Marketing Commons^™

2023-November-27-‘Creating Better Workplaces’.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

“Creating Better Workplaces: A Trauma-Informed Approach” is the topic of an upcoming presentation in the East Tennessee State University Ballad Health Strong BRAIN Institute (SBI) Resilience Series.

Dr. Wallace E. Dixon Jr. will be the speaker for the free virtual presentation on Tuesday, Dec. 5, at noon. Participants may register for the Zoom link.

In his presentation, Dixon, founding director of the SBI and a professor in the Department of Psychology at ETSU, will discuss how workplace leaders can maximize the productivity of their units by promoting employee satisfaction and belongingness through a sustainable commitment to trauma-informed practices.

This Resilience …

2023-November-25-Etsu Plays Critical Role In State Mitigation Plan.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Continuous downpours in August 2021 created catastrophic flooding.

The wildfires that raged in November 2016 scorched more than 90,000 acres.

And the tornadoes that roared through in 2011 left several dead.

Natural disasters occur on occasion in the Volunteer State, and having thorough plans in place to help minimize the destruction is critical.

East Tennessee State University is playing an important role on this front.

Earlier this month, the state of Tennessee announced that the 2023 Tennessee State Hazard Mitigation Plan had earned formal approval from the Federal Emergency Management Agency.

“This report provides the most current understanding of risk …

2023-November-24-Yao Named Quillen College Of Medicine’S Dishner Chair Of Excellence.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Zhi Q. Yao, division chief of research and director of East Tennessee State University’s Center of Excellence in HIV/AIDS in the Quillen College of Medicine, has been named the college’s Paul Dishner Chair of Excellence in Medicine.

Established in 1989, the primary focus of the Dishner Chair of Excellence in Medicine is to enhance research efforts in the Quillen College of Medicine.

He is well-suited for the task.

During his time at ETSU, Yao has brought more than $10 million in grant funding for his research either as the principal or co-principal investigator on numerous research projects and …

2023-November-22-Etsu Professor Named Rural Health Fellow By National Rural Health Association, University Marketing And Communication, East Tennessee State University

ETSU News

Balio’s research focus at ETSU is centered on Medicaid, governmental public health systems and social determinants of health.  

Dr. Casey P. Balio, an assistant research professor with East Tennessee State University’s Center for Rural Health Research in the College of Public Health, has been named a 2024 Rural Health Fellow by the National Rural Health Association.

The NRHA announced its incoming class of Rural Health Fellows last month, with 17 fellows selected to participate. Each year, the NRHA selects highly motivated individuals who have proven their dedication to improving the health of rural America through their educational and professional …

2023-November-22-Balio Named Rural Health Fellow By National Rural Health Association.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Casey P. Balio, an assistant research professor with East Tennessee State University’s Center for Rural Health Research in the College of Public Health, has been named a 2024 Rural Health Fellow by the National Rural Health Association.

The NRHA announced its incoming class of Rural Health Fellows last month, with 17 fellows selected to participate. Each year, the NRHA selects highly motivated individuals who have proven their dedication to improving the health of rural America through their educational and professional experiences.

The yearlong program aims to develop leaders who can articulate a clear and compelling vision for rural …

2023-November-21-Etsu Presents 2023 Alumni Awards.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Nine East Tennessee State University alumni and friends were recently honored with 2023 Alumni Awards on Friday, Nov. 17.

The George L. Carter Award was presented to Lt. Gen. Ronald V. Hite, a member of the Class of 1964. Hite led a decorated career in the military that spans more than three decades, commanding at every level and holding many unique positions during assignments throughout the United States, Germany, Vietnam and Korea.

These assignments included leadership and command positions in two infantry divisions, including commanding a battalion in the 7th Infantry Division. He also held a battalion staff position and …

2023-November-21-Etsu To Host Indigenous Heritage Celebration For Native American Heritage Month.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will host an Indigenous Heritage Celebration on Wednesday, Nov. 29, in observance of Native American Heritage Month.

This event will take place in The Cave on the first level of the D.P. Culp Student Center from 11 a.m.- 2 p.m. It is sponsored by the Mary V. Jordan Multicultural Center and Native American Student Organization at ETSU.

November is Native American Heritage Month, and its observance is important for educating people on the history and contributions of the Indigenous peoples.

“We have over 550 federally recognized tribes in the United States alone,” said Dr. Deborah Thibeault, …

2023-November-20-Wets-Fm Promoting Npr College Podcast Challenge.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Local college students who are aspiring podcasters can compete for their podcast to be showcased nationally in the third annual “College Podcast Challenge,” hosted by NPR.

The competition is open for submissions until Jan 5, 2024. As in years past, the challenge is the same: produce a podcast between three and eight minutes on a topic, issue or story of your choosing. The winner will receive a $5,000 scholarship and $500 will be awarded to finalists. The grand prize winner and finalists will be notified in February 2024.

Chad Barrett, station director at WETS-FM, recently interviewed Janet Woojeong Lee, …

Manipulation In The Agricultural Commodities Futures Market: Application Of Benford's Law, Frank Tenkorang, Greg Nies

Mountain Plains Journal of Business and Technology

This paper proposes that Benford’s Law is an effective tool for determining futures market irregularities and therefore should be adopted and used in efforts to detect and prevent manipulation in the agriculture commodities futures market. Market manipulation, while hard to define and even harder to detect and prevent, has long been a concern for traders and regulators alike. Market power manipulation – the intentional use of monopolistic power to cause market prices to diverge from their competitive level – harms the market by eroding its efficiency and impairing market integrity thereby driving away potential traders and ultimately undermining financial markets, …

2023-November-17-Semester Recap, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Greetings!

I want to share with you a quick recap of our semester achievements and noteworthy headlines within our college. 

August had lots of milestones, including welcoming our Class of 2027 during Gatton Ready and our White Coat Ceremony. 

We celebrated the accomplishments of Dr. Jessica Burchette, Associate Professor of Pharmacy Practice, who was honored with the prestigious Distinguished Faculty Award for Teaching at our university's Faculty Convocation. Dr. Burchette's dedication and commitment to excellence in teaching have significantly contributed to our academic success.  

In addition, Drs. Burchette and Katelyn Alexander, Director of Experiential Education, were both named new …

2023-November-17-Etsu Board Approves Employee Pay Raises, New Contract For President.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

During its quarterly meeting held earlier today, East Tennessee State University’s Board of Trustees approved the largest pay increase for employees in the university’s modern history. This includes raising the university’s starting hourly wage for full-time, benefits-eligible employees to at least $13.65, a 19.3 percent increase over the current starting rate of $11.44.

The starting wages for employees of ETSU’s Quillen College of Medicine and Bill Gatton College of Pharmacy will be at least $15 per hour. Additionally, full-time, benefits-eligible employees will receive a 4.5 percent increase, capped at $7,500 per person. The $7,500 maximum does not apply to employees …

2023-November-17-Etsu Athletic Equipment Staff Help Players, Coaches In Myriad Ways.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

While most of the glory in athletics is reserved for on-the-field heroics, there are droves of dedicated staffers who labor long hours.

Such is the case at East Tennessee State University.

And while Sam Rice and Roger Hammons work in relative obscurity, both perform critical work, finding their profession of athletic equipment management exciting and rewarding.

They call it a “customer service” job. “You have to take care of the players every day – coaches as well – making sure everybody has the equipment they need for practice and games,” said Rice, athletic equipment manager in ETSU’s Department of Intercollegiate …

2023-November-15-Campus Conversations Etsu Army Rotc, University Marketing And Communication, East Tennessee State University

ETSU News

In this episode of Campus Conversations, President Noland speaks with LTC Jared Powell about the legacy of success of ETSU's Army ROTC program and the accomplishments of ETSU's cadets, past and present.

2023-November-15-The Value Of Higher Education In Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

I have written before about the value of higher education to both individuals as well as our communities. Now, I am proud to share that East Tennessee State University has joined forces with nine other public universities in Tennessee to help share that message across the state. Through a new campaign called “Four the Future,” we are working to increase awareness of the strong return on investment our universities provide for all Tennesseans.

At an individual level, a university education remains the surest path to economic mobility. Median earnings for bachelor’s degree-holders are 84 percent higher than those …

2023-November-14-Etsu Presenting Annual Holiday Concert.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Looking for a nudge to get in the holiday spirit?

East Tennessee State University has you covered with the annual Holiday Concert, a popular Department of Music tradition for more than half a century.

A pair of performances are set for Saturday, Dec. 2, at the ETSU Martin Center for the Arts. Times for the concert, titled “And On Earth, Peace,” are 4 p.m. and 7:30 p.m.

“This is such a special ETSU tradition,” said Dr. Alan Stevens, chair of the department. “Though tickets will be available at the door, we strongly recommend purchasing those now.”

The festive …

2023-November-14-Etsu Joins Statewide Coalition To Share Value Of Higher Ed.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is one of 10 public universities in Tennessee that are coming together to increase awareness of the value of a four-year university degree in Tennessee. The “Four the Future” campaign is a multi-year, coordinated effort to engage community and business leaders, prospective students, and Tennesseans in all 95 counties around the value of higher education from a public university.

Participating schools include:

• Austin Peay State University (Clarksville)
• East Tennessee State University (Johnson City)
• Middle Tennessee State University (Murfreesboro)
• Tennessee State University (Nashville)
• Tennessee Technological University (Cookeville)
• University of Tennessee, Chattanooga
• Univ. of Tennessee Health Science Center …

2023-November-13-Etsu Announces 2023 Notable Women Award Winners.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Women’s, Gender and Sexuality Studies Program has named Drs. Fereshteh Gerayli and Amber Kinser as the 2023 recipients of the Notable Women of ETSU Award.

The two award recipients will be honored at the annual Notable Women of ETSU Colloquium on Wednesday, Nov. 15, from 5-7 p.m. in the Reece Museum at ETSU. The event highlights the expertise and accomplishments of women at ETSU; provides a forum for the exchange of ideas, research and projects generated by faculty; and identifies faculty whose work advances understanding of women and their lives.

The public is invited to this …

2023-November-13-Author Jim Minick Coming To Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Well-known author Jim Minick is coming to East Tennessee State University this week for a public reading that is free and open to the public.

“Jim Minick is one of Appalachia’s most accomplished and versatile writers, and the Bert C. Bach Written Word Initiative is thrilled to partner with the Environmental Studies Program to bring him to campus,” said Dr. Jesse Graves, poet-in-residence and professor of English at ETSU. “Our students will have a chance to learn from a writer who has excelled in poetry, fiction, memoir writing, and now, with his new book, investigative historical journalism. Jim Minick is …

2023-November-13-First-Year Experience Course Eases Transition From High School To College.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The first year of college provides excitement, opportunities to learn and make new friends, and a degree of newfound freedom for young adults. It can also give them a bit of anxiety and uncertainty as they navigate a larger campus and tougher classes than they had in high school.

That’s where first-year experience (FYE) courses come in, helping to make the transition from high school to college smoother for students. At East Tennessee State University, “ETSU 1020,” or “Foundations for Student Success,” does just that.

While it has been through a couple of name changes in its history, ETSU 1020 …

2023-November-13-Research Corporation Partners With Engineering Platform.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

MicroByre Inc., a leading microbial engineering platform company, and the East Tennessee State University Research Corporation (ETSURC), a non-profit driving collaboration and innovation beyond the ETSU campus, announce a strategic partnership to create microbial-derived products via precision fermentation.

This announcement is a significant expansion of the co-development work in which the ETSURC and MicroByre have been engaged. Pairing MicroByre’s sustainable biomanufacturing technology with the ETSURC’s expertise in the materials industry will help quickly bring new bio-based solutions to market.

“We are thrilled to be partnering with the ETSURC to bring new biotechnology solutions to the marketplace,” said Sarah Richardson, CEO …