Marketing Commons^™

2023-August-23-Wets-Fm Announces Fall Fund Drive Sept. 9-15, University Marketing And Communication, East Tennessee State University

ETSU News

August 30, 2023

For almost 50 years, WETS-FM has been a source of trusted news in the region, informing, educating and empowering the community. This fall, listeners will have an opportunity to partner with the station by participating in the WETS-FM Fall Fund Drive, Sept. 9-15.

WETS-FM is an NPR affiliate that is operated as a partnership between East Tennessee State University and the station’s listeners. Operating 24 hours a day at 89.5 MHz in the Tri-Cities Tennessee/Virginia/North Carolina region, the station is also broadcast online.

“WETS-FM is an important part of the news landscape in the region, and our …

2023-August-22-Etsu Grad Now Influential Florida Judge, University Marketing And Communication, East Tennessee State University

ETSU News

When he arrived in the Appalachian Highlands more than 40 years ago, he knew no one.  

Nearly a half century later, J. Frank Porter has lifelong friends from Johnson City – and an impressive professional career. 

Judge Porter made headlines earlier this summer when his colleagues named him the next Chief Judge of the Twentieth Judicial Court in Florida. It’s a prestigious position covering a range of counties in the Sunshine State.  

The training he received at East Tennessee State University provided a sturdy foundation from which he launched a successful legal career.  

“I arrived in Johnson City not knowing …

2023-August-18-Etsu Recognizes Hicks, Northeast Tennessee Delegation For Historic Funding, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Aug. 18, 2023) — After years of tireless work to secure state funding for East Tennessee State University Bill Gatton College of Pharmacy, ETSU celebrated success at a luncheon recognizing and thanking local legislators for their efforts.

Earlier this year, the Tennessee General Assembly approved $2.5 million in annual funding – the first state assistance for the college since its founding in 2005. Those funds enabled ETSU Gatton College of Pharmacy to lower tuition for its students, beginning this fall. For in-state students, the tuition cost to pursue a pharmacy degree is now $27,000 per year, more …

Responses To General Capabilities Framework For Tertiary Education, Tony Shannon

International Journal for Business Education

The Australian Government Department of Education, Skills and Employment (DESE) is consulting on how best to develop a general capabilities framework for tertiary education. This is being done with NOUS, a business management consultancy, and the Assessment Research Centre of the University of Melbourne

Eye-Tracking Benchmark Of Retail Grocery Packaging, Julie R. Suggs, Andrew Hurley, Paul Dawson, William S. Whiteside, Sarah F. Griffin

Journal of Applied Packaging Research

Eye-tracking technology allows researchers from a wide array of disciplines to capture consumers’ viewing patterns and provides insight into where people look, when they look at something, and how long they look at it. Eye tracking can help investigate the subconscious considerations of consumers and can facilitate a wide range of research, especially in conjunction with other forms of data collection. The availability of eye-tracking technology has increased in the last decade, leading to more companies using this as their primary avenue for market research and consumer insight endeavors. Despite the popularity of eye-tracking technology, there have been few reports …

2023-August-17-Etsu's Reece Museum Hosting Student Art, University Marketing And Communication, East Tennessee State University

ETSU News

(August 17, 2023)

“Figuratively Speaking: Art Inspired by the Reece Museum Permanent Collection” is now on display at East Tennessee State University’s Reece Museum through Sept. 22. A reception is planned for Saturday, Sept. 9, from 1-3 p.m.  

“Figuratively Speaking” is an exhibition curated and organized by Lyn Govette, a local artist, curator and educator. Art teachers from Providence Academy and University School mentored the project, and it began with Govette selecting artifacts from the Reece Museum’s permanent collection that heavily feature or represent the human form.

Students, grades 10 through 12, from both Providence Academy and University School created …

2023-August-16-Etsu Part Of Incredible Partnership, University Marketing And Communication, East Tennessee State University

ETSU News

2023-August-31-ETSU officials reflect on Sundquist's regional legacy

2023-August-14-Etsu Nationally Recognized For Recruitment Communication, University Marketing And Communication, East Tennessee State University

ETSU News

(August 14, 2023)

“They were kind,” wrote one student, “and actually made me feel like they care about my college career.” 

Another student commented on persistence, and one more said marketing content was “very attention-getting.” 

Researchers recorded these comments as part of a survey produced by Encoura, a national company that analyzes higher education.  

When it comes to recruitment communication, East Tennessee State University was one of four winners selected from across the nation alongside the University of Wyoming, Mississippi State University and the University of Chicago. 

“East Tennessee State University stood out to students through its early outreach …

The Asymmetric Effects Of Identity Salience On Judgement: The Role Of Valence And Attribute Congruence, Dahee Han, Claire Heeryung Kim

Asia Marketing Journal

A salient identity influences individuals' judgment on products. The current research investigates why identity salience sometimes produces asymmetric effects on an individual's judgment such that a salient identity often influences judgment on identity-congruent products only or identity-incongruent products only. Across two experiments, this research proposes and shows that the valence of identity-incongruent and identity-congruent attributes determines the direction of the asymmetric identity salience effects. Specifically, when an attribute of an identity-incongruent product is positively- (negatively-) valenced, identity salience influences judgment through a decreased (increased) preference for the identity-incongruent (identity-congruent) product.

Do Csr Activities Improve Short-Term Financial Performance? Competitive Mediating Effects Of Job Satisfaction, Jungwon Lee, Cheol Park

Asia Marketing Journal

Companies are increasingly performing corporate social responsibility (CSR) as part of their strategic plans, but the effect of CSR activities on short-term financial performance is disputed. Researchers have found ambiguous relationships through mediating factors, but few studies have investigated internal stakeholders in this context and the firm characteristics that moderate these relationships. This study uses a competitive mediating model that examines job satisfaction as a mediator in the relationship between CSR and short-term financial performance for Korean companies. For the analysis, data from 195 companies covering 2014 to 2017 were collected and analyzed via panel regression. The findings indicate that …

The Differential Effects Of Virtual Reality (Vr) On The Novice And Experienced Vr Users, Youjung Jun

Asia Marketing Journal

Although research on Virtual Reality (VR) has uncovered numerous technical advantages of VR over traditional media, little is known about how individual VR users with varying prior experience respond to VR differently. This paper examines the effect of users' prior VR experience on their subsequent real-life behavior in the domain of charitable consumption. Specifically, we find that compared to experienced VR users, novice VR users are more likely to support a charitable cause in real life (e.g., ocean conservation) after experiencing this cause in VR. The increased support among novice VR users occurs because they perceive the use of VR …

Scripting The Meaning: The Influence Of Brand Name Script On Brand Meaning And Brand Attitude, Olga Roshchupkina, Gi-Du Kang

Asia Marketing Journal

The present study examines the role of the script used for the graphical representation of a brand name in creating brand meaning. The study results demonstrate that each script contributes to forming different aspects of the brand meaning in multi-script environments. However, the process of meaning transfer is also influenced by the context of the product category, which can impact some of the aspects of meaning related to norms and familiarity. Furthermore, the study indicates that if the brand meaning aligns with the product category schema, it positively impacts brand attitude. This study adds to the branding literature by introducing …

2023-August-10-Etsu's Care Women's Health Awarded Grants To Research Maternal And Child Health In Western North Carol, University Marketing And Communication, East Tennessee State University

ETSU News

(August 10, 2023) — East Tennessee State University’s Center for Applied Research and Evaluation (CARE) in Women’s Health was recently awarded two separate grants to research child and maternal health outcomes as well as the intersection of postpartum contraception and infant feeding throughout Western North Carolina.

CARE Women’s Health, part of ETSU’s College of Public Health, is committed to improving the lives of women and their families through education, clinical practice and research. Both projects are funded by the Dogwood Health Trust, a private foundation that works to improve the health and well-being of those living in the …

2023-August-09-Etsu Exhibit Celebrates 75 Years Of Bristol Ballet, University Marketing And Communication, East Tennessee State University

ETSU News

The Reece Museum, in collaboration with the Archives of Appalachia and Bristol Ballet, present “Ballet in Appalachia: 75 Years with Bristol Ballet.”

This new Tennessee Music Pathways exhibition is now open to the public through June 2024. A reception is Thursday, Aug. 10, from 5-7 p.m.

Ballet in Appalachia is a historical retrospective of one of the oldest arts institutions in the Tri-Cities.

The exhibition is curated by Bristol Ballet’s Moira Frazier Ostrander, Artistic and School of Ballet director and Amanda Hairston, Artistic and Development director. This Tennessee Music Pathways exhibition includes photographs, program books, costumes and other …

Secondary Features Of Importance For A Url Ranking, Atajan Abdyyev

Dissertations and Theses

This paper investigates the impact of secondary ranking factors on webpage relevance and rankings in the context of Search Engine Optimization (SEO), focusing on the jewelry domain within the United States e-commerce market. By generating a keyword list related to jewelry and retrieving top URLs from Google's search results, the study employs machine learning models including XGBoost, CatBoost, and Linear Regression to identify key features influencing webpage relevance and rankings.The findings highlight specific optimal ranges for features like Outlinks, Unique Inlinks, Flesch Reading Ease Score, and others, indicating their significant impact on better rankings. Notably, Random Forest model performed best …

2023-August-08-Etsu's Carter Railroad Museum Sponsoring Fall Trip, University Marketing And Communication, East Tennessee State University

ETSU News

(August 8, 2023)

Lock in your seat for a fall railroad excursion.  

On Oct. 8, the George L. Carter Chapter of the National Railway Historical Society and East Tennessee State University’s George L. Carter Railroad Museum will sponsor a trip that features stops in the Great Smoky Mountains and western North Carolina.

The route will travel the banks of the Little Tennessee and Nantahala Rivers, crossing the Fontana Lake Trestle that stands 100 feet above the lake.

Limited seating is available. Tickets must be purchased by Sept. 22.

Forms, including ticket purchases, are also available at memrr.org.  For …

2023-August-08-Etsu's 'Appalachian Places' Produces Latest Edition, University Marketing And Communication, East Tennessee State University

ETSU News

(August 8, 2023)

There’s poetry from Maurice Manning, one of Appalachia’s most celebrated poets.

A pair of writers look at the importance of railroads to the growth, economics and culture of early Appalachian mountain towns.

One author reflects on the shared culture between her home in Ghana and the Appalachian mountains, where she presently resides. 

These stories and more are a part of the next edition of “Appalachian Places,” a digital magazine created by East Tennessee State University’s Center of Excellence for Appalachian Studies and Services. 

“‘Appalachian Places’ is a platform to highlight the people, places, cultures, …

2023-August-04-Etsu Preparing Elite Supply Chain Professionals, University Marketing And Communication, East Tennessee State University

ETSU News

(August 4, 2023)

Most can probably recall scenes from the supply chain crisis that unfolded following the COVID-19 outbreak. 

Transport trucks needing drivers. Ships languishing at sea. Storehouses overflowing with no way to move their product.

A range of experts have declared that crisis behind us, and are now examining what precisely caused this catastrophe.

“The supply chain crisis was caused by complex failures in the global supply network and logistics systems, which were strained at multiple points simultaneously,” said Dr. Matthew Jenkins, an assistant professor in the Department of Management, Marketing and Supply Chain.

Read more: ETSU …

2023-August-04-Etsu- Complex Failures Caused Supply Chain Crisis, University Marketing And Communication, East Tennessee State University

ETSU News

(August 4, 2023)

The supply chain crisis created profound international issues, sparking product shortages and serious shipping backlogs. 

 

East Tennessee State University’s Dr. Matthew Jenkins, an assistant professor in the Department of Management, Marketing and Supply Chain, helps explain what happened – and why.

ETSU preparing supply chain professionals

 

“Factories, ports, machines, et cetera are difficult and expensive to build and maintain. Obtaining a return on investment for these resources requires achieving high utilization rates, meaning that there is very little excess capacity to absorb any kind of sudden fluctuations in demand,” he said. “While this helps to make …

2023-August-03-Dr. Burchette Featured In Provost's %22why I Teach%22 Podcast, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

When Dr. Jessica Burchette joined Bill Gatton College of Pharmacy faculty in 2012, she was no stranger to the college or its mission.

Burchette had the distinction of being a member of the college’s inaugural graduating class in 2010.

Returning to the college as a faculty member has been rewarding for Burchette, who enjoys connecting with her students in the classroom and at her practice site at Holston Valley Medical Center, where she works with interdisciplinary inpatient family medicine teams.

“When I’m in my practice site at Holston Valley with the students on their fourth-year rotation, I’m able to reinforce …