Business Commons^™

China: The Next Big Market For Soft-Branded Hotels?, Elisa Ka-Yan Chan

Perspectives@SMU

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates

Raj Soin College Of Business Newsletter - July 2022, Raj Soin College Of Business, Wright State University

Raj Soin College of Business Newsletter

A four-page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.

Perceptions And Readiness Of Foodservice Establishments At The Onset Of The Covid-19 Pandemic In Metro Manila And Region Iv-A, Philippines, Von Ryan M. Ebron, Irma U. Danao, Marie Faye R. Nguyen- Orca, Anna Teresa O. Orillo, Joyce P. Parco

Journal of Economics, Management and Agricultural Development

The study evaluated the perceptions and readiness of food business operators about COVID-19 through an online survey with respondents from Metro Manila and Region IV-A. Generally, they are knowledgeable about COVID-19 and its transmission, as reflected in their scores. The same is true about their attitude towards “new normal” practices. Years of operation, asset size, and continued operations and delivery services showed significant positive correlation with attitude scores. The resilience of some food business operators may be attributed to having more resources that enabled them to carry the added costs of what the new normal foodservice practices entailed. New normal …

Santa Clara Magazine, Volume 63 Number 1, Summer 2022, Santa Clara University

Santa Clara Magazine

16 - SHARED DREAMS Meet incoming University President Julie Sullivan, the first layperson and woman selected to lead SCU. Leslie Griffy

20 - BD KNOWS BEST Discovering who you really are, being grateful, and dinosaurs with BD Wong. Lauren Loftus.

22 - SWEPT AWAY Being homeless in Silicon Valley is particularly deadly. One professor explores why so many die in a land of such excess. Leslie Griffy .

28 - ON THE OUTSIDE A first-person account of being wrongly convicted, as told by Arturo Jimenez.

30 - BOOKED AND BUSY The secret behind the Hollywood success of so many Bronco …

Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

Technology is reshaping the retail experience. In the fight for market share, how effective are traditional marketing tactics and technology offerings at attracting shoppers?

The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.

Hytch Rewards: Incentivizing Sustainable Behavior, Jeff Cohu

Faculty Publications

Mark Cleveland, Co-founder and CEO of Hytch Rewards, was facing a dilemma. His technology- based startup, Hytch Rewards, was at a critical juncture in the company launch. The company

had just recorded its best quarter in company history, but the pandemic had placed the company’s future in jeopardy. Mark pulled together his team of advisors and investors and asked the question, “Should we pause, pivot, or continue to pursue the launch of the company?”

The team came back equally divided among the three options. “Some of our group said we should stop development work and place the company on hold …

Determinants For The Uptake Of Alternatively Fuelled Hgvs: Towards A Maturity Framework, Nikolaos Valantasis Kanellos, Xu Zhang

Conference Papers

Purpose of this paper: Alternatively fuelled vehicles (AFVs) have received increasing attention from policy makers and industry practitioners because they are perceived as a silver bullet for decarbonising freight transport (Mohammed et al., 2020; ITF 2021). However, the uptake rate of AFVs by heavy goods vehicle (HGV) freight operators in Europe remains low. With 97.8% of all trucks in the EU running on diesel, only 0.04% of trucks are zero-emission vehicles (ACEA, 2021). Price, technology maturity, infrastructure, and government policy support are factors examined by freight transport operators who consider the switch to AFVs as a low-carbon option (Mohammed et …

Ptrc Customer Assessment Survey And Best Practices, John Schlipp, Christian Sheehy

Journal of the Patent and Trademark Resource Center Association

Assessment of customer activities in academic, public, and special libraries demonstrates their impact and value to library administrators and constituents. In turn, this assists in securing and maintaining advocacy and financial support. Although many formal and informal assessment best practices have evolved to measure the quantitative and qualitative impact of information literacy instruction, few if any best practices have been established to measure impact specific to Patent & Trademark Resource Center (PTRC) customers. This article reviews the results of a survey of PTRC Libraries and their customer assessment practices. Such analysis reveals best practices for other PTRCs to build upon …

Fixed Income Fund Report, July 2022, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.

Equity Fund Monthly Report, July 2022, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.

Later (Later.Com) – Tool To Help With Social Media Posting, Griffin Davis

Journal of Nonprofit Innovation

As advertised: Later is the all-in-one social marketing platform for the top social networks. Plan, analyze, and publish your content in a few clicks — so you can save time and grow your business.

The Lumpkin Letter (Summer 2022), Lumpkin College Of Business And Technology

Lumpkin College of Business & Technology Newsletters

No abstract provided.

Electrical Equipment Industry Cluster, Pragati Gautam

2022 REYES Proceedings

The growing collaboration between two or more industries in a specific region in which they work in a symbiotic relationship, providing benefits to each other and contributing in the overall development of the region, is what is popularly known as business clusters. Even though this concept is commonly known and implemented in the West, South Asian economies are unfamiliar with the advantages of this unique business strategy. There are, undeniably, many potential business clusters in these developing countries, which if tapped efficiently, could result into an industrial boom.

This research focuses on investigating the existence of a business cluster in …

Career Pathways Program Annual Report For Ay 2021/22, Wie Yusuf

Career Pathways

Career Pathways launched in August 2017 as the university-wide initiative to provide graduate student professional development. Career Pathways prepares graduate students for successful transition into thriving careers. It is a gateway to resources, programs, events, and planning tools for ODU graduate students and post-doctoral fellows. Career Pathways encompasses both the Preparing Future Faculty (PFF) and the Preparing Future Professionals (PFP) Certificates. The Preparing Future Faculty Certificate was an existing program, started in 2007, while the Preparing Future Professionals Certificate was launched in 2017 concurrently with Career Pathways. With the Preparing Future Professionals Certificate, specifically, the emphasize has been on filling …

100+ Resources For Nonprofits

Journal of Nonprofit Innovation

Here’s a list of over 100 nonprofit resources to help organizations in their marketing, fundraising, social media and more. The list is in alphabetical order by the name of organization. Each item has the name of the organization, the online link to help them learn more about the resource, and whether the resource is FREE to nonprofits, or whether a FREE option is available.

Majority of nonprofits are small, creating an increased need to find supportive resources and tools.

Social Media Giving Statistics

Journal of Nonprofit Innovation

Nonprofits claim: Facebook as the most important social media for their causes, Twitter in a close second place, YouTube in third place.

Nonprofit Spotlight: Sharetix Foundation

Journal of Nonprofit Innovation

Mission

Sharetix creates opportunities where they don’t exist by providing free tickets for charitable organizations working directly with at-risk communities to help create access, equity, and belonging.

The Need For Nonprofit Tools, Angie Holzer Ceo/Founder

Journal of Nonprofit Innovation

The majority of US based nonprofit make under $1 million a year, with the most of these nonprofits being small, making under $50,000 a year. As these nonprofits work to solve community and global issues, they struggle with limited resources and funding. There is a great need to provide these nonprofits tools and resources to help in their efforts.

Promo (Promo.Com) – Video And Ad Creation Tool, Naomi Anna Lao

Journal of Nonprofit Innovation

As advertised: Bring any idea to life in minutes - by yourself. Easily create compelling video ads, social media videos, product videos, explainer videos and more. The perfect solution for giving your brand a voice at scale.

Partnering Senior Professionals With Young Employees – An Enriching Strategy For All, Carol Wittmeyer

Business Faculty/Staff Publications

Many NSRA members are finding increasing challenges to recruiting and retaining employees as a result of the Covid-19 pandemic-fueled “Great Resignation”, a phrase used to describe the extraordinary number of employees quitting jobs during this time. A new Pew Research Center survey finds that low pay, a lack of opportunities for advancement and feeling disrespected at work are the top reasons why Americans quit their jobs in 2021. The survey also finds that those who quit and are now employed elsewhere say their current job has better pay, more opportunities for advancement and more work-life balance and flexibility.

Revolution, Michelle Sun '23

Distinguished Student Work

A game-changing shoe design for a better Earth.

The Effect Of Brand Crises On Endorser Reputation And Endorsement Portfolios, Clark D. Johnson, Brittney C. Bauer, Mark J. Arnold

School of Business: Faculty Publications and Other Works

We often hear about a brand dropping a celebrity after the endorser has negative publicity. However, endorsers are not the only ones who are responsible for negative news; many brands also generate negative publicity as well. The growing frequency of brand crises and the demonstrated relationship between brand‐ and endorser‐reputation begs the question: What impact might a severe brand crisis have on a celebrity endorser's reputation and endorsement portfolio? Study 1 finds that negative publicity only impacts the brand's moral reputation if internal locus attributions are made. In turn, moral reputation positively impacts attitudes toward the brand, endorser, and other …

Why Engagement Matters In Sport Volunteer Motivation, Marcella G. Otto, J. Michael Martinez, Chris R. Barnhill

Journal of Applied Sport Management

Over the years, sport management scholars have been interested in sport volunteer research. Considering there is a heavy reliance on sport volunteers to successfully stage of sporting events, knowing how to recruit and retain these volunteers allows sport event managers and organizers to continue this success. One such way is through understanding the engagement of sport volunteers, specifically the influences of engagement. Through survey methodology, this study examined how engagement of 464 sport volunteers at college football bowl games influenced motivational aspects. Structural Equation Modeling found that meaningfulness and safety had a significant impact on love and purposive motivation through …

Athletics, Academics, And The Financial Condition Of U.S. Private Colleges, Jody W. Lipford, Jerry K. Slice

Journal of Applied Sport Management

Abstract

Many private colleges in the U.S. face financial difficulty. The role of athletics in the financial condition of U.S. colleges is subject to controversy. Supporters argue that collegiate sports draw students, improve student quality, and increase donor support. Detractors argue that athletics are costly and undermine the academic mission of the institution. In this paper, we examine metrics of athletic and academic quality to determine their effects on the financial health of a sample of U.S. private colleges. Our findings indicate that higher spending on athletics reduces an institution’s financial health and that academic quality increases an institution’s financial …

Efficiency Analytics Of Ncaa Division I College Football Programs, Frank A. Bouchet, Mike Troilo, Wen-Chyuan Chiang, Jennifer Shang

Journal of Applied Sport Management

College athletics are a multi-billion dollar industry in the United States, but how well do university athletic programs employ their resources? The question is germane in light of increasing costs of higher education and scrutiny of university budgets. This study furnishes a template to weigh the tradeoffs inherent in collegiate sports, which is the main contribution of the paper. A dataset of 117 American college football programs from 2011-2015 is analyzed using DEA and AHP methods to assess the efficiency and perception of these programs. The result is the aforementioned framework measuring the programs' success and answers the question of …

Monetizing Athlete Brand Image: An Investigation Of Athlete Managers’ Perspectives, Olzhas Taniyev, K.C. Mayer, Brian Gordon

Journal of Applied Sport Management

In a highly competitive sport marketplace, personal branding is a top priority for athletes. Thusly, marketers should leverage athletes’ talents and influence in creative ways to maximize their earning potential. This research explored the attributes of a marketable athlete, as well as promotional strategies to help secure athlete sponsorships. Semi-structured interviews were conducted with purposefully selected talent marketing practitioners with sport marketing agencies. The findings revealed relatable story, as well as perceived persona, as prevalent themes for a marketable athlete. Additionally, the themes of athlete-brand alignment and social media marketing were important to securing client promotion and sponsorships. These findings …

2022-July-01-'Filling The Gaps' In Health Care, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University has been awarded $400,000 in federal funding to expand services in two ETSU Health College of Nursing primary care clinics in Hancock County.

The Rural Expansion Program for At-risk Communities to Promote Health Outcomes through the Integration of Mental Health and Enabling Services (REACH ME) project is led by Dr. Kim Ferguson, assistant professor in the College of Nursing. It will address the critical need for the integration of mental health and enabling services in the provision of comprehensive care to children, youth, families and the community.

Dr. Kim Ferguson, assistant professor …

2022-July-01-'Fl3tch3r Exhibit' Housed At Etsu Celebrating Th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – The international “FL3TCH3R Exhibit: Social & Politically Engaged Art” at East Tennessee State University’s Reece Museum faithfully continues to represent the spirit of social and political movements of the country and world. The 2022 exhibition runs Oct. 3-Dec. 9. 

The 2022 juror will be Wesam Mazhar Haddad, a conceptualizer, creative and art director, designer and the founder and curator of the New Jersey-based annual intercontinental poster competition known as Poster Stellars. 

Haddad is a social poster designer and has won over 70 global awards. Haddad’s universal visuals “evoke an everlasting siren that touches every single human …

2022-July-01-'Northeast Heavyweights' Coming To Etsu's Railroad Museum, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The well-known railroad lines of the Northeast and New England will make an appearance at East Tennessee State University’s George L. Carter Railroad Museum. During the monthly Heritage Day program on Saturday, July 30, the free-to-the-public facility will host “Northeast Heavyweights.” It’s a reference not only to the equipment but the volume of traffic that fed the large urban areas between Boston and Washington.

Heritage Day is July 30

“This is a real celebration of the type of industrial might that let America lead the world in productivity and technology, especially as the epochal world wars …