Business and Corporate Communications Commons^™

The Shopping Experience: Pandemic Edition, Katie De Paula

Student Theses and Dissertations

This study is an initial dive behind the decline of shopping malls and stores across America. More specifically, how did the pandemic caused by COVID-19 contribute to the closure and bankruptcies of many shopping malls. Will the e-commerce business eventually take over and be the primary way consumers obtain their items?

Millennials In The Workplace: Recalling Critical Incidents Of Negative Feedback, Jocelyn C. Key

Student Theses and Dissertations

The Millennial generation has become one of the largest groups in the workplace and reports needing constant feedback from their supervisors. However, previous research has suggested that while Millennials desire feedback, they only want it to be positive. This research study examined the critical incidents of negative feedback that Millennials employees and supervisors recall receiving and giving. The study consisted of a qualitative survey with multiple-choice and open-ended questions. The sample comprised of 61 respondents who identified as a Millennial – born between 1981-2000 and between the ages of 22-41 – and full-time employees, the equivalent of 35 or more hours a ...

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses in Science, Technology, and Society

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact ...

Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai

Management Undergraduate Honors Theses

Over the Summer, I was able to work with Peacework in Belize through the University of Arkansas. While I was unable to physically go to Belize due to the COVID-19 Pandemic, I feel that I was still able to learn about the culture, in both the casual and business workplace, as well as help the people of Dangriga. The goal of my project was to help consult with the Tourism Department of Dangriga to help develop their small business into businesses that were more appealing to tourists. Unfortunately, most people who own small businesses in Dangriga can’t support themselves ...

Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice, Courtney Rochelle Lam

Chancellor’s Honors Program Projects

No abstract provided.

The Importance Of Process Documentation In The Workplace, Alisha Chatlani

Finance Undergraduate Honors Theses

This paper focuses on the benefits of process documentation in the workplace and how individuals can go about creating documentation that best suits their business needs. The author of this paper explains how they went about researching, developing, and creating process documentation for a team at J.B. Hunt Transport Services and the methodology behind the entire process through an internship.

Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross

Marketing Undergraduate Honors Theses

Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company ...

Theranos: Case Study And Examination Of The Fraud Triangle, Abbey Jennings

Finance Undergraduate Honors Theses

Fraud is a serious issue which carries significant implications. Fraud committed by top level managers is particularly grievous, as it ripples through a firm, harming the company’s shareholders, employees, and credibility, while posing a threat to individuals and society (Zahra, et al.). A common framework in auditing, the fraud triangle, outlines three factors that if present, increase the risk or enable fraud to occur. The three factors are incentive, opportunity, and rationalization to commit fraud (Barlow).

In 2018, the Securities and Exchange Commission (SEC) charged Elizabeth Holmes, founder and CEO of a supposedly groundbreaking health tech company, Theranos, with ...

The Importance Of Agile Reporting Methods In A Retail Sales Environment, Katie Haefner

Information Systems Undergraduate Honors Theses

The primary objective of this project is to understand the importance of agile reporting methodologies for a retail sales team. Data has proven to be very vital for businesses to use and understand. In software systems that serve as data warehouses, it is expected that value be provided at each iteration within the system. This includes all the measurements, metrics, and reports. Agile reporting effects the way that data is utilized within a company. This paper looks at some of ways that value can be added when companies focus on ways to consolidate and standardize data as well as make ...

Internship Thesis – Koch Industries, Sophia Gesualdi

Information Systems Undergraduate Honors Theses

The history of Koch Industries dates back to 1927, when Fred C. Koch improved the process of converting heavy oil into gasoline. This innovation was the moment that started it all; the company has only grown since its humble beginnings. Today, Koch Industries (Koch) is one of the largest privately held companies in America (Summary of Koch Industries History). Koch has involvement in an extremely diverse list of businesses and industries around the world; the organization is a conglomerate of companies that all function under the same umbrella. Two of the most noteworthy companies owned by Koch Industries are Flint ...

Event Planning: Understanding The Process Through Gained Experience And Research, Taylor M. Ansuini

Creative Studies Graduate Student Master's Projects

Event Planning: Understanding the Process Through Gained Experience and Research

Event planning is a complex and challenging job as it requires a creative, driven individual who excels as a multitasker and problem solver. The focus of this master’s project is to engage in a deeper understanding and gain volunteer experience as part of an event planner’s team in preparation for a desired future career in the field. Both communication with and opportunities to work with local event planners assisted with accelerating experience and insight into the field of event planning. The outcomes of the project include insights into ...

Ping Pong Diplomacy: Us - China Supply Chain Relations Today, Camille Wagner

Supply Chain Management Undergraduate Honors Theses

“The wide world is all about you: you can fence yourselves in, but you cannot forever fence it out.” The masterpiece that is The Fellowship of the Ring by J.R.R. Tolkien holds many timeless words of wisdom, the one quoted above being a good summary of this paper. This business thesis will tell the story of ping pong diplomacy, globalization, and how this diplomacy can be revived in a modern world where U.S. – China contentions continue to threaten supply chain stability.

Economic Opportunity And Community Development Financial Institutions In Clark County, Ar And Beyond: An Analysis, Magdalena Hopkins

Economics Undergraduate Honors Theses

Arkansas is home to one of the greatest projects in the world of Community Development Financial Institutions: Southern Bancorp. Founded with the help and support of Bill Clinton, it pre-dates The Riegle Community Development and Regulatory Improvement Act of 1994, which is now used to fund similar Community Development Financial Institutions. According to the Opportunity Finance Network (2022), there are more than 1,200 Community Development Financial Institutions in the United States. These institutions span the country and operate in unique communities. The CDFI Coalition (2017) cites Arkansas as having 19 Community Development Financial Institutions in the state. It is ...

Integration Of Social Media Into Small Businesses, Amanada Gray

Theses and Dissertations

The purpose of this study is to show the positive benefits that the integration of social media, specifically Instagram, can have on a small business in terms of user engagement. Small businesses require more word-of-mouth advertising or online sales than businesses with larger marketing budgets, multiple locations, and more employees. Without these strategies, small businesses are at risk of having a shortened survival rate. With the added layer of connectivity, targeting, and post-reach, information about products and brands travel more widespread with social media, compared to traditional methods. Social media increases engagement between users and a brand's page, which ...

Spiritual Mysteries That Matter When Leading, Gregg Chenoweth

Scholar Week 2016 - present

We need a God who guides, right now, in real time, through the projects and ambitions of our lives. The Apostle Paul did too. Like us, he never met the material Jesus and had to cultivate what he called a “competence” for being guided by God in the Spirit. This identity became so central to his life, he told the Church in Corinth his reputation should be as a “steward of mysteries.” We can be that too. We must. We lead in a world fixated on, "believe it when you see it," yet God provides more to us than sight ...

Critical Thinking In The Age Of Misinformation: Information Literacy For Citizenship, Tamra Ortgies-Young, Jennfer Lobo Meeks, Barbara Robertson

Georgia International Conference on Information Literacy

As recent political events across the globe have shed a light on the fragility of democratic values, the role of the University in creating a framework for civic education becomes more urgent. Informed, caring and engaged citizenry must be a goal of higher education. Students currently face the emergence of faulty types of information - such as misinformation and disinformation, which undermines the notion of collective or public inquiry, not only within universities, but also within society as a whole. This challenge must be acknowledged and addressed by academic institutions.

Session presenters will provide an overview of their work, “Critical Thinking ...

2022 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2022.

Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner

Perspectives@SMU

Twitter’s poison pill appears to be an attempt to entrench the board rather than delivering shareholder value, writes UNSW Business School's Mark Humphery-Jenner

Disney's Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist

Senior Honors Theses

One of the many ways Disney is a successful organization is because of the effective use of marketing. For Disney to be able to have effective marketing tactics within the entire target audience, market segmentation must take place. A prevalent segment within Disney’s target market is children ages 2-10. There are differences in emotional maturity and interests throughout this age range which requires Disney to start the process of segmentation. Many factors that encompass the process of segmentation are attitudes, interests, and opinions that define this segment. These factors also need to be taken into consideration when marketing to ...

Editorial Essay: A Reflection On Methodological Diversity In The Journal Of International Crisis And Risk Communication Research, Audra Diers-Lawson, Florian Meissner

Journal of International Crisis and Risk Communication Research

This is the Editor's essay for Volume 5, Issue 1 of the Journal of International Crisis and Risk Communication Research.