Business Commons^™

The Effects Of Strategic Alliances On Marketing Efforts: The Roles Of Cooperation, Tommy Hsu

Atlantic Marketing Association Proceedings

No abstract provided.

How Perceived Movement Influences Consumer Responses To Brand Failures, Laura Boman, Lam An, Ganga Urumutta Hewage, Jonathan Hasford

Atlantic Marketing Association Proceedings

No abstract provided.

Millennial Views On Crypto Art Value, Materialism, And The Environment, Stef Nicovich, Tim Schauer

Atlantic Marketing Association Proceedings

No abstract provided.

Service And Scholarship: Lindenwood Announces 2026 Faculty Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2026-05-14 Message From The Preseident, Morehead State University. Office Of The President.

Staff Congress Records

Message sent on May 14, 2026 by the President to the campus community regarding upcoming dates of importance, summer hours, and campus personnel announcements and updates.

Luxury Of Entertainment: Positioning Live Events As Third Places, Kelsie T. Martin

Honors College Theses

This study examines the shift of live entertainment into a luxury commodity and its implications for social accessibility and cultural participation. Rising ticket prices, dynamic pricing models, and industry consolidation restrict access to concerts and festivals to higher-income audiences, as seen through companies such as Live Nation. This increasing trend in the entertainment industry contradicts the original purpose of live entertainment and music events as a shared cultural experience.

By incorporating Ray Oldenburg’s theory of “third places,” this research explores how live events can function as inclusive social spaces that foster community, belonging, and social connection. Using an applied case …

Composing Art For Reflexivity: Still Life Photography As A Medium For Reflexive Management Learning, Emi Makino, S. R. Aurora, Chantal Van Esch

Management Faculty Publications

Engaging in reflexive practice is crucial for both management students and professionals. Teaching the core skills of reflexivity can be difficult, however. We describe the Still Life Photo Exercise, a simple yet powerful reflexive activity grounded in art-based pedagogy. In this unconventional method for stimulating deep reflection and engaged discussion, students choose and arrange everyday objects into a work of art in line with a given theme, learning to critically reflect upon their lived experiences through creative skills, projective techniques, illustration of essence, and the physical act of making. The exercise’s versatility, its ability to draw out deep personal reflection …

The Applicability Of Artificial Intelligence In Tour Guiding: Perspective Of Sustainable Service Innovation In Tourism With Technology, Chiranjib Kumar Choudhary Phd, Aditi Choudhary

International Journal of Tour Guiding and Visitor Attraction Research

Artificial Intelligence (AI) is increasingly transforming various sectors of the tourism, travel, and hospitality industry. Among these, the role of tourist guides remains crucial, as they act as cultural ambassadors representing destinations and nations. The primary objective of this study is to explore the applications of AI in developing intelligent audio-visual tour guides and assistive devices that enhance tourists’ real-time experiences at heritage sites, tourist attractions, and places of archaeological significance. The research adopts a qualitative approach, utilising secondary data gathered from academic literature, printed and electronic resources, online databases, and expert opinions from tourism professionals. The collected data were …

Anthony Solari ’25 Launches Youplaysports App, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Redefining Skincare For Sensitive Lives, Ashlyn G. Sierra Ms

Honors College Theses

This study outlines how a skincare company that is both ethically and effectively developed for people suffering from eczema could create accessible, affordable products as well as maintain its commitment to being inclusive. The study uses scientific data regarding eczema in order to examine why certain aspects of skin care are helpful or dangerous when it comes to individuals who suffer from eczema, in addition, it provides an assessment of current skin care product offerings that are designed for people with eczema. Using the Wise Leadership Framework, the study presents a hypothetical business plan for a new, eczema-based skin care …

Using Generative Ai To Enhance Critical Thinking And Digital Literacy In Postgraduate Education, Marzieh Nazemzadeh Goki Dr

Case studies: Digital Education

The DMLS module is delivered to Master’s level students focus on the design, analysis, and management of logistics systems. As generative AI tools are becoming increasingly common in higher education and professional practice, I wanted to encourage students to engage with these technologies critically and responsibly rather than avoid them entirely. Alongside the use of digital engagement tools such as Vevox during lectures and seminars, I redesigned one assessment brief to integrate the use of AI into the learning process. The intention was to support students in developing prompt engineering skills, understanding the strengths and limitations of AI-generated content, and …

Redefining Skincare For Sensitive Lives, Ashlyn G. Sierra Ms

Honors College Theses

This study outlines how a skincare company that is both ethically and effectively developed for people suffering from eczema could create accessible, affordable products as well as maintain its commitment to being inclusive. The study uses scientific data regarding eczema in order to examine why certain aspects of skin care are helpful or dangerous when it comes to individuals who suffer from eczema, in addition, it provides an assessment of current skin care product offerings that are designed for people with eczema. Using the Wise Leadership Framework, the study presents a hypothetical business plan for a new, eczema-based skin care …

2026-05-12 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from May 12, 2026.

Embracing Neurodiversity In The Workplace: Strategies For Human Resource Management To Foster Inclusion And Enhance Employee Well-Being, Sameer Ahmed

Online Journal for Workforce Education and Development

Abstract

Objective: This literature review examines strategies for fostering the inclusion of neurodivergent individuals in the workplace with a focus on the role of Human Resource Management (HRM). Background: Neurodiversity refers to variations in neurological functioning and includes conditions such as autism, ADHD, dyslexia, dyspraxia, dyscalculia and others. Recognizing neurodiversity as a valuable form of human diversity can enhance workplace innovation and performance. Method: A comprehensive review of the recent literature on neurodiversity in the workplace was conducted by employing qualitative analysis techniques, including thematic coding, comparative analysis, and critical reflection. Results: Key findings encompass the …

Closing The Global Skills Gap: Employer Panels As Partnership Tools For Industry And Higher Education, Dean Campbell, Emily Workman

Online Journal for Workforce Education and Development

This paper explores how employer panels function as partnership tools to close the global skills gap between higher education and industry. As workforce demands shift toward adaptability, critical thinking, and intercultural competence, institutions must prepare students with both technical and soft skills. Guided by Communities of Practice and constructivist learning frameworks, two community college case studies—a metropolitan branch campus (BCCC) and a rural college (RCC)—demonstrate how employer panels support workforce readiness. Panels engaged employers, faculty, and students in discussions informed by pre-session surveys and industry insights, highlighting skills essential for navigating a globalized economy. Outcomes show that panels foster collaborative …

Generative Artificial Intelligence And Its Effects On The Creation, Distribution, And Possession Of Child Sexual Abuse Material, Grace Chitwood Hampton

Advanced Issues in Criminal Law: Sex Offenses

This paper examines the growing legal and constitutional challenges posed by AI-generated child sexual abuse material (CSAM) in the United States. Tracing the evolution of federal child pornography laws from the Protection of Children Against Sexual Exploitation Act of 1977 through the PROTECT Act and modern reporting statutes, the paper argues that existing legal frameworks were developed for an era preceding generative artificial intelligence and are ill-equipped to address fully synthetic yet hyper-realistic depictions of minors. Through analysis of key Supreme Court decisions, including Ashcroft v. Free Speech Coalition, New York v. Ferber, and Miller v. California, the paper explores …

A Practical Leadership Guide For Student Organization President And Officers, Adrian Hernandez

Honors Capstones

This capstone project focuses on the development of a leadership playbook designed to support student organization leaders through practical guidance, organizational strategies, and leadership systems grounded in real experiences. The project was inspired by my experience serving as President of Pi Sigma Epsilon and the leadership challenges commonly faced within student organizations. Throughout my time in leadership, I observed how communication, structure, accountability, and organizational culture directly impacted the success and sustainability of organizations. These experiences motivated the creation of a resource that could help future student leaders navigate leadership responsibilities more effectively while building stronger and more sustainable organizations. …

Firm-Level Tournament Incentives And Social Decoupling: Evidence From The United States, Mohamed Khalifa, Ahmed Aboud, Soad Kh Ali

All Works

This study investigates whether tournament-based executive incentives exacerbate social decoupling. Using 4468 firm-year observations from S&P 500 firms between 2010 and 2022, we find that stronger tournament incentives are associated with higher levels of social decoupling. This association is stronger in firms without ESG-linked compensation, those facing higher product market competition, and those with greater board co-option. Additional analyses indicate that increased agency costs constitute an important channel. The analysis employs firm and year fixed-effects regressions and is supplemented by alternative decoupling measures, change-on-change analysis, instrumental variable estimation, and a Heckman two-stage model. This study advances the literature on executive …

The Role Of Ceo Biases And Heuristics For Large Firms’ Innovation, Cristina O. Vlas, Radu E. Vlas

International Journal of Applied Management and Technology

Do different CEO biases affect large firms’ innovation differently, and to what extent are these effects bounded by CEOs’ heuristics? In this article, we highlight overlooked antecedents, such as the biases imposed by CEO narcissism and self-monitoring and the heuristics driven by CEOs’ motivation (regulatory foci) for certain courses of action. We found that narcissistic CEOs differ from self-monitoring CEOs when it comes to innovation. We found that, for self-monitoring CEOs, these effects are conditioned by the individuals’ underlying promotion and prevention motivation, but this is not the case for narcissistic CEOs. These findings contour our understanding of the immutability …

The Data Movement In Professional Sports, Preston Dorand

Undergraduate Honors Theses

At the turn of the 21st century, technological advancement reshaped industries worldwide, including professional sports. Organizations increasingly adopted analytical frameworks, leveraging advanced software systems and performance metrics to inform and optimize decision-making on and off the field. Industry professionals frequently cite the film and book, Moneyball, as a cultural turning point that brought data driven methodologies to the forefront. Since that period, professional sports, especially baseball, have evolved from foundational sabermetric theory into a complex data ecosystem characterized by high-resolution tracking technologies, pitch modeling, player valuation systems, and matchup optimization models.

My thesis examined how sports organizations operationalized data-driven …

Technology’S Historical Impact On The Wealth Management Business And How Advisors Plan To Evolve Around Career Challenges Posed By Artificial Intelligence, Nick George

Undergraduate Honors Theses

The past few decades have molded our contemporary financial experiences and have forced financial advisors to plan for a career-altering pivot in the near future. Over the last fifty years, wealth advisors have seen dozens of incidents known as “extinction-level events”, described as the two-way path a consultant faces when new technological advancements occur. We used data collected from real-world financial advisors, client service associates, and academic publications to assess the next big turning point of the industry, Artificial Intelligence, and how it both differs and relates to other developments of this caliber within the industry, such as the rise …

The Role Of Cultural Contexts Within Marketing Strategies Of Experiential Tourism Across Countries That Rely Heavily On Tourism, Maren Bronson

Undergraduate Honors Theses

Developing a cultural mindset requires awareness of one’s cultural background and recognizing that culture provides a broader framework for understanding the world around us (e.g. values, behaviors, and expectations). At the same time, tourism continues to expand globally, contributing approximately 10% of global GDP in 2025, serving as a major driver of economic growth for destination countries (WTTC, 2025). As destinations increasingly rely on international visitors, tourism marketing must satisfy the needs and wants of international tourists. This thesis reviews the literature on culture, marketing, and tourism to  examine how cultural contexts shape experiential tourism marketing strategies in tourism-dependent countries, …

Meeting The Moment With Ai-Employer Informed Education, Brent Terwilliger, John Faraca

Publications

As artificial intelligence transforms aviation, aerospace, and autonomy-related sectors, higher education must adapt to meet evolving workforce demands. This session shares emerging findings from a nationwide study led by Embry-Riddle Aeronautical University, focused on employer perceptions of AI adoption, responsible use, and workforce preparedness in domains including uncrewed systems, space systems, robotics, and advanced air mobility. Based on a structured survey and follow-up interviews, the presentation explores how organizations are using AI tools, from generative platforms to enterprise systems, and defining effective and inappropriate use in operational contexts. Participants will gain insight into critical concerns (e.g., data privacy, compliance, security, …

Green Building Certification And Global Warming: Between Environmental Performance And Greenwashing, Marcel Michalak

Student Theses 2015-Present

This paper addresses the role of green building certifications in addressing global warming. The growing trend of pursuing certificates, such as LEED or BREEAM, can be perceived as a great symbol of resilience and desire to improve the quality of our environment. Unfortunately, in the majority of cases, developers or companies use sustainable labels more as a marketing tool than a real commitment to environmental effectiveness. This paper explores whether green building certifications effectively reduce global warming and how they may serve as tools for greenwashing. Chapter One lays the foundation for why green building certifications exist and why they …

Not Retirement, But A Rewiring And Fresh Perspectives Post-Dbs, Says Piyush Gupta [Interview With Business Times], Su Shyan Lee, Piyush Gupta

Oral History Collection

In an interview with The Business Times, SMU Chairman Piyush Gupta discussed topics ranging from meditation and conservation to the future of education. On his role at SMU, he emphasised his desire to help shape tertiary education and noted that the rise of AI makes it critical to rethink how we learn. Mr Gupta believes that in an AI-driven world, students must move beyond domain knowledge to focus on interpreting information, "connecting the dots," and engaging others with genuine empathy. He is supportive of a more experiential curriculum at SMU — one that focuses on regional exposure through internships and …

Foreign Direct Investment And Economic Growth: Assessing Mediation Role Of Financial Development.., Adam Salehe Kizigha, Ellinami John Minja, Neema Robert Towo

Business Management Review

This study examines the mediating role of financial development in the relationship between foreign direct investment (FDI) and economic growth in low financial development (LFD) economies within the SADC region over the period 1991–2020. Using panel data techniques, including fixed effects estimation with Driscoll–Kraay standard errors and an instrumental variable approach, the analysis captures both the direct and indirect channels through which FDI influences economic growth. The findings indicate that, FDI exerts a positive and statistically significant direct effect on economic growth. More importantly, the results reveal a positive indirect (suppression) effect, whereby FDI mitigates the adverse impact of weak …

Financial Outcomes Of Digital Marketing, Jaihyun Jeon

Dissertations - ALL

Digital technologies have transformed how information about firms is created, disseminated, and interpreted in the marketplace. In particular, social media and artificial intelligence (AI) have introduced new channels through which marketing-related information reaches financial markets. Consumers increasingly share product experiences and opinions on social media, while firms communicate technological initiatives through corporate disclosures such as press releases. These developments have reshaped the information environment surrounding firms and influence how investors and financial analysts evaluate firm performance. In this dissertation, I examine how digitally mediated information originating from both consumers and firms affects financial market perceptions, contributing to research at the …

Systemic Employment Discrimination And Class Actions: The Extent Of Structural Litigation In The United States And Brazil, Ricardo Jose Macedo De Britto Pereira

Dissertations - ALL

This dissertation explores class actions against systemic employment discrimination in the United States and Brazil, adopting a collective perspective that strengthens the enforcement of rights. The study also examines whether affirmative action can be implemented as a remedy without dividing groups or triggering resistance in political scenarios unfavorable to inclusive and diverse work environments. The focus is on institutional responses addressing structures of discrimination through procedural tools that advance reforms and prevent setbacks. The dissertation develops a political and legal theoretical background of collective rights, identifying unequal structures in society and pathways for reform, and examining employers’ authority, labor segmentation, …

Manufacturing Process Of A Wooden Tortilla Press: Idea To Production, Olivia R. Marque

Honors Theses

The purpose of this thesis is to document the design, development, and manufacturing of a wooden tortilla press completed as a capstone project through the Center for Manufacturing Excellence (CME). Following the technical details of this thesis is a personal reflection by one team member, Olivia Marque. The project follows a structured product development process that begins with problem definition and concept development, progresses through design, prototyping, and jig fabrication, and culminates in a full production run on the CME shop floor. A multidisciplinary team, including engineers, a marketer, and an accountant, collaborates throughout the project to support both technical …

Accounting In Action: The Examination Of Audit, Tax Policy, Economic Ideology, And Corporate Strategy, Luke S. Angle

Honors Theses

This thesis presents a comprehensive examination of financial reporting, auditing, tax policy, and corporate strategy through a structured series of case studies conducted over an academic year. The primary objective of this investigation is to develop an applied understanding of how accounting concepts function in real-world business environments and how financial information informs decision-making by investors, regulators, and corporate management. Each case study explores a distinct area of financial reporting, including the analysis of public company disclosures, the evaluation of regulatory developments, the consideration of economic ideology, and the assessment of strategic business decisions.

The methodology employed in this study …