Entrepreneurial and Small Business Operations Commons^™

Pandemic, Retail Sales And Local Economies: Evidence From Northeast Oklahoma, Sanchari Ghosh, Brian Jackson, Ray Murphy

Mountain Plains Journal of Business and Technology

Early post-COVID pandemic studies focused on the macroeconomic impacts of that event on employment, income, healthcare costs, food security, etc. Yet there has been little emphasis on how changes in consumption spending patterns resulting from the pandemic affected retail sales and revenues, each of which are major contributors of growth for local economies. This study investigates these relationships by implementing retail pull and sales gap analyses to determine how non-metropolitan rural regions responded to consumption expenditures and retail sales before and after the pandemic. Using three cities of northeastern Oklahoma as a case study, retail pull factors at the city …

The Ties That Blend: Social Capital And Family Firm Innovation, Dustin L. Odom

Theses and Dissertations

The research project empirically assesses the influence of an under-researched aspect of social capital on the family firm’s entrepreneurial behaviors. Specifically, blending social capital, which consists of bonding social capital and bridging social capital that develops between family firms and external family stakeholders, is considered in examining the family firm’s engagement in innovation efforts. Additionally, familial tie strength and outside business ownership of external family stakeholders are argued to moderate the proposed relationship between blending social capital and family firm innovation. The surveying methods for assessing the hypothesized relationships included conducting a two-wave study with adapted, modified, and validated scales. …

Understanding Romania's Poverty: A Historical Overview Of Economics And Politics And Their Implications On Poverty Today, Benjamin Bucur

Senior Honors Theses

Romania is a country with a high-income economy that is experiencing considerable growth following its economic reforms of earlier decades. With growth, tendencies for an unequal society are prevalent. Therefore, appropriate economic policies that are specifically targeted toward bottlenecks are essential. This thesis seeks to outline the major types of poverty in Romania while also offering actionable entrepreneurial and educational insights that practically combat poverty at its roots.

Grassroots Lawn Services Business Plan, Logan Walden

Management Undergraduate Honors Theses

The objective of this thesis is to show how a lawn-care company can be profitable in North-West Arkansas. Grassroots uses a group of service-partners who are trained to provide professional and consistent lawn care services to customers. Grassroots Lawn Services offers different service levels to meet the changing needs of their customers. The goal is to make it easier for customers to access lawn care services without dealing with the high cost and competitive scheduling of traditional single-provider lawn services.

Turbocharge Tutoring Business Plan, Daniel Rugen Haller

Management Undergraduate Honors Theses

College tutoring business plan.

Wakesurf Nwa: A Surfing Entertainment Business Plan, Ethan Carney

Management Undergraduate Honors Theses

WakeSurf NWA is a thrilling entertainment facility that will fill a void in this highly affluent market. Our design is to bring surfing where surfing has never been before, in a land-locked location. With high-tech engineering to allow surfing on land, WakeSurf NWA will provide real surfing to the people in and around Northwest Arkansas. Our company will also be built around helping our community, donating a portion of proceeds to a local nonprofit. What sets WakeSurf NWA apart from other companies in the area is how we will bring something completely new to the region that can be enjoyed …

Creative Brief For Bliss Cupcake Cafe, Maggie Moore

Marketing Undergraduate Honors Theses

The baking and culinary industry is growing. In fact, in 2020, the market size of the global baking industry was $331.37 billion and is projected to reach $436.91 billion by 2026. Although the recent pandemic made those in the hospitality field struggle due to the canceling of special events such as birthday party gatherings, weddings, and holiday events, the industry is coming back stronger than pre-pandemic times through implementing new practices such as online ordering and delivery practices. With this, in the recent years, supply chain disruptors and inflation have caused materials and labor costs to increase and can be …

Business Plan For Destraal Bakery, Lauren Frazier

Marketing Undergraduate Honors Theses

Destraal Bakery is a bakery café that will offer patrons a space to slow down and treat themselves. Offering bread products and coffee, Destraal differentiates itself through product quality, shop atmosphere, delivery, and social responsibility. Destraal will eventually seek B- Corp status.

Located in West Colorado Springs, more specifically, Old Colorado Springs, Destraal will benefit from grants and loans offered to female entrepreneurs, high levels of tourism and foot traffic, and close proximity to the target demographic. In a growing industry, Destraal is forecasted to be profitable within the first year. The bakery café will achieve 14% profit margin in …

You Don't Know What You Don't Know: A Collection Of Challenge And Acceptance From Women Owned Small Businesses In Johnson City, Tennessee, Nikki Vandusen

Undergraduate Honors Theses

With over 11.6 million establishments, women owned small businesses hold a crucial part in supporting the US economy’s wellbeing. However, owning a small business comes with numerous challenges that not all can overcome. This study investigates the challenges of ten women-owned small businesses in Johnson City, Tennessee. The interview results display that women struggle with similar challenges as men; however, they have more difficulty balancing gender roles and societal expectations with owning a small business. This research concludes that men and women do not have equal opportunities when it comes to owning a small business and women are at a …

Market Analysis And Strategy Formulation For Appalachian Cast Iron, Perry Kate Chumbley

Undergraduate Honors Theses

Marketing as a revenue generator for businesses seeks to entice consumers into making a final purchase. How this is achieved varies greatly depending on the size of firm, the goods or services being advertised, distribution channels, and other factors. This manuscript includes the creation of a marketing strategy for a small, online business, Appalachian Cast Iron, through the investigation of current literature, and analyses of the external and internal environments. The results provide strategies for areas in which the firm has opportunities to improve.

An Analysis Of The Housing Affordability Crisis: Private Equity Or Legislation Issue, Jack Polk

Finance Undergraduate Honors Theses

The aim of this thesis is to explore the claim that private equity investment is the cause of the modern unaffordability in the single family housing market. Through empirical study and historical research we found that the footprint of institutional investors in this space is insignificant. However, legislative errors which have artificially inflated demand and suppressed supply over the past decade have greatly contributed to the crisis and must be corrected for the long term health of the housing space. These corrections will focus primarily in the alleviation of supply pressures for new development and the continuation of the low …

Performance Of Technological Startups: The Interaction Of R&D And Founding Team Human Capital, Qian Ye, Weijun Zheng

Journal of Business & Entrepreneurship

This study examines the impacts of R&D on new-born startups’ revenue during the 0-3 age period, as well as investigating the moderating role of founding team human capital in the R&D-revenue relationship. The sample is from a longitudinal panel data from the Kauffman Firm Survey (KFS), including a total of 1369 technology-based startups established in year 2004 and a total of 286 founding teams. Consistent with findings of previous research, results of this study suggest that startups who engage in R&D investments and activities in gestation/initial stage of business development have significant higher likelihood of obtaining high revenue in the …

Entrepreneurial Resilience, A Key Soft Skill To Develop In A Crisis Situation: Proposal For A Measurement Scale, Hajer Najeh, Salim Morched

Journal of Business & Entrepreneurship

Any resilient development that enables an entrepreneur to overcome a crisis is seen as an essential feature of the entrepreneur's profile. In order to acquire this quality, we must first understand how entrepreneurs perceive and assess their level of resilience. This involves defining the concept by identifying its underlying dimensions to conceptualize and measure it. Thus, this article presents the different stages of building a scale to assess the level of resilience of Tunisian entrepreneurs. These measures are based on a survey of 152 entrepreneurs following the paradigm of Churchill (1979). This paradigm allows the rigorous construction of questionnaire-type measurement …

Entrepreneurship And Decision Making: Have Your Cake And Eat It Too, Rhonda Richards, Courtney Kernek, Kendra Ingram, Kitty Campbell

Journal of Business & Entrepreneurship

Caked Up! is a small, local bakery in Oklahoma owned and operated by cake designer Lauran Fuller. Caked Up! serves cake, cupcakes, house-made ice cream, coffee, and an assortment of baked goods, including cake pops. In addition, they offer custom cake orders for special occasions. In March of 2014, Lauran opened the Caked Up! retail storefront. The case explains Lauran’s bakery from passion to performance, and gives an overview of the internal and external factors that have influenced its growth. In September of 2018, there were three key issues that Lauran is considering to improve Caked Up!’s likelihood of success: …

Social Media Impact On Entrepreneurship Intention: Lessons Learned From Business Startuppers, Panagiotis Mallios, Leonidas Zampetakis, Vassilis Moustakis

Journal of Business & Entrepreneurship

The potential impact of social media use on the development of entrepreneurial intention has received little attention. In addressing this gap, research reported herein extends entrepreneurial intention literature by explicitly incorporating social media use. Inquiry investigates development of intention via specific social media factors that influence intention through its antecedents, namely, perceived entrepreneurial desirability and perceived entrepreneurial feasibility. The article summarizes the salient aspects of a quantitative study of social media usage and startup entrepreneurial intention in Greece. Based on the entrepreneurship event model, theory of planned behavior and technology acceptance and adoption models, this article examines potential social media …

Rural Entrepreneurs Under Fire: Pandemic Reveals Need For Collaboration And Support, Jacob A. Dolence, James C. Haug

Journal of Business & Entrepreneurship

This article summarizes a research study done from April 2020 until April 2021 to examine the challenges, response, and tactics, of entrepreneurs in rural southern Virginia. In particular, the research goes into depth of how the COVID-19 pandemic effected operations, how entrepreneurs responded, and what measures they took to stay viable. Finally, the article proposes a framework for rapid response in the case of future pandemics, natural disasters, or economic events that cause similar disruptions.

The Mullet Coffee Shop And Tap House Business Plan, Baylor K. Bumford

Honors College Theses

This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.

Legitimate Business As Mission Ventures And Effective Witness, Summer Rogers

Senior Honors Theses

This thesis discusses the practice of missionaries creating cover businesses solely for visa purposes, which brings a dishonest presence and harms the ministry. In contrast, Business as Mission (BAM) is a strategic business model to bring the gospel overseas through social, economic, and spiritual impact. Through a literature review, best practices for legitimate BAM ventures are explored based on studies done by BAM professionals and experts. Research shows that Christian businesspeople can establish an authentic image and credible witness through BAM businesses that are integrated into the local community, generate a profit, and incorporate biblical principles into business operations. BAM …

Fail Fast, Learn Fast: Understanding The Process Of Learning From Failure In Smes, Nikolina Koporcic, David Sjödin, Marko Kohtamäki, Vinit Parida

Association of Marketing Theory and Practice Proceedings 2023

‘Fail fast and learn fast’ is a common principle advanced to quickly grow and scale startups and SMEs. However, the literature is lacking detailed insights into how such learning processes are organized. The paper aims to investigate how knowledge-intensive SMEs learn from failures through organizational learning processes. Case studies of three high-tech SMEs that operate in a highly dynamic context are presented. The findings are summarized in the learning from failure process, which includes three phases, each with underlying sub-activities and principles: 1) failure recognition, 2) interactive sensemaking, and 3) organizational adaptation. We summarize our insights into a framework disentangling …

Bridging The Gap Between Skidmore Students And Local Businesses, Charlotte Benson

Self-Determined Majors Final Projects

Skidmore students are an underutilized customer base for small businesses in Saratoga Springs. The purpose of this thesis is to analyze the purchasing behaviors of Skidmore students in order to determine how local small businesses can better attract them as customers. Current Skidmore students were surveyed and interviewed to ascertain overarching patterns in their purchasing habits. Results show that word of mouth and social media are influential at Skidmore, but are underutilized by local businesses. Findings also suggest that purchasing habits are largely formed during students’ first year at Skidmore. Finally, interview and survey results indicate that Skidmore students most …