Business Commons^™

Glendalough Distillery: The Internationalisation Challenge, Aileen Kennedy Dr, Tara Rooney Dr

Case Studies

This case study focuses on the emergence and growth of an Irish-owned start-up challenger brand Glendalough, entering the highly competitive global whiskey market. From their origins in 2011, this small enterprise has gained global attention for their innovative products, their strong focus on branding and their rapid success. The case centres on their acquisition by Mark Anthony Brands, a major North American drinks producer and distributor, who took a stake in the business early on.

The next phase for Glendalough will focus on how to maximise this relationship with Mark Anthony Brands. While this will give them increased access and …

Robotics: The Ponderings Of An Hospital Ceo In The Netherlands, Gerard Van Der Star, Arjen Van Klink Dr

Case Studies

A CEO of a Dutch public hospital contemplates about what he just read. This is disrupting news! It will have major consequences when this way of surgery becomes common good. It requires not only surgeons to rethink their profession but what is more important it requires a total new vision on healthcare in particular. The speed of development in the healthcare robot industry is impressive. How much longer does it take before developers find a way to transform robotic systems from being dependent to semi-autonomous to eventually, fully autonomous systems, like what he just read?

Two To Tango Is Not Enough: How To Build Ecosystems For Smart Service Innovation?, Jan-Philipp BüChler Prof. Dr.

Case Studies

Senior managers of two German mid-sized world market leaders in sensor electronics (ifm electronic) and mechanical engineering (GEA Group) discuss the opportunities and barriers of developing smart service innovations. The case study addresses different roles and patterns in ecosystems of multiple collaborating actors in different stages of development. The open-end discussion invites learners to evaluate the opportunities from different perspectives based on industry-specific experiences.

Perceptions Of Higher Education: Gender Differences In Utah Secondary School Students, Carlee Dynes, Emily S. Darowski, Susan R. Madsen

Marketing and Strategy Faculty Publications

According to 2020 US Census data, 20.6% of females 25 years or older have earned a bachelor’s degree, compared to 19.8% of men.¹ Within the same age group in Utah, females show the same pattern: 23.4% have earned a bachelor’s compared to 22.6% of males. Although statistics show gains in female educational attainment, females in Utah are more likely to have participated in some college with no degree (26.2%) or have an associate degree (11.1%), compared to males in Utah (24.9% and 8.8%, respectively). Additionally, although national rates show more females (13.0%) than males (12.4%) have earned graduate or …

2022 Celebration Of Scholarship, Creativity, And Engagement, Todd Bruns, Beth Heldebrandt

Programs

At this annual celebration, the entire Division of Academic Affairs is pleased that the important work of faculty continues and evolves as EIU’s professors have individually and collectively redefined the boundaries of scholarship, creativity, and innovation for the emerging post-COVID era. Indeed, we are excited to come together to celebrate the achievements and outstanding contributions of our colleagues and students to their disciplines and professions. And, as the following pages illustrate, faculty have engaged in continuing scholarly and creative activities that have provided outstanding mentoring experiences for our undergraduate and graduate students.

In addition to sharing faculty productivity, research excellence …

Portwest’S Future Strategy: Achieving €1billion Turnover – Portwest And The Global Workwear Market, Fiachra Coll, Damian O Reilly

Case Studies

Portwest is a global manufacturer and innovator of workwear, safetywear and PPE and one of the fastest growing workwear companies in the world. The company has pursed growth successfully for the last 20 years, successfully employing new market entry strategies along with strategic acquisitions to gain footholds in over 130 countries worldwide. The company has also maintained a vertically integrated supply chain, owning factories and distribution centres.

Growth can come at a cost- increasingly complex operations, a growing product portfolio and an increased exposure to risk in terms of business continuity. Should Portwest continue to aggressively target growth through new …

Birkman.Nl: Crafting The Future, Helen De Haan Dr

Case Studies

Birkman.nl is a small branch of a large US-Based consultancy company Birkman.nl. In an increasingly overcrowded and fragmented assessment market. Despite this challenge, Birkman.nl has maintained a stable competitive position. However, the competition coming from the consulting and software industries has created new entrants and substitutes for Birkman in the European market. Meanwhile, the lack of marketing strategy and budget does not help to address the large heterogeneity in different European countries. The CEO of Birkman.nl Mr. van der Loo is actively searching for new customers in the Dutch and surrounding markets, and, if possible, is looking to enter the …

Iq-Pass: Accelerate And Upscale To The Next Level, Helen De Haan

Case Studies

European business environment has many specific market conditions due to the differences in terms of legislation, culture & language, business practices, etc. Many European companies are in the transition of combining digital transformation (apps, software and platform development) and their traditional industrial bases. Another trend in European business development is consolidation, i.e. merger and acquisitions. Small but very innovative companies can be easily taken over by larger companies. When such a small but innovative company becomes a business unit in of a large organisation after acquisition or take-over, maintaining innovation-based growth can be problematic. By understanding this dynamic and the …

Portwest’S Future Strategy: Fashionising Workwear – Threading The Needle, Fiachra Coll, Damian O'Reilly

Case Studies

Portwest- should they further pursue the leisurewear / workwear market or should they focus on expanding the current range?

Portwest is a global manufacturer and innovator of workwear, safetywear and Personal protective equipment (PPE) and one of the fastest growing workwear companies in the world. Recently, the company launched an “Inspired Workwear” collection targeting the leisurewear/workwear market. It is a departure from their traditional markets where their acquisition strategy has seen Portwest rapidly gain market share. Management are concerned that this new departure may take resources from the core business of Workwear and dilute key resources.

The Burren Smokehouse, Aileen Kennedy Dr, Tara Rooney Dr

Case Studies

The Burren Smokehouse is one of Ireland’s best known artisan producers of organic Smoked Salmon, Mackerel, Trout and Gauda Cheese using 100% Irish quality raw materials for its products. This case explores the role of the Brand and brand experiences in the artisan food market. The role of place in the brand story and values is central to The Burren Smokehouse and the expansion of the operation to include a visitor centre has ensured that these values are embedded.

The case explores the role of visitor experiences and asks the student to Identify and discuss the strategic and tactical business …

Instigating Change And Managing Growth: Keogh’S Progression From Local Family Business To International Player, Donal O Brien Dr

Case Studies

This case is about the progression of a family business from small local holding to a diversified local and international player. The Keoghs family farm has been in existence for over 200 years in the same location just north of Dublin City, Ireland. Huge changes in the market and consumers behaviour have forced the family into major changes to reinvent the business. The case focuses on the drivers of these decisions and the process management had to go through to implement change.

Keeping It Agile: The Internationalisation Decision For The Agile Executive, Siobhan O Regan, Roger Sherlock

Case Studies

This case focuses on The Agile Executive, a company looking for new market opportunities to expand their business in several possible European markets.

This case is also an exercise case for students to practice their knowledge from the perspective of strategic management, branding, marketing & sales, conducting market research and the development of feasible marketing entry strategies, all based on clear use of robust criteria, aligning with the core competences, resources and capabilities of the organisation.

This case can be divided into sub-cases that could focus on answering the questions of how to enter or expand in a target European …

What Makes A Great Strategy? Gea Farm Technologies Road To Smart Farming, Jan-Philipp BüChler Prof. Dr.

Case Studies

GEA Farm Technologies is a mid-sized world market leader of mechanical equipment and service solutions for milk production and livestock farming. Senior management of the hidden champion gets approval for an accelerated acquisition strategy to boost growth and innovate the business model vis-á-vis strong competitors in order to lead and develop the market. However, the existing strategic management of internal technology development would be altered and a significant part of management attention would be shifted towards M&A as well as post-merger integration efforts. The case study invites students to explore the benefits and limits of this business model innovation and …

Event-Related Potentials Of Individuals With Attention-Deficit/Hyperactivity Disorder Performing The Attention Network Task, P. Dennis Rodriguez, Justin E. Stauffacher

Midwest Social Sciences Journal

The current study sought to investigate the neural basis of attention-deficit/hyperactivity disorder (ADHD) by examining the performance of individuals with ADHD on the Attentional Networks Test (ANT) by Fan, McCandliss, Sommer, Raz, and Posner (2002), while recording electroencephalography (EEG) utilizing event-related potentials (ERP) methodology. Fifty-seven university students were divided into three groups: control, ADHD-inattentive subtype (ADHD-IA), and ADHD-combined/hyperactive impulsive subtype (ADHD-C/HI). The average peak amplitudes of the P300 waveform for each group were compared and analyzed for performance on each attention network measured by the ANT: the alerting network, the orienting network, and the executive control network. The average P3 …

Evaluation Of Breastfeeding App Features: Content Analysis Study, Lauren Dinour, Antoinette Pole

Department of Nutrition and Food Studies Scholarship and Creative Works

Background: While a variety of health apps abound, less than half of adults in the United States report using a health app, despite the ubiquity of smartphones among users aged 18 to 49 years. Several studies have examined the use of breastfeeding apps; however, less is known about the types of features found on these apps and what factors might influence app ratings.

Objective: This paper seeks to characterize breastfeeding apps, assess whether apps with higher user ratings differ from apps with lower user ratings in their tracking and nontracking features, and analyze whether the type and number of features …

2022-October-26-Etsu Part Of Cworph, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 26, 2022) – Supported with a first-of-its-kind joint $4.7 million cooperative agreement from the Health Resources and Services Administration (HRSA) and the Centers for Disease Control and Prevention (CDC), six U.S. universities have come together to conduct robust public health workforce research, evaluation and analysis:  

• University of Minnesota
• Johns Hopkins University
• Columbia University
• Indiana University
• University of Washington
• East Tennessee State University

The unique collaboration is called the Consortium for Workforce Research in Public Health (CWORPH). Led by the Center for Public Health Systems at the University of Minnesota School of Public Health (SPH), CWORPH’s research will …

Historical Corn Price Evolution Implications For Pre-Harvest Hedging, Cory Walters, Richard K. Preston

Cornhusker Economics

Commodity markets evolve through information provided by participating buyers and sellers and throughout this process the conditions in which commodity markets work are revealed. Producer pre-harvest commodity marketing can be further developed by incorporating information on how commodity markets work, leading to better farm financial performance.

We investigate how commodity markets have historically evolved from spring to fall. While changes in future prices appear random in any given year, observing average daily prices over 32 years could uncover a seasonal tendency. In the past 32 years, the average daily price tends to be higher in the spring than the fall, …

Coming Out Ahead While Losing A Partner: The Thoroughbred Industry Stays On Course, Darcy Fudge Kamal, Cristina Nistor, Charu Sinha

Business Faculty Articles and Research

Purpose

In many industries, firms collaborate as business partners, which helps them achieve superior outcomes and ensure survival in a crisis. Business relationships help companies access limited resources, share information and build trust within the community. This paper aims to highlight the strategies that firms can use to adapt to the loss of a business partner.

Design/methodology/approach

This study considers qualitative examples from what happens when a business partner disappears in the Thoroughbred horse industry. The authors draw attention to several types of partner loss due to firm bankruptcy, owner death and strategic restructuring.

Findings

This paper proposes a framework …

The Impact Of Ethical Hacking Within Small Businesses, Nygia Tribbey

Cybersecurity Undergraduate Research Showcase

The Internet has brought about a new way for businesses to reach their customers. With the help of social media, websites, and email marketing, small businesses have gained a lot of new customers. However, these new online customers have also opened up their businesses to a whole new world of cyber crime. Cyber crime is the illegal use of computers and networks to cause damage or steal information. This type of crime affects small businesses as well as large corporations. Small businesses often find themselves at a disadvantage because they don't have the resources to hire an ethical hacker or …

Tesla Transformation And Hidden Champions: The Pace Of Innovation It The Only Thing That Matters In The Long Run., Jan-Philipp BüChler Prof. Dr.

Case Studies

After having internally invested significant amounts of time and resources into customer-specific development, the CEO of CoMaTec - family-owned and mid-sized world-market leader in the automotive industry - receives the contract for batch production from emerging electric automotive giant TESLA. However, the timing for the final development stage and start of production (SOP) deviates distinctly from all prior agreements. The tightened timing would put his company at tremendous risk. Should he accept the contract? Which mitigation strategies present an option for managing the emerging risks?

Is Sophistication Always Better? Can Perceived Data Analytic Tool Sophistication Lead To Biased Judgements?, Jared Koreff, S. Perreault

School of Business Faculty Research

The rise of technology-enabled data analytic tools creates opportunities for firms to improve audit quality related to complex estimates. To combat auditors’ resistance to using technology-enabled tools, firms may promote the sophistication of such tools to their audit staff. However, there is a paucity of research that has examined how auditors’ perceived sophistication of an analytic tool impacts judgments about audit evidence. We conduct an experiment and find that, holding all other information constant, the preferences of an audit supervisor interact with the perceived sophistication of an analytic tool to jointly impact auditors’ anticipated evaluation from a supervisor and, in …

A Message To Our Community, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Microbusinesses Practices During Disruptor Events: Perceptions, Adaptations, And Performance, Debra Lynn Frank

USF Tampa Graduate Theses and Dissertations

During COVID-19 closures, business owners and managers experienced a disruptor event that pushed them to find new ways to navigate their businesses practices. The purpose of this qualitative study was to learn how business owners and managers adapt their business models to survive disruptor events. The objective was identification of factors owners and managers of microbusinesses perceived as critical to avoiding closures, assessment of the effectiveness of the adaptations adopted during closures that enabled businesses to remain open, and analysis of the results of those adaptations. Owners and managers of businesses in the craft brewing industry were interviewed. The four …

Auditing Standards Board (Asb), Meeting Highlights, October 25-26, 2022, Videoconference, American Institute Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.

Deceptive Appeals And Cognitive Influences Used In Fraudulent Scheme Sales Pitches, Rafael J. Toledo

USF Tampa Graduate Theses and Dissertations

Fraud schemes exploit the complex interplay that results from utilizing deceptive appeals to activate underlying cognitive influences. This study was designed, first, to identify the deceptive appeals present in the messaging of fraudulent schemes and, second, to identify the underlying cognitive influences being exploited by the deceptive appeals utilized. Findings reveal that effectively used deceptive appeals work to keep viewers’ mental processes in a state of cognitive ease. This state allows cognitive influences--such as heuristics, cognitive biases, and the System 1 mind--to remain in control of mental processing; however, System 1 is prone to accept deceptive beliefs. The results of …

Auditing Standards Board (Asb) Meeting Highlights, October 25-26, 2022 Videoconference, American Institutde Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.

Auditing Standards Board (Asb), Meeting Agenda, October 25-26, 2022 Virtual (Times Are Est) Updated Agenda (As Of October 4, 2022), American Institute Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.

Role Of Young Adults In Family Vacation Decision Making: A Study Across Gender, Shayan Basharat Fazili, Anisa Jan

Journal of Tourism Insights

In recent years, family vacation decision-making has grown in importance as a subject of research for tourism academics since it helps practitioners develop specialized marketing strategies for their target market. However, there hasn't been much focus on how different family members perform during the many stages of deciding on a family vacation. This study examines the three primary stages of choosing a family vacation and the part that young adults play in each stage of this process. The purpose of this study is to understand how young adults engage in choosing family trips. Additionally, this study attempts to examine how …

Virtual Reality And Blogging In Tourism: Approached Towards Creating Better Tourist Experience, Anukrati Sharma, Shruti Arora

Journal of Tourism Insights

Virtual reality in tourism (virtual tourism) and blogging are highly valuable for visitors and travellers since they allow them to undertake a scouting trip before embarking on their adventure, avoid being hassled and avoid crowds while learning more about the location they are visiting or have already been. This paper provides an overview and analysis of the relationship between virtual tourism, blogging, and making the image of tourist destinations through promotion virtually and via blogs. According to the study's findings, virtual tourism cannot replace the actual experience, but it can assist in recreating it if the user has previously visited …

Impact Assessment Of Covid-19 Pandemic On Perception And Travel Behavior Of Tourists With Strategies For Resilient Recovery Of Jammu And Kashmir, India, Danish Iqbal Raina, Tanveer Nasir, Taniya Qazi

Journal of Tourism Insights

The purpose of this study is to investigate the influence of the Covid-19 pandemic on changes in tourist perceptions and travel behaviour when visiting Jammu and Kashmir during the unlocked phase of Covid-19. This study is intended to be nice. This pilot study included 208 travellers who were chosen on a non-probabilistic basis. A Chi-square test of goodness of fit, as well as content analysis, were performed on the collected data. According to the findings, the current COVID-19 epidemic will have an impact on travelers' perceptions and behaviour intentions in terms of economic expenditure, health and hygiene, modes of buying, …