Business Commons^™

Comparing Social Media Marketing Options For Your Cooperative Extension Program, Laura Justice

EFNEP

With so many different social media platforms available, it’s important to know which platform(s) will be most useful in reaching potential customers. This article will help organizations decipher between different social media platforms and select the platform(s) that best suits their branding purposes, targeted audience, and content strategies. Understanding which platform(s) to engage with customers can help drive sales and reach a new set of potential customers that would have been inaccessible without social media.

Effective Talent Management Practices Of Small And Medium-Size Businesses, Annette Murphy, Jorge Gaytan, Al Endres

International Journal of Applied Management and Technology

Effective Talent management strategies to acquire, develop, and retain employees are essential, as 73% of business leaders in the United States identified that good human resources practices favorably affect the efficiency and effectiveness of business operations. Based on the people capability maturity model and transformational leadership theory, the purpose of this qualitative multiple case study was to explore the successful strategies that leaders of small and medium-size businesses (SMBs) used to acquire, develop, and retain employees. The case population comprised five SMBs’ leaders who had successfully used talent management strategies to acquire, develop, and retain employees for more than 5 …

A Configurational Theory Of Generalized Exchange In Stakeholder-Oriented Firms, Jeffrey S. Harrison, Violet Ho, Douglas A. Bosse, Donal Crilly

Management Faculty Publications

Recent developments in stakeholder theory have refined our understanding of value creation via bilateral reciprocity. Generalized exchange is another important microfoundational mechanism in value creation, but because of the potential for free-riding it is surprising that some stakeholders contribute more resources to a firm’s value-creating nexus than would be expected based on contractual obligations, and even beyond what bilateral reciprocity would predict. This paper aims to identify the minimum conditions that promote generalized exchange in a firm’s value-creating nexus. Because generalized exchange is causally complex—it can occur in multiple contexts and through various combinations of explanatory factors—a configurational theorizing approach …

Meeting The Challenge In A Crisis: Students Perceptions Of Emergency On-Line Teaching In Saudi Arabia, Beverley Mcnally, Carmen Winkel, Wejdan Al Obaydan

Arab Economic and Business Journal

This paper explores the perceptions of a group of female Saudi Arabian university students, during the Covid-19 pandemic, regarding emergency on-line learning (EOL). The study utilized a mixed methods approach comprising two surveys. The first, examining the mechanics and structure of the shift. The second, a qualitative design eliciting the students’ responses to EOL. While the students initially enjoyed the experience, as time progressed a sense of dissatisfaction developed which became worse the longer the lockdowns lasted. The results assist policy makers, social workers, and student advisors to prepare for future crises that may result in another prolonged lockdown.

Dr. Jennifer Mack Selected As Dean, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Impact Of Business-To-Business Salespeople’S Social Media Use On Value Co-Creation And Cross/Up-Selling: The Role Of Social Capital, Omar S. Itani, Vishag Badrinarayanan, Deva Rangarajan

Marketing Faculty Publications

Purpose

This study aims to develop and test a process model of the effect of social media use by business-to-business (B2B) salespeople on their value cocreation and cross/upselling performance. Adopting a research acquisition perspective, the authors claim that salesperson’s social media use is critical for generating social capital – an operant resource characterized by superior market knowledge, reputation and networking – which, in turn, directly and synergistically enhances value cocreation and cross/upselling outcomes.

Design/methodology/approach

A model is developed based on extant sales research on salesperson’s social media use and social capital theory. Data from B2B salespeople is analyzed using structural …

2023-02-13 Pac-3 Draft Revision, Morehead State University. Faculty Senate.

Faculty Senate Records

Rivision of PAc-3 submitted to the Faculty Senate on February 13, 2023.

What Sevier County Leaders And Residents Can Do To Strengthen The Impact Of Girls And Women In Their Area, Angie Kleven, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2022 gathering of 20 leaders in Sevier County. Girls and women face challenges unique to the area in which they live, and the goal of this gathering was to identify those barriers and determine strategies and initiatives that local leaders and residents can implement to address them. This document includes recommendations in the following areas: education, home and family, health and wellbeing, business and economics, and culture and community engagement.

2023-2024 Tuition And Fees Announced, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2023-February-10-Etsu Student Pharmacist Hosts Scouts Day, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 10, 2023)—ETSU Gatton College of Pharmacy’s American Pharmacists Association-Academy of Student Pharmacists Patient Care Operations committee hosted local Girl Scout troops and facilitated learning activities for the scouts to participate in related to first aid and each operations mission. 

Operation Heart & Diabetes explained how to handle urgent first aid issues, like an epi-pen for allergic reaction). The scouts participated in an interactive science experiment to show how blood flows and how it can be stopped in the case of an emergency. The girls made their very own portable first aid kit to take home.

Operation …

Is Anything Left Of The Debate About The Sources Of Growth In East Asia Thirty Years Later?, Jesus Felipe, John Mccombie

Angelo King Institute for Economic and Business Studies (AKI)

The year 2023 commemorates the 30th anniversary of the publication of the influential, yet controversial, study The East Asian Miracle report by the World Bank (1993). An important part of the report’s analysis was concerned with the sources of growth in East Asia. This was based on the neoclassical decomposition of growth into productivity and factor accumulation. At about the same time, the publication of Alwyn Young’s (1992, 1995) and J-I Kim and Lawrence Lau’s (1994) studies, and Paul Krugman’s (1994) popularization of the “zero total factor productivity growth” thesis, led to a very important debate within the profession, on …

The University Look: How Sun Belt Conference Athletic Officials View Their Standing In The Collegiate Sports World, Jake Williamson

Student Theses and Dissertations

It is a beautiful Saturday morning in October. You wake up and turn on your television to ESPN. It’s football season, and you have on your team’s gear, knowing that kickoff is just a couple hours away. As you begin to search for your team’s channel, you discover that your team won’t be airing on television today. Your team has been off to a great start, and today’s game might push you into the Associated Poll (AP) top 25 rankings. You then go to the team’s official website to figure out what channel is airing their game. The website says …

“Let’S Have A Chat:” Applying Chatgpt And Other Large Language Models To The Practice Of Forensic Accounting, Daniel Street, Joseph Wilck

Faculty Journal Articles

ChatGPT has captured the popular imagination because of its conversational voice, its wide scope of ‘knowledge’, and far-ranging abilities. In this paper, we use an innovative interview method to introduce CPAs to ChatGPT, its development, and the current state of its capabilities. We then draw upon our own expertise to discuss the evolution of large language models, suggest applications of large language models (LLMs) in the field of accounting, critically evaluate LLMs’ current strengths and weaknesses, and propose five principles to effectively and safely leverage LLMs in the accounting domain.

2023-02-10 Institutional Animal Care And Use Committee Meeting Minutes, Morehead State University. Faculty Senate., Institutional Animal Care And Use Committee.

Faculty Senate Records

Institutional Animal Care and Use Committee meeting minutes for February 10, 2023.

Leadership Doctorates Newsletter: Volume 9, Number 1 (Special Issue), Larry Starr, Phd

Leadership Doctorates Newsletter (Formerly Strategic Leadership Newsletter)

In this issue:

• ANNOUNCEMENT OF NEW ENTERPRISE: Dr. Elliot Cole Launches Neuro-Hope

Covid-19 As An Industry Accelerant, Betty Huang

Honors Theses

The coronavirus pandemic, declared as a national emergency on March 13th, 2020, has caused extreme social and economic disruption all over the world, forever leaving a distinct imprint on history. Although many companies struggled immensely, either barely pulling out of the pandemic alive or having to completely shut down, several other companies have found ways to flourish during this unprecedented time.

The beginning of the pandemic brought lowered advertising rates. Several companies made the marketing decision to run campaigns during this time to take advantage of these lowered rates while creating a company response to the pandemic itself. The world …

How Desirable Is The Medium? Effect Of Point Accumulation Scheme On Consumer Loyalty Toward Reward Program, Eujin Park

Asia Marketing Journal

An accruable point scenario study was applied to examine the effect of the point-accumulation trend (diminishing vs. increasing) and the nominal value (small vs. large) of a medium for repeated consumption on program loyalty. The results showed that both factors affect consumer loyalty toward a reward program. Consumers who received a medium with an increasing accumulation trend and a large nominal value perceived a reward to be more valuable than those who received a diminishing trend and a small nominal value. The results confirmed that a large nominal value or an increasing accumulation trend increased the perception of reward and …

Differential Impact Of Customer Equity Drivers On Satisfaction: The Case Of China’S Telecommunications Industry, Haejin Seo, Linlin Fu, Tae Ho Song

Asia Marketing Journal

As the necessity of customer relationship management (CRM) increases, measuring the performance of CRM have been actively discussed. Customer equity (CE) is regarded as an appropriate indicator for evaluating the outcomes of marketing activities. There are three drivers of CE: brand, value, and relationship equity. This study aims to investigate the impact of three drivers on customer satisfaction. Market competition is an environmental factor that affects the effectiveness of CRM. This study divides target firms into leaders and followers. This study found that the differential impact of CE drivers on customer satisfaction depends on the firm’s status (leader or follower). …

Rules Of Attraction: Females Perception Of Male Self-Representation In A Dating App, Olga Roshchupkina, Olga Kim, Eun-Ju Lee

Asia Marketing Journal

In the current study, we explore how women decide whether to accept or reject a potential match offered by a dating app (Tinder). Specifically, we were trying to identify overlying factors that influence the decision and understand how women make a judgment based on limited cues provided by a Tinder profile. Women largely base their decision on the perceived attractiveness and character of the potential match. The findings suggest that attractiveness is highly subjective, with no universal rules that can be quantified; thus, it is hard to predict acceptance of the potential match. There are however factors that contribute significantly …

How Residential Mobility Influences Material And Experiential Purchases, Sujeong Hong

Asia Marketing Journal

With the increased mobility within nations, relocation has become a frequent and regular occurrence in modern life. However, we know little about how residential mobility affects purchase type. How does residential mobility affect our purchase behavior? This research explores the relationship between residential mobility and preference of purchase type, with psychological processes. The study primed participants with either a high or low mobility mindset to investigate the effect of mobility on consumption style in U.S. and South Korean. The results of the study confirm that the consideration of residential mobility shifts consumers’ preferences toward material goods and experiences. In addition, …

Exploring Social Entrepreneurship Of The First Social Enterprise In South Korea: The Case Of The Founder Of Dong Wha Pharm, Ji Hee Song

Asia Marketing Journal

A great deal of attention has been paid to entrepreneurship and social enterprises that help improve societies' ability to solve social problems and develop new ways of thinking (Drucker 1995). Dong Wha Pharm, founded in 1897, was the first social enterprise in South Korea. The purpose of this study is to provide meaningful insights into the theoretical development of social entrepreneurship and how to achieve social innovation by fostering social entrepreneurship. Drawing on the five critical elements of social entrepreneurship developed by Dees (1998), we explore social entrepreneurship by investigating the first Korean social entrepreneur, Kang Min, the founder of …

Sustainability Of Traditional Retail In An Emerging Market: A Conceptual Framework Applied To A Vietnamese Wet Market, Thi Tuyet Nhung Tran

Asia Marketing Journal

In emerging countries, traditional retail, such as wet markets, still accounts for a large proportion of retail sales. Traditional retail has poor infrastructure compared to modern retail, and is often associated with problems of waste, water, and environmental pollution. Therefore, traditional retail faces extreme difficulties in achieving sustainability. This study aimed to determine what value traditional retail contributes to sustainability. We generated and applied a conceptual framework of sustainability to explore this question. We used a single case study of a small-scale wet market in Vietnam. The results showed that wet markets have significant value for the development of sustainable …

Editorial: Introducing A Special Issue On Sustainability, Ethics, And Esg Marketing For The New Decade, Molan Kim

Asia Marketing Journal

No Abstract for this article type.

Privacy And Security Information Awareness And Disclosure Of Private Information By Users Of Online Social Media In The Ibadan Metropolis, Nigeria, Funmilola Olubunmi Omotayo, Joy Oluwabukola Olayiwola

The African Journal of Information Systems

The purpose of this paper is to investigate information privacy and security awareness among online social media (OSM) users in the Ibadan metropolis, Nigeria. Building upon the social exchange theory, some factors that could influence the disclosure of private information on social media were identified. Findings from the analysis of data of 255 respondents revealed that most were aware of information privacy and security measures available on OSM, and the risks associated with the disclosure of private information on OSM. Privacy and security awareness, the perception of benefits associated with the use of OSM, the perception of risks associated with …

Softly Enhancing Political Legitimacy Via Red Tourism, Tony Yan, Michael R. Hyman

Global Business Leadership Faculty Publications

Political legitimacy-building and tourism studies help to explain how and why China’s governing regime advanced Red Tourism to justify and reinforce its governance and legitimacy. A historical analysis of multilevel Chinese sources shows that the expressivity and value-ladenness that characterize visits to select historical sites permit governing regimes to softly augment their political legitimacy via political identity formation, political meaning framing, and nationalistic mobilization.

How Did The Tamagotchi Become A Worldwide Phenomenon, Gianna V. Bona

CAFE Symposium 2023

The Tamagotchi is a popular Japanese toy by Bandai Co that pioneered virtual pets and led other companies to develop virtual toys and games that changed how children and consumers interacted with toys.

Economics Of Deficit Irrigation Utilizing Soil Moisture Probes In The Western Corn Belt, Emily O’Donnell, Lia Nogueira, Cory Walters, E Wesley F. Peterson, Suat Irmak

Department of Agricultural Economics: Faculty Publications

Effective irrigation management is critical for future food supplies and the prosperity of producers engaged in irrigation production. Through a deficit irrigation field experiment, we determine the financial impact on producers caused by changing irrigation costs, corn prices, extreme weather events, and restricting irrigation levels. Results suggest that the optimal economic strategy within our constrained optimization model is to fully irrigate, with the economic impact highly dependent on commodity prices, restriction level, and irrigation costs. The greatest economic losses caused by irrigation restrictions come from decreases in yield. Some simulations resulted in negative profits, indicating that a switch to alternative …

2023-February-08-Etsu Response: Turkey And Syria.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 8, 2023) – East Tennessee State University has updated its ETSU Response website to provide information on support for those affected by the earthquake that impacted Turkey and Syria early Monday.

The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people impacted by the devastating earthquake, which resulted in more than 11,000 fatalities.  

While the ETSU Dean of Students office is reaching out to offer support and assistance to students who have homes in the region, the ETSU Response website also …

2023-February-08-Rotation Spotlight Jonathan Holan Diabetes Focus, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet P4 Jonathan Holan, from Morristown, Tennessee, and hear more about his rotation experience at Johnson City Internal Medicine with his preceptor, Dr. Rick Hess, Pharmacy Practice faculty member who specializes in diabetes care.

What did your day look like on rotation?

JH: We would typically arrive at the clinic early in the morning, as patients are scheduled starting at 8: AM. Prior to patient encounters, we work up the patient we are about to see, which involves performing a deep dive into their profiles and pulling out relevant information. From recent lab and physical exam findings to their current …

2023-February-08-Quillen College Of Medicine Launches Accelerated M.D. Program.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 8, 2023) – The Quillen College of Medicine at East Tennessee State University has developed a new program for students to complete their medical degree in less time and with less cost. Tri-TRAILS, a three-year directed pathway, also provides participating students an opportunity to match into one of five residency programs.

“This new approach to our curriculum allows highly qualified candidates to complete medical school in a three-year period,” said Dr. William Block, ETSU vice president for clinical affairs and dean of Quillen College of Medicine. “This helps them to limit the cost while it provides our …