Business and Corporate Communications Commons^™

Application Of Crisis Communication Theories During The 2019 College Admissions Scandal: Operation Varsity Blues, Rebecca Grach

Senior Honors Theses

Operation Varsity Blues was a federal investigation in 2019 that discovered an enormous college admissions scandal, where wealthy parents were paying to have someone bribe school officials or coaches with the end goal of having their child accepted into an elite university. As the investigation was released, each of the eight universities involved sent out press releases that explained where the university stood regarding the scandal and what they were doing in response. Using the well-establish crisis communication theories of Benoit’s Image Repair Theory (1995) and Coomb’s Situational Crisis Communication Theory (2007), a qualitative content analysis on the ...

Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai

Senior Honors Theses

The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in ...

The Apparel Industry And The Lasting Impact Of Fast Fashion, Katelyn Collison

Marketing Undergraduate Honors Theses

Personal style is how everyone expresses their individuality and personality; there is nothing inherently wrong with wanting to buy clothes to do that. The issue arrives when big corporations take advantage of this and sell products to consumers that end up hurting rather than healing. It is often forgotten how much of an impact big business has on our everyday lives; they can affect our economy, our atmosphere, or even our daily interactions. Customers are beginning to realize that there are positive and negative consequences to their purchases. On one hand, shopping is a great way to boost the economy ...

The Relationship Between Religious Freedom In America And The Current And Future Workplace, Liz Spence

Management Undergraduate Honors Theses

In regards to religious freedom, the current climate in America is ambiguous and sensitive. This has carried over into the workplace and will continue to affect the way that leaders must manage their employees. This study contains a survey that addresses historical cases dealing with religious freedom, personal experiences in the workplace, and finally, questions regarding the ideal workplace and leadership. This study also includes in-depth interviews of current employees in a variety of careers that adhere to a religion. The paper concludes with a summary that explores how managers should react in the future to the findings in this ...

How The Level Of Job Complexity Impacts The Gender Wage Gap Across Occupations, Zytlaly Magaña Corona

Electronic Theses, Projects, and Dissertations

The present study focused on unpacking the social and structural aspects of job complexity to better understand its effects on the gender wage gap. Previous research on the job complexity-compensation dynamic has primarily focused on cognitive complexity. Job complexity across occupations were examined using work activity data from O*NET and merging it with the Current Population Survey data sponsored by the U.S. Bureau of Labor Statistics (N=67,003). Results revealed that higher complexity jobs in this study yielded greater wage disparities across different occupations as predicted. Furthermore, physical activities and gaining knowledge from the Generalized Work Activities ...

The Effects Of Corporate Social Responsibility On Consumer Behavior And Buyer Attitudes, Bailey Dial

Marketing Undergraduate Honors Theses

With the size and scope of Corporate Social Responsibility’s (CSR’s) presence in corporate America and beyond, this thesis dives into the history, composition, and application of a CSR framework within an organization. This thesis also reports the results of a survey of students to apprehend the framework’s external impacts on consumers, including brand perceptions and purchase decisions. Most individuals have experienced some degree of exposure to CSR in their professional lives. Levels of awareness and liking towards both the CSR framework and its application demonstrate a direct impact on consumers’ buying processes and company judgements.

The Pandemic Intern Of Nestlé Usa, Brenna Rose Beck

Marketing Undergraduate Honors Theses

Over the summer of 2020, I had the privilege to intern with Nestlé USA (NUSA), a sector of the multinational food and beverage processing conglomerate corporation that is headquartered in Vevey, Switzerland. As of 2014, Nestlé is known as the largest food and beverage company in the entire world. Over the course of ten weeks, I was able to learn from an immense number of opportunities that were available to me while working for this corporation. Nestlé was founded in 1866 by Henri Nestlé, originally as the Anglo-Swiss Condensed Milk Company that was aimed towards leveraging a safe, long shelf-life ...

The Bridge To Closing The Green Gap, Samantha Rife

Marketing Undergraduate Honors Theses

In today’s society, we have seen the theme of green consciousness and sustainability become more prevalent as the years pass by. Even as this concept seems to increase in consumer engagement there is not a proportional increase in consumer behavior. This is what is referred to as the gap between green consciousness and green consumerism. Many believe the root of this issue can be solved by increasing regulations. However, I believe this gap can be narrowed by using brands to shift consumers behaviors through their message. The main question that I want to focus in on is, “Can a ...

Exploring The Impact Of Coronavirus Response Policies On The Long-Term Financial Health Of Sports Leagues Around The World, Alexander Seager

Finance Undergraduate Honors Theses

This paper will outline and explore the responses of leagues in the United States and Canada, the United Kingdom, and Spain, with an emphasis on how these decisions affected the overall financial health of sports leagues within them.

While the brunt of the Coronavirus can be felt in nearly all facets of life, the goal of this paper is to research policies specifically tied to sports. There is much more to the COVID response than simple economics, but the scope of this paper is to dig into sports and the financial health of leagues moving forward. The intention is not ...

Her Picture Is Worth A Thousand Words: An Investigation Into The Relationship Between Resume Photos And Perceived Morality, Hannah Daab

Honors College Theses

It was once believed that a woman’s physical appearance benefited her in many aspects of life, including her career. Following the progression of the #MeToo movement, society has seen beauty become a liability for women in the workplace. This investigation dives into this phenomenon and redirects the focus to an earlier point in the timeline of a female’s professional career: the hiring process. Specifically, this paper begins to uncover an answer to the long- standing question of whether or not a woman should include a photo of herself on her resumé or CV. Across two quantitative studies, I ...

The Five Essential Building Blocks To Becoming A Top Twenty-Five Supply Chain Program, Phillip Necessary

Supply Chain Management Undergraduate Honors Theses

The overall intention of this research is to develop aspiring programs to reevaluate their institutions and begin growing their program with lessons from other leading institutions—the more comprehensive, educated, and driven students in the Supply Chain industry, the better.

The Supply Chain Management sector has grown substantially in the last fifteen to twenty years; the current placement rate of undergraduates is eighty-five to one hundred percent after graduation (Damast, 2015). This phenomenon correlates with international and domestic interest in information technology, economic dynamics, flexibility, and product availability, all of which have grown industry demand (Rob O'Byrne, 2020). In ...

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become ...

The Importance Of Business Ethics As A Project Management Professional (Pmp®), James Burrows

Senior Honors Theses

The Project Management Professional (PMP®) certification is the most industry-recognized certification due to the rigorous requirements and credibility of the Project Management Institute (PMI), (Alexander, 2020). PMI requires members and certification holders to abide by the PMI Code of Ethics and Professional Conduct, which prioritizes four main value areas: responsibility, respect, fairness, and honesty (Project Management Institute, 2006). The following research and analysis aim to define each value area by connecting project management methodologies and ethical business dilemmas through each value area’s accompanying subsections.

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.

Covid-19 And Virtual Leadership Challenges, Rachelle Samsoondar

Major Papers

This paper attempts to investigate the structure and efficacy of e-leadership in the workplace. In addition, the paper focuses on the impacts and challenges e-leaders must overcome to successfully manage teams whilst maintaining business objectives and goals. Three challenges were selected for this research from productivity, personal management/human resources, communication/change management and organizational structure. To accomplish the objective, the paper addressed the efficacy and suitability of e-leadership in many of today’s industries.

Com 210: Writing At Work, Cuny School Of Professional Studies

Open Educational Resources

An overview of professional workplace writing, including audience assessment, preparation for writing and research, design, editing, and collaborative writing. Models of effective writing and practice in preparing business correspondence, reports, instructions, proposals, presentations, and web content, development of competence in creating documents routinely required of professionals in organizations. Relevant for a wide variety of professions.

Carolina Consulting Scholars Cohort: Enabling Students To Be Stronger Analytical Thinkers And Problem Solvers, Alexis Mcconomy, Justin Farley

Senior Theses

Undergraduate students at the Moore School currently have limited avenues to pursue management consulting upon graduating from the University of South Carolina. The Darla Moore School of Business has academic excellence initiatives that have led to great success from certain programs and centers; however, there lacks a formalized support system to help students looking for internships or full-time roles in consulting. Our proposed Consulting Scholars cohort seeks to gather top students from all majors and offer them a cohort that will educate and prepare them for success as future consultants. By leveraging existing classes within the Management department and the ...

2021 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives, 1961 to the Present

Press releases for April of 2021.

Towards New Strategies For Improving The Transfer Of Innovation Between University And The Food Industry, Ciaran O'Connell, Gwilym A. Williams

Level 3

All commerce relies on effective strategies for completing a deal, but conducting the transaction at the university-industry interface with an intangible asset represented by research results remains a difficult proposition. Beyond differences of mission and culture, it is usually assumed that the established language of technology transfer can permit productive communication by a university across a wide diversity of industries. However, the experience of the authors indicates that an appreciation of aspects such as subtleties of language, conflicting goals, and market understanding must also be brought to bear in successfully completing a transaction. Information asymmetry remains a key challenge to ...

2021 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives, 1961 to the Present

Press releases for March of 2021.