Business and Corporate Communications Commons^™

How Do Brand Communication And Brand Personality Shape Consumer Loyalty?, Emilija Heleta Švrakić, Maja Arslanagić-Kalajdžić

Economic and Business Review

The concept of brand personality plays a crucial role in brand literature as consumers tend to anthropomorphize brands by attributing human characteristics to them. The creation of a brand personality that resonates with consumers leads to greater customer satisfaction and loyalty over the long term. This study investigates the mediating potential of brand personality dimensions, specifically Competence and Sophistication, in the relationship between brand communication (both controlled and uncontrolled) as an antecedent and brand loyalty as an outcome. Using a sample of 340 users of a cosmetic brand, we employed structural equation modeling to analyze the data. Our results indicate …

How Are Senior Citizens Capable To Cope With The World Of Digital Natives?, Hely Westerholm, Pirjo Takanen-Körperich

International Journal for Business Education

This study discusses the continuously growing threat to the senior citizens*), later called seniors, who can be isolated from the society if their digital competences and experiences are too poor in today’s digital world. It has been noted that to cope with one’s pursuits seniors need to actively construct and maintain their capabilities in ways that are flexible in the world of the digital devices, in response to the changing vicissitudes of life. Thus, the claim above illuminates the issue that the ability to learn from experiences is highly valued in the digital world.

The seniors are obliged to closely …

The Role And Impact Of The Communications Department And Investor Relations Functions On The Process Of Privatization, Iulia Erhan

Student Theses and Dissertations

Current market conditions, and the heavy responsibilities placed on publicly traded companies by investors and regulators alike, have led many publicly traded companies to consider going private. The going-private decision, however, involves a complex set of actions and strategies. This paper analyzes the privatization process and the role that the Communication and Investor Relations departments play throughout the transaction. Its initial focus will be on communication with employees, including communication that facilitates the executive team’s decision-making activity related to employee retention. It will be followed by a review of the range of external communications, such as the going-private transaction announcement, …

How To Grow Blurry: Poems, Nathaniel Metz

Canterbury Scholars

In this collection of poems, Nathan D. Metz explores the distance between the word for a thing and the touch or feeling of a thing. Using a variety of forms both established and innovative, as well as free verse and ekphrastic response, these poems are a celebration of art, color, and the sounds of words. After the collection is a series of poems translated both from the original Japanese and Haitian Creole.

But Is It Material? A Case Study Evaluating Climate Risk’S Place In Financial Disclosures, Matilda Lindberg

Student Theses and Dissertations

The year of 2022 highlighted the importance of understanding how Environment, Social, and Governance (hereafter, ESG) factors impact investors. By the end of 2021, 37.8 trillion USD had been invested in ESG funds, a number expected to grow to $53 trillion by the end of 2025. Despite this bullish projection, controversy has grown about the “materiality” of ESG factors, especially climate risks, as defined by the Securities and Exchange Commission (hereafter, SEC). On March 21, 2022, the SEC proposed rules to enhance the standardization of climate- related disclosures (hereafter The Proposal) to promote consistent, comparable, and reliable information for investors …

Communication Use In Non-Profit Maternal Health, Marliatou Barry

Student Theses and Dissertations

The promotion of maternal health centrally involves a communication strategy. Effective communication aids in recognizing current issues, determining potential fixes, and persuading others to take action. Therefore, nowadays it is very difficult to dispute the significance of communication in the healthcare industry.In the early 1980s, the World Health Organization (WHO) acknowledged communication as one of the add-on strategies to be employed in promoting health as a result of its pivotal role (WHO, 1984).

This thesis project uses a case study method to explore how non-profit organizations use communication strategies to influence various stakeholders about issues of maternal health. First, a …

Gauging The Effect Of Buyer Vs. Seller Initiation Of Customer Value Creation On Buyer Loyalty In Large B2b Sales Relationships, George Talbert, Earl D. Honeycutt Jr., Subhashish Samaddar

Engaged Management ReView

This study addresses two central questions: Is it important to determine whether the salesperson or the buyer initiates value creation in large business-to-business (B2B) selling environments? Furthermore, does the mode of initiation – buyer or seller – later influence customer attitudes toward the sales interaction? Value creation is necessary for large B2B sales situations because customized solutions often are required to meet customer needs. This empirical study compares buyer and seller initiators of value creation in B2B dealings and analyzes which actor most positively affects customer perceptions. In a study of 142 senior-level managers at buyer organizations

who participated in …

Millenial & Gen Z Experience- A Meta-Analysis, Karrine S. Rahman

Student Theses and Dissertations

This meta-analysis highlights five subtopics that are imperative to understanding Millennials and Gen Z. The five topics include characteristics, Millennials becoming managers, the Digital Revolution, mental health, and finally a phenomenon pioneered by the two younger generations, quiet quitting. The aim of this research is to find what characteristics motivate professional Millennials and Gen Z. After learning the main attributes that define these two generations, it is crucial to understand the expectations they have and how employers should accommodate them based on their unique work ethic. This study analyzes the work of multiple authors and scholars who assert that embracing …

Do Ask, Do Tell: Lessons Learned From Marginalized Gay Or Bisexual Males In Male-Dominated Organizations, Charles Tienken

Student Theses and Dissertations

Abstract

Purpose: The purpose of this research paper is to consider the experiences of gay or bisexual males in male-dominated organizations and apply the lessons learned to help facilitate meaningful culture change in Diversity, Equity, and Inclusion initiatives. This paper examines the dynamics of hegemonic masculinity, marginalization and hypervisibility as they relate to the perception of professionalism and leadership capabilities of gay or bisexual males in organizational cultures including the military as well as other male-dominated organizations.

Design/methodology/approach: This research uses thematic meta-analysis of recurring themes including numerous peer-reviewed journal articles to assess the current data on the LGBTQ+ …

2023 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2023.

Business Viability & Communication Potential Of Modern Education Models, Santiago Frank

Senior Honors Theses

The COVID-19 pandemic has impacted the education sector at large. This study aims to investigate which current education model best balances the sub-criteria of business viability and communication efficacy in the milieu of our modern context. In this study, five education models have been studied in order to uncover their performance in these two sub-criteria. Each model is analyzed in terms of its objective performance. The results reveal that in-person education provides slightly better scores for communication efficacy as well as much higher student and faculty satisfaction, while online education is incredibly economically viable. While the data is unclear, in …

Catering To The Client: Analyzing And Contributing To Edward Jones’ Focus On The Serious Long-Term Investor, Emma Benesek

Economics Undergraduate Honors Theses

When looking to trust a company to protect and grow your assets. It is important to do your research. This paper will cover my time as an intern at Edward Jones as well as a comparative analysis of Edward Jones and its largest competitors. I will include the professional development I underwent and the project I began to streamline the Cost Detail Reconciliation. I will conclude with the comparative analysis of Edward Jones to large robo-advising firms such as Betterment and SoFi as well as human-advising firms such as Wells Fargo and Charles Schwab.

The Problem With Modern Supplier Diversity Programs And Building A Methodology For Strategic Transformation, Lillian Hou Qin

Chancellor’s Honors Program Projects

No abstract provided.

Worcester's Changing Media Landscape And Political Participation, Claire M. Robbins

School of Professional Studies

No abstract provided.

Just Following Up: My Experience As A Summer Student Administrator For Osler, Hoskin & Harcourt Llp, Bridget Leslie

SASAH 4th Year Capstone and Other Projects: Publications

In this paper, I reflect on my experience as a Summer Student Administrator for Osler, Hoskin & Harcourt LLP where I acquired skills such as proficiency in various software and data analysis as well as professional communication, confidence, and organization. I applied these skills daily to produce quality work, and I am still applying these skills to my academic and personal life almost a year later. The culminating experience of the summer was presenting my own data analysis to a group of executives, which helped me improve my presentation skills and foster confidence in my own abilities. In addition to …

Stories Of Words, Numbers, And Communities: My Usri Research And Speak Fluent Marketing Internship Experiences, Choi Sze Leung

SASAH 4th Year Capstone and Other Projects: Publications

This report illustrates my experiential-learning opportunities, which took the form of two internships. In the summer of 2021, I worked as a marketing intern at Speak Fluent Speech Services, a speech clinic that provides speech and communication training for adults. Aside from designing posters for the clinic’s social-media campaigns, I also had the opportunity to write creative and professional copy and compile a campaign's key performance metrics into a marketing report. In my second internship, I was a research student in the Undergraduate Student Research Internship (USRI) program in the Anthropology department. In this internship, I conducted linguistics anthropology research …

Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde

Honors College Theses

This study seeks to explore the expectation gap Georgia Southern University business and non-business majors have toward the work of an auditor. This study aims to assess the understanding of Auditors' responsibility for preventing and detecting fraud. This study will help assess the roles of an auditor, a forensic accountant, and management in fraud detection and prevention. The study will also highlight the importance of equipping students with accounting knowledge relevant to the business environment. The research for the study is conducted through a survey questionnaire and interpreted with Excel software. The hypothesis is that students that are majoring in …

Women: Radically Glorified, Oppressed, Or Set Free?, Easton Finger

Senior Honors Theses

A woman’s identity in society has often been debated, starting from the beginning of time. The answer to this identity question has been sought in systems ranging from oppression, slavery, radical feminism, and over-exaltation of power. This thesis suggests that the value of women and their role is not found in those systems but in the knowledge of their Creator. Two questions will be posed, including how women’s identity has been previously defined and can a woman’s identity be found in her Creator God. The history of women in biblical times will be reviewed, as well as how Christ valued …

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

Tracking The Donor Dollar: A Critical Examination Of Ngo Impact, Joshua Werth

Senior Honors Theses

Non-governmental organizations (NGOs) comprise the backbone of civilization. Whether intended or not, governments fail to improve social situations, financial standings, and spirituality comprehensively. NGOs attempt to cover these areas. From Angola to Zambia, countless NGOs exist around the world; however, many fail due to a misplaced focus internally on the annual donations received rather than externally on the disenfranchised. Additionally, even if NGOs manage to stay afloat, they will need help procuring funds and then distributing those resources with the most effective impact for the impoverished. The honors thesis proposed will attempt to determine more effective impact measurements for NGOs, …