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Full-Text Articles in Business

Fostering Infant And Toddler Music Competence At The Jean Tyson Child Development Study Center, Ellen Mathews, Laura Herold, Shelley Mcnally, Donia Timby Jan 2023

Fostering Infant And Toddler Music Competence At The Jean Tyson Child Development Study Center, Ellen Mathews, Laura Herold, Shelley Mcnally, Donia Timby

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

This paper presents a creative research project that introduced musical instruments in an outdoor setting to infants and toddlers ages 0-to-3 years old. It was grounded in research suggesting that music plays a vital component in expanding development in the early childhood years, helping to promote learning across many domains. This project began with a survey distributed to 7 infant and toddler classroom educators, after which responses were analyzed for themes regarding perceived infant interests. Subsequent observations were conducted to evaluate the best fit for the implementation of an outdoor experiential music space. Based on the findings, a developmentally appropriate …


Effects Of Cyclic Heat Stress On The Acute Inflammatory Response In Broilers, Alessandro J. Rocchi, Chrysta N. Beck, Jossie M. Santamaria, Gisela F. Erf Jan 2023

Effects Of Cyclic Heat Stress On The Acute Inflammatory Response In Broilers, Alessandro J. Rocchi, Chrysta N. Beck, Jossie M. Santamaria, Gisela F. Erf

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Heat stress (HS) is a growing concern in broiler production. Little is known regarding the effect of HS on immune function. To examine the effects of HS on innate immunity, the local- and systemic-inflammatory responses to lipopolysaccharide (LPS) were examined in Cobb 500 male broiler chicks reared under thermoneutral (TN) or cyclic HS conditions. Beginning at four days of age, HS birds were subjected to 35 °C from 8:00 a.m. to 10:00 p.m. and TN temperatures from 10:00 p.m. to 8:00 a.m. At 37 days of age, four groups of broilers were formed: LPS-TN (8 broilers), phosphate-buffered saline (PBS)-TN (4 …


Effects Of Time-Restricted Feeding And Whey Protein Isolate Supplementation On Dietary Intake, Mood, And Sleep In A 12-Week Randomized Controlled Trial, Sydney E. Boudrey, Aubree L. Hawley Jan 2023

Effects Of Time-Restricted Feeding And Whey Protein Isolate Supplementation On Dietary Intake, Mood, And Sleep In A 12-Week Randomized Controlled Trial, Sydney E. Boudrey, Aubree L. Hawley

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Obesity affects adults in the United States, leading to chronic diseases and reduced well-being. Time-Restricted Feeding (TRF) is a type of dietary intervention lacking current data regarding the effectiveness on facets of well-being. This study’s objective was to determine the effect of time-restricted feeding supplemented with whey protein isolate on food intake, sleep, and mood in overweight or obese adults. Nineteen participants were randomly assigned to the control or experimental group: 1) control, TRF, and 2) experimental, TRF with whey protein supplementation. Participants followed the assigned dietary intervention for 12 weeks. Every 4 weeks (baseline, week 4, week 8, and …


Rice Biomass Response To Various Phosphorus Fertilizers In A Phosphorus-Deficient Soil Under Simulated Furrow-Irrigation, Jonathan B. Brye, Kristofor R. Brye, Diego Della Lunga Jan 2023

Rice Biomass Response To Various Phosphorus Fertilizers In A Phosphorus-Deficient Soil Under Simulated Furrow-Irrigation, Jonathan B. Brye, Kristofor R. Brye, Diego Della Lunga

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Wastewater-recovered phosphorus (P), in the form of the mineral struvite (MgNH4PO4∙6H2O), may provide a sustainable alternative to decreasing rock-phosphate reserves. Struvite can be generated via precipitation methods, potentially reducing the amount of P runoff to aquatic ecosystems. The objective of this greenhouse tub study was to evaluate the effects of chemically and electrochemically precipitated struvite (CPST and ECST, respectively) on aboveground plant response in a hybrid rice cultivar grown using furrow-irrigation compared to other common fertilizer-P sources [i.e., triple super phosphate (TSP) and diammonium phosphate (DAP)] using three replications of fertilizer treatment in a P-deficient silt loam (Typic Glossaqualfs). Aboveground …


Temporal, Phenotypic, And Quantitative Characterization Of Thyroid Infiltrating Mononuclear Cells During Development Of Spontaneous Autoimmune Thyroiditis In Obese Strain Chickens, Katelyn M. Clark, Chrysta N. Beck, Gisela F. Erf Jan 2023

Temporal, Phenotypic, And Quantitative Characterization Of Thyroid Infiltrating Mononuclear Cells During Development Of Spontaneous Autoimmune Thyroiditis In Obese Strain Chickens, Katelyn M. Clark, Chrysta N. Beck, Gisela F. Erf

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The Obese strain (OS) of chickens spontaneously develops autoimmune thyroiditis (SAT) and is a well-established biomedical model for Hashimoto’s thyroiditis in humans. Both conditions are characterized by the infiltration of thyroid glands with mononuclear immune cells resulting in the destruction of thyroid tissue and impairment of the thyroid’s endocrinological functions. Past studies described immune cell infiltration in thyroids of the OS chickens, but the time-course, cell composition, and relative amounts of the various immune cells infiltrating the thyroids have not been well defined. In this project, frozen and stored thyroid glands that were previously collected at 1, 4, 7, 14, …


Digital Platforms And Entrepreneurial Support: A Field Experiment In Online Mentoring, Saurabh A. Lall, Li-Wei Chen, Dyana P. Mason Jan 2023

Digital Platforms And Entrepreneurial Support: A Field Experiment In Online Mentoring, Saurabh A. Lall, Li-Wei Chen, Dyana P. Mason

Management Faculty Publications

The benefits of entrepreneurial mentorship are well documented, but there is limited research on how entrepreneurs connect with mentors, especially in digital settings. We partnered with an online platform that connects entrepreneurs to potential mentors to conduct a field experiment in online mentoring. Drawing on literature on entrepreneurial mentorship and Social Cognitive Theory, we compared the effects of three interventions on the likelihood of reaching out and making a connection with a mentor in a digital setting. We find that showing entrepreneurs a video of a successful mentor–mentee relationship increases the chances that they will reach out to a potential …


An Exploration Of Factors Contributing To Service Longevity At Asia-Pacific International University, Ritha Maidom Jan 2023

An Exploration Of Factors Contributing To Service Longevity At Asia-Pacific International University, Ritha Maidom

Dissertations

Problem

In educational institutions of higher learning, turnover is seen as a double-edged sword that brings both benefits and problems. While turnover allows the opportunity to bring in a new employee who may be able to benefit the institution more than the one being replaced, the process of finding a replacement tends to be costly in terms of time, energy, and financial resources. As a young institution, Asia-Pacific International University (AIU) found turnovers challenging in more than one way because of its lack of stability in areas such as finance and human power. It could benefit from a clearer understanding …


2023-January-01-Clemmer College Offers Free Counseling Services To The Community, University Marketing And Communication, East Tennessee State University Jan 2023

2023-January-01-Clemmer College Offers Free Counseling Services To The Community, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Clemmer College is offering counseling and mental health support to students, faculty, staff and members of the community through the Department of Counseling and Human Services’ Community Counseling Clinic (CCC). There is no cost to utilize these services. 

“Our team has been hard at work to get the doors to the CCC back open following the COVID-19 pandemic, and we’ve finally re-opened our doors last semester,” said Christy Oaks, director of the CCC. “Now, we are able to offer counseling services to community members who might not be able to access services otherwise. Having the opportunity to …


2023-January-01-Complete Financial Aid Documents As New Year Begins, University Marketing And Communication, East Tennessee State University Jan 2023

2023-January-01-Complete Financial Aid Documents As New Year Begins, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – As the New Year begins, officials at East Tennessee State University urge current and potential college students to make sure they are putting themselves in the running for financial aid opportunities.  



“We know the financial aid process can seem intimidating,” said Catherine Morgan, director of the Office of Financial Aid and Scholarships at ETSU. “That is why we have dedicated, caring staff who stand ready to help you and your family.”  

 

Why it matters 



The Free Application for Federal Student Aid (FAFSA) is a student’s path to all federal financial aid, and it is also the first …


2023-January-01-Etsu Announces 'Three Emerging Writers' Event, University Marketing And Communication, East Tennessee State University Jan 2023

2023-January-01-Etsu Announces 'Three Emerging Writers' Event, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Several talented poets are coming to East Tennessee State University in early February as part of the “Three Emerging Writers” series hosted by the Bert C. Bach Written Word Initiative and the Department of Literature and Language.

The event is Wednesday, Feb. 8, on the third floor of the D.P. Culp Student Center. A roundtable discussion runs from 1:40-3 p.m., and a poetry reading and audience question-and-answer session starts at 4 p.m.

“This popular event offers both our students and the community the opportunity to engage with successful writers who are in an early phase of …


2023-January-01-Etsu Storytelling Presenting Story Slam, University Marketing And Communication, East Tennessee State University Jan 2023

2023-January-01-Etsu Storytelling Presenting Story Slam, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University invites the public to the start of the new season of Re-Generation Story Slam at 7:30 p.m. (doors open at 7 p.m.) on Thursday, Jan. 26, in Johnson City.
 
Happening at The Down Home, located at 300 W. Main Street, this month’s theme is “expectations.” Participants are encouraged to share stories about yearning, anticipation, waiting or things working out in unanticipated ways.
 
“Each Re-Generation Story Slam is completely unique and exhilarating,” producer and graduate assistant Cory Howard said. “Listening to someone share a story from their life on stage, whether funny or profound, …


2023-January-01-Researchers Discover 'Horned' Turtle, University Marketing And Communication, East Tennessee State University Jan 2023

2023-January-01-Researchers Discover 'Horned' Turtle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East Tennessee State University, preserves a five-million-year-old ecosystem once home to rhinos, mastodons, red pandas and many more extinct species. Among the most common fossil animals found at the site are turtles.


Researchers have now identified an extinct species of painted turtle, one that is entirely new to science and unique to the Northeast Tennessee site. Scientists named it Chrysemys corniculata, or the “horned painted turtle.” The name comes from a conspicuous pair of pointy projections on the front edge of …


2023-January-01-Meet Kristen Surles, University Marketing And Communication, East Tennessee State University Jan 2023

2023-January-01-Meet Kristen Surles, University Marketing And Communication, East Tennessee State University

ETSU News

While growing up in McMinnville, ETSU doctoral student Kristen Surles became involved in community service through her church and school. While she didn’t know it at the time, the yard work she did for the elderly and disabled in her hometown and planting trees was the start of her journey toward a career in public health. Summer service trips with her church involving home repairs and other tasks led to a job for three summers with Group Cares, during which she traveled the country and worked on projects in 38 states. 

“That instilled in me the drive to help people …


2023-January-01-Local Trains Focus Of Etsu's Heritage Day, University Marketing And Communication, East Tennessee State University Jan 2023

2023-January-01-Local Trains Focus Of Etsu's Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Local lines will be the focus of this month’s Heritage Day, happening Saturday, Jan. 28, at East Tennessee State University’s George L. Carter Railroad Museum

The event runs from 10 a.m.-3 p.m. 

“The Lil’ Chicago name once was slang for Johnson City due to the rail traffic that once came through town,” said Geoff Stunkard, the coordinator of the Heritage Day program. “Both the Southern Railway and the Clinchfield had mainlines, small yards and industries they serviced here, while the original Tweetsie, the ET & WNC shortline, was headquartered here as well.” 

During much of the …


2023-January-01-American Folk Music Focus Of Talk At Etsu, University Marketing And Communication, East Tennessee State University Jan 2023

2023-January-01-American Folk Music Focus Of Talk At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Kalia Yeagle, a musician and artist, will present “Tradition, Innovation and Power: The Women of American Folk Music” in a talk at East Tennessee State University early next month. 


The event, free and open to the public, is part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s, Gender and Sexuality Studies Program. It takes place on Zoom (817 3675 0048) at noon on Wednesday, Feb. 1. 


“Women have always been central to old-time music – in the home and on the stage – and as instrumentalists and singers, preservers of this music, activists, …


2023-January-01-Campus And Community Events To Celebrate The Legacy Of Mlk Jr, University Marketing And Communication, East Tennessee State University Jan 2023

2023-January-01-Campus And Community Events To Celebrate The Legacy Of Mlk Jr, University Marketing And Communication, East Tennessee State University

ETSU News

Numerous events are scheduled on campus and in the community to commemorate and celebrate the legacy of Dr. Martin Luther King, Jr.

 

On-Campus Events

The following on-campus events are coordinated by ETSU's Mary V. Jordan Multicultural Center. For more information about events coordinated through the Multicultural Center, call (423) 439-5872 or email [email protected].

 

MLK Legacy Program

January 13 from 11:30 a.m. to 12:30 p.m. 
Location: Alumni Bell Tower
Rain Location: Burgin Dossett Hall, 2nd Floor

Cake-Cutting Celebration

January 17 from 11:00 a.m. to 2:00 p.m. 
Location: D.P. Culp Student Center, 1st Floor

Day of Service

January 16 from 9:00 …


2023-January-01-Award-Winning Chanticleer Coming To Etsu Feb, University Marketing And Communication, East Tennessee State University Jan 2023

2023-January-01-Award-Winning Chanticleer Coming To Etsu Feb, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Heralded by “The New Yorker” as the “world’s reigning male chorus,” Chanticleer is coming to East Tennessee State University next month.

Chanticleer

The concert is Tuesday, Feb. 28, at 7:30 p.m. at the ETSU Martin Center for the Arts. 



“Having this Grammy Award-winning ensemble come to the Appalachian Highlands is a true delight,” said Dr. Alan Stevens, chair of the Department of Music. “Get your tickets now for the group known around the world as ‘an orchestra of voices.’ ” 



Founded in San Francisco in 1978 by Louis Botto, Chanticleer quickly took its place as a prolific …


Building An Honors Community That Values And Celebrates Faculty, Kristine A. Miller Jan 2023

Building An Honors Community That Values And Celebrates Faculty, Kristine A. Miller

Journal of the National Collegiate Honors Council Online Archive

The National Collegiate Honors Council’s “Shared Principles and Practices of Honors Education” (2022) outlines the level of commitment, pedagogical innovation and inclusivity, mentoring, and intellectual leadership that honors programs and colleges expect from their faculty. These high expectations require institutional support structures that compensate faculty fairly, foster ongoing professional development, and build a sense of belonging and community in honors. Emphasizing the importance of faculty who teach, mentor, and guide honors students on their educational journeys, the author draws on firsthand experience to offer specific ideas about how to engage and reward honors faculty. The essay suggests that building a …


Independence Reconceived, Claire Hill, Yaron Nili Jan 2023

Independence Reconceived, Claire Hill, Yaron Nili

Faculty Scholarship

What makes a director independent? Scholars, regulators, and investors have grappled for decades with the fleeting notion of director independence. Originally conceived as guardians of shareholder interests that could safeguard a corporate board’s ability to check management’s power, independent directors have become a marquee feature of modern corporate governance. But do the corporate actions of directors that are considered “independent” under current standards comport with what we think independence requires? In many cases, the answer would seem to be “no.” From a lack of observable financial impact to the unabated flow of corporate scandals, independent directors seem to keep failing …


The Lost Promise Of Private Ordering, Cathy Hwang, Yaron Nili, Jeremy Mcclane Jan 2023

The Lost Promise Of Private Ordering, Cathy Hwang, Yaron Nili, Jeremy Mcclane

Faculty Scholarship

The agency problem is corporate law’s most enduring challenge: when corporate managers spend investors’ money, how does the law protect investors from reckless management? Scholars of law, finance, and accounting have suggested that in one corner of corporate law—corporate debt—a powerful tool exists to mitigate the agency problem. Specifically, through loan covenants, lenders can force borrowers to comply with lenders’ preferences, thereby mitigating the agency problem in lending.

But loan covenants are disappearing. Over the last decade, loan covenants have become fewer and skinnier, and so called “covenant-lite” or “cov-lite” loans have become dominant. If loan covenants do such a …


Brief Of Law And Business Professors As Amici Curiae In Support Of Respondents, James D. Cox, Sarah C. Haan, Faith Stevelman, J. Robert Brown Jr., Joan Macleod Heminway Jan 2023

Brief Of Law And Business Professors As Amici Curiae In Support Of Respondents, James D. Cox, Sarah C. Haan, Faith Stevelman, J. Robert Brown Jr., Joan Macleod Heminway

Faculty Scholarship

Omissions of disclosure required by the Securities and Exchange Commission (SEC or Commission) in Item 303 of Regulation S-K can be a basis for an action under Section 10(b) of the Securities Exchange Act of 1934 (Exchange Act). Disclosures mandated by the SEC in periodic reports are not optional. That these obligations can create a “duty” to disclose under Rule 10b-5(b) is consistent with congressional intent, state court opinions, the common law, and with the longstanding understanding of the federal securities laws (including those of legal scholars and the SEC). This case does not, therefore, seek to “impermissibly expand” the …


Aviation Fuel Tankering And Sustainability: The Brazilian Scenario, Peter O'Reilly, Fabricio Sulzbacher, Diogo Jardim Coutinho, Maria Petrescu Jan 2023

Aviation Fuel Tankering And Sustainability: The Brazilian Scenario, Peter O'Reilly, Fabricio Sulzbacher, Diogo Jardim Coutinho, Maria Petrescu

International Journal of Aviation, Aeronautics, and Aerospace

This research project aims to investigate fuel tankering practices in the aviation industry, exploring their relation to carbon emissions and evaluating the Brazilian fuel tankering scenario in comparison to global and national policies and regulations. The study recommends sustainable national measures and compares global practices for minimizing the higher emissions due to fuel tankering. The results of the study show that the Brazilian aviation industry can sustainably neutralize the carbon emissions from the fuel tankering practice. The study recommends that airlines allocate part of the savings generated to purchasing carbon credits to offset the carbon emitted. Future research should focus …


The Influence Of Marketing Communication Approaches On Student Pilots’ Choices Of Flight Schools, Jingmin Jin Jan 2023

The Influence Of Marketing Communication Approaches On Student Pilots’ Choices Of Flight Schools, Jingmin Jin

Journal of Aviation/Aerospace Education & Research

As the U.S. domestic commercial aviation activities have been recovering and will continue to recover from the COVID-19 pandemic over the next few years, a trend of the shortage in the regional airline pilot workforce is noted. Therefore, it is crucial to increase the reservoir of pilot candidates to sustain the industry’s pilot occupation rigor. To assist advance flight schools’ recruitment of new pilot candidates, this study examined how various marketing communication approaches influenced student pilots’ selections of flight schools. This study also further investigated how student pilots’ preferences in accessing school information differed in accordance with their different demographic …


Vulnerable Customers' Perception Of Corporate Social Responsibility In The Banking Sector In A Post-Crisis Context, Diego Monferrer Tirado, Lidia Vidal-Melia, John Cardiff, Keith Quille Jan 2023

Vulnerable Customers' Perception Of Corporate Social Responsibility In The Banking Sector In A Post-Crisis Context, Diego Monferrer Tirado, Lidia Vidal-Melia, John Cardiff, Keith Quille

Articles

This research aims to determine to what extent corporate social responsibility (CSR) actions developed by bank entities in Spain improve the vulnerable customers' emotions and quality perception of the banking service. Consequently, this increases the quality of their relationship regarding satisfaction, trust and engagement.


Impacts Of Covid-19 And The Policy Responses On The Aviation Industry., Islam Ahmed Jan 2023

Impacts Of Covid-19 And The Policy Responses On The Aviation Industry., Islam Ahmed

Publications and Research

The objective of this paper is to explain the causal relationship between the impact of COVID-19 on the aviation sector and the policies initiated by the aviation authority such as the International Air Transport Authority (IATA), International Civil Aviation Organization (ICAO), the European Union Aviation Safety Agency (EASA) and the Federal Aviation Authority (FAA). COVID-19 affected every sector of the business world, and obviously, the aviation sector was not out of its effects. According to the Director General and CEO Alexandre de Juniac, “The aviation industry is in crisis. Our business connects people. But owing to efforts to control the …


Theorizing International Business In Africa: A Roadmap, Paul Vaaler Jan 2023

Theorizing International Business In Africa: A Roadmap, Paul Vaaler

Articles

International business in Africa is complicated by colonial history, late internationalization, and the growing interest of various foreign powers in Africa and its resources. We share key indicators about African countries and offer a conceptual map to help make sense of this complex scholarly terrain. We distinguish between three types of multinational enterprises (MNEs) operating in sub-Saharan Africa: Advanced MNEs (from high-income previous colonial and non-colonial countries), Emerging MNEs (from middle-income countries both inside and outside the region) and Nascent MNEs (from low-income African countries). We show how these distinct types of MNEs provide different development opportunities, how they engage …


Operationalizing A Culture For Successful Lean Transformations: A Framework And Model-Based Tools, Amir Najarzadeh Dr. Jan 2023

Operationalizing A Culture For Successful Lean Transformations: A Framework And Model-Based Tools, Amir Najarzadeh Dr.

Theses and Dissertations--Manufacturing Systems Engineering

Lean manufacturing has been embraced by many companies as a business model to promote operational excellence. However, a high percentage of lean implementation attempts have failed; many organizations have not been able to sustain continuous improvements to achieve lean transformations. This failure is often attributed to the sole focus on the hard-side (tools) of lean, at the expense of the soft side (culture). The majority of research exploring the cultural dimensions of lean either aims to increase awareness about culture or addresses it only in a cursory manner. To bridge this gap this study aims to identify and assess the …


Swosu Research And Scholarly Activity Fair 2023, Swosu Office Of Sponsored Programs Jan 2023

Swosu Research And Scholarly Activity Fair 2023, Swosu Office Of Sponsored Programs

SWOSU Research and Scholarly Activity Fair Programs

On behalf of the members of the University Research and Scholarly Activity Committee (USRAC) and the Office of Sponsored Programs (OSP) at Southwestern Oklahoma State University (SWOSU) - Welcome to the Thirtieth SWOSU Research and Scholarly Activity Fair! There are 77poster presentations and 2 oral presentations involving over 130 student and faculty researchers, writers, presenters, artists, collaborators, and faculty sponsors encompassing activities from the SWOSU College of Pharmacy; SWOSU School of Nursing & Allied Health Sciences; and SWOSU Departments of Allied Health Sciences; Art, Communication & Theatre; Biological Sciences; Business; Computer Science; Chemistry & Physics; Engineering Technology; Language & Literature; …


2023 Crummer Truist Portfolio Recommendations: Crummer Investment Management 24th Anniversary, Davis Moshier, Matej Susec, Sarah Butterfield, Judith Laskowski, Nicholas Disa, Miguel Castro Morales, Jaxon Mills, Zak Abed Jan 2023

2023 Crummer Truist Portfolio Recommendations: Crummer Investment Management 24th Anniversary, Davis Moshier, Matej Susec, Sarah Butterfield, Judith Laskowski, Nicholas Disa, Miguel Castro Morales, Jaxon Mills, Zak Abed

Crummer Truist Portfolios

We would like to thank you for your service to the Crummer Truist Portfolio. Without your participation, Crummer students would not benefit from the unique insight you bring to managing an active portfolio. We have been fortunate to listen and learn from some outstanding guest speakers who have been generous with their time and expertise: Phillip Rich, Chief Investment Officer, Seaside Bank; Sarah Passero, Senior Consultant, EY; Shawn Fletcher, Financial Analyst, The Walt Disney Company; Ryan Abronski, Venture Capital Associate, Morgan Creek Digital; Robert Zhang, Senior Research Analyst, DePrince, Race and Zollo; Dr. William Seyfried, Professor, Crummer Graduate School of …


The Viking Age As A Themed Experience: Representing Hitorical Narrative Through Research Based Design, Edward D. Macpherson Jan 2023

The Viking Age As A Themed Experience: Representing Hitorical Narrative Through Research Based Design, Edward D. Macpherson

Graduate Thesis and Dissertation 2023-2024

I intend to design an interactive educational experience that teaches guests about the culture, society, and beliefs of Scandinavian peoples during the Viking age. The concepts are illustrated through a dynamic narrative designed to be experienced through exploration of a themed environment. Immersion into the narrative is intended to instill a sense of active participation with the culture itself. This interaction is intended to inspire guests to further investigate the culture and history outside the limits of the experience. These qualities, unique to an immersive environmental themed experience, capture the lasting attention of an audience such as other mediums may …