Reflective Journals,
2023
CESA Dean
Reflective Journals, Tony Shannon Am
International Journal for Business Education
A reflective journal helps to think honestly about one’s actual thinking. This can be uncomfortable at first!
What Kind Of Pedagogies For The 21st Century?,
2023
Illinois State University
What Kind Of Pedagogies For The 21st Century?, Cynthia Luna Scott
International Journal for Business Education
Since the emergence of a global movement that calls for a new model of learning for the twenty first century, it has been argued that formal education must be transformed to enable new forms of learning that are needed to tackle complex global challenges.
The Futures Of Learning 3: What Kind Of Pedagogies For The 21st Century?,
2023
National University of Ireland, Galway
The Futures Of Learning 3: What Kind Of Pedagogies For The 21st Century?, Cynthia Luna Scott
International Journal for Business Education
Since the emergence of a global movement that calls for a new model of learning for the twenty first century, it has been argued that formal education must be transformed to enable new forms of learning that are needed to tackle complex global challenges. Literature on this topic offers compelling arguments for transforming pedagogy to better support acquisition of twenty-first century skills.
Uk Universities Face Their Toughest Test,
2023
Global Education Editor, The Financial Times
Uk Universities Face Their Toughest Test, Andrew Jack
International Journal for Business Education
The School of Oriental and African Studies seemed a symbol of stability when it celebrated its centenary in 2016 by taking over and renovating the University of London’s imposing Senate House building in central London. It was a bold move to lure the best students. But just three years later its future has become much shakier, with its undergraduate intake down 40 percent and a £7m operating deficit. “The competition is brutal,” says Professor Stephen Hopgood, Soas’s international pro-director. “We are small and specialist, and if undergraduate fees are cut, it’s going to be very hard for an institution of …
Effect Of Environmental Factors On Daily New Cases Of Covid-19 Pandemic In Delhi, India,
2023
IMT Ghaziabad
Effect Of Environmental Factors On Daily New Cases Of Covid-19 Pandemic In Delhi, India, Santosh Shrivastava
Journal of Emerging Technologies and Business Management
This research study investigates the effect of environmental factors such as Maximum Temperature (TMAX), Minimum Temperature (TMIN), Average Temperature (TA), Rainfall mm per inch (RF), Air Quality Index AQI, Precipitation (PP), Humidity (HM) and Wind Speed (WD) on the daily new cases and deceased cases of COVID-19 pandemic in New Delhi, India. The secondary data of COVID-19 is taken from the Department of Health & Family Welfare Government of Delhi, India, while AQI data is extracted from the Meteorological Department of the government of India. The correlation approach is used to test the effect of AQI and temperature on the …
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them,
2023
Claremont Colleges
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
CMC Senior Theses
The marketing tactics of the alcohol and tobacco industry are inextricably linked through the psychological basis upon which these companies target their customers. Through the principles of reciprocity, social proof, scarcity, commitment and consistency, unity, and authority featured in Robert Cialdini’s book Influence: The Psychology of Persuasion (2021). The principle of reciprocity explains how companies get customers to buy in, social proof explains our dependence on our peers’ validation, and scarcity explains why we want what we can’t have. The principles of commitment and consistency explain how companies garner long-term customers that see themselves as an extension of a brand, …
The Art Of Branding,
2022
Whittier College
The Art Of Branding, Allison Willrich
Whittier Scholars Program
The world is more visual-oriented than ever before, making a company’s logo a crucial factor in the success of branding as the logo serves as the first impression and visual indicator of the experience and value the brand will deliver. The purpose of this project is to better understand how people respond to brand design, and more specifically make judgments about the company based on the first impression they get from a logo. The brand of focus is The Habit, an American restaurant chain recognized for its excellence in product quality, but also has weaknesses in its overall brand negatively …
Green Advertising: The Progress Of Three Decades (1991-2020),
2022
Institute of Management Technology
Green Advertising: The Progress Of Three Decades (1991-2020), Abhishek Abhishek, Birud Sindhav, Jonna Holland, Phani Tej Adidam
Mountain Plains Journal of Business and Technology
This paper presents an integrated review of 144 articles published on green advertising (GA) between 1991-2020. The extant literature is reviewed to aid taxonomical analysis of definitions, methodologies, and theoretical frameworks. The review suggests that the GA literature tracks the stimuli-moderators-outcome template of the general advertising literature. Consequently, advertising claims and appeals, consumer related factors, and product related factors are the organizing themes of the review. Emerging trends and possible research gaps for each of these three categories are identified. Based on a thorough discussion of current knowledge in the domain, detailed recommendations are presented to advance research in the …
Spotify Streaming's Noteworthy Effects On Japan,
2022
Whittier College
Spotify Streaming's Noteworthy Effects On Japan, Megan Atwell
Whittier Scholars Program
No abstract provided.
Brides And Bridal Stores: Online Or Brick-And-Mortar,
2022
Missouri State University
Brides And Bridal Stores: Online Or Brick-And-Mortar, Libby C. Jones, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Journal
This paper explores the growing global bridal industry and the different trends, traditions, and aspects of specific countries' bridal industries. It outlines western and eastern traditions and how globalization contributes to their spread. A deeper focus is dedicated to the United States' bridal industry and the issues brick-and-mortar bridal boutiques face as more brides have started shopping at online bridal stores. The relationship between brick-and-mortar and online bridal stores is explored based on various propositions about the bridal industry's emerging challenges. These propositions include trust issues in the retail environment, convenience, selection of bridal gowns in different retail formats, incorporating …
Political Reality: Attack Ads Are Here To Stay,
2022
Ohio University
Political Reality: Attack Ads Are Here To Stay, Rebecca Dingus, Chanho Song, Richard H. Kolbe, Michael Y. Hu
Atlantic Marketing Journal
The primary research questions of this study center on two largely overlooked areas in negative political advertising: (1) Would the sponsor of the attack ad message be better off with a positive message? (2) When one is targeted by an attack ad, how should the attacked candidate respond? M-Turk subjects (n = 1,380) were used to conduct a multi-stage experimental design to capture the dynamic aspects of how subjects react to the use of attack ads in a hypothetical political campaign. In general, subjects did not respond favorably to attack ads, as these negative political messages caused damage to the …
Branding For Hope Services,
2022
California State University, Monterey Bay
Branding For Hope Services, Roberta Garcia
Capstone Projects and Master's Theses
Hope Services is a 501(C)(3) nonprofit organization located in Seaside, California. Hope Services was in need of a new marketing and branding plan in order to reach more people throughout the various communities that are being served. The first contributing factor is limited outreach throughout the community, the consequence to that is low client rates which brings less staff. The second contributing factor is limited caseworkers, the consequence is low levels of applications being accepted or seen. The last contributing factor is limited access to technology, the consequence is low levels of knowledge of resources for possible clients. The capstone …
The Impact Of Digital Media In Real Estate,
2022
Liberty University
The Impact Of Digital Media In Real Estate, Carley Dehnisch
Senior Honors Theses
For decades, the real estate industry has relied heavily on traditional marketing methods such as print advertising and cold calling. Although these traditional methods are still used within the industry today, the expansion of the internet over the past few decades has resulted in agents shifting away from older school marketing techniques to digital methods of marketing. This thesis will examine several digital methods of advertising such as social media marketing, email marketing campaigns, web design, and video production. In addition, this thesis will explain why these are the most effective marketing tools and necessary for real estate agents to …
An Evaluation Of Product Descriptions And Brand Trust As Influencers Of Purchase Intent In A Luxury Second Hand Ecommerce Shopping Environment,
2022
Seattle Pacific University
An Evaluation Of Product Descriptions And Brand Trust As Influencers Of Purchase Intent In A Luxury Second Hand Ecommerce Shopping Environment, Nyiesha Jones
Research Psychology Theses
In a world where fashion is a one-and-done look for an Instagram photo, represents 4% of global waste, and is growing at a rate of 11 times faster than traditional retail, there is a growing interest to reduce the carbon footprint of fashion by offering outlets for consumers to circulate their wardrobe through consignment opposed to throwing it away (Bird, 2018). Research has been done to evaluate the importance of information on e-commerce websites, with little focus on secondhand e-commerce. Previous research on secondhand shopping focuses mostly on shopping motivations, but once a customer has decided to shop secondhand what …
The Intersection Of Digital Communication & Non-Profit Organizations,
2022
Liberty University
The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton
Senior Honors Theses
Non-profit organizations are actively addressing prevalent issues in society, seeking to benefit the public and those in need through various forms of intervention and programming. Non-profits have unique leadership and culture, requiring models of communication that fit these unique qualities. Communication is vital to the success of non-profits, particularly in a digital age. This thesis synthesizes the current research on non-profit culture and leadership with data on donor trends, online giving, social media practices, and more points of interest for non-profits when it comes to digital communication. Additionally, a connection is made between strong digital communication strategies and ongoing donor …
Factors Influencing Foreign Products Purchase Intention Of Mongolian Consumers,
2022
Business School, National University of Mongolia, Mongolia
Factors Influencing Foreign Products Purchase Intention Of Mongolian Consumers, Urandelger Gantulga, Munkhbayasgalan Ganbold
Asia Marketing Journal
The current study examines how ethnocentrism influences the relationship between country image, product image, quality, and purchase intention for foreign goods. It is necessary to explore and analyze the connection between consumer ethnocentrism and purchase intention to develop marketing strategies that influence consumers' purchasing decisions. Accordingly, this article develops the research model to determine the impact of specific product determinants on consumer purchase intention towards foreign products. An online survey was carried out to reach the research objective. Four hundred effective questionnaires were analyzed using SPSS 23 and Smart PLS 3.3. The results showed that foreign product quality and image …
Metaverse: Opportunities And Challenges For Marketers,
2022
Jaipuria Institute of Management, Lucknow, India
Metaverse: Opportunities And Challenges For Marketers, Anubhav Mishra, Saumya Awasthi
Management Dynamics
Imagine if you are told that the life in which you are living, will going to be changed. How it will make you feel if you get to know that you can meet with your family members, friends, and go to work, not in real life, but rather in a three-dimensional virtual world? A world that is created artificially. Metaverse is a step ahead of imagination. Indeed, it is defined as an imaginary world where we can be a part of it, we can earn money from it, and ultimately, where, we can be a star by living our dream …
Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa,
2022
Cape Peninsula University of Technology
Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms
The African Journal of Information Systems
Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …
2021 Ijbe V2 Front Matter,
2022
Illinois State University
2021 Ijbe V2 Front Matter, Tamra Connor
International Journal for Business Education
- Editorial Board
- Letter from International President
- SIEC-ISBE International
Empirical Study On The Acceptance Of Mobility As A Service (Maas) Based On The Utaut2 Model,
2022
College of Business Administration, Shukutoku University Saitama, Japan
Empirical Study On The Acceptance Of Mobility As A Service (Maas) Based On The Utaut2 Model, Masaki Toyama
Asia Marketing Journal
To achieve the widespread use of Mobility as a Service (MaaS), a novel transportation platform, it is important to increase consumers’ intention to use MaaS. Therefore, this study clarifies the determinants of consumers’ intention to use MaaS based on the UTAUT2 model. The research model is tested using structural equation modeling based on data from a web-based questionnaire survey of Japanese consumers. The results show that performance expectancy, social influence, hedonic motivation, and price value have significant effects on the intention to use MaaS. Moreover, the relationship between the intention to use MaaS and independent variables is moderated by old …