Creative Brief For Bliss Cupcake Cafe,
2023
University of Arkansas, Fayetteville
Creative Brief For Bliss Cupcake Cafe, Maggie Moore
Marketing Undergraduate Honors Theses
The baking and culinary industry is growing. In fact, in 2020, the market size of the global baking industry was $331.37 billion and is projected to reach $436.91 billion by 2026. Although the recent pandemic made those in the hospitality field struggle due to the canceling of special events such as birthday party gatherings, weddings, and holiday events, the industry is coming back stronger than pre-pandemic times through implementing new practices such as online ordering and delivery practices. With this, in the recent years, supply chain disruptors and inflation have caused materials and labor costs to increase and can be …
Entrepreneurial Resilience, A Key Soft Skill To Develop In A Crisis Situation: Proposal For A Measurement Scale,
2023
University of Gabes-Superior Institute of Management of Gabès-Tunisia - Search Unit- EEE
Entrepreneurial Resilience, A Key Soft Skill To Develop In A Crisis Situation: Proposal For A Measurement Scale, Hajer Najeh, Salim Morched
Journal of Business & Entrepreneurship
Any resilient development that enables an entrepreneur to overcome a crisis is seen as an essential feature of the entrepreneur's profile. In order to acquire this quality, we must first understand how entrepreneurs perceive and assess their level of resilience. This involves defining the concept by identifying its underlying dimensions to conceptualize and measure it. Thus, this article presents the different stages of building a scale to assess the level of resilience of Tunisian entrepreneurs. These measures are based on a survey of 152 entrepreneurs following the paradigm of Churchill (1979). This paradigm allows the rigorous construction of questionnaire-type measurement …
Entrepreneurship And Decision Making: Have Your Cake And Eat It Too,
2023
Southeastern Oklahoma State University
Entrepreneurship And Decision Making: Have Your Cake And Eat It Too, Rhonda Richards, Courtney Kernek, Kendra Ingram, Kitty Campbell
Journal of Business & Entrepreneurship
Caked Up! is a small, local bakery in Oklahoma owned and operated by cake designer Lauran Fuller. Caked Up! serves cake, cupcakes, house-made ice cream, coffee, and an assortment of baked goods, including cake pops. In addition, they offer custom cake orders for special occasions. In March of 2014, Lauran opened the Caked Up! retail storefront. The case explains Lauran’s bakery from passion to performance, and gives an overview of the internal and external factors that have influenced its growth. In September of 2018, there were three key issues that Lauran is considering to improve Caked Up!’s likelihood of success: …
Social Media Impact On Entrepreneurship Intention: Lessons Learned From Business Startuppers,
2023
Technical University of Crete
Social Media Impact On Entrepreneurship Intention: Lessons Learned From Business Startuppers, Panagiotis Mallios, Leonidas Zampetakis, Vassilis Moustakis
Journal of Business & Entrepreneurship
The potential impact of social media use on the development of entrepreneurial intention has received little attention. In addressing this gap, research reported herein extends entrepreneurial intention literature by explicitly incorporating social media use. Inquiry investigates development of intention via specific social media factors that influence intention through its antecedents, namely, perceived entrepreneurial desirability and perceived entrepreneurial feasibility. The article summarizes the salient aspects of a quantitative study of social media usage and startup entrepreneurial intention in Greece. Based on the entrepreneurship event model, theory of planned behavior and technology acceptance and adoption models, this article examines potential social media …
Rural Entrepreneurs Under Fire: Pandemic Reveals Need For Collaboration And Support,
2023
Longwood University
Rural Entrepreneurs Under Fire: Pandemic Reveals Need For Collaboration And Support, Jacob A. Dolence, James C. Haug
Journal of Business & Entrepreneurship
This article summarizes a research study done from April 2020 until April 2021 to examine the challenges, response, and tactics, of entrepreneurs in rural southern Virginia. In particular, the research goes into depth of how the COVID-19 pandemic effected operations, how entrepreneurs responded, and what measures they took to stay viable. Finally, the article proposes a framework for rapid response in the case of future pandemics, natural disasters, or economic events that cause similar disruptions.
The Mullet Coffee Shop And Tap House Business Plan,
2023
Georgia Southern University
The Mullet Coffee Shop And Tap House Business Plan, Baylor K. Bumford
Honors College Theses
This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.
Fail Fast, Learn Fast: Understanding The Process Of Learning From Failure In Smes,
2023
Laurea University of Applied Sciences
Fail Fast, Learn Fast: Understanding The Process Of Learning From Failure In Smes, Nikolina Koporcic, David Sjödin, Marko Kohtamäki, Vinit Parida
Association of Marketing Theory and Practice Proceedings 2023
‘Fail fast and learn fast’ is a common principle advanced to quickly grow and scale startups and SMEs. However, the literature is lacking detailed insights into how such learning processes are organized. The paper aims to investigate how knowledge-intensive SMEs learn from failures through organizational learning processes. Case studies of three high-tech SMEs that operate in a highly dynamic context are presented. The findings are summarized in the learning from failure process, which includes three phases, each with underlying sub-activities and principles: 1) failure recognition, 2) interactive sensemaking, and 3) organizational adaptation. We summarize our insights into a framework disentangling …
Multinational Family Firms’ Internationalization Depth And Breadth Following The Global Financial Crisis,
2023
Wilfrid Laurier University
Multinational Family Firms’ Internationalization Depth And Breadth Following The Global Financial Crisis, Sebastian P. L. Fourné, Miriam Zschoche, Christian Schwens, Reddi Kotha
Research Collection Lee Kong Chian School Of Business
This study examines how large family firms react to a macroeconomic shock in terms of their internationalization depth and breadth. Building on new internalization theory and acknowledging the dysfunctional manifestations of bifurcation bias in large family-owned MNEs, we argue that an unexpected shock induces family firms to recombine their family firm-specific resources with their thus far underutilized or unequally treated nonfamily resources. This recombination allows most family firms to economize on bifurcation bias and leverage their resources as firm-specific advantages (FSAs) resulting in an increased depth and breadth of internationalization post shock (while some of them may continue to suffer …
Gender And Entrepreneurial Traits Using The Entrepreneurial Mindset Profile (Emp) Assessment,
2023
University of Tennessee, Knoxville
Gender And Entrepreneurial Traits Using The Entrepreneurial Mindset Profile (Emp) Assessment, Jordon Browning Clark
Haslam Scholars Projects
This thesis explores the relationship between gender and entrepreneurship at the undergraduate level at the University of Tennessee-Knoxville. The study aims to identify the impact of gender on entrepreneurial skills and the development of these skills over the course of the semester. The research is quantitative and based on the Entrepreneurial Mindset Profile (EMP) Assessment; undergraduate students in Entrepreneurship 350 took the assessment at the beginning and end of the Fall 2022 semester. The study seeks to uncover gender-based differences in entrepreneurial traits and skills and the effects of entrepreneurship education on these traits and skills. The findings suggest that …
Sustainable Small House Project,
2023
Updated - AIS
Sustainable Small House Project, Mollie Jo George
UNO Student Research and Creative Activity Fair
The Sustainable Small House Project was developed in cooperation with UNO/UNL Engineering, UNO Gerontology, and Metro Community College. This project merges both sustainable living with the small house movement to promote aging-in-place for older adults. This presentation describes the journey of Dr. Bing Chen as he envisioned the Sustainable Small House Project to its development and finally to implementation at its current location--west of Baxter Arena or adjacent to the UNO ballfield.
From a gerontological lens, the project focuses on principles of universal design which allows for aging-in-place, fall-detection and prevention using smart technologies such as Nobi, and voice-activated technologies …
Are Accounting Gurus In Sync With Petty Traders’ Indigenous And Innovative Record-Keeping?,
2023
University of Cape Coast, Ghana
Are Accounting Gurus In Sync With Petty Traders’ Indigenous And Innovative Record-Keeping?, Aborampah Amoah-Mensah Dr.
The Qualitative Report
Although record-keeping by small- and medium-scale enterprises (SMEs) has been extensively researched, there is a paucity of research on indigenous and innovative record-keeping. This paper examines the indigenous and innovative record-keeping practices of petty traders in Kumasi, Ghana, with a focus on how they gain a competitive advantage. In addition, it aims to derive a theoretical model from the findings of the study using grounded theory. Lastly, this research seeks to understand if academic and accounting practitioners are in sync with petty traders’ record-keeping. The results from focus group discussions show that petty traders engage in both indigenous (stones or …
The Process Of The Intergenerational Succession Of Leadership In A Family Business,
2023
University of Primorska, Faculty of Management, Koper, Slovenia
The Process Of The Intergenerational Succession Of Leadership In A Family Business, Bojan Dolar, Roberto Biloslavo
Economic and Business Review
Background and objective: In this paper, we explore first-generation leadership succession in family businesses which, despite extensive literature on the subject, remains insufficiently understood. Our goal is to acquire new knowledge and understanding regarding this phenomenon with a view to making it more effective.
Method: The basis of our research is a qualitative multiple case study that includes six medium-sized manufacturing family businesses. We conducted semi-structured interviews with incumbents, successors and family representatives, and analysed the data obtained using the content analysis method.
Results: The data analysis and interpretation led to a definition of the category “The way ahead: the …
Startup Life May Stop Here: Helping Women Entrepreneurs In Sub-Saharan Africa,
2023
St. Edward's University
Startup Life May Stop Here: Helping Women Entrepreneurs In Sub-Saharan Africa, Amr Swid, Emily Rukobo, Elizabeth Maro
Journal of Global Business Insights
A great emphasis exists in research on entrepreneurs who start small- to medium-size businesses and who are seizing opportunities outside the corporate world, especially in developing countries like Tanzania. Women entrepreneurs have the highest representation of all entrepreneurs in the Sub-Saharan region. Entrepreneurs everywhere face unique hardships that could determine the fate of their businesses. Women entrepreneurs in the Sub-Saharan region have additional struggles to start and sustain their businesses. The participants in this study were randomly selected from women entrepreneurs who participated in the 2017 NYIT Launch in Moshi, Tanzania. The researchers conducted virtual qualitative interviews and focus groups …
Feasibility Of Funding Construction-Related Projects With Cryptocurrencies,
2023
California Polytechnic State University, San Luis Obispo
Feasibility Of Funding Construction-Related Projects With Cryptocurrencies, Farbod Pourdehmobed
Construction Management
The current method of acquiring funds for construction projects consists of loans and/or a board of investors. With the emergence of the cryptocurrency industry in the past five to ten years, an influx of cash has been inserted into the market and is simply being held captive by government regulations. With development and construction being an attractive investment for most anyone, these "crypto billionaires" are insistent on financing possible projects. The issue lies within the construction industry and the possibly outdated financial system and whether it is capable of adhering to certain requirements that come with the usage of crypto …
Is That An Opportunity?: Global Versus Local Processing Of Technological And Socioeconomic Constraints,
2023
Boise State University
Is That An Opportunity?: Global Versus Local Processing Of Technological And Socioeconomic Constraints, Eric Shaunn Mattingly, Manju K. Ajuja, Andrew S. Manikas, Trayan N. Kushev
Management Faculty Publications and Presentations
Opportunity beliefs lead entrepreneurs to explore or walk away from opportunities. The dominant process for explaining opportunity beliefs is structural alignment theory’s analogical problem solving of information. Information can be conceptualized according to its structure with some information presented as separate pieces of information (local) and others as aggregated information (global). We conducted an experiment with 116 upper-level managers and engineers, and found that structural and procedural similarities between technologies and socioeconomic conditions of markets drive opportunity beliefs. We found that the constraining effects of technological and socioeconomic differences on opportunity beliefs are contingent on individuals’ global versus local processing.
Dunites Wine Company: Digital Redesign,
2023
California Polytechnic State University, San Luis Obispo
Dunites Wine Company: Digital Redesign, Alexandra Messner
Graphic Communication
This project is a digital redesign for Dunites Wine Company, a small San Luis Obispo wine brand. By improving their website usability and consistency, Dunites Wine Co. can generate excitement and awareness about their brand. The end deliverables will include photography, refreshed branding, and an updated website.
Summary Of And Comments On Strengthening Skills: Expert Review Of Australia's Vocational Education And Training System,
2023
Illinois State University
Summary Of And Comments On Strengthening Skills: Expert Review Of Australia's Vocational Education And Training System, Steven Joyce
International Journal for Business Education
The following extracts have been compiled in this order to give a feeling for the total report (168 pages). The order of what follows is quite different from Joyce. It has been summarised this way for the benefit of readers who are not involved in the VET sector on a day-to-day basis. Most of the data are from 2017-2018. The summary is by Tony Shannon; it has no official status. To give perspective to this important report, the summary and comments are in three parts, namely,
- A general view of Australian Vocational Education & Training
- Recommendations – road map
- Some …
Report Of The Independent Review Of Freedom Of Speech In Australian Higher Education Providers,
2023
Illinois State University
Report Of The Independent Review Of Freedom Of Speech In Australian Higher Education Providers, Tony Shannon
International Journal for Business Education
This summary does not claim to be preferred in any way to a reading of the complete report with its succinct and simple recommendations, including “A Model Code for the Protection of Freedom of Speech and Academic Freedom in Australian Higher Education Providers”. The review is an important document for all institutions dedicated to teaching, particularly at the tertiary level, in having a shared understanding of freedom of speech within an institution.
The Review involved a two-stage consultation process with universities and other stakeholders between November 2018 and March 2019, and it also considered recent pertinent debates in Canada, New …
Lumina Review Of Learning Frameworks: Tools For Building A Better Educational Experience,
2023
Illinois State University
Lumina Review Of Learning Frameworks: Tools For Building A Better Educational Experience, Tony Shannon
International Journal for Business Education
A reason for summarising this document (Travers et al, 2019) is that the Lumina Foundation in the USA is one of the few educational think-tanks which seems to be aware of the effects on the workplace from the exponentially accelerating growth in soft-computing, especially artificial intelligence, which will be seen in the next fifteen years (cf. Jankowski and Marshall. 2017).
Boyer Model Of Scholarship In Practice,
2023
Illinois State University
Boyer Model Of Scholarship In Practice, Tony Shannon
International Journal for Business Education
The four types of scholarship in the Boyer framework are relevant to teaching or training at any level of post-secondary education, both directly in terms of knowledge and indirectly through the impact of enthusiasm [2,9]. This outline is a simplified introduction to the salient features of the system, with some general examples of what each type could mean in practice. The boundaries of the types are fluid and can overlap in theory and in practice [4,6].
