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Articles 2521 - 2550 of 150730
Full-Text Articles in Business
Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon
Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon
Atlantic Marketing Association Proceedings
No abstract provided.
Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark
Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark
Atlantic Marketing Association Proceedings
No abstract provided.
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi
Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Healthcare Facility Distribution And Utilization Of Tertiary Services: The Case Of Korea, Thomas L. Powers, Seongwon Choi
Healthcare Facility Distribution And Utilization Of Tertiary Services: The Case Of Korea, Thomas L. Powers, Seongwon Choi
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron
Atlantic Marketing Association Proceedings
No abstract provided.
Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang
Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Geofencing In Action, Courtney E. Craven
Geofencing In Action, Courtney E. Craven
Atlantic Marketing Association Proceedings
No abstract provided.
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White
Atlantic Marketing Association Proceedings
No abstract provided.
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery
Atlantic Marketing Association Proceedings
No abstract provided.
Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao
Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft
Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Big Data Analytics Powered By Artificial Intelligence On Supply Chain Resilience And Corporate Social Responsibility, John Dickens, Hasan Uvet, Antonina Bauman, Sally Hiott
The Impact Of Big Data Analytics Powered By Artificial Intelligence On Supply Chain Resilience And Corporate Social Responsibility, John Dickens, Hasan Uvet, Antonina Bauman, Sally Hiott
Atlantic Marketing Association Proceedings
No abstract provided.
The Past, Present, And Future Of Managing Seafood Supply Chain For Life Below Water (Un Sdg 14), Jiyoon An
The Past, Present, And Future Of Managing Seafood Supply Chain For Life Below Water (Un Sdg 14), Jiyoon An
Atlantic Marketing Association Proceedings
No abstract provided.
Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver
Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao
Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Lgbtq Inclusive Tourism Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Lgbtq Inclusive Tourism Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Atlantic Marketing Association Proceedings
No abstract provided.
The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson
The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Optimizing Project Management Workflows With Ai-Driven Task Automation, Kamrunnahar Happy, Ismet Anitsal, Melek Meral Anitsal
Optimizing Project Management Workflows With Ai-Driven Task Automation, Kamrunnahar Happy, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen
How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen
Atlantic Marketing Association Proceedings
No abstract provided.
Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi
Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi
Atlantic Marketing Association Proceedings
No abstract provided.
Bringing Career Conversations Into The (Virtual) Classroom: Making 1:1 Office Hours Mandatory In An Online Marketing Capstone, Dayna Reed
Atlantic Marketing Association Proceedings
No abstract provided.
Hidden Costs Of Ethical Fashion: Sustainable Development Goals And Garment Worker Exploitation In Bangladesh, Md. Rafiqul Islam Rana M.S., Ph.D.
Hidden Costs Of Ethical Fashion: Sustainable Development Goals And Garment Worker Exploitation In Bangladesh, Md. Rafiqul Islam Rana M.S., Ph.D.
Faculty Publications
Across garment factories in the Global South, the promise of “ethical fashion” coexists with poverty wages and retaliation. This study examines why the global call for decent work has not improved labor conditions in Bangladesh's ready-made garment industry. Twelve semistructured interviews with production workers were thematically analyzed through Critical Theory and Labor Process Theory. Five persistent problems emerged: wage manipulation, audit and compliance evasion, silencing of worker voice, restrictions on mobility, and the disposal of older workers. A single positive theme, workplace safety and child-labor prevention, showed limited progress. Overall, sustainability rhetoric remains symbolic while buyer cost pressures drive exploitation. …
Hidden Costs Of Ethical Fashion: Sustainable Development Goals And Garment Worker Exploitation In Bangladesh, Md. Rafiqul Islam Rana M.S.,Ph.D
Hidden Costs Of Ethical Fashion: Sustainable Development Goals And Garment Worker Exploitation In Bangladesh, Md. Rafiqul Islam Rana M.S.,Ph.D
Faculty Publications
Across garment factories in the Global South, the promise of “ethical fashion” coexists with poverty wages and retaliation. This study examines why the global call for decent work has not improved labor conditions in Bangladesh's ready-made garment industry. Twelve semistructured interviews with production workers were thematically analyzed through Critical Theory and Labor Process Theory. Five persistent problems emerged: wage manipulation, audit and compliance evasion, silencing of worker voice, restrictions on mobility, and the disposal of older workers. A single positive theme, workplace safety and child-labor prevention, showed limited progress. Overall, sustainability rhetoric remains symbolic while buyer cost pressures drive exploitation. …
Reducing Systemic Bias In Behavioral Targeting Using Explainable Ai: The Harmonia Complex Systems Approach, Ruchira Deokar, Preethi Nanjundan, Jossy P. George, Carlos Gershenson
Reducing Systemic Bias In Behavioral Targeting Using Explainable Ai: The Harmonia Complex Systems Approach, Ruchira Deokar, Preethi Nanjundan, Jossy P. George, Carlos Gershenson
Northeast Journal of Complex Systems (NEJCS)
Behavioral targeting is a key part of the modern advertising web's algorithmic engine. However, it is unclear whether optimization processes worsen bias, promote unchecked spread in filter bubbles or lower overall users' trust levels. This paper introduces HARMONIA (Holistic Adaptive Regulatory Model for Optimizing Non-transparent Intelligent Advertising), a comprehensive, data-driven Explainable Artificial Intelligence (XAI) framework aimed at transforming behavioral targeting via transparency, interpretability, and adaptive ethical regulation. This paper conducted a comprehensive Explorative Data Analysis (EDA) on the public Criteo Display Advertising Dataset, which contains over 45 million records, to identify patterns in high-dimensional user-ad interaction space. This analysis uncovered …
Bba 313 - Foundations Of Entrepreneurship, Andrew Gold
Bba 313 - Foundations Of Entrepreneurship, Andrew Gold
Open Educational Resources
This syllabus presents BBA 313: Foundations of Entrepreneurship, a three-credit undergraduate course offered at Lehman College, City University of New York, within the Department of Management and Business Innovation. Designed for students interested in entrepreneurship, the course introduces foundational frameworks of entrepreneurship including opportunity recognition, entrepreneurial identity, resource mobilization, financial management, and business feasibility planning. The course is structured as an Open Educational Resource (OER), utilizing the zero-cost OpenStax Entrepreneurship textbook (Laverty & Little, 2020, CC BY 4.0) and multi-format learning materials including written readings, audio podcasts, and experiential in-class activities. The syllabus reflects an applied, community-grounded pedagogy culminating in …
Entrepreneurial Orientation And Performance Of Microfinance Cooperatives: Evidence From Tanzania, Grace Thomas Mori, Omari Khalifa Mbura
Entrepreneurial Orientation And Performance Of Microfinance Cooperatives: Evidence From Tanzania, Grace Thomas Mori, Omari Khalifa Mbura
Business Management Review
Microfinance cooperatives (MFCs) play a key role in socio-economic development, predominantly in developing countries. However, studies focusing on the relationship between entrepreneurial orientation (EO) and the performance of MFCs are limited, particularly in Tanzania. This study was informed by the resource-based view to examine the influence of EO dimensions on the performance of MFCs in Tanzania. Specifically, the study focused on four dimensions of EO namely; innovativeness, proactiveness, risk taking, and competitive aggressiveness behaviours. Data were obtained from 299 stratified sampled managers of MFCs through the administration of a structured questionnaire. In testing this relationship, Partial Least Squares Structural Equation …
Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor
Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor
Journal of Issues in Intercollegiate Athletics
Leadership programming in NCAA Division I athletics is designed to support holistic athlete development, including career readiness, financial literacy, and personal growth. However, participation in selective initiatives like the Student-Athlete Advisory Committee (SAAC) is often limited, raising concerns about equality and access. Through the theory of social reproduction, our study examines how these programs reflet and reinforce structural inequalities. Interviews with athletic staff reveal selection procedures (or lack thereof) privilege athletes who already possess social and cultural capital and therefore reproduce existing hierarchies rather than serve as a developmental tool. The findings highlight the importance of transparent selection criteria, intentional …
Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black
Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black
Journal of Issues in Intercollegiate Athletics
The NCAA has recognized the growing mental health crisis among student-athletes over the last decade and responded by publishing best practices, passing related legislation, and conducting surveys with student-athletes and coaches regarding mental health. This qualitative study explored the perceptions and insights of 22 Division I student-athletes on current strategies and resources designed to provide the best mental health support to them, along with what they perceive as the barriers or resource deficiencies related to seeking help. This applied research was done in the context of the best practices outlined in the NCAA’s Interassociation Consensus Document: Mental Health Best Practices, …