Business Commons^™

Whither The Wagner Act: On The Waning View Of Labor Law And Leviathan, Brandon R. Magner

Employee Rights and Employment Policy Journal

The National Labor Relations Act’s (NLRA) well-documented weaknesses in substance and enforcement, combined with legislators’ inability to adapt the Act to the modern economy, have understandably created many cynics in the field of labor law. For several decades, legal scholars have almost unanimously derided the NLRA and the agency which administers it, the National Labor Relations Board (NLRB), for failing to prevent rampant anti-union conduct by employers and the collapse of the union formation process through the Board’s election machinery. This “ossification” of the law, as it has come to be known, is considered to be a key contributor to …

Delta Air Lines Strategic Audit, Victoria Diersen, Rebecca Koppelman, Nicholas Lauver, Aaryan Naik, Drake Vorderstrasse

Honors Theses

This case study focuses on Delta Air Lines, a prominent company in the airline industry. We conducted a strategic audit utilizing theories and principles central to strategic management to complete the case study. Our research used publicly available information that included the company’s website, SEC filings, news articles, and industry analysis. The goal of this case study is to collect and analyze data, apply strategic management concepts to a contemporary organization, and evaluate the firm’s potential for competitive advantage.

We looked at many factors for Delta Air Lines, including firm analysis, industry analysis, external analysis, internal analysis, performance analysis, competitive …

Lockheed Martin Strategic Audit, Trevor Deboer, Gunnar Lombard, Sam Nelson, Tj Taylor, Paul Wynegar

Honors Theses

Abstract

This case study explores Lockheed Martin, a global leader in defense contracting. Our team performed a strategic audit using the theories of strategic management. Our research was pulled from various sources, including Lockheed Martin’s website, SEC filings, related news articles, and relevant industry analysis. The goals of this case study revolved around collecting data and performing analysis to evaluate Lockheed Martin’s potential for competitive advantage in the airplane and parts manufacturing industry.

Some of the various analyses performed on Lockheed Martin include firm analysis, industry analysis, internal analysis, external analysis, competitive dynamics, business-level strategy, corporate-level strategy, and exploring their …

First Solar Strategic Audit, Sydney Pelster, Abigail Cota, Katherine Schoenfelder, Nolan Mauk, Eli Waring

Honors Theses

This case study explores First Solar, a global leader in the photovoltaic solar module industry. Using strategic management strategies and principles, we have curated a strategic audit to analyze the company’s competitive position. We used First Solar’s publications and website as well as general articles on the solar industry, analyst findings, and additional public findings as the basis of our analysis. Overall, our goal was to apply the learned strategic management concepts to a complex organization and identify First Solar’s potential competitive advantages.

We looked at many factors for First Solar, including firm analysis, industry analysis, external analysis, internal analysis, …

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Theses

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

Has Electricity Deregulation Eliminated The Nuclear Option?: Rethinking The Coasian Ios For Project-Finance Investments, Stephen Dansky

Theses and Dissertations

Installed electric generation capacity in the United States is expected to grow significantly over the next two decades. This raises concern about climate change as several common methods of electricity generation emit greenhouse gases. Nuclear power, which doesn’t create greenhouse gases while generating electricity, has been heavily promoted by the nuclear industry and a segment of the environmental community ever since it was codified by the United Nation’s 26^th Climate Change Conference of the Parties as an acceptable energy source to fight climate change. However, this dissertation establishes that the increased revenue risk and uncertainty created by the deregulation …

Navigating Challenges For Locally Produced Food, Paul Cook

SACAD: John Heinrichs Scholarly and Creative Activity Days

There is much interest in locally produced food and the benefits it can have on communities across the state of Kansas. By interviewing city managers, we have identified some of the unique factors and challenges that city officials face when considering their community’s local food systems. Through interview and survey data, we sensed that there is a desire for more local food in communities but lack of resources, lack of policies and the nature of large commodity agriculture in Kansas appear as challenges. Ad-hoc groups coming from schools, churches, and committees at the county level make up the majority of …

Hay: A Hedonic Study, Chester R. Broadbent

All Graduate Reports and Creative Projects, Fall 2023 to Present

Hedonic price theory posits that the price of a product is influenced by the values consumers assign to its individual attributes. Hay is a versatile commodity with variation across several attributes helping to cater to diverse needs of consumers. A detailed analysis using hedonic regression techniques within hay pricing can help producers, stakeholders, and educators more fully understand the marginal values consumers place on diverse hay attributes. Previous studies focused on limited scopes within the hay industry or other sectors, allowing room for broader investigation. This study examines qualitative attributes impacting hay pricing, revealing significant influences from factors like location, …

Get Smart About Your Money, Sharonda Singleton Brown, Imani Beverly, Jacquelyn J. Daniel

Georgia Library Quarterly

“Get Smart About Your Money” was an event held at the Atlanta University Center (AUC) Robert W. Woodruff Library for Money Smart Week 2023. The goal of the event was to introduce the new business librarian, promote financial literacy in the Atlanta University Center community, and participate in National Money Smart Week.

What To Expect When Preparing To Transition For Working Abroad: Exploring Work-Focused Intercultural Transition Training, Hannah Johnson

All Graduate Reports and Creative Projects, Fall 2023 to Present

Despite living in a highly globalized world with increased travels, interactions, and migrations across both physical and mental cultural lines, many individuals are still often unprepared to interact with those who are different successfully (Kupka et al., 2008). With all these increases in travel, interaction, and migrations across cultural lines, it is essential to understand the adjustment process and the potential challenges or barriers that individuals may face when transitioning to a new culture. This project systematically examines literature on intercultural transitions to improve training for individuals traveling to another culture for work. The literature examined includes pre-departure training and …

Expanding On Experiential Differentiation In Crowded Markets: Success Through Understanding And Addressing Intangible Consumer Needs, Mitchell Hibbs Hibbs

Honors Theses

This thesis project focuses on exploring and elucidating how businesses in crowded markets achieve their respective success. Markets include personal care, skin products, cosmetics, perfume, and others, to name just a few relevant to this work. I argue that by focusing on customers' intangible needs and engaging them through experiential means, businesses can create a substantial, sustainable, and compelling niche, differentiating themselves from the crowd. I propose an original model, EIND (experiential and needs-based differentiation), and a working structure to implement, analyze, and design using EIND principles.

Effectiveness Of Cnn-Lstm Models Used For Apple Stock Forecasting, Ethan White

Electronic Theses, Projects, and Dissertations

This culminating experience project investigates the effectiveness of convolutional neural networks mixed with long short-term memory (CNN-LSTM) models, and an ensemble method, extreme gradient boosting (XGBoost), in predicting closing stock prices. This quantitative analysis utilizes recent AAPL stock data from the NASDAQ index. The chosen research questions (RQs) are: RQ1. What are the optimal hyperparameters for CNN-LSTM models in stock price forecasting? RQ2. What is the best architecture for CNN-LSTM models in this context? RQ3. How can ensemble techniques like XGBoost effectively enhance the predictions of CNN-LSTM models for stock price forecasting?

The research questions were answered through a thorough …

Effects Of Cultural Holidays On Online Shopping And Advertising: A Comparative Study Between Usa And India, Manikanta Gattu

Electronic Theses, Projects, and Dissertations

ABSTRACT

In cultural holidays, an exponential increase in sales in online platforms as compared to sales during the regular season is expected. This study aims to compare the effect of cultural holidays on online shopping and advertising in India and USA in 2023. According to Hofstede’s second dimension regarding Individualism and Collectivism, most of the US people take shopping decisions individually and whereas in India people will take suggestions from others and collectively shop online. Research questions are: (Q1) How do cultural holidays effect online shopping in USA as compared to India? (Q2) How do different cultural holidays affect Online …

The Value Of Cryptocurrency In An Efficient Portfolio, Bryn Taylor

Finance Undergraduate Honors Theses

With the recent approval of Bitcoin-backed exchange traded-funds, it is now easier than ever for mainstream investors to gain exposure to cryptocurrencies. This paper aims to employ the Markowitz efficient frontier model to determine the potential for cryptocurrency investment to increase the risk-adjusted performance of a diversified portfolio of stocks and bonds. The analysis finds that investors can expect a meaningful increase of 4.41% to the risk-adjusted performance of their portfolio when allocating 4.83% of their total investment to cryptocurrency. However, this potential increase is highly sensitive to cryptocurrency returns, volatility, and correlations to stock. As such, whether adding cryptocurrency …

Do Firms With Technological Capabilities Rush In? Evidence From The Timing Of Licensing Of Stanford Inventions, Young-Choon Kim, Reddi Kotha, Mooweon Rhee

Research Collection Lee Kong Chian School Of Business

This study investigates the influence of licensees’ technological capabilities on the timing of technology licensing in university technology commercialization. Drawing on the appropriation-collaboration tension from the literature on university technology licensing and intellectual property management, we propose that while the licensee’s technological capabilities drive early licensing by averting technological obsolescence, this effect diminishes significantly with an overlap in the technological domain of the focal invention due to expropriation concerns. Cox regression analysis of Stanford University’s invention dataset confirmed our hypotheses. This research reveals that technology licensing experiences delays with the most suitable licensees, namely, those with strong technological capabilities in …

Bridging The Gap Between The Disability Community And Marketers, Amari Richardson

Honors Capstones

People with disabilities have a large amount of buying power, due to their significant collective disposable income. This has resulted in a large untapped market which marketers could target in the future. This study seeks to understand how to people with disabilities would prefer disability inclusive marketing to be executed. One of the research objectives within this study are to understand the importance of disability inclusive marketing when individuals are choosing to purchase from a company. The other objective is to understand what marketing tactics individuals with disabilities prefer. Research method utilized within this study is a Qualtrics survey, which …

Moving Forward: Automating A Walmart Executive View From Existing Manual Financial Systems, Alexandra Rosen

Finance Undergraduate Honors Theses

Walmart, the largest retail giant globally, is a company that needs no introduction. Headquartered in Bentonville, Arkansas, it has become synonymous with retail innovation and efficiency. Last summer, I had the unique opportunity to immerse myself in Walmart’s culture and the world of finance and accounting through Walmart's Accounting and Finance Development Program (AFDP) internship. This analysis examines my summer in the program and applies my experience to the importance of in-person office work.

Automatic Speech Recognition For Air Traffic Control Using Convolutional Lstm, Sakshi Nakashe

Electronic Theses, Projects, and Dissertations

The need for automatic speech recognition in air traffic control is critical as it enhances the interaction between the computer and human. Speech recognition helps to automatically transcribe the communication between the pilots and the air traffic controllers, which reduces the time taken for administrative tasks. This project aims to provide improvement to the Automatic Speech Recognition (ASR) system for air traffic control by investigating the impact of convolution LSTM model on ASR as suggested by previous studies. The research questions are: (Q1) Comparing the performance of ConvLSTM with other conventional models, how does ConvLSTM perform with respect to recognizing …

2023 Community Bank Case Study Competition, Alivia Brewer

Finance Undergraduate Honors Theses

Study of Chambers Bank, located in Danville, Arkansas for the 2023 Community Bank Case Study Competition. This paper covers financial analysis, training and technology, as well as staffing.

An Analysis Of Bank Willingness To Decrease Deposit Fees, Madison E. Settlage

Finance Undergraduate Honors Theses

Bank deposit fees have been at the forefront of bank criticism for years, as many view them as being too severe and having a disproportionate effect on low-income customers. In recent years, there has been a strong push for declines in these rates. In this paper, I analyze banks willingness to decrease deposit fees using data from bank call reports over the 2017 to 2023 time period. Through statistical analysis, I find that various factors such as 2017 deposit fee level, ROA, total assets, average personal deposits, population, median income, and poverty rates are significant in determining bank fee levels …

Enhancing Audit Quality Through Artificial Intelligence: An External Auditing Perspective, Jonah Mitan

Accounting Undergraduate Honors Theses

The evolving landscape of the audit profession has been significantly influenced by the integration of artificial intelligence (AI) and automation, marking a pivotal shift in audit methodologies, the auditors' roles, and the overarching quality of audits. This thesis delves into the breadth of AI's impact on the industry through a comprehensive review of academic literature, professional publications, and industry insights, highlighting the transformative effects of AI on audit processes. AI-driven tools, including machine learning, deep learning, and natural language processing can expedite laborious audit tasks, enhancing data analytics capabilities, and enabling more accurate risk assessment and fraud detection. AI technologies …

The Quick Service Food And Beverage Line Of Business And How It Is Aligned With The Overall Objectives For The Walt Disney World® Resort And The Walt Disney Company, Meghan Mcclure

Management Undergraduate Honors Theses

The Disney College Program allows for many opportunities, such as instructor lead offerings, experiential learning, career path development, and academic support. This internship gives us hands-on work in a global company but also helps us further ourselves in our career by providing networking opportunities and behind-the-scenes access to things others may never experience.

As an intern in Food and Beverage, it was my job to provide not just food but experiences to guests from all around the world. It was my job not only to make sure guests left the restaurant locations happy, but also to maximize production. To do …

My Roman Holiday: Marketing Abroad In The City Of Rome, Emily Whitworth

Finance Undergraduate Honors Theses

This thesis delves into the immersive experience of the Marketing in Rome Summer Program, offered by the Sam M. Walton College of Business at the University of Arkansas. Led by professors Molly Jensen and Heather Sprandel, the program provides students with a unique opportunity to study global marketing and consumer behavior while crafting marketing plans for small businesses in Rome, Italy. Through a combination of coursework, field research, and practical projects, students explore the intricacies of marketing in a cross-cultural context.

Dreams And Livelihoods In Rural Areas Require Capital, Too: An Investigation Into The Role Of Diminishing Community Banks, Financial Education, And Access To Capital In Rural Areas, Jackson Walton

Finance Undergraduate Honors Theses

Individuals in rural communities face unprecedented economic challenges due to a lack of financial education and a decline in the prevalence of community banks. These problems have continuously grown exponentially without successful attempt at remedy. The community banks that once served as the center of economic activity and prevalence in rural communities are leaving these communities quickly- leaving many without access to lines of credit, personal relationship banking, and without necessary financial education in a world with more financial options than ever. Access to banking and higher financial literacy proficiency rates are almost directly linked to better financial outcomes like …

A Triadic View Of Name, Image, And Likeness From The Point Of Athletes, Universities, And Consumers Of College Athletics, William Monroe

Finance Undergraduate Honors Theses

Name, Image, and Likeness is a new era of college athletics that allows student-athletes to monetize their name, image, and likeness through personal appearances, social media platforms, commercials, selling merchandise, signing autographs, serving as ambassadors, and leading camps or clinics, among others. In simpler terms, NIL allows student-athletes to be paid to play. Before it was introduced, the NCAA took a strong stance against this but soon flipped its stance once states started passing laws relating to the subject. In the past, athletic departments, coaches, and student-athletes were punished by the NCAA because of bribes as well as athletic departments …

Fast Fashion: Ethical Dilemmas And Suggestions For Change, Rachel Walden

Marketing Undergraduate Honors Theses

The fast fashion industry has grown immensely over the last decade, quickly capturing a large segment of the fashion industry as a whole. This industry is defined by a highly responsive and extremely cost-focused supply chain, allowing the curation of trendy and low-cost garments. These garments, while appealing to consumers for the stylish and affordability, are of poor quality and have short lifetime. The fast fashion model gives rise to serious environmental and social consequences, often contributing to high levels of air and water pollution, increased landfill waste, and unethical labor practices. The aim of this paper is to describe …

Genocide Dressed In Jeans: Does Sharing A Narrative About The Uyghur Population Alter Opinions About Fast Fashion, Danya Radhi

Marketing Undergraduate Honors Theses

One of the most cherished traditions on our University of Arkansas campus is the etching of names onto Senior Walk each year. On any given day, thousands of students stroll across these beautiful sidewalks as they venture to and from class. Dressed in the latest fashions from iconic brands such as Zara, H&M, and Nike, these students are far removed from the tragedy that has befallen the Uyghur population living in the Xinjiang province, 6,914 miles away. Evidence has been mounting that the Uyghur population has been suffering through massive displacement, forced labor camps, and atrocities that we cannot even …

The Rise And Fall Of A Video Game Dynasty And Its Road Back To Glory, Kade Rogerson

Marketing Undergraduate Honors Theses

For years the EA Sports NCAA Football series had been a long-standing success story in the world of sports video games. Combining the unique feel of collegiate athletics with the realistic nature of the game that its technology provides led the series to be a major source of revenue for Electronic Arts, Inc. in the extremely competitive and profitable industries of video games and sports merchandising.

However, the series came to an abrupt halt in 2013. Spearheaded by the O’Bannon v. NCAA lawsuit, EA was forced to discontinue the series after legal action was taken regarding the game’s unauthorized use …

Traffic Analysis Of Cities In San Bernardino County, Sai Kalyan Ayyagari

Electronic Theses, Projects, and Dissertations

This research offers an in-depth analysis of vehicular traffic within San Bernardino County, California, aiming to spotlight congestion areas and suggest improvements for more efficient and sustainable transportation. Leveraging 2021 data from StreetLight Data, traffic patterns in 15 key cities were examined based on their population sizes, covering various vehicle types to dissect dynamics and flow. The methodology focused on analyzing trip purposes and metrics to calculate Vehicle Miles Traveled (VMT) and its influence on congestion and environmental factors.

Findings indicate considerable disparities in traffic volume, purposes, and timings across different urban areas, with population density and intercity connections significantly …

The Implications Of Nil Collectives On College Baseball, Matthew Magre

Economics Undergraduate Honors Theses

Under current regulations, the allocation of athletic-based aid in public universities is slanted away from non-full scholarship sports like baseball. Since the approval of student-athletes to benefit from their name, image, and likeness, college sports have ascended into far larger businesses than ever before. This expansion has raised concerns over the future of college sports and its historic stance on amateurism. While the focus of NIL has centered around blockbuster deals for individual athletes, the changes in regulation have created avenues to support student-athletes better financially. Universities have formed NIL collectives to facilitate money from donors to student-athletes in exchange …