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Articles 20251 - 20280 of 149213
Full-Text Articles in Business
Perceptions And Experiences Of Career Success Among Aspiring And Early Career Accountants And The Role Of Organisational Support, Denise Jackson, Julia Richardson, Grant Michelson, Rahat Munir
Perceptions And Experiences Of Career Success Among Aspiring And Early Career Accountants And The Role Of Organisational Support, Denise Jackson, Julia Richardson, Grant Michelson, Rahat Munir
Research outputs 2022 to 2026
Positive perceptions of career success are critical among accounting professionals, given their connection with performance, turnover and organisational commitment. Drawing on career stage theory, this study explores the perceptions and experiences of career success among 475 aspiring (Accounting/Finance students), 305 early career accountants (ECAs) and 165 managers/recruiters in Australia. Findings reflected both objective and subjective dimensions of career success alongside notable differences between aspiring accountants and ECAs, highlighting shifting views across the career stages of exploration and establishment. While ECAs were largely positive about their access to career success, managers/recruiters identified ways to create further opportunities for ECAs' career success.
Impact Of Work-Integrated Learning And Co-Curricular Activities On Graduate Labour Force Outcomes, Denise Jackson, Anna Rowe
Impact Of Work-Integrated Learning And Co-Curricular Activities On Graduate Labour Force Outcomes, Denise Jackson, Anna Rowe
Research outputs 2022 to 2026
The explicit linking of institutional funding to in-curricular industry engagement and graduate employment affirms the strategic importance of enhancing graduate employability in Australia. Key strategies to enhance graduate employability and employment outcomes are work-integrated learning (WIL) (where students engage with industry as part of their formal learning and assessment) and co-curricular activities (e.g. volunteering, leadership/award, and mentoring programmes), which are facilitated by the university but not embedded into curricula. While WIL is widely recognised for enhancing different aspects of student employability, the impact of co-curricular activities is less well-known. Further, there is a lack of empirical analysis on the nuanced …
Supply Chain Insights From Social Media Users’ Responses To Panic Buying During Covid-19: The Herd Mentality, Violetta Wilk, Saiyidi Mat Roni, Ferry Jie
Supply Chain Insights From Social Media Users’ Responses To Panic Buying During Covid-19: The Herd Mentality, Violetta Wilk, Saiyidi Mat Roni, Ferry Jie
Research outputs 2022 to 2026
Purpose:
This study applied the herd mentality theory to explore local and global social media users’ responses to panic buying across the USA, UK and Australia during the COVID-19 crisis to understand the implications on operations and supply chains.
Design/methodology/approach:
A total of 208,806 social media user-generated content (UGC) pieces were collected from Twitter in three countries – the USA, UK and Australia. The analysis of this big qualitative data was performed using machine learning–based software – Leximancer.
Findings:
Positive and negative sentiment towards panic buying during the COVID-19 crisis was observed in the UGC. No significant differences in social …
Public Procurement For Innovation Through Supplier Firms' Sustainability Lens: A Systematic Review And Research Agenda, Peter Adjei-Bamfo, Hadrian Geri Djajadikerta, Ferry Jie, Kerry Brown, Reza Kiani Mavi
Public Procurement For Innovation Through Supplier Firms' Sustainability Lens: A Systematic Review And Research Agenda, Peter Adjei-Bamfo, Hadrian Geri Djajadikerta, Ferry Jie, Kerry Brown, Reza Kiani Mavi
Research outputs 2022 to 2026
Public sector purchasing processes are gaining increasing prominence as a demand-side innovation tool for addressing national sustainability challenges. Accordingly, there has been growing research attention to this topic. Prior studies suggest three key rationales that underlie the use of public sector procurement to drive innovation: (i) the buyer–user rationale (for creating new needs); (ii) the market/system failure rationale (for improving suppliers' capacity to innovate); and (iii) the public services rationale (for improving public services). However, operational activities at the upstream supply chain affecting the sustainable innovation capacities of supplier firms appear to be under-researched in the public procurement for innovation …
Employees’ Reactions To Their Supervisors’ (Lack Of) Discretionary Adjustments In Performance Evaluations, Joanna Andrejkow
Employees’ Reactions To Their Supervisors’ (Lack Of) Discretionary Adjustments In Performance Evaluations, Joanna Andrejkow
Theses and Dissertations (Comprehensive)
The purpose of my dissertation is to investigate how employees react to their supervisors’ decisions not to use ex-post discretionary adjustments to mitigate the effects that negative unexpected events have on their bonuses. To address this objective, I pose the following research question: Will the level of interdependence inherent within the compensation of multiple employees (i.e., compensation interdependence) and the likelihood the event will reoccur (i.e., future event likelihood) affect employees’ reactions (future effort and workplace deviance) when they don’t receive ex-post discretionary adjustments to mitigate the effects of negative events?
I address my research question using an experiment where …
Sales Enablement In Entrepreneurial Ventures: Essays On The Role Of Social Capital And Resilience In Disruptive Environments, Ali Anwar
Theses and Dissertations (Comprehensive)
Enduring commercial success of entrepreneurial ventures is often associated with effective selling and an ability to navigate dynamic environments. However, two challenges stand out: 1) effectively managing cross-functional integration of sales with other value-creating organizational functions, given that selling in the contemporary organization is a multi-actor, strategic effort, and 2) being resilient to environmental disruptions, given the increasing frequency of their occurrence. I take a sales enablement perspective to focus on themes which are essential to optimizing sales performance in entrepreneurial ventures. The first theme focuses on internal social capital embedded in the cross-functional relationships of the sales, marketing, and …
Nomological Network Retrieval: The Development Of A Methodological Process For The Review Of Knowledge Structures In Academia And Its Application To Marketing Scholarship, Mohammad Ali Simjour
Nomological Network Retrieval: The Development Of A Methodological Process For The Review Of Knowledge Structures In Academia And Its Application To Marketing Scholarship, Mohammad Ali Simjour
Theses and Dissertations (Comprehensive)
The increasing supply of peer-reviewed marketing publications indicates that the scholarly community’s understanding of marketing phenomena has increased significantly. However, this significant increase also prevents individual scholars from gaining insight into marketing phenomena simply because the sheer number of publications make a manual review of the literature impossible. This is an important limitation mainly because the validity of knowledge development processes in marketing partially depend on the scholars’ comprehensive understanding of extant knowledge. In this dissertation, I develop a methodological process to address this limitation and enable scholars to gain insight into large samples of peer-reviewed publications. I then apply …
Rice Biomass Response To Various Phosphorus Fertilizers In A Phosphorus-Deficient Soil Under Simulated Furrow-Irrigation, Jonathan B. Brye, Kristofor R. Brye, Diego Della Lunga
Rice Biomass Response To Various Phosphorus Fertilizers In A Phosphorus-Deficient Soil Under Simulated Furrow-Irrigation, Jonathan B. Brye, Kristofor R. Brye, Diego Della Lunga
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Wastewater-recovered phosphorus (P), in the form of the mineral struvite (MgNH4PO4∙6H2O), may provide a sustainable alternative to decreasing rock-phosphate reserves. Struvite can be generated via precipitation methods, potentially reducing the amount of P runoff to aquatic ecosystems. The objective of this greenhouse tub study was to evaluate the effects of chemically and electrochemically precipitated struvite (CPST and ECST, respectively) on aboveground plant response in a hybrid rice cultivar grown using furrow-irrigation compared to other common fertilizer-P sources [i.e., triple super phosphate (TSP) and diammonium phosphate (DAP)] using three replications of fertilizer treatment in a P-deficient silt loam (Typic Glossaqualfs). Aboveground …
Editorial: Investigating The Effect Of The Physical Context On Customer Experience, Helen L. Bruce, Ewa Krolikowska, Tara Rooney
Editorial: Investigating The Effect Of The Physical Context On Customer Experience, Helen L. Bruce, Ewa Krolikowska, Tara Rooney
Articles
This editorial introduces a special issue of the Journal of Services Marketing, dedicated to articles discussing the effect of the physical context on customer experience. The editorial identifies diverse areas of extant knowledge which researchers might draw upon when investigating the effect of the physical context on customer experience. to inform future research agendas.
Women Microbusiness Owners’ Entrepreneurial Marketing Decision-Making During A Crisis, Helen L. Bruce, Tara Rooney, Ewa Krolikowska
Women Microbusiness Owners’ Entrepreneurial Marketing Decision-Making During A Crisis, Helen L. Bruce, Tara Rooney, Ewa Krolikowska
Articles
Understanding effective marketing decision-making is key to driving business performance. However, knowledge of marketing decision-making by microbusiness owners is limited. Moreover, little is known about how microbusiness owners make marketing decisions under crisis conditions. This article explores entrepreneurial marketing decision-making by women microbusiness owners during the COVID-19 pandemic, through qualitative interviews with providers of children’s activities, who migrated their services online during lockdown. Findings shed light on their marketing decision-making by highlighting transitions between causation and effectuation approaches and identifying key resources leveraged in effectuation decision-making. We also observe how distinct principles of effectuation may be combined to make effective …
Watchdogs Of The Economy: The Development Of Irish Economics Profession’S Independent Voice, Joseph K. Fitzgerald, Brendan O'Rourke
Watchdogs Of The Economy: The Development Of Irish Economics Profession’S Independent Voice, Joseph K. Fitzgerald, Brendan O'Rourke
Articles
Histories of the development of professions show a profession’s relationship with the state as key to its authority. Yet professions, to gain technocratic authority, also strive to depoliticise their discourses to gain technocratic authority. This dilemmatic tension is particularly true for the economics profession. The historical development of the Irish economics provides an interesting case, where a complicated relationship with the state ultimately strengthened the profession within a society. An initial formalisation trajectory of Irish economics was thrown off course by the formation of an independent Irish state in the 1920s. This marked a period of isolation for the profession …
Sustainability In Supply Chain Management: Using Drawings To Understand Undergraduates’ Perceptions Of Sustainability, Sharon Feeney, John William Hogan
Sustainability In Supply Chain Management: Using Drawings To Understand Undergraduates’ Perceptions Of Sustainability, Sharon Feeney, John William Hogan
Articles
Purpose – This paper presents an interpretation of freehand drawings produced by supply chain management undergraduates in response to the question: “What is sustainability?” Having to explain sustainability pictorially forced students to distill what the essence of sustainability meant to them and provided insights into how they perceived sustainability and their roles in achieving sustainability in the context of supply chain management. Design/methodology/approach – Students were asked to draw and answer the question “What is sustainability?” These drawings were discussed/interpreted in class. All drawings were initially examined quantitatively, before a sample of four were selected for presentation here. Findings – …
Understanding The Interplay Between Immigrant Nascent Entrepreneurship And Cross-Cultural Adaptation, Lucia Walsh, Thomas M. Cooney
Understanding The Interplay Between Immigrant Nascent Entrepreneurship And Cross-Cultural Adaptation, Lucia Walsh, Thomas M. Cooney
Articles
Purpose – All entrepreneurs face challenges during their venture start-up process, but immigrant entrepreneurs face additional and distinctive challenges due to their contextual newness. This paper focuses on understanding the intertwined journeys of nascent entrepreneurship and cross-cultural adaptation of immigrants in a small Western European country where immigrant entrepreneurship is still a relatively new phenomenon.
Design/methodology/approach – The induction-driven, 18-month longitudinal empirical inquiry focused on six early-stage nascent entrepreneurs. Qualitative methods included participant observation during an enterprise program, qualitative interviews and ongoing informal communication.
Findings – The data uncovered the interplay between the nascent immigrant entrepreneurship and crosscultural adaptation. This …
How Much Do Investors Care About Social Responsibility?, Scott Hirst, Kobi Kastiel, Tamar Kricheli-Katz
How Much Do Investors Care About Social Responsibility?, Scott Hirst, Kobi Kastiel, Tamar Kricheli-Katz
Faculty Scholarship
Perhaps the most important corporate law debate over the last several years concerns whether directors and executives should manage the corporation to maximize value for investors or also take into account the interests of other stakeholders and society. But, do investors themselves wish to maximize returns, or are they willing to forgo returns for social purposes? And more broadly, do market participants, such as investors and consumers, differ from donors in the ways in which they prioritize monetary gains and the promotion of social goals?
This project attempts to answer these questions with evidence from an experiment conducted with 279 …
‘We And Our Stories’: Constructing Food Experiences In A Unesco Gastronomy City, Eerang Park, Kaewta Muangasame, Sangkyun Kim
‘We And Our Stories’: Constructing Food Experiences In A Unesco Gastronomy City, Eerang Park, Kaewta Muangasame, Sangkyun Kim
Research outputs 2014 to 2021
The experiential elements of food tourism can be transformed into meaningful experiences of local food heritage and identity in the context of a UNESCO Creative City of Gastronomy. From a local stakeholder perspective, six key drivers at three phases of the food experience are identified, and each driver involves several local elements that are coordinated and staged in various modes to create and develop four sequential food experiences. The pre-travel stage should focus on enhancing potential tourist’s awareness of the UNESCO designation. The on-site food experience is found to be twofold: exposure to the local food environment and the actual …
Behind The Definition Of Industry 5.0: A Systematic Review Of Technologies, Principles, Components, And Values, Morteza Ghobakhloo, Mohammad Iranmanesh, Ming-Lang Tseng, Andrius Grybauskas, Alessandro Stefanini, Azlan Amran
Behind The Definition Of Industry 5.0: A Systematic Review Of Technologies, Principles, Components, And Values, Morteza Ghobakhloo, Mohammad Iranmanesh, Ming-Lang Tseng, Andrius Grybauskas, Alessandro Stefanini, Azlan Amran
Research outputs 2022 to 2026
This study addresses the emerging concept of Industry 5.0, which aims to tackle societal concerns associated with the ongoing digital industrial transformation. However, there is still a lack of consensus on the definition and scope of Industry 5.0, as well as limited understanding of its technological components, design principles, and intended values. To bridge these knowledge gaps, the study conducts a content-centric review of relevant literature and synthesizes evidence to develop an architectural design for Industry 5.0. The findings reveal that Industry 5.0 represents the future of industrial transformation, offering potential solutions to socio-economic and environmental issues that were inadequately …
Consumer Intention To Use Service Robots: A Cognitive–Affective–Conative Framework, Dan Huang, Qiurong Chen, Songshan (Sam) Huang, Xinyi Liu
Consumer Intention To Use Service Robots: A Cognitive–Affective–Conative Framework, Dan Huang, Qiurong Chen, Songshan (Sam) Huang, Xinyi Liu
Research outputs 2022 to 2026
Purpose: Drawing on the cognitive–affective–conative framework, this study aims to develop a model of service robot acceptance in the hospitality sector by incorporating both cognitive evaluations and affective responses.
Design/methodology/approach: A mixed-method approach combining qualitative and quantitative methods was used to develop measurement and test research hypotheses.
Findings: The results show that five cognitive evaluations (i.e. cuteness, coolness, courtesy, utility and autonomy) significantly influence consumers’ positive affect, leading to customer acceptance intention. Four cognitive evaluations (cuteness, interactivity, courtesy and utility) significantly influence consumers’ negative affect, which in turn positively affects consumer acceptance intention.
Practical implications: This study provides significant implications …
Resilient Leadership In Hospitality And Tourism Enterprises: Conceptualization And Scale Development, Jiangchi Zhang, Chaowu Xie, Songshan (Sam) Huang
Resilient Leadership In Hospitality And Tourism Enterprises: Conceptualization And Scale Development, Jiangchi Zhang, Chaowu Xie, Songshan (Sam) Huang
Research outputs 2022 to 2026
Purpose: This study aims to conceptualize the dimensions of resilient leadership and develop the resilient leadership scale (RLS) through three studies. Design/methodology/approach: In Study 1, based on interviews with 77 leaders and 8 junior employees, a seven-factor resilient leadership model was constructed. In Study 2, exploratory factor analysis (n = 237) was conducted to refine the initial items. In Study 3, confirmatory factor analysis (n = 610) was performed to validate the dimensional structure identified in Study 2, and different types of validity of the RLS were assessed. Findings: The validated RLS composed of seven dimensions: contingency planning, improvisation, adaptive …
Twitter Sentiment Analysis: Applications In Healthcare And Finance, Jiali Wang
Twitter Sentiment Analysis: Applications In Healthcare And Finance, Jiali Wang
Dissertations
This research explores the influence of Twitter sentiment on healthcare and finance industries. It assesses how Twitter sentiment and culture measure influence COVID-19 statistics, and it investigates the impact of Twitter sentiment on S&P 1500 stock mispricing. Furthermore, it examines how tweet sentiment predicts major industry returns.
The first part examines how Hofstede’s Culture Dimensions (HCD) and Twitter economic uncertainty index (TEU) relate to COVID-19 infection rate and death rate. The results show certain aspects in HCD, such as power distance index (PDI) and masculinity (MAS) both are negatively and significantly associated with the infection rate, while indulgence (IVR) and …
How Do Cooperatives Enable Empowerment Among Rural Women? Evidence From The Municipality Of Cavinti, Laguna, Maria Theresa M. Castro-Bernardo, Liezel S. Cruz
How Do Cooperatives Enable Empowerment Among Rural Women? Evidence From The Municipality Of Cavinti, Laguna, Maria Theresa M. Castro-Bernardo, Liezel S. Cruz
Journal of Economics, Management and Agricultural Development
The persistent gender issues and their implications for sustainable development have led to several strategic yet collective schemes, such as the cooperatives, promising to contribute to (women) empowerment and social equality. Guided by Kabeer’s conceptual framework, this study analyzes the role of cooperative membership in promoting empowerment among its female coop-members in Cavinti, Laguna. Primary and secondary sources of data were used and analyzed using descriptive statistics and correlation analysis. The result indicates that cooperatives play a critical role in empowering women by providing new and/or improved knowledge and skills through capacity-building training necessary to make informed decisions, thus strengthening …
Pollution Emissions And Economic Growth In Asia Through The Lens Of The Environmental Kuznets Curve, Brian Jason H. Ponce, Yolanda T. Garcia, Gideon P. Carnaje, Agham C. Cuevas
Pollution Emissions And Economic Growth In Asia Through The Lens Of The Environmental Kuznets Curve, Brian Jason H. Ponce, Yolanda T. Garcia, Gideon P. Carnaje, Agham C. Cuevas
Journal of Economics, Management and Agricultural Development
The nonlinear relationship of pollution emissions with economic growth alongside energy consumption variables was examined to test the Environmental Kuznets Curve (EKC) hypothesis using a panel sample comprising 34 Asian economies from 2001 to 2013. Panel Autoregressive Distributed Lag models in the forms of Pooled Mean Group and Mean Group models were estimated and tested against one another using the Hausman test. For robustness checks, the same econometric techniques were applied to disaggregated panel groups based on income classifications. The study reveals that, while the EKC hypothesis holds in Asia, the findings were not robust across the disaggregated panel groups. …
Preferences Of Coffee Farmers For Attributes Of Selected Coffee Technologies In The Philippines, Jayson S. Cabral, Dia Noelle F. Velasco, Mar B. Cruz, Nohreen Ethel P. Manipol, Hannah D. Miranda-Quibot
Preferences Of Coffee Farmers For Attributes Of Selected Coffee Technologies In The Philippines, Jayson S. Cabral, Dia Noelle F. Velasco, Mar B. Cruz, Nohreen Ethel P. Manipol, Hannah D. Miranda-Quibot
Journal of Economics, Management and Agricultural Development
This paper looked into the preferences of 151 coffee farmers for the attributes of selected coffee technologies. The study was done to help guide technology developers in crafting post harvest processing facilities for coffee which their target market will need which can lead to a higher probability of commercialization of new coffee technologies. The study examined the preferences for attributes for coffee dryers, moisture meters, coffee depulpers, and coffee sorters using the Analytic Hierarchy Process (AHP) framework. The results revealed that the quality of the final product is the top priority for coffee farmers when choosing a coffee dryer. Non-destructiveness …
Market Analysis And Positioning Of Processed Halal Chevon Food Products, Jalaloden B. Marohom, Ivy Mar B. Cabornida
Market Analysis And Positioning Of Processed Halal Chevon Food Products, Jalaloden B. Marohom, Ivy Mar B. Cabornida
Journal of Economics, Management and Agricultural Development
Halal has gained popularity as a result of consumer concerns about food safety and ethical issues. Chevon is an important source of protein. However, no halal chevon products are commercially produced. Hence, the study aimed to develop positioning strategies to commercialize the products. A survey was undertaken of 400 potential consumers in the Philippines. The majority of the respondents were willing to buy halal food products. Descriptive statistics were applied, and findings revealed that products were generally acceptable. Potential consumers prefer it in wide assortment, in proper packaging, has informative labels, and easy to locate. However, their preference is significantly …
Ex-Ante Cost-Benefit Analysis Of High-End And Low-Cost Wireless Sensor Network (Wsn) Technology Packages For Efficient Irrigation Water Management In The Philippines, Marielle Q. Aringo, Victor B. Ella, Camille G. Martinez, Gamiello S. Pereira
Ex-Ante Cost-Benefit Analysis Of High-End And Low-Cost Wireless Sensor Network (Wsn) Technology Packages For Efficient Irrigation Water Management In The Philippines, Marielle Q. Aringo, Victor B. Ella, Camille G. Martinez, Gamiello S. Pereira
Journal of Economics, Management and Agricultural Development
Four wireless sensor network (WSN) technology packages developed for efficient irrigation water management in the Philippines were subjected to ex-ante cost-benefit analysis (CBA) to assess their financial viability. The WSN technologies include high-end and low-cost wireless sensors for upland crop production with drip irrigation system and lowland crop production with alternate wetting and drying (AWD). Results showed that the high-end WSN technology packages are only viable for high-value crops such as red onion, bell pepper, and hot pepper. The low-cost WSN technology packages are viable for all selected crops except sweet corn. Minimum areas were also generated for each crop …
History Of The Use Tax In The United States, Christopher Jones, Yuyun Sejati, Spencer Usrey
History Of The Use Tax In The United States, Christopher Jones, Yuyun Sejati, Spencer Usrey
The North American Accounting Studies
The use tax was developed by states to complement the sales tax. The aim was to prevent residents from being able to avoid paying the sales tax by simply going to a different state to make a purchase. Unlike the sales tax, which is collected by businesses at the point of sale, the use tax is self-reported by individuals. Since its inception in the United States in the 1930s, compliance with the use tax has been close to zero. This article examines the history of the use tax in the United States, including its original intent, enforcement issues, numerous court …
Level Of Customer Satisfaction On The Service Quality Personal Trainer, Abiyyu Amajida, Yudik Prasetyo, Enggista Hendriko Delano, Muhammad Fatih Humam
Level Of Customer Satisfaction On The Service Quality Personal Trainer, Abiyyu Amajida, Yudik Prasetyo, Enggista Hendriko Delano, Muhammad Fatih Humam
Jurnal Keolahragaan
This research intends to identify customer satisfaction with the service quality provided by the personal trainers. This research was arranged based on theoretical studies related to the level of customer satisfaction with a particular service. The research was a descriptive quantitative study with a survey method and a questionnaire as the research instrument. This study was done in Health and Sports Center Universitas Negeri Yogyakarta (HSC UNY) Fitness Center. Purposive sampling was used to do sampling on this research. Criteria of the samples were customers who used the services of a personal trainer at the HSC UNY Fitness Center, and …
Annual Report 2021 - 2022, Houston Academy Of Medicine - Texas Medical Center Library
Annual Report 2021 - 2022, Houston Academy Of Medicine - Texas Medical Center Library
Annual Reports: 1943 - Present
This file contains the Annual Report for the library from 2021-2022.
Travel Motivations And Constraints Of Solo Women Travelers In Turkey, Egemen G. Tukenmez
Travel Motivations And Constraints Of Solo Women Travelers In Turkey, Egemen G. Tukenmez
Journal of Mediterranean Tourism Research
Developments in the field of technology and transportation have accelerated people to travel and encourage consuming tourism products. For this reason, interest of people for individual travels increases year by year along with package tours. Solo travel, which has important parts of individual travel, is one of the crucial elements in travel industry. An important part of this travel is composed by women. Women interest travel solo with different motivations. In this way, they tend to consume different types of touristic products. However, travel constraints that experienced during solo travels affect satisfaction level of solo women travelers. For this reason, …
The Importance Of Gamification On Motivation Of Hotel Employees, Abdullah Birtek, Oguz Colak, Onur Gulbahar, Omer Sarac
The Importance Of Gamification On Motivation Of Hotel Employees, Abdullah Birtek, Oguz Colak, Onur Gulbahar, Omer Sarac
Journal of Mediterranean Tourism Research
Hotel establishments, have a labor intensive nature, are required to meet the needs of their customers by making optimum use of their human resources in order to gain a competitive advantage in the markets in which they operate. With this approach, many hotels try to increase their employees’ motivation by satisfying the various needs of their employees in order to retain their existing workforce. Highly motivated employees, whose wishes and needs are met, use their knowledge and skills to achieve the goals set by the hotel managements and play an important role in the hotels’ competitive advantage. This superior performance …
Does Live Stream Selling Affect Customer Engagement And Purchase Intention? The Shopee Live Platform Case Study, Arisman Arisman, Imam Salehudin
Does Live Stream Selling Affect Customer Engagement And Purchase Intention? The Shopee Live Platform Case Study, Arisman Arisman, Imam Salehudin
ASEAN Marketing Journal
Manuscript type: Empirical paper
Research Aims: The purpose of this paper is to investigate how customer shopping values (utilitarian, hedonic, and symbolic) influence customer trust, engagement, and purchase intention for live stream selling on e-commerce marketplace platforms.
Design/methodology/approach: The information was gathered online from 225 valid respondents. Respondents are Shopee users from Indonesia who have watched Shopee Live stream selling within the last two weeks. The data was analysed using Structural Equation Modelling (SEM) with LISREL 8.51.
Research Findings: The findings revealed that only symbolic value affects purchase intention, both directly and indirectly, whereas hedonic value affects purchase intention directly. …