Business Commons^™

Expanding On Experiential Differentiation In Crowded Markets: Success Through Understanding And Addressing Intangible Consumer Needs, Mitchell Hibbs Hibbs

Honors Theses

This thesis project focuses on exploring and elucidating how businesses in crowded markets achieve their respective success. Markets include personal care, skin products, cosmetics, perfume, and others, to name just a few relevant to this work. I argue that by focusing on customers' intangible needs and engaging them through experiential means, businesses can create a substantial, sustainable, and compelling niche, differentiating themselves from the crowd. I propose an original model, EIND (experiential and needs-based differentiation), and a working structure to implement, analyze, and design using EIND principles.

Balancing Act: An Exploration Of Polarities In Personal And Professional Life, Hana Mamnoon

Creativity and Change Leadership Graduate Student Master's Projects

This purpose of this project is to explore the concept of polarities. I have been using creative problem solving for years, but recently, I have come to realize that some of the complexities we face in our everyday lives are not actually problems to solve, but rather are polarities to manage (Johnson, 2014). By undertaking this project, I aimed to build my skill set around polarity management in order to help me develop in both my personal and professional spheres. This project allowed me to explore some of the literature of polarities as well as put the concepts into practice …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

The Infinite Design Of Creative Self-Leadership, Adrian T. Ashdown

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of my Master’s of Science in Creativity and Change Leadership Project is to develop a Scope and Sequence for a Creative Self-Leadership course, providing participants with a structured framework for intentional personal growth and leadership development. The Infinite Design of Creative Self-Leadership serves as an individualized framework for influencing our human experience deliberately. Throughout this project, the core idea remains consistent: to teach creativity as a transferable skill with applications beyond traditional educational settings. The culmination of this endeavor will result in a comprehensive Scope & Sequence for The Infinite Design Creative Self-Leadership Course, offering participants a solid …

Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones

Electronic Theses and Dissertations

Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …

A Qualitative Exploration Of Social Capital And Its Influence On Baccalaureate Degree Completion Of First-Generation African American Men At The University Of Louisville., Joseph Marshall Goodman Iii

Electronic Theses and Dissertations

This qualitative dissertation was designed to examine influences which various forms of social capital have on post-secondary degree attainment of first-generation individuals who self-identify as African American men. Additionally, the sample population consisted of Black men who successfully matriculated to earn baccalaureate credentials across differing academic disciplines at a public historically White institution located in the mid-south region of the United States. The research data was extracted from one-on-one, semi-structured interviews using authentic dialogue through open-ended questions. Theoretical paradigms of the study involved a phenomenological approach and an ontological philosophical assumption, integrated with critical theory, critical race theory and social …

The Effect Of Remote Work On Career Success In The Accounting Profession, Erin Bynum

Honors Theses

This study analyzed the results of career success assessments of hypothetical public accountants working remotely and in a traditional office setting to determine if remote work affects assessments by partners, managers, and staff accountants. Subjects were randomly assigned resumes that included indications of either remote work or traditional in-office work. Resumes were otherwise identical. After an initial assessment of an assigned hypothetical accountant, subjects were asked to recommend activities that would increase the likelihood of future career success. Subjects were then told that the hypothetical accountant engaged in the recommended activity and were provided a description of a high or …

What Makes Us "Good" Leaders?, Dante Rossini

Theses/Capstones/Creative Projects

What makes us good leaders? It’s a question that philosophers, politicians and business strategists alike have been asking for centuries. Generations of scholars have sought to pinpoint the various attributes and characteristics that define leadership beyond a formal organizational role. Going a step beyond, extensive research has also been devoted to deciphering what abilities make certain individuals successful as leaders in comparison to their peers, along with how aspiring leaders can practice these abilities to hone their own leadership performance. All of this research culminates in an intimidating amount of literature, riddled with a broad array of theories and conclusions …

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

To Tip Or Not To Tip: An Analysis Into Prompted Tipping, Jared Dingman

Theses/Capstones/Creative Projects

Giving tips (or gratuities) in restaurants in the United States has been and is currently a hotly debated and discussed topic. Concerns regarding proper compensation have been raised, but there is a need for empirical evidence to investigate and solve potential issues of compensation. This honors thesis aimed to answer two questions: Whether restaurant patrons tip more when prompted with tipping percentages, and whether those who have worked in the tipping industry tip more than those who have not. I administered a brief survey with tipping scenarios to gauge prompted and unprompted tipping behaviors. With these scenarios, demographic information was …

Assessing Undergraduate Nonprofit Management Education Programs: Combining Industry And Student Perspectives, Benjamin Walworth

Marketing Undergraduate Honors Theses

Given the role of the nonprofit sector in the U.S. economy, as well as the growth of nonprofit management education (NME) programs, there is a need to specifically assess undergraduate NME programs. This study addresses the current research gap by examining the undergraduate nonprofit studies minor at the University of Arkansas. An assessment of the minor was conducted by surveying three groups: nonprofit professionals, current students pursuing the nonprofit studies minor, and alumni of the minor. These groups were surveyed to understand why students pursue the minor, what students want or gain from the experience, as well as what skills …

The Rise And Fall Of A Video Game Dynasty And Its Road Back To Glory, Kade Rogerson

Marketing Undergraduate Honors Theses

For years the EA Sports NCAA Football series had been a long-standing success story in the world of sports video games. Combining the unique feel of collegiate athletics with the realistic nature of the game that its technology provides led the series to be a major source of revenue for Electronic Arts, Inc. in the extremely competitive and profitable industries of video games and sports merchandising.

However, the series came to an abrupt halt in 2013. Spearheaded by the O’Bannon v. NCAA lawsuit, EA was forced to discontinue the series after legal action was taken regarding the game’s unauthorized use …

Government Program Decision Analysis In Nebraska At The Farm Level, Tatum R. Brunkow

Department of Agricultural Economics: Dissertations, Theses, and Student Research

The one-year extension of the 2018 Farm Bill until September 30, 2024, has extended several government programs for the 2024 crop year including those in Title I: Commodities. This analysis looks at three different financial scenarios and analyzes five different alternatives for a case farm to select the optimal farm program decision for the operation by evaluating net farm income. Since 2021, eligible producers have been able to elect either Agriculture Risk Coverage (ARC) or Price Loss Coverage (PLC) for their operation on an annual basis. Support levels for these programs are trending close together making the election decision more …

Lockheed Martin Strategic Audit, Trevor Deboer, Gunnar Lombard, Sam Nelson, Tj Taylor, Paul Wynegar

Honors Program: Senior Projects (Public)

Abstract

This case study explores Lockheed Martin, a global leader in defense contracting. Our team performed a strategic audit using the theories of strategic management. Our research was pulled from various sources, including Lockheed Martin’s website, SEC filings, related news articles, and relevant industry analysis. The goals of this case study revolved around collecting data and performing analysis to evaluate Lockheed Martin’s potential for competitive advantage in the airplane and parts manufacturing industry.

Some of the various analyses performed on Lockheed Martin include firm analysis, industry analysis, internal analysis, external analysis, competitive dynamics, business-level strategy, corporate-level strategy, and exploring their …

Spotify: A Strategic Analysis Of A Digital Music Streaming Industry Leader, Madison Giacomo

Honors Program: Senior Projects (Public)

Spotify (Spotify Technology S.A) is a digital music streaming platform headquartered in Stockholm, Sweden. Offering music, podcasts, and audiobooks, Spotify is the leading digital music streaming platform with over 30% of the market share. Spotify bases their business model on user growth and experience, content acquisition and expansion, monetization, and partnerships and collaborations. Spotify’s main focus is to differentiate themselves through a personalized user experience, offering music and podcast recommendations based on listening history. This analysis looks to understand Spotify’s growth and business strategy within a competitive industry, through the use of a PESTEL analysis, Porter’s Five Forces Analysis, evaluating …

"Men Hunt, Women Gather." Perceptions Of Gender And Leadership In Outdoor Recreation In A Higher Education Setting, Elizabeth Marie Johansen

Electronic Theses and Dissertations

This dissertation delved into the complex interaction between gender dynamics and leadership perceptions within outdoor recreation, particularly in the context of higher education. Utilizing Transformational Learning Theory, Critical Feminist Theory, and Conditional Outdoor Leadership Theory, this study aimed to uncover the nuanced ways in which gender influenced perceptions of leadership roles and behaviors in outdoor recreation activities based on participant’s experiences. This study utilized an explanatory sequential mixed-methods research design, which included a quantitative survey and qualitative interviews to gain a more holistic understanding of participants' perceptions and experiences.

Findings suggest that despite progress towards gender equality in outdoor recreation …

Paying To Reduce Disparity: Financially Incentivizing Workforce Diversity And Its Effects On Managers’ Promotion Decisions And Employees’ Effort, Bret S. Sheeley

College of Business: Dissertations, Theses, and Student Research

Disparities in employee representation persist in higher-level organizational positions despite recent attention to workforce diversity and its associated benefits. In response, companies have begun integrating diversity initiatives with varying degrees of specificity (hereafter, “initiative specificity”) into their managers’ compensation packages to increase underrepresented employees’ representation in higher-level organizational positions. This study uses an experiment to examine how offering managers financial incentives to accomplish diversity initiatives (hereafter, “diversity incentives”) and initiative specificity interact to influence managers’ promotion decisions and employees’ effort choices in a promotion setting.

The results suggest that as underrepresented employees’ pre-promotion efforts increase relative to overrepresented employees’ efforts, …

A Fish Out Of Water: An Examination Of Self-Identified Introverted Business Students' Perceptions Of Their Leadership Ability, Katie J. Jolicoeur

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Current American cultural and societal ideals favor personalities that are outgoing, positive, and talkative in nature, due to the rise of the Culture of Personality (Wilmot, 2019; Kim, 2012; Cain, 2013). Beginning with the industrial revolution and expanding rapidly midcentury, parents began to view children who are quiet as less favorable than those who are more gregarious, thus children and parents began forced socialization at an earlier age (Wilmot, 2019; Cain, 2013). Very little, if any, research has been conducted to understand the impact that the cultural ideal of favoring extraversion has upon undergraduate students seeking a degree in business, …

Topgolf Callaway Brands, Corp. Strategic Analysis, Sean Smith

Honors Program: Senior Projects (Public)

Topgolf Callaway Brands, Corp. (the “Company”, “Topgolf Callaway”, “Topgolf”, or “Callaway”) is an industry-leading golf and active lifestyle company that provides golf entertainment experiences, designs and manufactures premium golf equipment, and sells golf and active lifestyle apparel and other accessories through their family of brand names. They operate under the Topgolf, Callaway, Jack Wolfskin, OGIO, TravisMathew, Odyssey and Toptracer logos for their various product and service offerings. This report seeks to understand the industries in which the firm operates, the forces present in those industries, the resources and advantages of the firm, risks associated with their operations, and recommends several …

Zara Strategic Audit, Rachel Hoffschneider

Honors Program: Senior Projects (Public)

Zara, a popular fast-fashion brand, operates under the Inditex group. Rooted in Spain, the company sought expansion and gradually worked its way into the international market. Utilizing vertical integration, the company provides swift production cycles in order to appeal to customer demands. This strategic audit analyzes Zara by comparison to rival competitors, a PESTEL test, Porter’s Five Forces, and highlights possible future challenges.

Delta Air Lines Strategic Audit, Victoria Diersen, Rebecca Koppelman, Nicholas Lauver, Aaryan Naik, Drake Vorderstrasse

Honors Program: Senior Projects (Public)

This case study focuses on Delta Air Lines, a prominent company in the airline industry. We conducted a strategic audit utilizing theories and principles central to strategic management to complete the case study. Our research used publicly available information that included the company’s website, SEC filings, news articles, and industry analysis. The goal of this case study is to collect and analyze data, apply strategic management concepts to a contemporary organization, and evaluate the firm’s potential for competitive advantage.

We looked at many factors for Delta Air Lines, including firm analysis, industry analysis, external analysis, internal analysis, performance analysis, competitive …

T-Mobile Strategic Audit, Naren Narasimhan, Kathryn Kraemer, Alex Nydahl, Carlos Fuentes, Cole Swofford

Honors Program: Senior Projects (Public)

This strategic audit delves into the performance and competitive landscape of T-Mobile within the wireless communications industry. The research question driving this study was to assess T-Mobile's position and prospects across various facets of its business operations. The research methodology was gathered from T-Mobile's official sources such as its website, annual reports, press releases, and other publicly available information. The audit offers a comprehensive examination of T-Mobile's strategic landscape, encompassing industry dynamics, the company's mission, and its overarching objectives. It proceeds with an extensive external and internal analysis, culminating in insights into T-Mobile's competitive advantage and future positioning vis-à-vis other …

First Solar Strategic Audit, Sydney Pelster, Abigail Cota, Katherine Schoenfelder, Nolan Mauk, Eli Waring

Honors Program: Senior Projects (Public)

This case study explores First Solar, a global leader in the photovoltaic solar module industry. Using strategic management strategies and principles, we have curated a strategic audit to analyze the company’s competitive position. We used First Solar’s publications and website as well as general articles on the solar industry, analyst findings, and additional public findings as the basis of our analysis. Overall, our goal was to apply the learned strategic management concepts to a complex organization and identify First Solar’s potential competitive advantages.

We looked at many factors for First Solar, including firm analysis, industry analysis, external analysis, internal analysis, …

External Adverse Neighborhood Factors Influence On Students' Grades 3-6 Schooling Success, Chloe Marie Janssen

Undergraduate Honors Thesis Collection

As education evolves with the growth of technology, it is crucial to study the impacts of external challenges on student outcomes within the classroom. The goal of the present cross-sectional study is to investigate the relationship between a student’s environmental factors and student-peer relationships, academic performance, and engagement, specifically within urban, low-income schools that exist in underserved areas of the community. The following research question is posed: How do external adversities in one’s neighborhood impact a student’s relationship to their peers and success in school? To learn more about this question, we conducted research in partnership with Butler University, the …

Technology Adoption In U.S. Naval Programs: Barriers, Challenges, A Way Forward, Wesley Hill

Executive DBA Dissertations

This dissertation is based on applied research that examines the United States Navy’s current innovation ecosystem, aiming to identify challenges, barriers, and viable solutions. The assessment involved a qualitative study as well as a quantitative study, encompassing respondents from various Navy organizations. Results of the qualitative interviews (study 1) were used to reveal patterns, concepts, and theoretical insights that informed the design of the quantitative survey (study 2). The research revealed significant process gaps, including communication breakdowns across organizations and a critical deficiency in knowledge management. Additionally, the research highlighted suboptimal decision-making among practitioners, negatively impacting the ecosystem. To chart …

Assessing The Impact Of Esg Scores On M&A Performance: A Theoretical And Empirical Examination, Nathan Mortkovitch

Executive DBA Dissertations

This dissertation examines how ESG scores impact the financial performance of acquiring firms in the post-M&A phase. Anchored in the frameworks of Agency Theory and Signaling Theory, this study develops three hypotheses to assess the influence of ESG scores on post-M&A performance. The empirical investigation utilizes a dataset of over 5,000 M&A observations, applying the Arellano–Bond dynamic panel-data estimation technique. This approach provides compelling statistical evidence on the ramifications of ESG scores on the performance of acquiring firms in the post-M&A period.

Fundamental Reporting Differences In Nonprofit Operating Models, Angelica G. Castro

Open Access Theses & Dissertations

Not all nonprofit organizations rely on donations to achieve their social mission. Some nonprofit organizations, which Dart (2004) classifies as social enterprises, generate revenue through commercial transactions. This study identifies significant operating, monitoring, and efficiency differences between traditional fundraisers and social enterprises. Using panel data and fixed effects regressions, I find that social enterprises report more revenue persistence and better program ratios - a common metric for evaluating nonprofit performance - than traditional fundraisers. I also find that social enterprises are less likely to audit their financial statements than traditional fundraisers. Furthermore, when evaluating operating efficiency, social enterprises appear to …

The Cost Of Student Mandatory Fees: An Examination Of The Longitudinal Growth In Student Mandatory Fees At Four-Year Public Universities In Texas And Their Impact On Student Retention Rates, Charles Matthew Crouse

Open Access Theses & Dissertations

The ever-increasing costs and debt incurred by US college students is a hotly contested issue. In March 2022, the Texas Higher Education Coordinating Board (THECB) released a refreshed strategic plan for the stateâ??s higher education: Building a Talent Strong Texas. The refreshed plan concentrated on access for minority populations, enhanced student completion goals, and expanded the focus on reducing student debt. Texas set out to lead the nation in the least college student debt reported. One of the least examined or understood college costs is student mandatory fees (Arnott, 2012; Black & Taylor, 2018; Kelchen, 2016; Reinagel & Cooper, 2020). …

A Tale Of Two Signals: Partner Csr Versus Csi And Alliance Formation, Qiwen Yu, Ilya R. P. Cuypers, Heli Wang

Research Collection Lee Kong Chian School Of Business

This study outlines two signaling mechanisms—trust and spillover—through which a potential partner’s corporate social responsibility (CSR) and corporate social irresponsibility (CSI) affect alliance formation. Extending a key insight in signaling theory that positive and negative signals are conceptually distinct, we propose that which mechanism is dominant in explaining alliance formation varies between CSR and CSI. Specifically, we argue that the dominant signaling mechanism for CSR is the trust mechanism, through which CSR signals the moral character of a potential partner, which is used by the focal firm to infer the partner’s trustworthiness. In contrast, CSI negatively affects alliance formation primarily …

"Say What You Can't" By Nick Oliveri, Nicholas Oliveri

Capstone Projects and Master's Theses

As a writer, Yeorbin both benefited from and competed against artificial intelligence. He shivered a bit but maintained a painful interest in what the video had to say. He thought it ironic that computer scientists were some of the first ones to suffer from artificial intelligence’s jet sweep of human labor. They’re supposed to be the anointed ones. Software engineers are supposed to be the ones with the guaranteed jobs. What’s happening?