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2023-October-05-Etsu’S Hosting Viewing Party For Partial Eclipse.Pdf, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-05-Etsu’S Hosting Viewing Party For Partial Eclipse.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

On Saturday, Oct. 14, the sun and moon are going to put on a celestial show.

A solar eclipse will cross South, Central and North America and will be visible to much of the United States. East Tennessee State University plans to take advantage.

The university will host a public viewing.

“If you have never seen an eclipse before, even a partial one, it is an incredible experience,” said Dr. Gary Henson, a professor in the Department of Physics and Astronomy.

The department will set up telescopes with solar filters so the sun can be viewed safely. Volunteers …


2023-October-05-2024-2025 Etsu Scholarship Application Now Open.Pdf, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-05-2024-2025 Etsu Scholarship Application Now Open.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The 2024-2025 scholarship application at East Tennessee State University is now open to current and prospective college students.

ETSU’s Office of Financial Aid & Scholarships launched the scholarship application on October 1.

“The application is a student's gateway to a range of scholarships available at ETSU,” said Ronda Gross, ETSU’s assistant director of scholarships. “We have hundreds of scholarships to award to students.”

The deadline to submit the ETSU scholarship application is March 1, 2024, but students are encouraged to complete it as soon as possible.

“The scholarships typically range from $500 to $5,000 per year,” Gross said. “Most of …


2023-October-04-Etsu Student Interning With Influential Federal Contractor.Pdf, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-04-Etsu Student Interning With Influential Federal Contractor.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

As a student in East Tennessee State University’s Department of Computing, Andrew McDonald understands what it takes to find employment.

A quality internship, he said, is “probably the biggest factor if a cybersecurity student wants to score a job right after graduating.”

McDonald is in a good place.

For months, McDonald interned – and now works part time – with Core4ce, a federal contractor based in Northern Virginia that provides cybersecurity services and solutions to customers including the United States Department of Defense.

He had a role on the company’s research and development team, working on a cybersecurity …


2023-October-04-‘Near Ideal’ Conditions For Fall Color.Pdf, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-04-‘Near Ideal’ Conditions For Fall Color.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The warm, sunny and dry weather has been especially favorable for vibrant fall color.

That’s the latest report from Travis Watson, campus arborist at East Tennessee State University.

“The drier weather has provided lots of sunshine during the day for sugar production and the cool nights combined with shortening daylight hours have set the wheels in motion for change,” said Watson. “As long as we continue to see some sporadic rainfall, conditions are near ideal.”

Watson predicts a breathtaking display of fall color this year. Peak color in the area’s highest elevations is likely over the next two …


2023-October-04-Man Wrongly Convicted Of Murder Speaking At Etsu.Pdf, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-04-Man Wrongly Convicted Of Murder Speaking At Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

In 1985, law enforcement officials arrested Anthony Ray Hinton for the murder of two fast food managers in Birmingham, Alabama. Until 2015, Hinton was behind bars.

There was one catch: Hinton didn’t actually commit the crimes.

“A virulent brew of racism, prosecutorial misconduct, poverty and cruel indifference to the innocence of this man led to his incarceration,” said Dr. Daryl Carter, professor of history, associate dean for community relations and outreach and director of the Black American Studies Program at ETSU.

Hinton is coming to ETSU next week to share his story.

The author of two well-received books, “The …


2023-October-04-Great Lecture Series Highlights Expertise Of Etsu Faculty.Pdf, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-04-Great Lecture Series Highlights Expertise Of Etsu Faculty.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The inaugural East Tennessee State University Great Lecture Series will begin on Friday, Oct. 13, with a lecture featuring ETSU faculty members Dr. Alissa Lange and Dr. Mary Mullins.

The new lecture series celebrates and showcases the work of faculty members who have recently been promoted to full professor at ETSU. Faculty play an integral role in the mission of ETSU through their teaching, research and service, and this new lecture series provides them an opportunity to share their work with the broader community.

The first installment on Oct. 13 will begin at 2 p.m. in the East Tennessee Room, …


2023-October-03-Visiting Researcher Shows Student Pharmacists Drug Discovery Process, Bill Gatton College of Pharmacy, East Tennessee State University, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-03-Visiting Researcher Shows Student Pharmacists Drug Discovery Process, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

A top natural products research scientist from Colombia visited East Tennessee State University Bill Gatton College of Pharmacy last week to meet with student pharmacists and help demonstrate the drug discovery process.
 
Dr. Ruben Torrenegra, who was recognized in 2018 by the government of Colombia as one of its top scientists, has helped make possible the college’s drug discovery program since 2008 when he partnered with Dr. Victoria Palau, Professor Emerita of Pharmaceutical Sciences, who started her cancer research with plants when she came to ETSU in 2007. 
 
Torrenegra has helped train sixty ETSU student pharmacists in cancer research with …


2023-October-03-Roundup- Arts Events At Etsu In October.Pdf, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-03-Roundup- Arts Events At Etsu In October.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Just as the leaves begin to change across the Appalachian Highlands, there are more than a dozen arts-related events happening at East Tennessee State University in October.Many events are open to the community, most at little or no cost.

ETSU is home to a vibrant arts community. And from musical performances to exhibits, there’s something for every art and culture enthusiast.Read on for more.

Department of Music

On Oct. 6, Heather Killmeyer will give an evening recital at 7:30 p.m. at the ETSU Martin Center for the Arts.

The ETSU Wind Ensemble and Concert Band will give their …


2023-October-02-Etsu Announces Winners Of 2023 Alumni Classic.Pdf, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-02-Etsu Announces Winners Of 2023 Alumni Classic.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The 56th annual East Tennessee State University Alumni Golf Classic was held at Cattails at MeadowView in Kingsport on Friday, Sept. 22.

ETSU alumni, friends, faculty, staff, students and volunteers were present for the two-person select-shot tournament held by the ETSU National Alumni Association. Golfers chose from one of eight divisions: the Gold Division for players with a handicap of 10 and under; the Blue Division for those with a handicap of 11-20; the White Division for players with a handicap of 21 or more; faculty/staff; women; Greeks; seniors; and co-ed (male/female).

The champions of the Gold Flight were Jim …


2023-October-02-Dozens Take Oath Of Citizenship At Etsu.Pdf, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-02-Dozens Take Oath Of Citizenship At Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Nearly 100 people took their oath of citizenship in front of a large crowd of guests and friends on Friday, Sept. 29. The Honorable J. Ronnie Greer, U.S. District Judge for the Eastern District of Tennessee and a graduate of ETSU, presided over the ceremony.

This marked the second time that ETSU hosted a naturalization ceremony after becoming the first higher education institution in East Tennessee to host one in 2018.

Following their oath of allegiance, the new U.S. citizens received certificates of citizenship, as well as American flags from the Daughters of the American Revolution.


2023-October-02-Voces8, ‘Rolls-Royce Of A Cappella Ensembles,’ Coming To Etsu.Pdf, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-02-Voces8, ‘Rolls-Royce Of A Cappella Ensembles,’ Coming To Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The group known as the “Rolls-Royce of a cappella ensembles” is coming to the Appalachian Highlands.

VOCES8, a 2023 Grammy-nominated British vocal ensemble, performs at the East Tennessee State University Martin Center for the Arts on Wednesday, Oct. 18, at 7:30 p.m.

“This is an exceptional opportunity for the community to come and hear an incredibly talented choral group,” said Dr. Alan Stevens, chair of the Department of Music. “When it comes to a cappella ensembles, VOCES8 is one of the best in the world.”

The group tours globally, performing an extensive repertoire. The music is versatile and …


Let's Speculate About It: When And Why Consumers Want To Discuss Mystery Products, Aleksandra Kovacheva, Hillary Wiener 2023 University at Albany, State University of New York

Let's Speculate About It: When And Why Consumers Want To Discuss Mystery Products, Aleksandra Kovacheva, Hillary Wiener

Marketing Faculty Scholarship

Research suggests that mystery products can be appealing to consumers and can motivate interest and purchase. In this paper, we examine a different benefit of these offerings – their effect on driving conversation. We propose that such products can prompt a conversation due to their ability to motivate joint speculation, or the process of thinking about possible resolutions of the uncertainty with others. We define this novel driver of conversation, delineate it from related constructs, and situate it in the literature. We then provide initial evidence for the proposed theory in seven studies (n = 2,835), demonstrating that mystery …


Delivery Preferences Of Omnichannel Consumers, Dinesh Gauri 2023 University of Arkansas, Fayetteville

Delivery Preferences Of Omnichannel Consumers, Dinesh Gauri

Marketing Faculty Publications and Presentations

Customers are demanding faster, convenient, and affordable delivery options. Retailers that can meet these demands will be better positioned to succeed in the competitive e-commerce market. This report of US Shoppers provides key insights on the current trends in delivery preferences for shopping,


Mktg 664: Methodology Ii: Measurement & Scaling, Gary K. Hunter 2023 University of Mississippi

Mktg 664: Methodology Ii: Measurement & Scaling, Gary K. Hunter

GMAS Course Syllabi

No abstract provided.


2023-October-01-Etsu Bluegrass Wins Big At National Conference, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-01-Etsu Bluegrass Wins Big At National Conference, University Marketing And Communication, East Tennessee State University

ETSU News

Dozens of faculty, alumni and students represented East Tennessee State University at the 2023 International Bluegrass Music Association World of Bluegrass Conference in Raleigh, North Carolina – one of the most significant bluegrass events in the world. Several ETSU faculty and alumni from the ETSU Bluegrass, Old Time and Roots Music Studies Program earned nominations for awards, and four took home honors in their respective categories.  

Artist in Residence and Grammy winning artist Tim Stafford won Songwriter of the Year. Stafford’s band Blue Highway took home Event of the Year for their annual Blue Highway Fest.  

Guitar Player of the …


2023-October-01-Celebrating Founders Week, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-01-Celebrating Founders Week, University Marketing And Communication, East Tennessee State University

ETSU News

A message from President Brian Noland

East Tennessee State University was founded in 1911 with the goal of improving the quality of life for people in the region and beyond. However, the roots of this institution began to grow in 1909 when the citizens of our region sought to convince Governor Malcolm R. Patterson to locate the East Tennessee Normal School in Johnson City. 

Over the course of two years, community members worked to secure resources, persuade policymakers, and build unified support for the creation of the school here. They were successful in their endeavor because they demonstrated resourcefulness unmatched …


2023-October-01-Campus Conversations Etsu Elevates, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-01-Campus Conversations Etsu Elevates, University Marketing And Communication, East Tennessee State University

ETSU News

Campus Conversations with President Dr. Brian Noland

Campus Conversations is a new series that gives ETSU President Dr. Brian Noland the opportunity to go in-depth with leaders across the institution to learn more about and share some of the exciting initiatives that are underway here at East Tennessee State University. For this inaugural episode, Dr. Noland spoke with Dr. Susan McCracken and Nathan Farnor, two of the driving forces for the ETSU Elevates program. 

Transcript

President Noland: Thank you for joining us for a new series that we're starting on campus called "Campus Conversations," an opportunity for me to go …


2023-October-01-Etsu Moon Shot For Equity, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-01-Etsu Moon Shot For Equity, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU community is working together to ensure that more underrepresented students and other underserved populations realize their dream of a college degree through the Moon Shot for Equity initiative.

Moot Shot for Equity focuses on removing systemic barriers for students through 15 best practices that can help increase access to higher education for all students, and, more importantly, ensure their long-term success.


Video Transcript

T-minus three, two, one.

Dr. Brian Noland:

As I reflect upon the university's engagement with EAB and the Moon Shot initiative, I'm excited by the opportunities for our outreach, our engagement but our intervention to …


2023-October-01-Renowned Health Policy Leader To Speak At Carnegie Hotel On Nov. 7, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-01-Renowned Health Policy Leader To Speak At Carnegie Hotel On Nov. 7, University Marketing And Communication, East Tennessee State University

ETSU News

Christopher, executive director of the National Collaborative for Health Equity (NCHE), will speak on Tuesday, Nov. 7.

Dr. Gail C. Christopher, a nationally recognized leader in health policy known for her work bringing holistic health and diversity concepts into public sector programs and policy, will give a free public lecture at East Tennessee State University next month. 

Christopher, executive director of the National Collaborative for Health Equity (NCHE), will speak on Tuesday, Nov. 7, in the Grand Soldiers Ballroom at the Carnegie Hotel at 6 p.m. A meet and greet reception will take place at 5:30 p.m. 

This is the …


2023-October-01-A Conversation With Etsu Faculty Dr Blair Reece, University Marketing and Communication, East Tennessee State University 2023 East Tennessee State University

2023-October-01-A Conversation With Etsu Faculty Dr Blair Reece, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Blair Reece spends most of her time in the classroom and clinical setting teaching medical students how to diagnose and treat patients.


However, her favorite thing to teach her students is how to talk to patients. 


“I love teaching students how to have difficult conversations,” said Reece, an assistant professor at East Tennessee State University’s Quillen College of Medicine. “I think that’s a really important part of our job, especially as internal medicine physicians. I have to have difficult conversations all the time, and you don’t just wake up knowing how to have those conversations.”


Reece helps her students …


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