Business Commons^™

Evaluating Marketing Decision Systems Under Experimental Constraints, Vatsal Modi

AMTP Proceedings 2026

Marketing organizations increasingly rely on algorithmic decision systems to guide targeting, budget allocation, and personalization. While these systems are widely deployed, evaluating their incremental impact remains challenging when traditional experimentation approaches, such as geo-based or large-scale randomized tests, are infeasible due to operational, regulatory, or interference constraints. This study examines how marketing decision systems can be rigorously evaluated under such conditions. Drawing on recent advances in causal inference and marketing analytics, we develop a decision-centric evaluation framework that integrates synthetic control methods, quasi-experimental designs, and incrementality diagnostics to approximate counterfactual performance. The framework emphasizes methodological transparency, robustness checks, and practical …

International College Athletes’ Perceptions Of Nil And Its Impact On Their Experiences: A Theory Of Capital Approach., Jessica K. Brougham, Rebecca M. Achen

Journal of Athlete Development and Experience

The name, image, and likeness (NIL) policy altered the landscape of college sports and provided college athletes with new opportunities to monetize their talents and personal brands. However, while the NCAA stated that all athletes would be able to participate in NIL deals and be compensated for the use of their NIL, international college athletes (ICAs) soon discovered they were restricted from participation while located in the U.S., due to their student visa status. Through nine semi-structured interviews of current and former ICAs we identified themes related to Bourdieu’s theory of social capital and Bauder’s theory of citizenship capital that …

Young Professionals As Catalysts: Driving Innovation And Organizational Growth, Dolan Mcmillan, Kusai Contractor, Ryan Delves

Purdue Road School

Today’s young professionals (YPs) enter the workforce fluent in AI and digital tools, bringing fresh insight that reshapes how organizations make decisions and deliver projects. This session will explore how YPs apply classroom-taught technologies to real-world challenges—leading pilots, influencing business strategy, and fostering inclusive cultures. Through the lens of Organizational Citizenship Behavior, we’ll examine how YPs’ voluntary efforts—rooted in community, collaboration, and curiosity—are redefining innovation, leadership, and organizational growth across the transportation industry.

Explaining Variability In Employee Perceptions Of Hr Practices In Strategic Hrm Research: An Integrative Review And Future Outlook, Jeske Van Beurden, Susanne Beijer, Kaifeng Jiang, Karina Van De Voorde, Anthony Nyberg

Faculty Publications

Employee perceptions of human resource (HR) practices have become a central focus in strategic human resource management(HRM) research due to their impact on individual and organizational outcomes. Recent studies highlight the importance of un-derstanding how these perceptions are formed, what they encompass, and why they vary across employees. This special issue ofHuman Resource Management aims to advance this evolving area of research by focusing on variability in employee perceptionsof HR practices. We review the current literature on employee perceptions of HR practices, including (1) theoretical and concep-tual clarity of the employee perceptions of HR practices construct, (2) antecedents of these …

2026-03-18 Pac 34 Revision Draft, Morehead State University. Faculty Senate.

Faculty Senate Records

An inclusionary draft for PAc 34 sent by the Provost to the Executive Counsel of the Faculty Senate addressing the representation of Instructors in the Senate, submitted on March 18, 2026.

The Goshuin Journey: Sacred Seal Pilgrimage In Contemporary Japan, Nachika Kaneko, John Shultz

International Journal of Religious Tourism and Pilgrimage

Goshuin (御朱印), red stamps accompanied by calligraphic inscriptions obtained at Shinto shrines and Buddhist temples, have become a universal and critical element of sacred site visitation in Japan. Their collection represents perhaps the most widespread form of pilgrimage in contemporary society. Seal-oriented pilgrimages, known as goshuin meguri (御朱印巡り), are typically free-form and self-directed, and this practice entered a nationwide boom that appears to have peaked around 2019. Despite its popularity, goshuin pilgrimage has received only limited—and often speculative—scholarly attention, with little reliance on empirical data. Kinjoji Temple (金城寺), a Shingon Buddhist temple in Toyama Prefecture, is known for offering a …

The Migrant As A Pilgrim: Decolonising Identity And Belonging, Susan Nemec

International Journal of Religious Tourism and Pilgrimage

This paper responds to pilgrimage scholar George Greenia’s assertion that meaningful intersections exist between pilgrimage and various forms of displacement, such as migration or involuntary exile due to famine, war, or political unrest. Greenia proposes that vulnerable, displaced individuals might find shelter, both conceptually and emotionally, within the framing of pilgrimage. By extending concepts of pilgrimage, it can be understood as a deliberate and intentional journey, simultaneously emphasising the transformative potential inherent in migratory movement. By adopting a working definition of pilgrimage as ‘any form of travel that is intentional, purposeful, or transformative,’ the paper considers how migrancy, particularly within …

The Resurrection Of Doshu-Michi: Reviving A Forgotten Pilgrimage Route In Japan, Ryosei Kaneko

International Journal of Religious Tourism and Pilgrimage

This study reveals the rediscovery of the Doshu-michi, a 30-kilometer historical pilgrimage route associated with Akao Doshu, a devout follower of Jôdo Shin Buddhism (True Pure Land Buddhism) during the late 15th century. The research focused on identifying and reviving the original pilgrimage path traveled by Doshu, a route that begins at Gyotokuji Temple, which he founded, and Dozenji Temple, his birthplace, and ends at Zuisenji Temple, located in what is now Nanto City, Toyama Prefecture, Japan. The route follows a ridgeline at an elevation of roughly 1,000 meters. Drawing on literature reviews, oral testimony from local elders, and systematic …

A Spiritual Passage From Santiago To Sligo: Celtic Pilgrimage From St. John’S Eve To Queen Maeve’S Procession, Nichole Lariscy Ph.D.

International Journal of Religious Tourism and Pilgrimage

This paper explores the spiritual dimensions of Celtic pilgrimage through a comparative analysis of two journeys: the Celtic Camino, primarily known as the English Way to Santiago, in Galicia, Spain, and the pilgrimage to Queen Maeve’s Cairn in Sligo, Ireland. It examines how invented traditions and mythological narratives contribute to a sense of ancestral connection and spiritual homecoming. The study employs autoethnographic narrative and theoretical frameworks including Simon Coleman’s concept of laterality and Jenny Butler’s observations on neo-pagan re-sacralisation of the landscape. Field observations, personal reflections, and literature review inform the analysis. The paper identifies ritual, festival, and storytelling as …

The Pilgrimage Paradox: Accepting Hardship As A Pathway To Peace, John K. Moore

International Journal of Religious Tourism and Pilgrimage

This essay examines the paradoxical relationship between pilgrimage and inner peace, focusing on the Camino de Santiago and referencing the Shingon Buddhist Goma fire ritual in Japan and the holy mountain of Kata Tjuṯa in Australia. While pilgrimage is often associated with physical hardship and discomfort, the paper argues that adopting a mindset of acceptance toward inevitable suffering can foster psychological and spiritual contentment. Drawing on historical, literary, and contemporary examples—including penitential practices, therapeutic walking, and rituals at the Iron Cross—the article highlights how symbolic acts of relinquishing burdens can lead to inner transformation and may set into motion one’s …

Dante Down Under: Poetic Inversion And The Way Back To Eden, Mary A. Watt

International Journal of Religious Tourism and Pilgrimage

In the closing moments of Dante’s Inferno, as the pilgrim protagonist and his guide, the Roman poet Virgil, finally emerge from the dark depths of hell, their hope of reaching paradise is rekindled as they look up, ‘to see once again, the stars.’ This directional shift has been effected at the centre of a spherical earth, where Dante and Virgil had to invert themselves in order to start the journey to the southern hemisphere. To find his way back to the ‘right road,’ Dante has had to turn himself upside down, but in order to craft a redemptive iter …

Ijrtp Volume 14(I) Table Of Contents, Ian S. Mcintosh, Abu Bakr Sirajuddin Cook, Nichole Lariscy Ph.D., Kevin Griffin, Razaq Raj, Carlos Fernandes

International Journal of Religious Tourism and Pilgrimage

IJRTP Volume 14(i) Table of Contents

Special Issue papers from annual Sacred Journeys conferences held in Kyoto (Japan) in 2024 and Canberra (Australia) in 2025.

Editorial: Exploring The Personal, Spiritual, Cultural, And Historical Dimensions Of Sacred Journeys, Ian S. Mcintosh, Abu Bakr Sirajuddin Cook, Nichole Lariscy Ph.D.

International Journal of Religious Tourism and Pilgrimage

The papers in this special issue of the International Journal of Religious Tourism and Pilgrimage represent a rich sampling of offerings from the annual Sacred Journeys conferences held in Kyoto (Japan) in 2024 and Canberra (Australia) in 2025. Collectively, they explore pilgrimage as a transformative and multifaceted practice that encompasses personal, spiritual, cultural, and historical dimensions.

Pilgrimage On Paper: A Contemplative Writing Practice, Angelika Halstead

International Journal of Religious Tourism and Pilgrimage

Autobiographers, poets, and journal keepers have always intuitively known the transformative and healing power of personal writing. Some people write in a cathartic way to empty themselves of stored up emotions and experiences. Having freed themselves from old baggage they are prepared for their lives to take new directions. Others write because they want to find out what they think and make meaning of their lives. They write in pursuit of truth and find that as they become honest and face the truth their lives change and their stories turn into new and re-storied versions. It is also known that …

The Stars That Fall At Our Feet: Personal Reflections On The Serendipity Of Liminality In Pilgrimage, Ian Palmer

International Journal of Religious Tourism and Pilgrimage

I was not familiar with the concept of liminality before walking the Camino de Santiago (Camino Français) for the first time in 2000. ‘Liminal’ is a Latin word for a doorway. It is the ‘threshold’ or, literally, ‘the-rush-hold’. This paper explores liminality as an in-between space when we are no longer ‘here’ but not yet ‘there’. It is a time when we can take stock, review, remember, and re-frame. That’s a gift of pilgrimage; away from the familiar, away from routines and day-to day responsibilities: an in-between time. Link to this the feelings that come with serendipity and the liminality …

Mundane Or Mystical: Journeying From An Islamic Perspective, Abu Bakr Sirajuddin Cook

International Journal of Religious Tourism and Pilgrimage

Within Islam generally, and Sufism in particular, journeying (safar) takes on a great importance. From the pilgrimage to Mecca (hajj) to the vertical night journey (almiraj), the well-trodden path (shari’ah) to the narrow path (tariqa), there are many kinds of journeying, all of which are ultimately understood as being in the path of Allah (fi sabillillah). Common to all types of journeying is an engagement with Allah’s signs (ayat) ‘on the horizons and within themselves’ so that, correctly understood, this will support the realisation of Truth (Qur’an 41: 53). For …

Pilgrimages In Aotearoa - Uncovering The Hidden, Giving Voice To The Silences, Peter Bowden (Te Atiawa, Ngati Te Whiti), Sarah Bowden

International Journal of Religious Tourism and Pilgrimage

Aotearoa / New Zealand has a history of colonisation with a significant destructive impact on Mãori, the indigenous people. It is only in more recent decades that this history has become more widely ‘remembered’ by the non-Māori population, in large part due to efforts made by Māori activists, scholars and legislators. The growing awareness of this difficult history is often met with a mixture of bewilderment and anger. The authors have observed a growing readiness in themselves and others to look at the emerging truth of our history. We see the practice of pilgrimage as a powerful tool to amplify …

The Transformative Essence Of Liminality: Pilgrimage And The Example Of St. Francis Of Assisi, John Kruse

International Journal of Religious Tourism and Pilgrimage

Looking at the life of St. Francis of Assisi (1181/2–1226) through the lens of liminality can help to understand this complex figure. Anthropologist Victor Turner, for example, has explored Francis’s embrace of poverty as a means of experiencing liminality and the communitas that accompanies it. Three episodes in the life of Francis in particular constitute liminal experiences in that Francis left behind old ways of being, crossed thresholds, and experienced transformation: his encounter with lepers, his renunciation of possessions and coinciding embrace of poverty, and his encounter with Sultan Malik al-Kamil. Understanding these episodes as liminal experiences not only helps …

The Journey Of The Soul In Aboriginal Australia, Ian S. Mcintosh

International Journal of Religious Tourism and Pilgrimage

For the past decade, I have been studying pilgrimage in all its dimensions in what my colleagues and I have been calling a kaleidoscopic inquiry (McIntosh et al., 2024). In my current investigations, I have been exploring the journey of the soul upon the death of its host. My focus in this working paper is the myths and traditions of the Yolngu Indigenous peoples of northeast Arnhemland in remote northern Australia with whom I lived and worked in the 1980s and 90s. The Yolngu go to great lengths to prepare the dying for their ultimate journey, painting the body with …

Understanding Agtech Adoption: Evidence From The Farm Tech Adoption Challenge 2025, Ankit Chandra, Mark Stone

Department of Agricultural and Biological Systems Engineering: Presentations and White Papers

The Farm Tech Adoption Challenge (FTAC) examined how farmers evaluate emerging agricultural technologies through structured interactions with startups. Farmers assessed solutions based on their on-farm challenges and indicated adoption decisions. Results showed that adoption was driven by how well technologies addressed economic pressure, risk reduction, and operational simplicity. Startups aligned with these priorities were more likely to gain traction, with five out of nine receiving farmer commitments for adoption. However, adoption also depended on clear economic value, field validation, and system integration. Overall, the findings suggest that the primary bottleneck in agtech is not the lack of relevant technologies, but …

Understanding The Rising Popularity Of (Un)Religious Pilgrims: Belonging Without Believing, Gregory Smith

International Journal of Religious Tourism and Pilgrimage

While researchers are in agreement about the positive relationship between spiritual activities (SAs) and mental health (MH) among the general population, the relationship between spiritual tourism (ST) and MH, particularly among young adults, is yet to be adequately investigated. As such, important questions regarding the status of religion in the contemporary world can be addressed through the study of current pilgrimage trends. A ‘pilgrimage boom’ is occurring in Britain and other parts of the global anglosphere (Williams, 2020 & O’Keeffe, 2022). Yet, many of these modern pilgrims do not identify with established religious categories (i.e., Christianity). Significant gaps in our …

Rise & Run: Running For School Board Panel On March 19, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Pandemic Challenges: Resource-Based Strategies In The Black Belt Region, Valencia D. Winston

College of Business

From 2019 to 2021, the COVID-19 pandemic disproportionately affected rural small businesses in Alabama and Mississippi's Black Belt Region. Rural communities in the Black Belt face a number of significant economic and structural barriers, such as historic lending inequities, generational poverty, and a lack of access to capital and mentorship, compounded by unreliable broadband and fiber optic connectivity. This study utilizes the resource-based view (RBV) to explore how businesses leverage their assets for success. The research has three main objectives: to determine if the distribution of the Payroll Protection Program (PPP) loan was equitable across demographics, to investigate whether demographic …

Bulletin Of The State Normal School-Student Activities, State Normal School

Documents

Quarterly Publication for State Normal School- Student activities and Campus Life

Bulletin Of The State Teachers College - Extra Curricular Activities, State Teachers College

Documents

Quarterly Publication from State Teachers College-discusses several clubs that were active at F.S.T.C. in 1929, including the Charmonte Club, the Latin Club, the Hiking Club, and many others.

Phishing Susceptibility Among Healthcare Workers: A Multiyear Study, Darin Challacombe, Elizabeth Mcelhiney

SACAD: Scholarly Activities

Understanding and improving phishing awareness is an important aspect of ensuring patient health information (PHI) is protected. Many health organizations require associates to complete annual training and supplement that training with simulated phishing email campaigns.

This poster will provide the results of a multiyear group of four studies in which health information (HI) professionals were provided various types of training and then tested on their susceptibility to simulated phishing emails. This will supplement the research on the viability of this method. And, this will present the findings by using real HI professionals (vs. college students).

We will provide a summary …

Mindy Spencer Joins Lindenwood As Senior Vice President For Advancement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Optimising Human–Ai Decision Performance: A Trust And Capability Framework For Knowledge Management, Eduardo Carlos Dittmar, Martin Sposato

All Works

Organisations struggle to optimise human–AI collaboration in knowledge-intensive decision-making. This paper proposes the Trust–Complementarity Model of Collective Intelligence (TCM-CI), explaining how calibrated trust and complementary capability utilisation drive superior organisational performance. Through systematic synthesis of human–AI interaction and knowledge management research, we identify three core mechanisms: (1) calibrated trust maximises collective intelligence by balancing appropriate reliance with necessary oversight, (2) complementarity–trust interaction determines optimal performance when high capability utilisation combines with appropriate trust levels and (3) dynamic feedback loops create reinforcing organisational learning cycles. The framework provides practical guidance for executives designing human–AI teams, developing trust calibration training, and establishing …

Esg, Institutional Investors, And Financing Constraints: Evidence From Chinese Listed Companies, Zhu Yinquan

Student Works (2020-2029)

This thesis examines the relationship between Environmental, Social, and Governance (ESG) performance and financing constraints, placing particular emphasis on the moderating role of institutional investors in listed Chinese firms. Drawing on information asymmetry theory, the study argues that ESG performance can reduce financing constrains by narrowing informational discrepancies between firms and external capital providers. While prior research has largely focused on the direct effects of ESG on financing, limited attention has been given to the ways in which institutional investors who are both major users of ESG information and active participants in corporate governance shape this relationship. China’s capital market …

Digital Transformation And Esg Performance In China: The Mediating Role Of Green Innovation, Zhou Yanyu

Student Works (2020-2029)

This study explores the relationship between digital transformation and ESG performance in Chinese A-share listed companies, focusing on the mediating role of green innovation. From the view of resource-based theory, the digital transformation is found to the first enhances ESG performance and how green innovation serves as a key transmission mechanism. Using fixed-effects regression analysis based on 6,763 firm-year observations from 2015 to 2023. The empirical results indicate that digital transformation improves ESG performance by fostering green innovation, which in turn partially mediates this effect. These findings provide theoretical insights on how digital capabilities drive corporate sustainability and offer practical …