Business Commons^™

Misgivings In Measuring Happiness, Sudhanva Char

International Review of Business and Economics

According to a resolution of the UN General Assembly (Resolution 66/281), March 20^th is observed annually as International Day of Happiness. A nation’s overall success is measured by people’s happiness, the litmus test. The World Happiness Report (WHR) states there is consensus about measuring happiness, whereas, happiness is idiosyncratic and its connotation differs from culture to culture, language to language, and even person to person. Personal ‘space’ in all spheres matters, and so do democracy or dictatorship, all factors leading to mismeasures of happiness scores. And so, there are paradoxes in happiness rankings in WHR. Economists have yet to …

The Electric Vehicle Supply Chain Ecosystem: Changing Roles Of Automotive Suppliers, Sandeep Jagani, Erika Marsillac, Paul Hong

Faculty Publications – Management

The automotive industry is evolving due to the increasing adoption of Electric Vehicles (EVs). This transition has impacted automotive vehicles and led to profound changes in the supply chain ecosystem. Through a comprehensive review of the available literature and industry reports, this research investigates the automotive industry’s transition towards EVs and subsequent supply chain transformation, focusing on the changing roles of automotive suppliers. In this paper, we assess these transformations from economic, environmental, and strategic viewpoints. We examine the impact of these changes on supplier relationships, supplier OEM collaboration, and new entrants’ potential for disruption, as well as propose strategies …

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

AMTP Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …

An Investigation Of Social Media Discussion On Valentine's Day 2024 Trends: Money Can Buy Love And Chocolates, Jin-A Choi, Bond Benton, Yi Luo

College of Communication and Media Scholarship and Creative Works

Valentine’s Day, typically defined by expression of love and affection, has been celebrated as a symbolic day to exchange gifts among lovers. The expression of love has been firmly tied with the act of giving material things, such as gifts. However, over the years, discomfort and even anger has grown around the over-commercialization of Valentine’s Day, creating a deep divide between those who gift and those who criticize and denounce the holiday as nothing but a “Hallmark card holiday” to push consumerism. Our center’s study from the previous year indicated that over-commercialization of Valentine’s Day found that love is not …

Mercy Signs As Official Medical Provider For Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2024-February-12-Donors Welcomed To Carillon Society, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Taylor-Made Super Bowl: Taylor Swiftmania On Social Media Regarding The Big Game, Yi Luo, Jin-A Choi, Bond Benton

College of Communication and Media Scholarship and Creative Works

Celebrity couples occupy a unique space in popular culture. Similar to the royal unions of history and the present, the combination of notoriety and the voyeuristic appeal of watching a relationship play out in public spaces, celebrity couples energize popular discourse and invite public commentary and interest. The opportunity to become a spectator in ongoing celebrity coupling invites a level of perceived intimacy in what feels like a relationship with famous people.

Data collected for this study suggests Taylor Swift’s connection to Super Bowl LVIII has elevated the meaning of the game beyond the stratospheric levels of cultural significance the …

2024-February-12-Continuing Jess' Journey, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Estimating Costs And Markups For Marketing Plans: Three Approaches, Mary Lee Stansifer Phd

AMTP Proceedings 2024

This paper addresses challenges encountered by undergraduate students when tasked with crafting marketing plans, particularly in determining realistic costs and prices. Faculty can proactively estimate the Cost of Goods Sold (COGS), markup percentages, and retail prices for a range of products. Three approaches are presented to guide this process.

The first approach is using real-life products featured on Shark Tank. By extracting accurate cost information, it is possible to detail costs and prices at each stage of the supply chain. The second approach is to start with production costs. This approach allows faculty to work from the retail price and …

Making Customers More Loyal: The Role Of Value Cocreation In Branded Apps, Trang Phuc Tran, Adrienne Muldrow, Charlene Dadzie

AMTP Proceedings 2024

The paper develops a conceptual model that examines how value in use enhances value co-creation and then brand loyalty, and captures how value-in-use could change customer perception of branded app entertainment and perceived usefulness, leading to value co-creation. Data from 463 brand app users show that all hypothesized relationships are supported, except H5 (ENT -> COC). That means value co-creation is driven by value-in-use and perceived usefulness, but not by app entertainment. Moreover, value co-creation, in turn, has an impact on brand loyalty. Additionally, mediation effects exist in two paths: first, branded app entertainment and perceived usefulness mediate the effect …

Navigating The Landscape Of Csr And Inclusive-Exclusive Marketing: Leveraging Authenticity, Kimberly Flanders, Laurie Lawrence, Natalya Vodopyanova, Darlene Natale

AMTP Proceedings 2024

This research investigates the inclusive and exclusive nature of marketing and Corporate Social Responsibility (CSR). The researchers conducted an extensive literature review as a prerequisite to a future quantitative study, investigating research about the key differences between inclusive and exclusive marketing strategies. Further investigation explored the impact of inclusive and exclusive marketing on a company's image and reputation, citing specific examples of marketing efforts from various organizations. This paper offers insights into the challenges organizations face while striving for inclusive marketing practices and explores ways to overcome obstacles and leverage advantages in developing CSR initiatives. Additionally, it discusses the role …

Unveiling The Feeling Effect: How Sentiment Orientation Deceives Traditional Survey Findings In Marketing Research, Junhong Min, Matthew Monte, Ulrich Schmelzle

AMTP Proceedings 2024

This study inspected the influence of sentiment orientation (positive vs negative) on parameter estimation in marketing research models, specifically addressing gaps in previous research focused on online review platforms but not traditional surveys. Examining 627 participants assessing city residents' quality of life, the survey analyzed sentiment using the lexicon-based sentiment analysis. Three contextual factors affecting sentiment orientation—reasoning strength, cognitive strength, and factual information strength—were discovered. The analysis revealed higher adjusted R-squared scores for negative sentiment, suggesting potential errors in survey research when sentiment orientation is ignored. The study advocates combining automatic sentiment analysis with quantitative research findings to enhance survey …

Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez

AMTP Proceedings 2024

This study aimed to identify the technological factors influencing personal branding in counseling and education. This research used the qualitative-quantitative method to create a deeper understanding and a comprehensive view of the study subject. Several factors were extracted using library studies and semi-structured interviews with ten experts and professors. These factors were divided into the general format of 2 technological factors influencing information and communication technology and three factors, including personal branding of individual, job, and environmental-cultural. The questionnaire was distributed among a sample of 110 members of the statistical population, and a statistical analysis of the data was …

Enhancing Global Learning: Knowledge Acquisition And Organizational Practices In Internationalization, Christine A. Makama

AMTP Proceedings 2024

This study explores the pivotal role of international learning and knowledge acquisition in shaping organizational practices within the context of internationalization. It underscores the value of sourcing knowledge from external sources, learning from others, and creating a culture supportive of internationalization efforts. Drawing from the works of prominent scholars, this research highlights the interconnectedness of international learning, domestic practices, and knowledge acquisition. The study emphasizes the need for organizations to actively seek external knowledge, establish a culture conducive to internationalization, and efficiently manage both explicit and tacit knowledge to facilitate successful knowledge transfer and application in a global context. Tacit …

Optimizing Customer Experience In The Luxury Industry Through Ai Technologies. A Firm Perspective, Pradeep Kumar Ponnamma Divakaran, Louise Ivars

AMTP Proceedings 2024

The aim of this study is to examine the possible impact of artificial intelligence (AI) on enhancing customer experience throughout the customer purchasing process, specifically within the luxury sector. To achieve this objective, we carried out a qualitative investigation consisting of semi-structured interviews with experts in artificial intelligence and managers specializing in customer experience. The findings show that customer experience plays a significant role in luxury brands' ability to win customer loyalty. AI has the ability to improve customer experience by offering highly personalized services through the use of purchase forecasting and automatic customization. This allows luxury brands to provide …

Esg To Brand Equity: Stake Holders, Social Media & Signaling., Sowmdeb Sen

AMTP Proceedings 2024

The value of the companies increasingly consists largely of intangible values such as brand equity. Intangible decisions like involvement in ESG present a considerable opportunity for different stakeholders to impact brand equity. Signaling theory suggests that firms use signals to overcome information asymmetry (Karanges et al, 2018; Grinblatt et al,1998) when firms signal achievements and ESG. How do stakeholders share and signal ESG information and achievements in social media to drive brand equity? The author argues that CEO characteristics and investor base shape the firm’s social media ESG-brand management strategy in driving brand equity.

Segmenting The Retired Travelers Market: An Approach Based On Travel Barriers, Corinne Chevalier, Gaelle M. Moal

AMTP Proceedings 2024

In a context of intensive demographic ageing, older travelers make a strategic target for tourism professionals. The latter need to understand their travel behavior well, including what might prevent them from travelling as often as they wish they would. This research identifies travel barriers at old age, presents a travel barrier measurement scale and applies it to the French senior travelers’ market. The resulting segmentation is presented, and recommendations made to help tourism professionals adapt their offers to this specific target.

Food Labeling: Ingredient Exemptions And Product Claims, Elena Krasovkaia, Bradley J. Rickard, Brenna Ellison, Brandon R. Mcfadden, Norbert Wilson

Agricultural Economics and Agribusiness Faculty Publications and Presentations

New breeding methods have provided scientists with opportunities to improve traits in a wide range of crops, however, there remains resistance to foods that are produced from these crops, and mandates on labels used to describe such processes continue to be a source of policy debate. Here we focus on gene editing and examine (i) whether consumer acceptance varies when the technology is applied to different ingredients (unrefined versus highly refined ingredients) and (ii) the impact of two different claims related to gene editing (health-focused claim versus an environment-focused claim). Our results show that consumers are less likely to purchase …

Midwest Entrepreneurship Case Competition Game Rules, Zoeanna A. Mayhook, Ilana Stonebraker, Annette H. Bochenek, Terence O'Neill, Liz Grauel

Libraries Faculty and Staff Supplemental Materials

These are the game rules for the Midwest Entrepreneurship Case Competition (MECC), a regional undergraduate event collaboratively organized by Midwest business librarians.

Research, Planning, And Development Of A University Retirement Community (Urc): A Strategic Lodging Opportunity, Tevfik Demirciftci, Britt Mathwich, Fred Demicco

ICHRIE Research Reports

University Retirement Communities (URCs) are a growing trend among universities and senior living. URCs are an intriguing concept that benefits retirees and universities as they bring alums back to campus for their residences. This study investigates the interest level and preferences of Colorado Mesa University's alums and retired professors for an on-campus URC. This research is the first phase of the planning process for developing and operating a successful URC.

Keywords: University-Based Retirement Communities (UBRC), Continuing Care Retirement Communities, Senior Living Communities, Active Adult Communities

Mexican Consumers' Attitudes Toward Irradiated And Imported Apples, André D. Murray, Rosa K. Gallardo, Anuradha Prakash

Food Science Faculty Articles and Research

This study centers on analyzing Mexican consumers' willingness to pay (WTP) for imported US fresh apples subjected to irradiation, contrasting it with the more prevalent postharvest chemical treatments. We collect data using a survey tool in Qualtrics designed to explore the impact of information dissemination through two distinct narrative styles: scientific and layman. The study uses a between-subjects approach and apply the propensity score matching to address potential confounding factors across respondents' samples. We apply the generalized multinomial logit models in WTP space, taking into consideration respondent's certainty when answering to the choice experiment questions. Our findings reveal that respondents …

The Use Of Personal Disruption Strategies By Female Executives In The Property Management Industry For Career Advancement, Lorri Oliver

Dissertations

Purpose: This explanatory mixed-method study aimed to identify and describe the perceived impact of Johnson and Mohr’s (2019) five disruptive career skills on female property managers’ advancement to executive leadership positions.

Methodology: This mixed method study identified and described the impact of the disruptive behaviors of eight female executives in the property management industry across the United States. The researcher gained a transparent view of female property management executives using quantitative and qualitative research methods.

Findings: Females who challenge and influence authority are more likely to challenge authority figures by providing indisputable facts and using influence tactics. Females are typically …

New Grant To Bolster Duree Center For Entrepreneurship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Galaxy Next Gen., Inc. V. Bradley Ehlert, Et. Al., Order On Motion For Sanctions And Motion For Order To Show Cause, Kelly L. Ellerbe

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

2024-02-08 Faculty Welfare & Concerns Committee Meeting Minutes, Morehead State University. Faculty Senate., Faculty Welfare & Concerns Committee.

Faculty Senate Records

Meeting minutes from the Faculty Welfare & Concerns Committee for February 8, 2024.

History Of Clover Leaf Syndrome, Isabella Perez

Mako: NSU Undergraduate Student Journal

The purpose of this paper is to summarize the history of clover leaf syndrome and describe the newest advancements made to treat it. Clover leaf syndrome is more formally referred to as Kleeblattschadel syndrome. Information was gathered from several scholarly, peer-reviewed articles, and was condensed down into the key takeaways. This syndrome impacts the formation of the skull due to premature fusion of its sutures, creating a tri-lobar skull that resembles a clover leaf. This premature fusion is referred to as a type of craniosynostosis and has been linked to causing several other health complications ranging in severity. This is …

Emergent Ai, Jillian A. Bick

CAFE Symposium 2024

For many years, artificial intelligence (AI) was considered to be limited in its abilities due to being confined to a pre-defined set of data. Currently, however, AI models have grown in complexity and size, leading to some previously impossible behaviors. These behaviors, known as "emergent AI behaviors," are unpredictable and not pre-programmed. Their existence suggests that AI is expanding in adaptability and may one day rival human intelligence. Media often portrays AI as having emotions and having the ability to operate autonomously, but what behaviors are AI really capable of?

Privacy Principles And Harms: Balancing Protection And Innovation, Samuel Aiello

Journal of Cybersecurity Education, Research and Practice

In today's digitally connected world, privacy has transformed from a fundamental human right into a multifaceted challenge. As technology enables the seamless exchange of information, the need to protect personal data has grown exponentially. Privacy has emerged as a critical concern in the digital age, as technological advancements continue to reshape how personal information is collected, stored, and utilized. This paper delves into the fundamental principles of privacy and explores the potential harm that can arise from the mishandling of personal data. It emphasizes the delicate balance between safeguarding individuals' privacy rights and fostering innovation in a data-driven society. By …

Board Of Directors Role In Data Privacy Governance: Making The Transition From Compliance Driven To Good Business Stewardship, David Warner, Lisa Mckee

Journal of Cybersecurity Education, Research and Practice

Data collection, use, leveraging, and sharing as a business practice and advantage has proliferated over the past decade. Along with this proliferation of data collection is the increase in regulatory activity which continues to morph exponentially around the globe. Adding to this complexity are the increasing business disruptions, productivity and revenue losses, settlements, fines, and penalties which can amount to over $15 million, with many penalties now being ascribed to the organization’s leadership, to include the Board of Directors (BoD), the CEO and members of the senior leadership team (SLT). Thus, boards of directors can no longer ignore and in …

An Analysis Of Online Perceptions In Response To Microsoft’S And Google’S Scandals., Roxana Maiorescu

Emerson Authors, Researchers, & Creators

This study contributes to the literature on corporate diversity and crisis management by analyzing stakeholder perceptions in the aftermath of Google’s and Microsoft’s sexual harassment scandals. The results reveal that both scandals were construed from the perspective of activism, an inherent feature of social media communication. While users made demands for additional corrective action from both companies, Google’s scandal was predominantly defined from the frames of controllability and perceived injustice, possibly eroding corporate reputation. By contrast, the frame of severity prevailed in the online discourse around Microsoft and showed a delineation between perceptions of senior leadership and HR. The findings …