Xin Xia, David Lo, John Grundy, Xiapu Luo, Ting Chen

Research Collection School Of Computing and Information Systems

Smart contracts are programs running on a blockchain. They are immutable to change, and hence can not be patched for bugs once deployed. Thus it is critical to ensure they are bug-free and well-designed before deployment. A Contract defect is an error, flaw or fault in a smart contract that causes it to produce an incorrect or unexpected result, or to behave in unintended ways. The detection of contract defects is a method to avoid potential bugs and improve the design of existing code. Since smart contracts contain numerous distinctive features, such as the gas system. decentralized, it is important …