Business Commons^™

Antecedents And Outcome Of Trainees’ Motivation: Evident From South East Asia, Nur Izzaty Mohamad, Azman Ismail, Ishak Abd Rahman, Mustafa Zihni Tunca, Elok Savitri Pusparini, Rino Rino

The South East Asian Journal of Management

Research Aims: This study examines the effect of training content on trainee outcomes and the mediating role of trainees’ motivation in the relationship between training content and organisational citizenship behaviour.

Design/Methodology/Approach: A cross-sectional research design was employed to collect 320 survey questionnaires from employees at the Malaysian federal government’s central agencies in Kuala Lumpur Federal Territory. The SmartPLS software programme was utilised to assess the quality of the instrument and subsequently test the hypotheses.

Research Findings: The results demonstrate that training content significantly determines trainee outcomes. Trainees’ learning motivation significantly mediates the relationship between training content and organisational citizenship behaviour. …

The Mediating Role Of Attitude In The Relationship Between The Extrinsic And Intrinsic Attributes Of Japanese Frozen Foods And Consumers’ Intention To Purchase Them: Evidence From Malaysia, Nor Asiah Omar, Aishath Lahath, Rifelly Dewi Astuti, Nurul Atasha Jamaludin, Syed Shah Alam

The South East Asian Journal of Management

Research Aims: To examine the intrinsic and extrinsic factors affecting consumers’ attitudes toward Japanese-made frozen foods and, hence, consumers’ purchasing behaviour.

Design/Methodology/Approach: Consumers who were aware of Japanese-made frozen foods were the sample chosen. Convenience sampling plus a cross-sectional, self-administered online survey questionnaire collected data from 307 participants.

Research Findings: Findings showed that brand reputation, halal label, convenience, and food quality were positively related to attitude towards Japanese frozen food, whereas health consciousness was negatively associated with attitude. Attitudes toward Japanese frozen foods were found to mediate relationships between brand reputation and purchase intention, halal label and purchase …

Stakeholder Power And Sustainability Disclosure: Stakeholder Salience Perspective, Suria Majdi, Norman Mohd Saleh, Maizatulakma Abdullah, Norazlan Alias

The South East Asian Journal of Management

Research Aims: This study tests the effects of different stakeholder power (shareholders, employees, customers, business partners, community, government, NGOs, and media) on sustainability disclosure using stakeholder salience theory. Extending from this perspective, this study makes separate assumptions for each stakeholder and determines which one had the most power over sustainability disclosure.

Design/Methodology/Approach: The study adopts a journalism (i.e., news framing) approach and observes the element of power in sustainability disclosure using content analysis. The sample comprises of panel data of 140 listed firms in the construction and property sector in Malaysia.

Research Findings: The results show that the employees, community …

Lindenwood University Spring Fashion Show And Market (April 29, 2023), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Spring Fashion Show and Market (April 29, 2023).

Oligram: A Cleaner And Safer World, Joshua Mu '25

IMSA / Fermi STEM Pitch

OliGram, the rapid and affordable biofilm test kit, exploits the presence of cellulose in the extracellular matrix of a biofilm. Only produced by plants and bacteria, cellulose is a suitable biomarker for detecting biofilms as plants can likely be ruled out in most contexts. To indicate the presence of cellulose, OliGram utilizes oligothiophene h-FTAA, a chemical marker which binds to cellulose molecules to create fluorescent complexes. Under a particular wavelength of light, this complex emits light of a corresponding wavelength; on the other hand, if none of the complex was formed, then no light is emitted. Thus, with this rapid …

B The Change: Why And How B-Corporations Are Entering Our Economy, Jessica Linley

Nonprofit and NGO Studies Student Projects

This qualitative and quantitative study will examine and analyze the practices of fourth-sector businesses and how they interact with and compare to our decades old three-sector economy model. Fourth-sector organizations, also called “B-Corporations” or “For-Benefits” are businesses that have decided to get a certification that allows them to benefit from a social cause. This creates a hybrid model business that takes the consumer aspect of business and combines with the social change aspect of nonprofits to create a new business model in our economy. This study will focus on a well-known B-Corporation, TOMS, and how their business model and success …

Effects Of Difference Age And Information Searching Level On Attitudes Toward Innovative Product, Sinae Lee, Dongwon Min

Asia Marketing Journal

Innovation is no longer the purview of high-tech industries; it is blossoming in the home appliances and cosmetics sectors. However, consumers’ anxiety about the risk of new products prevents them from reaping the benefits of innovation. This anxiety is driven by customer’s lack of prior information on new products. This study examines how difference age between the chronological age of consumers and their cognitive age affects consumers’ willingness to search for information on innovative products, leading to reduced new-product anxiety. According to a survey of participants who actually bought an innovative product, we found that participants searched for more information …

How Are The Firms’ Innovative Activities And Credit Rating Signals Received In The Market?, Jeongbin Whang

Asia Marketing Journal

Firm innovativeness and financing capacity are critical signals to stakeholders as they are key drivers of firm performance and competitiveness and indicate the firm's ability to fund its operations and growth initiatives. Based on signaling theory, this study investigates the signaling effect of a firm's innovativeness and creditworthiness and examines its signaling effectiveness. Using Korean innovation data and Korea Investors Service financial data for nine years, the findings indicate that a firm's technological innovation has a negative impact on its credit ratings, while non-technological innovation has a positive impact. Furthermore, a firm's credit ratings positively impact its performance. The current …

Attribute Resemblance And Preference For Products: Moderating Effect Of Attribute Familiarity, Kwanho Suk

Asia Marketing Journal

This research examines how consumer preferences for products are affected by attribute resemblance, which refers to the degree to which a product is similar with other products that are being evaluated together. It is expected that the influence of attribute resemblance on attitude and choice is moderated by attribute familiarity, which is tested in three empirical studies. Studies 1 and 2 examine the effects on the attitude toward the product and show that the positive influence of attribute resemblance on attitude is stronger when attribute are less (vs. more) familiar. Study 3 tests the effects on choice for which attribute …

Editorial: Together With The Asia Marketing Journal, Jaewon Yoo, Woo Jin Choi, Minki Kim

Asia Marketing Journal

No abstract provided.

2023-April-28-Pinnacle Of An Academic Career, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 28, 2023) – The East Tennessee State University Board of Trustees approved promotion and/or tenure for faculty members during its quarterly meeting on April 21.

“Faculty are the lifeblood of this institution, and it was a privilege to bring these names before the Board of Trustees for approval,” said Dr. Kimberly D. McCorkle, provost and senior vice president for Academics. “We celebrated their accomplishments with a reception and ceremony, where they were presented with two commemorative coins: one to keep and another to give to a student who has made an impact on their career.”

The following …

2023-April-28-Etsu Pharmacy On Track To Receive State Funding And Lower Tuition, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 28, 2023) – Tuition is on track in the coming weeks to be lowered for future pharmacists attending East Tennessee State University Bill Gatton College of Pharmacy in Johnson City, Tennessee. Pending approval from Governor Bill Lee, the state legislature ratified a $2.5 million annual appropriation to the college, the first state funding for the college since its founding in 2005. 

“State funding is a new and exciting chapter in our college’s history and vital for the legacy we leave behind,” said Dr. Debbie Byrd, dean of ETSU Gatton College of Pharmacy. “This annual appropriation will …

Towards A Globalised Vision Of Aquatic Competence, Rita F. Pinto, Juan Antonio Moreno Murcia

International Journal of Aquatic Research and Education

Human interaction with the aquatic environment has always taken different forms to meet the needs of pleasure, survival, therapy or performance. The diversity of existing aquatic spaces presents itself as a challenge, due to their variety, dynamism, unpredictability and unrepeatable conditions. These factors potentiate an infinite number of possibilities for human response in interaction with the aquatic environment, with aquatic competence being the one that will be able to sustain all types of interaction. Thus, the aim of the proposal has been to present a new approach to the contextualisation of aquatic competence. After a literature review on the concept …

Revisiting The Metaphorical Concept Of “No Strokes First - All Strokes First”: Part One - Beginning Strokes, Robert Keig Stallman Ph.D., Alex Mwaipasi, Ebbe Laakso Horneman, Nils Olof Vikander, Bente Wäinösdatter Horneman Laakso, Haakon-Paavo Laakso Nysted, Toni Ongala

International Journal of Aquatic Research and Education

The aim of this article is to address the familiar question “Which swimming stroke should be taught first?” The discussion is usually focused on breaststroke versus crawl. Provoked by these naïve discussions of which stroke should be taught first (as if stroking equals swimming, which it emphatically does NOT), the question was answered metaphorically in an earlier article “No Stroke First – All Strokes First” (Stallman, 2008a). Here in Part I we identify and describe six strokes, all of which might be a candidate for any learners ‘very first’ stroke. We describe them as beginning strokes. Having identified and learned …

Do Automated Market Makers In Defi Ecosystem Exhibit Time-Varying Connectedness During Stressed Events?, Bikramaditya Ghosh, Hayfa Kazouz, Zaghum Umar

All Works

We investigate the connectedness of automated market makers (AMM) that play a pivotal role in liquidity and ease of operations in the decentralized exchange (DEX). By applying the TVP-VAR model, our findings show higher level of connectivity during periods of turmoil (such as Delta, Omicron variants of SARS-Covid, and the Russia Ukraine conflict). Furthermore, risk transmission/reception is found to be independent of the platform on which they typically run (Ethereum based AMMs were both emitters as well as receivers). Pancake (a Binance based AMM) and Perpetual Protocol (Ethereum based AMM) emerged as moderate to high receivers of risk transmission, whereas …

An Imc Approach To Building Trust Among Nonprofit Donors, Catherine A. Romaine

Honors Theses

This thesis explores the role of a holistic Integrated Marketing Communications strategy within the nonprofit sector. The research aims to identify the effectiveness of different marketing communication tactics in soliciting donations for nonprofit organizations. It examines the influences and motivations of donors when choosing one organization over another for their monetary contributions. The thesis investigates the impact of specific integrated marketing strategies in building and maintaining relationships with different stakeholders such as donors, volunteers, and employees.

Through a literature review of successful nonprofits and missteps within the sector, this thesis identifies various factors that contribute to nonprofit marketing success, including …

The Economic Impact Of The Cruise Ship Industry On Destination Port Countries During Covid-19, Katherine Snowberger

Honors College Theses

The travel and tourism industry was the fastest-growing industry in 2019. With more discretionary income available, many people spent their time traveling and exploring new cultures. One major sector of the travel and tourism industry is the cruise industry. In this sector of the industry, the clientele pays a flat fee to cover room, food, travel, and entertainment, which allows them to explore new and exciting ports of call. These port destinations rely heavily on tourism income to support their communities and infrastructure. This economic study aims to show how the COVID-19 pandemic has impacted destination port cities and how …

Cryptocurrency And The Stock Market, Can We Trust Them?, Natalie Snead

Honors College Theses

Cryptocurrency is a relatively new investment method and currency. Daily, the news media reports about its instability and the perceptions surrounding it. To provide a measure of its perceived stability and trustworthiness, I have conducted a survey of undergraduate and graduate students in various accounting courses. The questions asked in this survey are used to gauge the overall perceptions and opinions of students concerning the stock market and cryptocurrency. The survey uses a five point opinion ranking system, ranging in opinions from 1-5 (strongly disagree, disagree, neutral, agree, and strongly agree). This survey is also used in conjunction with questions …

Love Is Blind: The Ironic Effect Of Fans’ Experience On Taste Perception, Jennifer L. Stoner, Maria A. Rodas

Marketing Faculty Publications

Many consumers may proclaim a love for a certain sensory experience (e.g., the taste of chocolate for “chocoholics”). These fans may have a wealth of experience consuming the product they love. In three studies, we find that these fans’ love actually blinds them in their ability to report nuances about the products they consume because of the use of top-down information processing. However, when presented with novel brand information, fans switch to a more bottom-up approach which allows greater discernment of the consumption experience. Prompting mindful consumption can also impact a fan’s ability to report a product’s nuances more accurately.

2023-April-28-The World Needs Pharmacists Etsu Is Leading The Way, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 28, 2023)  – Tuition is on track in the coming weeks to be lowered for future pharmacists attending East Tennessee State University Bill Gatton College of Pharmacy in Johnson City, Tennessee. Pending approval from Governor Bill Lee, the state legislature ratified a $2.5 million annual appropriation to the college, the first state funding for the college since its founding in 2005. 

“State funding is a new and exciting chapter in our college’s history and vital for the legacy we leave behind,” said Dr. Debbie Byrd, dean of ETSU Gatton College of Pharmacy. “This annual appropriation will sustain …

The Meme Stock Frenzy: Origins And Implications, Dhruv Aggarwal, Albert H. Choi, Yoon-Ho Alex Lee

Law & Economics Working Papers

In 2021, several publicly traded companies, such as GameStop and AMC, became “meme stocks,” experiencing a sharp rise in their stock prices through a dramatic influx of retail investors into their shareholder base. Analyses of the meme stock surge and its implications for corporate governance have focused on the idiosyncratic creation of online communities around particular stocks during the COVID-19 pandemic. In this Article, we argue that the emergence of meme stocks is part of longer-running digital transformations in trading, investing, and governance. On the trading front, the sudden abolition of commissions by major online brokerages in 2019 reduced entry …

Rso Longevity Fund, Martin Fitzgerald Walker

Honors Theses

The reason for this research is to create a solution for fraternity and sororities as well as registered RSO’s on campus to allow them to create a fund that can provide a steady stream of income that will be used to pay national expenses, chapter expenses and fund future programs and events which may include scholarships or initiatives that the organizations feel the need to support.

Throughout my research I look to solve problems such as: How to Generate the Funds to support the renewable investment, how to manage the fund and who within the organization should manage and spend …

Unique Marketing Struggles In Web3 Compared To Web2, Vincent D'Ambrosia

Undergraduate Research Symposium Posters

Web 2 is a technical term in reference to the internet as we know it today and focuses on social media and allowing people to interact better and communicate with each other. Web3 is the next evolution of the internet and its focus leans towards decentralization which aims to place more control of an individual’s data and finances into their own hands. Due to this decentralization, connecting with people is more difficult compared to Web2 communication outlets. NFTs are a common and popular product in Web3. While they come in many forms, the collectible market dominates NFTs and these can …

Social Media Marketing Related To Nike, Felipe Herrera

Undergraduate Research Symposium Posters

This research examines positive and negative attitudes about social media marketing within Nike. Understanding consumer attitudes about social media marketing is important because it affects our lives every day and we are exposed to it on a regular basis. Previous research about this product category showed that there are new tactics Nike is using to expand business, how the pandemic affected usage of social media, and the percentages of apps being used by adults in the last year. I conducted three netnography analyses by observing consumer groups on Facebook, Twitter, and Reddit social media platforms on Nike to understand consumer …

A Study On The Development Of A Self-Motivation App To Increase Motivation In College Students, Paige Barker, Nathan Guerrero, Kyla Sannadan [email protected]

Undergraduate Research Symposium Posters

In 2021, the Healthy Mind Network published data which found a consistent decline in the mental health of college students. Mental health struggles is a major factor in lack of motivation in college students. Motivational smart phone applications are prevalent, but there is a lack of applications offering motivation to college students specifically. We hypothesized that a smartphone app geared toward motivating students could positively influence student motivation. To test this hypothesis, we designed and prototyped a new app we call “ Groove”, inspired by the phrase “getting into the groove” which ties in with the notion of productivity or …

Building On A Decade Of Hope: Why We Must Champion The Human Experience, Jason A. Wolf

Patient Experience Journal

The pages of PXJ have served a primary purpose, to expand the evidence on patient experience and push the boundaries of innovation in this critical work. But through this commitment, PXJ has seen much more happen. The contributions of our thousands of authors, reviewers and editors have also fostered an environment of connection. PXJ has emerged as something more than just a journal. It has become a place for conversation. It has served as a conduit for expanding excellence in practice. It has fostered new thinking. And it has broadened our global community. There is something very special found on …

The Cultural Impact On International Marketing: Understanding How Different Cultures Influence Advertising Perception And Strategies, Nathaniel Roffman

Honors Projects

This case study evaluates the effectiveness of standardized international marketing campaigns versus globalized international marketing campaigns in the context of two multinational corporations, McDonald's and Burger King, both operating in the United Kingdom. The study compares the outcomes of a standardized marketing approach, which uses the same marketing messages and materials across all regions, to a globalized approach that considers local cultural differences and modifies the marketing messages accordingly. The study analyzes the impact of each approach on brand recognition, and customer engagement, as well as the benefits and challenges associated with each strategy. Additionally, the study examines the importance …

Portland State University Spring Symposium Report, Stephen Percy, Amy Mulkerin, Anna Ruby, Andria Johnson, Rowanna L. Carpenter, Jill Emery, Jennifer H. Allen, Kevin Neely, Lindsey Wilkinson, Cara Meyer, Michelle Janke, Jen Gray-O'Connor, Brad Simmons, Kelly Fry

Office of the President Publications and Presentations

The 2023 Spring Symposium arose in response to a request to PSU administrators in a Faculty Senate Resolution. That resolution noted the high level of interest by the Faculty Senate in both understanding and engaging in the university’s budgeting processes.

The Symposium offered an opportunity for all PSU employees to come together to identify priorities and shared purpose regarding the university’s approach to long term financial planning. The recommendations created during the symposium are being shared with incoming president Ann Cudd to inform her thinking as PSU pursues a path toward financial sustainability.

Table of Contents

04 Statement from President …

2023-April-27-Stress Is Real. Learn How To Manage, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 27, 2023) – “Thriving or Surviving? Building Everyday Resilience” is the topic of an upcoming presentation in the East Tennessee State University Ballad Health Strong BRAIN Institute Resilience Series.

Dr. Patti van Eys will be the guest speaker for the free virtual presentation on Wednesday, May 3, at 2 p.m. Participants may register for the Zoom link at bit.ly/3LzkNbz.

In her presentation, van Eys, a licensed clinical psychologist and consultant for van Eys Mental Health, will seek to normalize the collective experience of mental and emotional health challenges, such as anxiety, grief, depression, loneliness, burnout and …

2023-April-27-Exceptional In Their Fields. Distinguished At Etsu., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 27, 2023) – Eleven members of the Class of 2023 at East Tennessee State University will be inducted into the 1911 Society. Named in commemoration of the year ETSU was founded, the organization honors the university’s most notable graduates from undergraduate, graduate and professional programs. The 1911 Society recognizes students who have distinguished themselves among all graduates for academic excellence, service and leadership.

“For more than a century, ETSU has carried forth a mission to improve the quality of life for the people of this region,” said ETSU President Dr. Brian Noland. “The 1911 Society is …