Business Commons^™

2024-04-18 General Education Council Mission Revised, Morehead State University. Faculty Senate.

Faculty Senate Records

A proposed revisal of the General Education Council mission submitted to the Faculty Senate on April 18, 2024.

Sipping Success: A Complete Digital Marketing And Customer Journey Makeover For Local Business Mi Boba Using Principles Of Change Management, In-Store Experience Enhancements, And Website Redesign., Joanna Holecko

Honors Theses

Sipping Success captures the journey of customer experience and marketing strategies for a small, woman-owned business in Kalamazoo, Michigan: Mi Boba. Beginning with an in-depth analysis of existing in-store experience using reviews and interviews, this thesis uses insights to guide the creation of a customer service blueprint catered to creating the perfect Mi Boba interaction. From that blueprint, new signage and menus were created to improve the customer experience. Next, the website was completely redesigned to address issues of navigation, visual representation of products, and search engine optimization (SEO). These enhancements improved user experience, resulting in significant increases in website …

Benchmarking Your Cold Chain - Benchmarking Tool, Mark Mitchell, Adam Wade

Turning The Dial conference

No abstract provided.

Benchmarking Your Cold Chain - Bega Case Study, Mark Mitchell, Adam Wade

Turning The Dial conference

No abstract provided.

Benchmarking Your Cold Chain - Overview And Optimisation, Mark Mitchell, Adam Wade

Turning The Dial conference

No abstract provided.

Communicating Sustainability Through Brand And Packaging, Min Teah

Turning The Dial conference

No abstract provided.

Design Principles For Sustainable Packaging, Nerida Kelton, Ralph Moyle

Turning The Dial conference

No abstract provided.

Paper Use At Bryant, Paulina Herrara

Bryant REDay (Research and Engagement Day)

No abstract provided.

Bryant University Research And Engagement Day Schedule, Bryant University

Bryant REDay (Research and Engagement Day)

No abstract provided.

2024 Reday Awards, Bryant University

Bryant REDay (Research and Engagement Day)

No abstract provided.

Comercio Informal Y Financiación Informal En Colombia Casos: Cúcuta, Villavicencio, Localidad De Chapinero Y Sector Las Aguas En Bogotá, Olga Marina García Norato, Gustavo Adolfo Diaz Valencia

Ciencias Administrativas, Económicas y Contables

Este libro presenta una serie de investigaciones desarrolladas desde 2016 sobre la informalidad en Colombia, específicamente el comercio informal en el espacio público y las fuentes de financiación de los vendedores informales. La primera investigación, realizada en Chapinero, Bogotá, analizó las condiciones socioeconómicas y las limitaciones financieras de estos comerciantes. En 2017, el estudio se expandió a Villavicencio y Cúcuta, examinando las fuentes de financiación informal y sugiriendo políticas públicas para la inclusión financiera. Los resultados revelan bajos niveles de escolaridad e ingresos entre los vendedores, quienes dependen de prestamistas informales debido a las barreras para acceder al crédito formal, …

Lendingpoint V. Bdo And Powell, Order On Discovery Disputes, Kelly L. Ellerbe

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

"There Is Power In Being Out": A Three Article Approach Celebrating The Experiences Of Queer University Leaders, Andrew R. E. Lorenzana

Dissertations

Institutions of higher education were historically built to serve a wealthy, White, straight male student population and the leaders of these institutions still largely reflect these demographics. This project specifically aims to celebrate and amplify the life and career of university administrators who identify within the LGBTQ community. Mainly through the use of a portraiture methodology, this three-article study attempts to examine the ways in which LGBTQ identity and career influence one another.

Worldmaking and narrative will be used as a theoretical frame to help analyze the ways in which the telling of a queer individual’s story makes the world …

Dr. James Hutson Presents On New Technologies At The University Of British Columbia, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Reviewing The Use Of Primary Sources In The Undergraduate Business Classroom, Annette Bochenek

Libraries Faculty and Staff Scholarship and Research

This literature review explores the use of digitized primary sources as a means of enhancing affective responses to the research process through proposed business librarian-led activities in the undergraduate business classroom. The literature review discusses the implementation of primary sources in the undergraduate business classroom through suggested classroom activities founded upon the ACRL RBMS-SAA Guidelines for Primary Source Literacy, intending to inspire the use of primary sources in other areas of study. Readers will learn how to connect course material to Archival Intelligence Theory; produce a lineup of primary sources meaningful to business students; explore the impact of affect and …

Exploration Of The Financial Impact Of The Pandemic Among Filipino Asian Immigrant Entrepreneurs In Duval County Florida, Thomas N. Cannistra

Doctoral Dissertations and Projects

This qualitative, flexible design, multi-case study explored the financial impact of COVID-19 on foreign-born Filipino Asian Immigrant entrepreneurs. Specifically, what impact it had on this ethnic group in Duval County, Florida. This body of research sought to determine the challenges faced by these entrepreneurs along with how they were impacted by this event, and the lessons learned. During the research phase, 46 firms were contacted, and some were discovered to have been closed and others ineligible for the study. In all a great cross-section of the Filipino-American community was able to participate in the study. The research found that the …

Artificial Intelligence And Its Need In Healthcare, Michael Haskins

Doctoral Dissertations and Projects

Artificial intelligence (AI) has bombarded many of the global industries with promises to improve day-to-day operations, while augmenting decision-making and providing simplistic solutions. The healthcare industry has begun to observe the uptick in AI as well, with challenges of quality, costs, and access historically actualized; leaving healthcare leaders with decisions to make about adopting AI into their facilities. With the dynamic provisions that AI is driving in industry, there is still not a holistic adoption due to many fears and unknowns. A pulse into the minds of healthcare leaders is needed to understand the relationship between AI and healthcare.

Happy Horn Business Plan, Joseph Schwarz

Honors Theses

As a current Starting Gate member and entrepreneurship major at WMU, I am always surrounded by business ideas and the thought of building and growing my own business. This is the main reason I have made a business plan for my business idea, the Happy Horn.

The Happy Horn is an add on horn attachment for every type of bike, E-bike, and E-scooter. This horn quickly and easily attaches to the handle bars and features 4 buttons. The first button being a normal horn sound. However, the other three buttons are linked to different tones. These tones are selected and …

Volume 10 Full Text, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Stream Gauging: Investigating The Flow Rate And Residence Time In Laguna Bacalar, Mexico, Elizabeth J. Kowalczyk

Butler Journal of Undergraduate Research

Stream gauging is a standard tool used to measure the flow rate of various bodies of water. Knowing the flow rate of a body of water allows for the residence time of a body of water to be calculated. Currently, there is very little information regarding the flow rate and residence times of Laguna Bacalar. This system has been observed hydrologically consistently only in the past 6 years. In this study, 13 stream-gauging locations of interest were identified and gauged for their respective flow rates using the midsection method. Once the flow rates were acquired, maps depicting the Laguna Bacalar …

Table Of Contents And Front Matter, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Factors Influencing The Perceptions Of Human-Computer Interaction Curriculum Developers In Higher Education Institutions During Curriculum Design And Delivery, Cynthia Augustine, Salah Kabanda

The African Journal of Information Systems

Computer science (CS) and information systems students seeking to work as software developers upon graduating are often required to create software that has a sound user experience (UX) and meets the needs of its users. This includes addressing unique user, context, and infrastructural requirements. This study sought to identify the factors that influence the perceptions of human-computer interaction (HCI) curriculum developers in higher education institutions (HEIs) in developing economies of Africa when it comes to curriculum design and delivery. A qualitative enquiry was conducted and consisted of fourteen interviews with HCI curriculum developers and UX practitioners in four African countries. …

Perception Of Emotional Intelligence And Self Efficacy For School Business Officials At K-12 Districts, Agha Mirza

Dissertations

Purpose: The purpose of this quantitative, correlational study was to investigate the relationship between emotional intelligence and self-efficacy in Chief Business Officials (CBOs) working in School Districts in the state of California.

Methodology: The primary objective of this study was to examine the relationship between emotional intelligence and self-efficacy characteristics, employing a quantitative, correlational research design. The study involved a non-experimental approach to establish correlations between the identified variables and an explanatory design to elucidate the relationship between variables. Correlational research has been established as the most effective approach for examining correlations between phenomena and distinct population samples, which made …

2024-04-16 Review Of Pg-55 Update Draft, Morehead State University. Faculty Senate.

Faculty Senate Records

A draft of the Review of PG-55 Update submitted to the Faculty Senate on April 16, 2024.

2024-04-16 Pg-55 Update - Faculty Feedback, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty feedback on PG-55 Update submitted to the Faculty Senate on April 16, 2024.

Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting

Atlantic Marketing Journal

Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …

Honesty In Marketing Communications: The Role Of Humor, Can Trinh

Atlantic Marketing Journal

Amid the crisis of trust in the marketplace, there have been increasing calls for advertisers to show more honesty in marketing communications. However, firms are still hesitant to follow suit out of concerns that more honesty may mean more losses than gains. Against such background, there is still scant empirical evidence about the effect of honest marketing communications on marketing outcomes to help provide practical guidance for marketers. The present research helps fill this crucial gap by examining the role of humor in honest marketing communications. Three studies in this research reveal novel insights that an interrelationship exists between humor …

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …

The Effect Of Consumer Socialization, Perceived Employee Identification, And Flexibility On Store Loyalty For Beauty Products, Harash Sachdev

Atlantic Marketing Journal

The survey data from a Chinese university suggests that consumer socialization and digital engagement profoundly influence employees' identification with their retailers. This identification, in turn, empowers retailers to become more flexible and adaptive to consumers' ever-changing needs, resulting in higher levels of store loyalty. Furthermore, an in-depth analysis revealed that retailers’ flexibility was vital in mediating employee identification and store loyalty.

Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effects of celebrity familiarity, sensational copy, and forward referencing on curiosity and intention to click on a digital post using a 2 (familiar/unfamiliar celebrity) X 2 (high/low sensationalism) X 2 (high/low knowledge gap) experimental design. The results show that curiosity and click intention are significantly greater when the copy points to missing information and when familiarity is greater, supporting the information gap theory of curiosity and illustrating its application to the forward referencing technique used in clickbait. However, contrary to expectations, sensational copy produced lower levels of arousal, curiosity, and click intention, suggesting a backlash against …