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Personification In Advertising: A Rhetorical Analysis Of Digital Video Ads In The Insurance Industry, Dorm Kpedor 2021 East Tennessee State University

Personification In Advertising: A Rhetorical Analysis Of Digital Video Ads In The Insurance Industry, Dorm Kpedor

Electronic Theses and Dissertations

Major companies in the insurance industry—notably Allstate, Progressive, and Farmers—often employ personification as a creative rhetorical tool in digital video advertisements. By leveraging brand characters in various ways, these companies seek to establish trust and engender emotional impact in customers. Allstate ascribes destructive characteristics that are associated with house cats to its Mayhem character; in doing so they evoke the desired emotional responses of humor and fear. Progressive creates and deploys the Motaur character, a visual personification and play on the Centaur; in this case, the company’s rhetorical strategy is to evoke humor and nostalgia that resonate ...


Investigating The Relationship Between The James C. Kennedy Center And The Utilization Of The Harvard Policy Model: A Strategic Planning Process, Neely Griggs 2021 University of Mississippi

Investigating The Relationship Between The James C. Kennedy Center And The Utilization Of The Harvard Policy Model: A Strategic Planning Process, Neely Griggs

Honors Theses

This thesis aims to understand the relationship between the James C. Kennedy Wellness Center and the utilization of the Harvard Policy Model. The Wellness Center in Tallahatchie county, Mississippi has a profound impact in the community by working to decrease the prevalence of preventable diseases, and the Wellness Center’s leadership has decided to engage in the development of a strategic plan. The researchers led the Wellness Center through the first four steps in the Harvard Policy Model of strategic planning. Through focus groups and data analysis, the Wellness Center’s vision and mission statements were re-conceptualized, the core values ...


What Does Homophily Do? A Review Of The Consequences Of Homophily, Gokhan ERTUG, Julia Brennecke, Balaza Kovacs, Tengjian ZOU 2021 Singapore Management University

What Does Homophily Do? A Review Of The Consequences Of Homophily, Gokhan Ertug, Julia Brennecke, Balaza Kovacs, Tengjian Zou

Research Collection Lee Kong Chian School Of Business

Understanding the consequences of homophily, which is among the most widely observed social phenomena, is important, with implications for management theory and practice. Therefore, we review management research on the consequences of homophily. As the consequences of homophily have been studied at the individual, dyad, team, organizational, and macro levels, we structure our review accordingly. We highlight findings that are consistent and contradictory, as well as those that point to boundary conditions or moderators. In conducting our review, we also derive implications for management research from insights gained by research in other disciplines on this topic. We raise specific issues ...


Uri And Its Students: A Contract For The Provision Of A Safe Environment, Danielle Joan Beatrice 2021 URI

Uri And Its Students: A Contract For The Provision Of A Safe Environment, Danielle Joan Beatrice

Senior Honors Projects

DANIELLE BEATRICE (English; Philosophy; Business) URI and Its Students: A Contract for the Provision of a Safe Environment

Sponsor: Judith Swift (Communication Studies, Coastal Institute)

When students begin to attend college, they expect to be consumed with busy schedules, heavy workloads, and an exciting social life. Students do not anticipate being in dangerous situations. However, this does not mean that such situations do not occur. Therefore, it is essential to teach students to be active participants in educating themselves and their peers regarding prevention and response to emergency situations. My Honors Project aims to increase the awareness of safety-related issues ...


Allianz Life Strategic Audit, Evan Powell 2021 University of Nebraska - Lincoln

Allianz Life Strategic Audit, Evan Powell

Honors Theses, University of Nebraska-Lincoln

Allianz Life is a company that specializes in creating life insurance and annuity products to wholesale to financial professionals. The company is based out of Minneapolis, MN, and is a subsidiary of the parent company Allianz SE. Allianz SE is the 46th largest company in the world and ranks number one for assets managed by an insurance company. Allianz SE is based out of Munich, Germany. This report aims to learn more about Allianz Life through internal and external analysis. The following analytical tools will be included: PESTEL, Porter’s Five Forces, and SWOT analysis. These tools help to explain ...


Pacific Life Strategic Analysis, Jake Litel-Smith 2021 University of Nebraska - Lincoln

Pacific Life Strategic Analysis, Jake Litel-Smith

Honors Theses, University of Nebraska-Lincoln

Pacific Life is one of the most recognizable names in life insurance. The company is known for its brand and consistent delivery on its promises for over 150 years. This study shows a comprehensive analysis of Pacific Life, including external and internal considerations. Porter’s Five Forces and PESTEL will provide a guide to understanding the environment outside of the company. A SWOT analysis will provide a better grasp on the company’s current market position. The analysis will conclude with an understanding of Pacific Life’s current strategy and recommendations for its future success.


Designing A Strategic Plan For The Jefferson Center For Interprofessional Practice And Education (Jcipe), Larry M. Starr, PhD, John Pourdehnad, PhD 2021 Thomas Jefferson University

Designing A Strategic Plan For The Jefferson Center For Interprofessional Practice And Education (Jcipe), Larry M. Starr, Phd, John Pourdehnad, Phd

School of Continuing and Professional Studies Posters

No abstract provided.


The “Value” Of A Public Benefit Corporation, Jill E. Fisch, Steven Davidoff Solomon 2021 University of Pennsylvania Law School

The “Value” Of A Public Benefit Corporation, Jill E. Fisch, Steven Davidoff Solomon

Faculty Scholarship at Penn Law

We examine the “value” a PBC form provides for publicly-traded corporations. We analyze the structure of the PBC form and find that other than requiring a designated social purpose it does not differ significantly in siting control and direction with shareholders. We also examine the purpose statements in the charters of the most economically significant PBCs. We find that, independent of structural limitations on accountability, these purpose statements are, in most cases, too vague and aspirational to be legally significant, or even to serve as a reliable checks on PBC behavior. We theorize, and provide evidence, that without a legal ...


Cohesion, Covid-19 And Contemporary Challenges To Globalization, Andrew DELIOS, Gordon PERCHTHOLD, Alex CAPRI 2021 National University of Singapore

Cohesion, Covid-19 And Contemporary Challenges To Globalization, Andrew Delios, Gordon Perchthold, Alex Capri

Research Collection Lee Kong Chian School Of Business

In the years preceding the COVID-19 pandemic, the decades-long, pan-continental globalization consensus was being questioned. In our view, the pandemic has accelerated the rate at which the globalization consensus is being defied. To better understand the implications of this defiance, we turn to research on people, organizations and international competition to see whether this defiance weakens the cohesion needed to keep globalization moving apace. People and organizations create cohesive forces that can link and constrain the differences that are encountered when people and organizations move across international borders. Meanwhile, the nature of international competition, particularly as connected to the level ...


Top Management Teams In International Business Research: A Review And Suggestions For Future Research, Ilya R. P. CUYPERS, Charmi PATEL, Gokhan ERTUG, Jiatao LI, Youtha CUYPERS 2021 Singapore Management University

Top Management Teams In International Business Research: A Review And Suggestions For Future Research, Ilya R. P. Cuypers, Charmi Patel, Gokhan Ertug, Jiatao Li, Youtha Cuypers

Research Collection Lee Kong Chian School Of Business

This article reviews and critically assesses the large and diverse literature on top management teams (TMTs) that has focused on international business (IB) issues. We apply an organizing framework that centers around four key elements of TMTs – TMT composition, structure, processes, and governance – and the most commonly studied IB-related choices and outcomes. This framework allows us to synthesize the contributions of the literature on TMTs in IB and identify opportunities for future research. The contributions of our review are threefold. First, we offer a roadmap for navigating the large and diverse literature on TMTs in IB. Second, we provide a ...


Leadership Doctorates Newsletter: Volume 7, Number 1, Larry Starr, PhD 2021 Thomas Jefferson University

Leadership Doctorates Newsletter: Volume 7, Number 1, Larry Starr, Phd

Leadership Doctorates Newsletter (Formerly Strategic Leadership Newsletter)

In this Issue:

  • Sustaining Our Memory
  • Greetings from Bahrain
  • Anniversary Honors
  • Dissertation Proposal Update
  • Invited Speaker
  • Sharlene Goldfischer Update on Health
  • Q2 SCOUTs I&D Award
  • Tom Guggino Conducts Presentation Skills Workshop
  • Research Project with Jefferson Neurology
  • Scholarship and Practice
  • DMgt Candidate Dissertations
  • DMgt Learners Approaching Dissertation


Thinking On Development Of Emerging Industries Of Strategic Importance In New Stage, Dawei SONG 2021 Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190, China

Thinking On Development Of Emerging Industries Of Strategic Importance In New Stage, Dawei Song

Bulletin of Chinese Academy of Sciences (Chinese Version)

During the 14th Five-Year Plan period, the development of the emerging industries of strategic importance enters into a new stage and starts a journey from a brand new starting point. The development of the emerging industries should fully utilize their supporting and protecting roles to the transformation of an economic society, their pioneering and leading functions to innovationdriven development, and their positive impact on expanding employment and encouraging entrepreneurship. Hence, it helps China to elevate overall industry competitiveness, comprehensive economic power, and international division of work. This study conducts profound analysis on the rule of development, as well as the ...


Policy Overview (February, 2021), 2021 Chinese Academy of Sciences

Policy Overview (February, 2021)

Bulletin of Chinese Academy of Sciences (Chinese Version)

No abstract provided.


When The Weak Are Mighty: A Two‐Sided Matching Approach To Alliance Performance, Darcy Fudge Kamal, Florence Honoré, Cristina Nistor 2021 California State University, Sacramento

When The Weak Are Mighty: A Two‐Sided Matching Approach To Alliance Performance, Darcy Fudge Kamal, Florence Honoré, Cristina Nistor

Business Faculty Articles and Research

Research Summary

Network centrality is an important determinant of alliance performance. However, estimating how each alliance member's centrality affects alliance performance is challenging because the end market might value each partner's contribution differently. We solve this empirical question with a two‐sided matching model that accounts for the partners' endogenous selection and estimates the effect of each side's centrality and input quality on performance. We implement the method in the novel context of the Thoroughbred horse industry, in foal‐sharing alliances between buyers and suppliers. We find that buyer centrality has a larger marginal effect on the ...


Visions And Scenarios Of People And Science And Technology Development To 2030, Fuhai LENG, Hong LI, Jianfang WANG, Zhongyang XI, Qiuju ZHANG, Xiaoyi CHEN, Chunlei GE, Dong LIU, Jing YE, Xiaoqi JIA, Chao LI, Chao AI, Huajun CAO 2021 Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190, China

Visions And Scenarios Of People And Science And Technology Development To 2030, Fuhai Leng, Hong Li, Jianfang Wang, Zhongyang Xi, Qiuju Zhang, Xiaoyi Chen, Chunlei Ge, Dong Liu, Jing Ye, Xiaoqi Jia, Chao Li, Chao Ai, Huajun Cao

Bulletin of Chinese Academy of Sciences (Chinese Version)

In the next 10 to 15 years, scientific and technological progress will change the industrial structure and global economic growth, and will profoundly change people’s needs for food, clothing, housing, transportation and their forms of the needs to meet. Based on the foresight analysis data of economic, social, and technological development from major countries and international organizations or big enterprises, with the method of information and knowledge element analysis, this study describes humanbased vision from the following five aspects, life, work, health, information, and safety. For each aspect, we put forward some social development trends, visions, specific scenarios, and ...


Policy Overview (January, 2021), 2021 Chinese Academy of Sciences

Policy Overview (January, 2021)

Bulletin of Chinese Academy of Sciences (Chinese Version)

No abstract provided.


It's Like A Video Game: How To Use Twine To Create Scenario Based Learning Online, Amanda Mapel Belarmino 2021 University of Nevada, Las Vegas

It's Like A Video Game: How To Use Twine To Create Scenario Based Learning Online, Amanda Mapel Belarmino

UNLV Best Teaching Practices Expo

How can you engage students online by utilizing the online environment? Solution: a choose-your-own adventure style game. As an Assistant Professor of Hospitality Management, I teach a class in Strategic Management where I used a software called Twine to create a choose-your-adventure type scenario where the students make their own decisions for a business scenario and then see the consequences of their decisions.


On Modernization Of New Think Tanks With Chinese Characteristics—Analysis From Perspective Of Think Tank Influence Evaluation, Yaqin YANG 2021 Center for Think Tank Studies, Shanghai Academy of Social Sciences, Shanghai 200020, China

On Modernization Of New Think Tanks With Chinese Characteristics—Analysis From Perspective Of Think Tank Influence Evaluation, Yaqin Yang

Bulletin of Chinese Academy of Sciences (Chinese Version)

Under the great changes that have not happened in a century, Chinese think tanks should not only actively answer the propositions put forward by the times, actively promote the modernization process of national governance, but also clarify the goal and path of their own modernization. Modern think tanks are the ideological approach of national governance, the ideological guide, theoretical power, and important promoter. The modernization of national governance is the fundamental guarantee for the development of think tanks and creates a good ecological environment for the development of modern think tanks. Based on the evaluation of think tank influence, this ...


Function Of New Infrastructures On National Governance Modernization, Xinhua TANG 2021 Sci-Tech Development Studies Center of China Institutes of Contemporary International Relations, Beijing 100081, China

Function Of New Infrastructures On National Governance Modernization, Xinhua Tang

Bulletin of Chinese Academy of Sciences (Chinese Version)

The world is at the junction of the global transformation and new sic-tech revolution. At the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China (CPC), a comprehensive strategic plan was formulated for the National Governance Modernization. How to scientifically coordinate various significant elements such as science and technology, industry, national governance and strategy while promoting the construction of new infrastructures, and how to stimulate systematic and sustainable innovation effect to seize the major historical opportunity in the current sic-tech revolution. This work studies the new infrastructures development trends, governance capacity and system construction, and ...


Thoughts On Two Key Components Of High-Quality And Innovation In Building National Hi-Tech Industrial Development Zones, Yuan XIAO, Chundong GAO, Yin WEI, Zhenbo WANG 2021 Peking University Health Science Center

Thoughts On Two Key Components Of High-Quality And Innovation In Building National Hi-Tech Industrial Development Zones, Yuan Xiao, Chundong Gao, Yin Wei, Zhenbo Wang

Bulletin of Chinese Academy of Sciences (Chinese Version)

No abstract provided.


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