Business Commons^™

Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Journal

This research paper explores the use of AI, specifically ChatGPT, in interactive activities within

online shopping and digital marketing. The paper examines the potential of AI-powered chatbots

to enhance customer engagement, personalization, and marketing effectiveness. Through a

literature review, case studies, and user feedback analysis, the research highlights the benefits of

AI chatbots in providing real-time assistance, personalized recommendations, and improved

customer experiences. The paper also addresses ethical and privacy concerns associated with AI

implementation and discusses future research directions. The findings are expected to suggest

that AI-powered chatbots have the potential to revolutionize online shopping and digital

marketing by …

Review Of Fundraising For Impact, Meredith R. Evans Ph.D

Journal of Contemporary Archival Studies

In Fundraising for Impact, Kathryn K. Matthew uses soundbites from more than 100 interviews she conducted with practitioners from libraries, archives and museums from around the world to share ways they increased their funding. This work emphasizes frameworks that help reveal an institution's value and the impact of community, partnerships, investing and fundraising.

U.S. Trade And Investment Restrictions: Laudable But Costly Goals, Christine Mcdaniel

Yeutter Institute International Trade Policy Review

U.S. Commerce Secretary Raimondo’s recent visit to China resulted in the announcement of a new “export control enforcement information exchange” between the United States and China. The laudable goal is to prevent China from using U.S. technology for military purposes against the United States or our allies. An information exchange may be a way to explain things to each other, but the fact remains that the export controls are indeed in place. China represents large revenue streams for three of the largest US chip producers—about 20% for Nvidia, 60% for Qualcomm, and 20-30% for Intel. If these U.S. companies cannot …

Fundraising Success: Lindenwood Raises More The $5 Million, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2023-September-19-Celebrated Cartoonist Speaking At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

(September 19, 2023) Gene Yang, a celebrated and internationally respected cartoonist, is coming to East Tennessee State University for the fifth annual Equity and Inclusion Conference. 

Yang will speak at 4 p.m. on Friday, Sept. 29, in the D.P. Culp Student Center ballroom. His talk is free and open to the public.

As the Library of Congress’ fifth National Ambassador for Young People’s Literature, Yang advocated for the importance of reading, especially reading diversely.  

Yang’s work has touched thousands over the last decade.  

“American Born Chinese,” Yang’s first graphic novel, was a National Book Award finalist, as well as the …

Bank Lending Channel Effectiveness –Potential Lessons For Monetary Policy, Filip Świtała, Iwona Kowalska, Karolina Malajkat

Journal of Banking and Financial Economics

The article supplements the research on the effectiveness of monetary policy transmission – especially through the bank lending channel. The current study focuses on assessing the transmission of monetary impulses through commercial and cooperative banks as well as through individual loan portfolios, while distinguishing between the fact that they were granted by commercial and cooperative banks. How a change in the central bank’s interest rates may determine a change in the volume of loans in the economy remains the core question of the research.

Not On The Menu: Customer Sexual Harassment In The Restaurant Industry, Fernanda Wolburg Martinez

Dissertations and Theses

Despite the high prevalence of customer sexual harassment (CSH) paired with a high turnover in the restaurant industry, there have been few suggestions on resources that may attenuate the effect that bystander and direct CSH might have on strain--anxiety and depressive symptoms--and turnover intentions among restaurant workers. Based on the stipulations of the job-demands resources theory and the empowerment framework, the current study frames direct and bystander CSH as job demands that may be linked to employee strain and turnover intentions. Moreover, CSH preventive supervisor behaviors and organizational intolerance towards CSH are introduced as job resources that may weaken the …

Influencing Air Force Logisticians' Information Seeking During The Covid-19 Pandemic: The Role Of Organizational Meetings In An Expanded Prism Framework, Matthew D. Roberts, Christopher T. Price, Seong-Jong Joo

Faculty Publications

Purpose: This research aims to understand how organizational workplace meetings surrounding the COVID-19 pandemic impacted logistics Airmen across the United States Air Force and how these meetings impacted their risk seeking behavior on social media.

Design/methodology/approach: This survey research tested an extended Planned Risk Information Risk Seeking Model (PRISM) with organizational meetings as an antecedent to determine if current meetings influenced an Airman's perceived behavioral control, attitude toward seeking, subjective norms, knowledge sufficiency and intention to seek information regarding COVID-19.

Findings: Results of the CFA showed that the expanded PRISM model had good model fit. Additionally, using …

Examining Religiosity, Spirituality, And Work-Life Choice Among Graduate Psychology Students In U.S. Programs, Patrick T. Slowinski

Doctoral Dissertations and Projects

Religiosity and spirituality have been found to positively affect health, longevity, and happiness in some studies. However, a dearth of U.S. - based research on the relationship among religiosity and spirituality and work-life choice (also known as work-life balance, work-life conflict, and work-life integration) exists. Therefore, the aim of this study was to examine the relationship among religiosity and spirituality and work-life choice in online graduate psychology programs at universities in the United States. One hundred forty-three respondents completed 44 Likert-scaled items from previously validated instruments: the Spiritual Intelligence Self-Report Inventory-10 (SISRI-24), the Religious Commitment Inventory-10 (RCI-10), and the Work-Life …

Impact Of Leadership For Startup Companies, Emem Okon Akpanekong

Doctoral Dissertations and Projects

Startups play a vital role in employment opportunities, creating new markets, and economic developments in a nation. However, several challenges, such as financial and scalability factors, confront startups at the initial stages because of the highly uncertain startup business environment. Recent research has confirmed that the development of startups is indeed connected to leadership. A literature review revealed that entrepreneurial leadership, as opposed to mainstream leadership theories, is more suitable to explain the complex leadership process in startup growth and development. A qualitative, single case study was conducted to investigate the leadership characteristics of successful startup founders to explain the …

Sustainability And Professional Sales: A Review And Future Research Agenda, Colin B. Gabler, V. Myles Landers, Omar S. Itani

Marketing Faculty Publications

Sustainability has become a consideration for every firm operating in today’s business landscape. Scholars are tasked with uncovering bridges and barriers to successfully implement sustainability strategies, and the academic community has largely responded. However, while sustainability research has proliferated across business disciplines, it is conspicuously missing from professional selling and sales management. This is partly due to conceptual ambiguity, but also because sustainability generally involves firm-level policies and programs, and therefore domains like consumer behavior, marketing strategy, and supply chain management have occupied the space. This is problematic because while executives develop sustainability strategies, the sales force is responsible for …

Personal Life Security, Nonmonetary Benefits And Executive Compensation : Evidence From Stand Your Ground Laws, Zixuan Zeng

Lingnan Theses (MPhil & PhD)

People prefer an amenable location and companies have to pay a higher level of salary to their executives in a less livable place. Focusing on a particular aspect of livability, i.e. life security, we investigate whether life security condition in a region has an impact on CEOs’ compensation using the enactment of Stand Your Ground (SYG) laws in U.S. 26 states from 2003 to 2020 as an exogenous shock. SYG laws, which grant individuals the legal right to use lethal force in self-defense without the duty to retreat, have the potential to affect executives' perception of personal security and consequently, …

Deciphering Consumer Commitment: Exploring The Dual Influence Of Self-Brand And Self-Group Relationships, Brittney Bauer, Brad D. Carlson, Mark J. Arnold

School of Business: Faculty Publications and Other Works

Consumer-brand relationships are highly valued as brand-committed consumers are thought to deliver many positive outcomes for affiliated brands. However, in addition to connections between individuals and brands, consumer-brand relationships also involve relationships between individuals and other brand users. Little attention has been given to the potential consequences associated with commitment to other brand users as compared to the brand itself. Therefore, our framework establishes two distinct types of consumer-brand relationships (i.e., self-brand relationships vs. self-group relationships) that differentially influence brand commitment versus group commitment, leading to contrasting effects on both desirable and undesirable brand outcomes. Specifically, our studies illuminate …

Exploring The Role Of An Organization In Implementing A Work-From-Home Strategy, Ryan Tripod, Sumarie Roodt

African Conference on Information Systems and Technology

Organizations are trying to move quickly to adopt remote working policies into their organizations as to attract and retain top talent, reduce office space costs, and increase productivity. As many of these strategies were quickly adopted by South African ICT organizations during the COIVD-19 pandemic, organizations are still somewhat unclear on what their role is with regards to ensuring long term adoption of remote working. Thus, this study explored the role of the organization with regards to a work-from-home strategy. It was found that the organization is responsible for formalizing the chosen strategy, creating supportive policies, and adapting its management …

Developing An Integrative Theoretical Framework For Electronic Business Value Optimisation In Botswana, Meduduetso Tsumake-Tsiang, Adheesh Budree

African Conference on Information Systems and Technology

Organizations are trying to move quickly to adopt remote working policies into their organizations as to attract and retain top talent, reduce office space costs, and increase productivity. As many of these strategies were quickly adopted by South African ICT organizations during the COIVD-19 pandemic, organizations are still somewhat unclear on what their role is with regards to ensuring long term adoption of remote working. Thus, this study explored the role of the organization with regards to a work-from-home strategy. It was found that the organization is responsible for formalizing the chosen strategy, creating supportive policies, and adapting its management …

The Dark Side Of Mobile Money Transfer : A Case Study Of Zimbabwe, Theo Tsokota, Collector Chipfumbu, Melody Maseko

African Conference on Information Systems and Technology

Mobile money transfer has been widely presented in the literature and in practice as a way to bring the poor, unbanked and backward communities into the mainstream financial system. The main objective of this paper is to provide insights into how mobile money transfer has contributed to the negative effects on Zimbabwe's economy and its citizens. Using integrative literature this study explores the how mobile money transfers have negatively affected the economy of Zimbabwe and its citizens. The findings show that mobile money, if not properly regulated, can promote money laundering, fraud and financial irregularities, which can harm the entire …

The Sharing Economy: Understanding The Affordances Of And Barriers To The Use Of Digital Platforms, Phaswana Malatjie, Lisa F. Seymour

African Conference on Information Systems and Technology

Studies exploring sharing economy services such as automotive, house-sharing, and bike rentals have predicted that these services will add billions of dollars to the global economy by 2025. Sharing economy services could reduce unemployment in Africa. Hence, there is a need to understand the affordance and the barriers to sharing economy platforms. This paper presents a literature review that helps answer the question: What are the affordances of and barriers to the use of sharing platforms? A literature review following a synthesis approach, reveals gaps around the sharing economy services relating to load-shedding, regulations and social exclusion. Potential future directions …

Social Media & Privacy: Understanding Privacy In The Age Of Content Creator Culture, Robert Tagoe, Raphael Amponsah, Emmanuel Awuni Kolog, Eric Afful-Dadzie

African Conference on Information Systems and Technology

In today's digital age, content creators are gaining public attention and becoming highly influential. With that increased influence, it is important to acknowledge the privacy concerns within this culture. This interpretive research study seeks to identify and understand the dynamics of privacy within the content creator culture. This research will leverage information from interviews with content creators from various social media platforms such as YouTube, Instagram, Facebook, and TikTok. Using theories to understand the phenomena, theories of privacy calculus, privacy paradox and self-disclosure, will be used to view how content creators define and navigate privacy, strategies employed to control personal …

The State Of The Digital Skills Ecosystem In Zimbabwe: An Exploratory Analysis, Annette Mangena, Gwamaka Mwalemba

African Conference on Information Systems and Technology

There are many ongoing efforts globally to address the skills requirements gaps created by the high pace of technological changes often referred to as the 4IR. The challenge is particularly acute in developing countries grappling with many high-priority socioeconomic challenges, including low levels of digital literacy. This study represents initial efforts to understand a developing country's local digital skills landscape, explicitly focusing on Zimbabwe. The study was conducted through a literature analysis to explore the digital skills discourse in Zimbabwe based on published academic papers. The findings point to a discourse focused on applied digital skills within specific fields and …

The Impact Of Digital Transformation On Institutional Growth. A Case Of Zimbabwean Universities, Vusumuzi Maphosa

African Conference on Information Systems and Technology

The pressure for institutions to digitally transform has been building, and COVID-19 accelerated the transition in developing countries. The study evaluated the impact of digital transformation on Zimbabwean universities. The Microsoft digital transformation framework guided the study. Thematic analysis was used to extract meaning and generate themes from qualitative data from university ICT Directors. Results show that digital transformation positively impacted institutional growth and efficiency. Most universities invest in digital technology to increase service reliability and availability. Digital transformation teams were bolstered to support student processes and create personalised learning journeys. The digital transformation led to the adoption of several …

Digital Transformation Of Smes Through Social Media, Georgette Eugenia Otoo, Raphael Amponsah, Eric Afful-Dadzie, Emmanuel Awuni Kolog

African Conference on Information Systems and Technology

This research paper explores the strategic integration of social media platforms by Small and Medium-sized Enterprises (SMEs) in Low- and Middle-Income Countries (LMICs) beyond marketing. Drawing from Resource-Based View and Dynamic Capabilities theories, the study investigates how social media enhances management, coordination, and control functions. Through five diverse case studies from Ghana, findings reveal SMEs’ innovative use of platforms like Instagram, WhatsApp, Slack, and Trello. These platforms foster efficient internal communication, customer engagement, project management, and talent acquisition. Challenges such as technical expertise and dynamic digital landscapes are identified.

The Effects Of Sales Surprise On Inventory Turnover: An Empirical Study, Muhammad Yousaf, Bruce Dehning

Accounting Faculty Articles and Research

Sales surprise (SS) is a significant factor in a firm’s inventory turnover (ITO). In order to estimate SS, it is necessary to select an appropriate approach of sales forecasting. The current study’s main purpose is to examine the effects of SS on ITO. The data was gained from the Albertina database from 2017 to 2021, for two sectors: manufacturing and construction. The Czech firms’ panel data was used to estimate sales forecasts by four different methods: (i) sales linear forecast (SLF), (ii) sales change (SCH), (iii) sales growth (SG), and (iv) sales forecast random walk (SRW). The two most accurate …

Staff Council Minutes, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

2023-September-15-Etsu Hosting Supply Chain Digital Tech Summit, University Marketing And Communication, East Tennessee State University

ETSU News

September 15, 2023

East Tennessee State University’s Department of Management, Marketing and Supply Chain invites business and IT professionals and managers, recruiters, educators and government representatives to join the Appalachian Highlands Supply Chain and Digital Technology Summit in October. 

The event is scheduled for October 20 at the ETSU Martin Center for the Arts. It runs from 8:30 a.m.-12:15 p.m., with an optional networking lunch with ETSU supply chain and computing students from 12:15-1:30 p.m. 

The summit aims to address the most pressing challenges and opportunities in the industry. 

The agenda will cover a broad spectrum of topics, including regional …

2023-September-15-Etsu Issues Call To Action On Mental Health, University Marketing And Communication, East Tennessee State University

ETSU News

(September 15, 2023)

East Tennessee State University devotes considerable resources into uplifting the mental health not only of faculty, staff and students, but the Appalachian Highlands region, as well. 

 

And earlier this month, ETSU President Dr. Brian Noland signed a proclamation designating September as “Suicide Prevention Awareness Month.”  

 

“Nationally, campuses are witnessing a mental health crisis,” said Noland. “The recognition is not just an acknowledgment of the seriousness of the issue but a call to action for each one of us.” 

 

The university promotes a range of activities and steps to achieve better mental health. That includes physical activity, …

2023-September-15-Etsu Theatre And Dance Announce Upcoming Performances, University Marketing And Communication, East Tennessee State University

ETSU News

For years, East Tennessee State University’s Department of Theatre and Dance has provided students with exceptional opportunities that boost social awareness, self-confidence, communication skills and more. 

Another important role of the department: enriching the university and the Appalachian Highlands with regular performances in the ETSU Martin Center for the Arts. 

That tradition continues in the 2023-24 academic year. 

“We are thrilled to announce our lineup, and I am so proud of the work our faculty, staff and students have already put in,” said Karen Brewster, chair of the department. “We truly believe that the arts help us make sense of …

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Millennials’ Willingness To Payfor Socially Responsible Investmentand Its Institutional And Individual Antecedents – Evidence From Italy, Poland, And Ukraine, Anna Doś, Monika Foltyn-Zarychta, Matteo Pedrini, Iryna Shkura

Journal of Banking and Financial Economics

The readiness to sacrifice profit while making socially responsible investments among millennials, as future investors and managers, was examined. Specifically, a multi-level perspective on willingness to pay for socially responsible investment was assumed to understand how nationality, personal values and investment knowledge affect millennials’ readiness to sacrifice profit to achieve sustainability goals. Using survey data of 521 business students from Italy, Poland and Ukraine, it is showed that a considerable share of millennials prefer social and environmental performance of investment over financial return and that their nationality is the most powerful factor in explaining willingness to pay for socially responsible …

Auditing Standards (Asb), Board September 15, 2023 Meeting Agenda, Virtual Meeting, American Institute Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.

2023-09-15 Institutional Review Board For The Protection Of Human Subjects In Research Meeting Minutes, Morehead State University. Faculty Senate., Institutional Review Board For The Protection Of Human Subjects In Research.

Faculty Senate Records

The meeting minutes of the Institutional Review Board for the Protection of Human Subjects in Research for September 15, 2023.