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2022-December-02-Adobe Creative Cloud Certification Courses, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 2, 2022) – A four-week program of online courses and testing leading to the Adobe Certified Associate (ACA) credential are offered beginning Dec. 12 through East Tennessee State University’s Office of Professional Development and Department of Media and Communication (MDCM).

The ACA credential is the industry-recognized indicator of technical proficiency and expertise in multimedia production and software.  Educators, creative professionals, businesses, nonprofits and hobbyists can benefit from ACA certification.

Participants will have access to more than 10 hours of course content on Adobe Creative Cloud programs, including Premiere Pro, Photoshop, Illustrator, InDesign and After Effects. Students may …

2022 - The Third Annual Fall Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Fall 2022 Symposium of Student Scholars, held on November 17, 2022. Includes abstracts from the presentations and posters.

2022-12-02 Message From The President, Morehead State University. Office Of The President.

Faculty Senate Records

A message delivered to the campus community by the President on December 2, 2022 which discussed the Board of Regents meeting the day before.

2022-12-02 Press Release Regarding Faculty Regent, Morehead State University. Office Of Communications & Marketing.

Faculty Senate Records

Press release issued by the Office of Communication & Marketing on December 2, 2022 regardng the Faculty Regent.

Reducing The Negative Effects Of Uncontrollable Factors When Designing New Courses, Nusser Raajpoot, Ran Liu

Atlantic Marketing Journal

This paper seeks to introduce a novel course design method in academic literature. It uses advanced experimental designs to capture student preferences. It also makes a distinction between controllable and uncontrollable design factors and seeks to minimize the negative impact of uncontrollable design factors, ensuring a successful course introduction. We propose and test a design method that combines Taguchi experimental designs with discrete choice estimation where choice probabilities are used as input data for Taguchi's inner and outer arrays. Design efficiency is measured by calculating signal to noise (S/N) ratio, which accounts for both mean and variance of choice probabilities. …

Brides And Bridal Stores: Online Or Brick-And-Mortar, Libby C. Jones, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Journal

This paper explores the growing global bridal industry and the different trends, traditions, and aspects of specific countries' bridal industries. It outlines western and eastern traditions and how globalization contributes to their spread. A deeper focus is dedicated to the United States' bridal industry and the issues brick-and-mortar bridal boutiques face as more brides have started shopping at online bridal stores. The relationship between brick-and-mortar and online bridal stores is explored based on various propositions about the bridal industry's emerging challenges. These propositions include trust issues in the retail environment, convenience, selection of bridal gowns in different retail formats, incorporating …

Political Reality: Attack Ads Are Here To Stay, Rebecca Dingus, Chanho Song, Richard H. Kolbe, Michael Y. Hu

Atlantic Marketing Journal

The primary research questions of this study center on two largely overlooked areas in negative political advertising: (1) Would the sponsor of the attack ad message be better off with a positive message? (2) When one is targeted by an attack ad, how should the attacked candidate respond? M-Turk subjects (n = 1,380) were used to conduct a multi-stage experimental design to capture the dynamic aspects of how subjects react to the use of attack ads in a hypothetical political campaign. In general, subjects did not respond favorably to attack ads, as these negative political messages caused damage to the …

A Qualitative Study Of Mindfulness, Sustainable Consumption And Consumer Well-Being And Their Interrelationships, Saba Resnik

Economic and Business Review

Consumers are becoming increasingly aware of the environmental degradation, negative economic consequences and social injustices caused by the unsustainable consumption of clothing products. Overall, therefore, sustainability requires more sustainable production of fashion apparel products as well as more responsible consumption behaviours by individual consumers. To gain a clearer picture of the concepts of mindfulness, sustainable consumption and consumer well-being and their interrelationships, in-depth interviews were conducted with individual consumers. The results of this study indicate a positive relationship between these three concepts as well as an overlap between the concepts of mindfulness and well-being.

Exploring The Strategic Elements Of Backers’ Persuasion In Reward-Based Crowdfunding, Sabina Grižančič, Mateja Drnovšek

Economic and Business Review

In this paper we investigate the strategic elements that project founders' use in reward-based crowdfunding campaigns to achieve a higher level of persuasion. Exploration of these elements not only provides insights into an entrepreneur's experience with crowdfunding but also provides material for comparing results reported by other (quantitative) studies. We conducted an empirical study with 13 Kickstarter project founders through in-depth, semi-structured interviews which were analysed through a reflexive thematic analysis approach. Drawing from our findings, we propose four strategic elements that founders use to persuade backers and achieve success drawing from individual-level experiences and observations.

Effect Of Work-Family Conflict On Job Satisfaction Of Small Enterprise Managers, Joseph Kwadwo Tuffour, Florence Mansa Bortey

Economic and Business Review

Balancing priorities and demands of work and family at the same time can be quite hectic and likely to generate conflicts. Workers must find strategies to manage the exigencies of modern living in order to maintain job satisfaction as well as family relationships. This study investigates the effect of work-family conflict’s two directions on job satisfaction, and the moderating role of resilience. The study used a cross-sectional survey method to collect data from 293 small-scale enterprise managers, utilizing a structured questionnaire. Correlation and analysis of variance techniques were used. The results reveal that the work-family conflict has a significant positive …

Ethically Minded Consumer Behavior Of Apparel: An Examination Of Antecedents And Consequences, Maja Hrlec Gorše, Mateja Kos Koklič, Anže Zalokar

Economic and Business Review

This research examines the ethically minded consumer behavior (EMCB) and its antecedents and consequences in the context of ethical clothes. Its objective is to test the relationships among the reasons for and against buying, subjective knowledge, EMCB and intention to purchase ethical clothes. The authors use survey data from 280 consumers to test the conceptual model. Support is provided for the majority of the hypothesized relationships: reasons for buying and subjective knowledge positively and reasons against buying negatively affect EMCB, and EMCB in turn positively influences the intention to purchase. Additionally, reasons against buying decrease the intention. The study also …

Ceo Characteristics And Compensation In Fortune 100 Companies, Adam C. Carroll

Theses & Dissertations

The existing literature on CEO compensation places heavy emphasis on the interrelationships between educational background and personal experiences of a CEO and how it affects a firm’s performance and, in-turn, how the firm’s performance impacts the CEO compensation. However, there is sparse research on the direct impact that socio-demographic factors and other variables have on CEO compensation. This dissertation’s aim is to identify if socio-demographic factors play a role in how a firm compensates its CEOs by using information gathered from the CEOs of the top Fortune 100 companies.

Given the non-random and limited sample, the primary research methods in …

The Black Male Triumph Story: Successfully Achieving Graduate Degrees, Albert Charles Furlow Iii

Theses & Dissertations

Research Focus. In post-baccalaureate education, Black males have historically and continuously been underrepresented and misrepresented; however, this research was focused on abstracting the positive characteristics that were similar among successful post-baccalaureate Black male graduates. My research looked at the post-baccalaureate attainment of 16 Black male participants in a nuanced way by pinpointing the common positive attributes of the successful scholars. Specifically, I explored the importance of informing educators about necessary tools that contributed to the success of Black males in graduate school. The goal of my study was to target policymakers in education, present and future researchers, practitioners, and faculty …

An Autoethnograpy Of A Baby Boomer In Higher Education: Challenges And Catalysts For Change, Deborra Finlan

Theses & Dissertations

Higher education as a baby boomer brings mental, physical, and economic adjustments, concerns, and insecurities. Additionally, life delivers unexpected challenges and barriers which can cause hardships requiring various types of motivation. Fortunately, there are also catalysts which can contribute toward successes. Literature from four major elements were the focus in this study: motivation, adult learning, challenges, barriers, and catalysts. Theorists and theories included Vroom’s expectancy theory of motivation with the added factor of cost, and Ryan and Deci’s theory on self-determination; Mezirow’s transformative learning and Knowles’s self-directed learning; Cross’s theory on educational barriers—situational, dispositional, and institutional; and Cobb’s social support …

U.S. Army Physician Assistant Retention: A Latent Class Analysis, Robert Greener

Theses & Dissertations

Introduction: Retaining employees is crucial to the success of organizations. While significant effort has been made to model employee retention, models have been unable to significantly predict retention. The purpose of this quantitative, non-experimental, cross-sectional study was to develop an improved employee retention model which could be used as a practical guide to improve employee retention. Materials and Methods: The study analyzed a survey created, implemented, and collected by the Statistical Cell at the U.S. Army Center of Excellence. In September of 2020, all 864 active-duty PAs were sent a link to the survey and 290 completed the survey, …

Lee Kong Chian School Of Business Year In Review 2021-2022, Singapore Management University

SMU Corporate Reports

As Singapore and the world reopens, this has led to changes, especially as people feel safe to travel abroad again. This has impacted us of course. We have seen an 8.9 percent drop in undergraduate applications from our 2022 high. This decline is due in no small part to the relaxation of travel restrictions. However, despite the drop, the quality of applications this year is similar or maybe even slightly better than the year before. In the end, we matriculated 884 students, above our target. This includes 38 scholarship recipients who accepted our offer, representing a record yield. We have …

The Livingston Survey 2022, S. Anderson, B. Bovino, M. Brown, Thomas Lam, Et Al

Sim Kee Boon Institute for Financial Economics

The 16 participants in the December Livingston Survey weakened their forecasts for real GDP growth, compared with their projections in the June 2022 survey. The forecasters, who are surveyed by the Federal Reserve Bank of Philadelphia twice a year, expect 2.0 percent annualized growth in real GDP during the second half of 2022. They project 0.4 percent annualized growth over the first half of 2023. The forecasters predict that real GDP will continue to decline and reach -1.0 percent annualized growth in the second half of 2023.

Professional Development Newsletter, December 2022, Odu Career Pathways Program, Old Dominion University

Career Pathways

December 2022 issue of ODU Career Pathways Professional Development Newsletter.

Zero-Defect Manufacturing Utilizing Autonomation In Aerospace, Quinton L. Marks, Abeni El-Amin Ph.D.

Management Faculty Publications

Multifunctional manufacturing processes are comprised of zero-defect manufacturing (ZDM), which is inherently a complex process because of the simultaneous operations needed to accomplish zero defects. The application of the ZDM philosophy, together with autonomation, presents significant challenges and opportunities for the implementation of new processes that contribute to innovative manufacturing production processes. An emphasis must be on developing fully integrated, operative solutions, employing many quality systems, digitization, data analytics, and industry standards such as AS9100, ISO 9001, and Advanced Product Quality Planning.

Help Or Hindrance: How Social Media Affects The Selection And Hiring Processes Of Businesses, Alexandra Krska

Management Undergraduate Honors Theses

Continually, young people have been advised to be conscientious of the imagery they put on social media regarding their personal lives in preparation for employment selection. However, the use of social media in the selection process may cause Human Resource professionals to have inadvertent biases toward candidates among other moral and ethical issues. Through extensive research of the thoughts and actions of a plethora of different corporate professionals, I will analyze whether using social media as a tool in the selection process authentically produces positive unbiased results, or whether social media poses more ethical issues. With the hopes to create …

The Financials Of Water: The Case Of Maynilad And Manila Water, Junette A. Perez, Janrick Razon

Center for Business Research and Development

What is water? It is defined in the English Oxford Living Dictionaries as a colorless, transparent, odorless liquid that forms the seas, lakes, rivers, and rain and is the basis of the fluids of living organisms. The paper uses financial ratio analysis to examine the financial performance of the two dominant water and wastewater companies in Metro Manila. It attempts to appreciate how water and wastewater companies perform financially as they confront the complexities of operating an essential utility, water, and wastewater.

Social Class And Employability: Equalizing Perceived Competence And Warmth To Control Biased Decision-Making During Resumé Screening, Mindy Gambino

Dissertations

Implicit bias during the resumé screening process can adversely impact the ability of an organization to achieve a competitive advantage through human capital (Coff & Kryscynski, 2011). The purpose of this study was to determine if teaching resumé screeners how to control biased decision-making during resumé screening results in equal employability ratings for upper-middle and lower-middle-class applicants. The study used a quantitative, causal, quasi-experimental, single-group pretest-post-test design. The target population was people in the United States who screen resumés as part of their current job duties (Thomas, 2018). The researcher used Amazon Mechanical Turk (MTurk) to recruit participants.

Participants received …

Let It Burn: A Case Study On The Risk Management Practices Of Burning Man Project, Ethan S. De La Torre

Experience Industry Management

Risk management can be defined as a decision-making process of planning, identifying, analyzing, developing a response for, and controlling potential risks with the goal of minimizing the negative impacts of those risks. Risk management is an essential practice for all events, especially large-scale, live entertainment events. The purpose of this study was to examine the risk management practices for Burning Man. The instrument utilized in this study was a best practices guide developed by the researcher. Data were collected prior to, during, and following Burning Man 2022: Waking Dreams. Sources of data include printed material and online sources published by …

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

Amplifying Southern Charm: A Case Study On Visit Music City’S Digital Media Practices, Susanna Cleary Honggui Hoffman

Experience Industry Management

Digital marketing has become a vital player for companies, especially destination marketing organizations (DMOs), by helping them grow and expand their brand image. Digital marketing includes email, social media, and search-engine marketing. The purpose of this study was to examine Visit Music City’s (Nashville’s DMO) digital media marketing tactics. Nashville Convention & Visitors Corp (NCVC) is the company that is behind the brand Visit Music City. The research was conducted utilizing information from NCVC’s website and social media platforms (Facebook, Instagram, Pinterest, Twitter, TripAdvisor, and YouTube). Visit Music City sends a weekly newsletter called Amplify, they have a strong social …

Financial Statement Analysis Project: "The Big Simulation", Luna Y. Goldblatt, João Branco Chaves, Andrew M. Landman, Salmin B. Mwinjuma, Braden C. Vitelli

Open Educational Resources

This project uses real-world financial statements (for Best Buy Co. Inc. and Nvidia Corporation) and creates a role-playing game where students can choose to be one of 4 capital market participants: an innovator that designs a brand-new accounting system, a company that prepares its best version of financial statements, an investor that chooses its ideal portfolio stocks, and a forensic accountant that looks for evidence of earnings management. The project helps student learn to conduct financial statement analysis and appreciate the impact of these statements on company financial ratios and capital market performance.

Case Study: National Employment Service Implementation Project Analysis, Manish Kumar, Muzaffar Kosimov, Sanjay Chauhan, Zainab Idowu

School of Professional Studies

No abstract provided.

Managment Principles And Practices Of Integrating Quality In The Project Life Cycle, Elvis Shyta

School of Professional Studies

No abstract provided.

Renewed Relevance For The United States Postal Service: A Return To Supply Chain Values, Sydney Skrivanos Oliver

Supply Chain Management Undergraduate Honors Theses

Despite acknowledging crisis, the United States Postal Service (USPS) can remain relevant in the United States by relying on foundational logistical values to guide the implementation of their current supply chain strategies.

The idea of intentional focus dedicated to the advancement of the postal service’s supply chain is an underlying reason why USPS was able to be so successful at its formation. From its founding, the national postal service focused on many logistical values, as the success of executing these values was necessary to the nation's establishment and survival. Three of the most prominent logistical values from creating the national …

College Street Journal (December 2022), College Of The Holy Cross

College Street Journal

College Street Journal serves as a student platform for business-related news, opportunities and resources at Holy Cross. Readers will discover a broad range of important topics from relevant news and economic issues, career development opportunities and advice, as well as Ciocca center and campus-wide opportunities to grow outside of the classroom.

Highlights of this edition include the World Cup, holiday economics, update on Ukraine, credit, Bloomberg Terminals, carbon neutrality, alumni interviews, and a faculty editorial.