Marketing Commons^™

2023-September-22-Etsu Highly Ranked In Prestigious Princeton Review, University Marketing And Communication, East Tennessee State University

ETSU News

The university prizes hands-on learning for all students.

East Tennessee State University was ranked by the prestigious Princeton Review as one of the best regional colleges in the South. 

This ranking in the 2024 Best Colleges edition puts ETSU well ahead of hundreds of colleges and universities. 

“I am not at all surprised by this ranking,” said Dr. Kimberly D. McCorkle, provost and senior vice president for Academic Affairs. “Our dedicated faculty and staff have worked hard to offer an outstanding education at a compelling price, and our students, armed with grit and determination, are simply incredible.”  

As for the …

Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell

Atlantic Marketing Journal

This research study developed a comprehensive social community prototype and tested a variety of display advertising scenarios to determine which scenario motivated social media users to click. Empirical research based upon 503 users of social media led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to …

Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Journal

This research paper explores the use of AI, specifically ChatGPT, in interactive activities within

online shopping and digital marketing. The paper examines the potential of AI-powered chatbots

to enhance customer engagement, personalization, and marketing effectiveness. Through a

literature review, case studies, and user feedback analysis, the research highlights the benefits of

AI chatbots in providing real-time assistance, personalized recommendations, and improved

customer experiences. The paper also addresses ethical and privacy concerns associated with AI

implementation and discusses future research directions. The findings are expected to suggest

that AI-powered chatbots have the potential to revolutionize online shopping and digital

marketing by …

2023-September-19-Celebrated Cartoonist Speaking At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

(September 19, 2023) Gene Yang, a celebrated and internationally respected cartoonist, is coming to East Tennessee State University for the fifth annual Equity and Inclusion Conference. 

Yang will speak at 4 p.m. on Friday, Sept. 29, in the D.P. Culp Student Center ballroom. His talk is free and open to the public.

As the Library of Congress’ fifth National Ambassador for Young People’s Literature, Yang advocated for the importance of reading, especially reading diversely.  

Yang’s work has touched thousands over the last decade.  

“American Born Chinese,” Yang’s first graphic novel, was a National Book Award finalist, as well as the …

Sustainability And Professional Sales: A Review And Future Research Agenda, Colin B. Gabler, V. Myles Landers, Omar S. Itani

Marketing Faculty Publications

Sustainability has become a consideration for every firm operating in today’s business landscape. Scholars are tasked with uncovering bridges and barriers to successfully implement sustainability strategies, and the academic community has largely responded. However, while sustainability research has proliferated across business disciplines, it is conspicuously missing from professional selling and sales management. This is partly due to conceptual ambiguity, but also because sustainability generally involves firm-level policies and programs, and therefore domains like consumer behavior, marketing strategy, and supply chain management have occupied the space. This is problematic because while executives develop sustainability strategies, the sales force is responsible for …

Deciphering Consumer Commitment: Exploring The Dual Influence Of Self-Brand And Self-Group Relationships, Brittney Bauer, Brad D. Carlson, Mark J. Arnold

School of Business: Faculty Publications and Other Works

Consumer-brand relationships are highly valued as brand-committed consumers are thought to deliver many positive outcomes for affiliated brands. However, in addition to connections between individuals and brands, consumer-brand relationships also involve relationships between individuals and other brand users. Little attention has been given to the potential consequences associated with commitment to other brand users as compared to the brand itself. Therefore, our framework establishes two distinct types of consumer-brand relationships (i.e., self-brand relationships vs. self-group relationships) that differentially influence brand commitment versus group commitment, leading to contrasting effects on both desirable and undesirable brand outcomes. Specifically, our studies illuminate …

2023-September-15-Etsu Hosting Supply Chain Digital Tech Summit, University Marketing And Communication, East Tennessee State University

ETSU News

September 15, 2023

East Tennessee State University’s Department of Management, Marketing and Supply Chain invites business and IT professionals and managers, recruiters, educators and government representatives to join the Appalachian Highlands Supply Chain and Digital Technology Summit in October. 

The event is scheduled for October 20 at the ETSU Martin Center for the Arts. It runs from 8:30 a.m.-12:15 p.m., with an optional networking lunch with ETSU supply chain and computing students from 12:15-1:30 p.m. 

The summit aims to address the most pressing challenges and opportunities in the industry. 

The agenda will cover a broad spectrum of topics, including regional …

2023-September-15-Etsu Issues Call To Action On Mental Health, University Marketing And Communication, East Tennessee State University

ETSU News

(September 15, 2023)

East Tennessee State University devotes considerable resources into uplifting the mental health not only of faculty, staff and students, but the Appalachian Highlands region, as well. 

 

And earlier this month, ETSU President Dr. Brian Noland signed a proclamation designating September as “Suicide Prevention Awareness Month.”  

 

“Nationally, campuses are witnessing a mental health crisis,” said Noland. “The recognition is not just an acknowledgment of the seriousness of the issue but a call to action for each one of us.” 

 

The university promotes a range of activities and steps to achieve better mental health. That includes physical activity, …

2023-September-15-Etsu Theatre And Dance Announce Upcoming Performances, University Marketing And Communication, East Tennessee State University

ETSU News

For years, East Tennessee State University’s Department of Theatre and Dance has provided students with exceptional opportunities that boost social awareness, self-confidence, communication skills and more. 

Another important role of the department: enriching the university and the Appalachian Highlands with regular performances in the ETSU Martin Center for the Arts. 

That tradition continues in the 2023-24 academic year. 

“We are thrilled to announce our lineup, and I am so proud of the work our faculty, staff and students have already put in,” said Karen Brewster, chair of the department. “We truly believe that the arts help us make sense of …

2023-September-14-Etsu To Host Symposium On Aging With Tenncare, University Marketing And Communication, East Tennessee State University

ETSU News

(September 14, 2023) – East Tennessee State University’s Center for Rural Health Research and TennCare are teaming up to host the East Tennessee Aging Symposium on Friday, Sept. 29.  

The event will give community-based organizations the opportunity to shape the development of Tennessee’s Multisector Plan for Aging (MPA). Participants will have the opportunity to hear from Tennessee Health Commissioner Dr. Ralph Alvarado, as well as representatives from TennCare, AARP Tennessee and faculty from the ETSU’s Center for Rural Health Research.

"Collaborating with communities and organizations across the state that are dedicated to the well-being of our aging population is an …

2023-September-14-Etsu Celebrates The Newly Renovated Lamb Hall, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University celebrated the grand reopening of Lamb Hall with an afternoon of special events and a ribbon-cutting ceremony on Thursday, Sept. 14.

Named for Dr. John P. Lamb Jr., the building serves as a hub for the university’s health-related programs, including the College of Public Health and the College of Clinical and Rehabilitative Health Sciences.

The first request for state funding to renovate the building was made in 1994, and now, nearly 30 years later, that dream is a reality with the completion of the $26 million renovation. The work that began in 2017 has …

2023-September-14-Etsu- Incredible Colors Likely This Fall, University Marketing And Communication, East Tennessee State University

ETSU News

(September 14, 2023)

Fall color has the potential to be incredible in the Appalachian Highlands this year. 

That’s according to Travis Watson, East Tennessee State University’s campus arborist.   

“Having those bright sunny days during the fall is really a bonus,” said Watson. “We will get a really nice display of those reds if we can keep sunny days and cool nights.”  

Some of the tallest peaks in the Appalachian Mountains are beginning to display hints of what will become a thrilling display of crimson, gold and orange. 

The mountains of East Tennessee, Western North Carolina and Southwest Virginia will likely …

2023-September-13-Pharmacy Professor Part Of Team Testing Medication Adherence Interventions In Vulnerable, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

(September 13, 2023) – Two East Tennessee State University researchers are part of an interprofessional statewide team that will study ways to improve medication adherence in vulnerable and disadvantaged populations in Memphis, Knoxville and Johnson City.
 
Dr. KariLynn Dowling-McClay, an assistant professor of pharmacy practice and director of the Academic Pharmacy Fellowship at ETSU Bill Gatton College of Pharmacy, and Dr. Hadii Mamudu, director of the Center for Cardiovascular Risk Research with the College of Public Health, are both collaborators on the project, dubbed the Medication Affordability, Accessibility and Availability in Care Transitions (Med AAAction) Study.
 
“The days following a …

2023-September-13-Color Guard, Majorettes To Perform At Radio City Music Hall, University Marketing And Communication, East Tennessee State University

ETSU News

(September 13, 2023)

The East Tennessee State University Marching Bucs received another surprise announcement from New York City: The ETSU Majorettes and Color Guard have been invited to perform in the Radio City Music Hall Christmas Spectacular on  Nov. 27, 2024, the day before the Macy’s Thanksgiving Day Parade.

This announcement comes just months after the marching band learned that it was only one of 10 bands in the country invited to perform in the 2024 Macy’s Thanksgiving Day Parade. It also will be the first collegiate band from Tennessee in more than 50 years to perform in the …

2023-September-13-Etsu Researchers Part Of Team Testing Medication Adherence Interventions In Vulnerable Populations, University Marketing And Communication, East Tennessee State University

ETSU News

(September 13, 2023) -- Two East Tennessee State University researchers are part of an interprofessional statewide team that will study ways to improve medication adherence in vulnerable and disadvantaged populations in Memphis, Knoxville and Johnson City.  

Dr. KariLynn Dowling-McClay, an assistant professor of pharmacy practice and director of the Academic Pharmacy Fellowship at ETSU Bill Gatton College of Pharmacy, and Dr. Hadii Mamudu, director of the Center for Cardiovascular Risk Research with the College of Public Health, are both collaborators on the project, dubbed the Medication Affordability, Accessibility and Availability in Care Transitions (Med AAAction) Study. 

“The days following …

2023-September-13-Pharmacy Ahec Scholars For 2022, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 13, 2022) – Two student pharmacists from East Tennessee State University Bill Gatton College of Pharmacy have been accepted into the prestigious Tennessee Area Health Education Centers (AHEC) Scholars Program, an interprofessional training opportunity designed to develop a diverse, culturally sensitive health care workforce that is well equipped to offer quality care, particularly to rural and underserved populations.  

The honorees, both in the Class of 2024, are Autumn Locke (pictured above, left) Bluff City, and Sam Morris, Fairfield, Pennsylvania. They were selected out of 50 students across the state and 15 in East Tennessee.

"The AHEC Scholar's …

2023-September-12-Alumna On Tn State Board Of Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Rebecca Leinart, PharmD, has always had a passion for helping patients. 

Even as a 17-year-old high school student working in a CVS Pharmacy in rural Clinton, Tennessee, she knew very quickly that she loved teaching and helping the community in ways to improve their health and medication management.
 
That led her to pursue her PharmD at East Tennessee State University Bill Gatton College of Pharmacy. She graduated in 2013 and went on to become a career pharmacist at CVS Pharmacy serving in every position one can do in the career, including Pharmacy Tech; Intern; Staff Pharmacist; Pharmacy Manager; District Leader; …

2023-September-12-Office Of Professional Development Expands Offerings To Campus And Community, University Marketing And Communication, East Tennessee State University

ETSU News

(September 12, 2023)

The East Tennessee State University Office of Professional Development has announced updates to the office and its offerings in order to continue its mission of supporting life-long learning through workforce development workshops and certificates, youth programs, skill-enhancing courses and more. The office has launched two new certificate programs and has welcomed Ruth Taylor-Read as program manager.  

“Taylor-Read is a dedicated advocate for community development and a certified Mental Health First Aid instructor,” said Darla Dye, director of ETSU’s Office of Professional Development. “In her role, she collaborates with ETSU departments, faculty, staff and community members to develop …

2023-September-08-Etsu's Ciidi, Ut Health Sciences Center Partner To Study Genetic Markers In Blood, University Marketing And Communication, East Tennessee State University

ETSU News

(September 8, 2023) – How big of an impact do your genes play in overall health and response to treatment?

That’s the question East Tennessee State University’s Center of Excellence in Inflammation, Infectious Disease and Immunity (CIIDI) and the University of Tennessee’s Health Science Center (UTHSC) set out to answer with their Biorepository and Integrative Genomics (BIG) Initiative.  

The BIG Initiative aims to address some of the most critical health care needs in Tennessee by investigating the impact a person’s genes have on their overall health and response to treatment. Researchers are looking to discover new associations between a person’s …

2023-September-07-Etsu Hosting 'Poetry As Conversation' Event, University Marketing And Communication, East Tennessee State University

ETSU News

(September 7, 2023)

The goal is straightforward: offer appealing ways for students and the community to engage with more poetry.  

East Tennessee State University’s “Poetry as Conversation: An Interactive Series” aims to do just that. 

On Monday, Sept. 11, at 3 p.m., the university will host a handful of poets at the Reece Museum. 

“These award-winning writers create a unique environment by taking away the usual separation of the writer and the audience, and will read a poem at a time each in response to each other and to the audience’s questions and contributions,” ETSU officials said.  “The intended …