Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation,
2022
Portland State University
Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation, Abby Christiansen
University Honors Theses
What role does branding play in the compensation issues faced by amateur athletes? How has the rise of influential online social personas legally impacted their case? This thesis explores the long-standing compensation issues that many amateur athletes have faced while under the control of the NCAA. It connects the social impact of online personal branding to some of the legal victories won by student athletes as they gain more freedom over their NIL (name, image, likeness) by detailing the importance of branding and its evolution into personal branding in a 21st century economy. Many of the rules and regulations ...
The Future Of Name, Image, And Likeness In Advertising,
2022
Louisiana State University
The Future Of Name, Image, And Likeness In Advertising, Olivia E. Nuss
LSU Master's Theses
This study explores the unique intersection of the law and the theories of communication related to a student athlete’s ability to receive compensation based off their name, image, and likeness (NIL). The purpose of this study is to understand the future of NIL legislation application as it relates to emerging media and student-athletes’ privacy interests in order to better understand influencer marketing and the impact new legislation will have on student-athlete brand deals. Through a series of semi-structured, in-depth interviews, I explored industry trends in NIL as it relates to brand partnerships and advertising, focusing on key players, methods ...
The Impact Of Privacy Control On Users' Intention To Use Smart Home Internet Of Things (Iot) Services,
2022
SK Inc., Korea
The Impact Of Privacy Control On Users' Intention To Use Smart Home Internet Of Things (Iot) Services, Mingyung Kim, Bo Reum Choi
Asia Marketing Journal
Despite the diverse benefits of smart home Internet of Things (IoT) services, the biggest obstacle to the actual usage of those services is concern about privacy. However, little research has investigated the impact of privacy control on users’ intention to use smart home services. Based on communication privacy management theory and privacy calculus theory, this study investigates how privacy control options affect users’ perceived benefits and costs and how those perceptions affect individuals’ intentions to use smart home services by conducting an experiment. Our results showed that smart home privacy control options decreased perceived benefits and increased perceived costs. The ...
I Can’T Believe Online. A Study On How Negative Reviews Move Online Shoppers To Offline Channel,
2022
Business Administration, Sungkyunkwan University
I Can’T Believe Online. A Study On How Negative Reviews Move Online Shoppers To Offline Channel, Hyo-Jeong Kim, Sang Man Han
Asia Marketing Journal
Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there? As a factor influencing decision-making, this study assumes that distrust of online shopping increases webrooming intentions that online consumers move to offline channels. Consumers check online reviews as well as seller information to increase their purchasing confidence. There are few studies on the effect of negative online reviews on consumers' purchasing decisions. Contrary to the pessimistic results of previous studies, the results of this study explain the mechanism by ...
Predicting Rfid Adoption Towards Urban Smart Mobility In Ulaanbaatar, Mongolia,
2022
Business School, National University of Mongolia
Predicting Rfid Adoption Towards Urban Smart Mobility In Ulaanbaatar, Mongolia, Urandelger Gantulga, Burmaa Sample, Ariunsaikhan Tugsbat
Asia Marketing Journal
Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand five hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease ...
Editorial: Asia Marketing Journal Makes Outstanding Achievements In 2021,
2022
College of Business Administration, University of Seoul Seoul, Korea
Editorial: Asia Marketing Journal Makes Outstanding Achievements In 2021, Ji Hee Song
Asia Marketing Journal
No abstract provided.
A Descriptive Study Of College Students’ Preferences Toward Rhetorical Devices In Advertisements,
2022
University of Arkansas, Fayetteville
A Descriptive Study Of College Students’ Preferences Toward Rhetorical Devices In Advertisements, Rachel Beyer
Agricultural Economics and Agribusiness Undergraduate Honors Theses
Advertisements are specifically created to convince people of the importance to either buy a product or subscribe to an ideal. Companies are the primary users of advertisements, where advertisements are designed to increase profitability (Roberts, 2020). The advertising industry in America is quite large. Food is a diversified and competitive industry, this competition in the food industry causes companies to be dependent on consumer preference and knowledge (UC Davis Nutrition Department, 2020). With Generation Z on the rise, there should be an increased focus on their preferences and needs in all industries, including the food industry (Southgate, 2017). The purpose ...
Implementing A Micro-Business Internship Program In Dangriga, Belize,
2022
University of Arkansas, Fayetteville
Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai
Management Undergraduate Honors Theses
Over the Summer, I was able to work with Peacework in Belize through the University of Arkansas. While I was unable to physically go to Belize due to the COVID-19 Pandemic, I feel that I was still able to learn about the culture, in both the casual and business workplace, as well as help the people of Dangriga. The goal of my project was to help consult with the Tourism Department of Dangriga to help develop their small business into businesses that were more appealing to tourists. Unfortunately, most people who own small businesses in Dangriga can’t support themselves ...
Bucwild,
2022
East Tennessee State University
Bucwild, Morgan Mcclanahan
Undergraduate Honors Theses
BucWild is a student-led organization, by the students for the students. We are closing the gap between student life and athletics through social media. We believe that in order for students to have the best experience possible at ETSU, involvement is crucial. In May of 2021, we began our mission to launch this organization for the 2021-2022 school year. Here is an in-depth look at how we did this.
Arclothmasks: A Pandemic Startup Journey,
2022
University of Arkansas, Fayetteville
Arclothmasks: A Pandemic Startup Journey, Adam Jackson
Information Systems Undergraduate Honors Theses
Covid-19 changed the way the world operated when it became a pandemic in 2020. The need for personal protection equipment was unexpected and suppliers were not prepared for the demand. The government mandate of masks furthered the need of PPE across the nation. To help fill this shortage, many companies began to retool their manufacturing processes from clothing to masks. This thesis will dive into one PPE company and its journey from the start of the pandemic. The business plan for the company will follow it along with graphs and charts that help tell the tale of the startup.
Creative Brief For Blakeman's Fine Jewelry,
2022
University of Arkansas, Fayetteville
Creative Brief For Blakeman's Fine Jewelry, Abigail Bouve
Marketing Undergraduate Honors Theses
According to recent trends, the global luxury market has grown due in part to a shift in young adult luxury consumers, including generations Y and Z, and millennials. Recognizing that consumer interest in luxury goods exists within this age range, new marketing strategies and insights are vital to encourage a lifetime of brand loyalty (Eastman, Shin, & Ruhland, 2020). With respect to brand loyalty, if a person were to have an exceptional experience while purchasing their first piece of fine jewelry at a store, then they would be more likely to remain a loyal customer at that same store as they ...
Achieving Brand Authenticity In The Age Of Cancel Culture: Why Brands Can No Longer Be Neutral Without Being Seen As Complicit,
2022
University of Arkansas, Fayetteville
Achieving Brand Authenticity In The Age Of Cancel Culture: Why Brands Can No Longer Be Neutral Without Being Seen As Complicit, Caitlin Paris
Marketing Undergraduate Honors Theses
As cultural controversies arise, brands experience pressure from consumers and competitors to take a stance. The looming presence of cancel culture has increased this feeling, as users are quick to point fingers at organizations they think are falling short. However, increased brand engagement has created a gap between superficiality and moral accountability. When a crisis strikes, the media arena becomes filled with statements, pleas, and promises, but when the dust settles, those who lack action are quick to be criticized. Companies must strike a balance between focalized brand authenticity and short-term reactivity, in a culture where it is unacceptable to ...
Harvesting Growth -- An Internship Thesis,
2022
University of Arkansas, Fayetteville
Harvesting Growth -- An Internship Thesis, Emma Conover
Marketing Undergraduate Honors Theses
During the Summer of 2021, I had the privilege to Intern with Harvest Group in Rogers, Arkansas. During this 12-week internship, I was placed in the Client Services division and was a part of a consumables team that served several clients. I gained invaluable experience from this internship and developed both personally and professionally.
The Four Agreements Analysis Los Cuatro Acuerdos De Don Miguel Ruíz,
2022
California State University, San Bernardino
The Four Agreements Analysis Los Cuatro Acuerdos De Don Miguel Ruíz, Dulce Morales
Electronic Theses, Projects, and Dissertations
The Toltecs were an indigenous Mexican culture of great warriors and artists with a very unique wisdom on life and behavior, that lived around 1000 years ago. Their extended knowledge on life and behavior certainly can be of help on developing a great leader in any organization based on the four agreements they practiced to better themselves spiritually, emotionally and physically. Therefore, Don Miguel Ruiz did some research of the Toltecs Wisdom and learn more about these four agreements:
- Be impeccable with your word.
- Don’t take anything personally.
- Don’t make assumptions.
- Always do your best.
After learning how ...
Bridges To Business Campaign Proposal,
2022
Stephen F Austin State University
Bridges To Business Campaign Proposal, Carleigh Garrett
Undergraduate Research Conference
No abstract provided.
Why Is Student Organization Attendance Down At Non-Football Sporting Events At Stephen F. Austin,
2022
Stephen F Austin State University
Why Is Student Organization Attendance Down At Non-Football Sporting Events At Stephen F. Austin, Grant Lebkowsky
Undergraduate Research Conference
No abstract provided.
Marketing Of Services: Sfa's Student Center Chick-Fil-A,
2022
Stephen F Austin State University
Marketing Of Services: Sfa's Student Center Chick-Fil-A, Carleigh Garrett
Undergraduate Research Conference
No abstract provided.
Disney’S Strategic Marketing Tactics For Children Ages 2-10,
2022
Liberty University
Disney’S Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist
Liberty University Research Week
Undergraduate
Textual or Investigative
After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others,
2022
Olivet Nazarene University
After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others, Don Daake, Edward Piatt
Scholar Week 2016 - present
Dr. Don Daake, Ph.D. (Florida State 1995), Business Professor Emeritus, and Dr. Edward Piatt, Ed.D. (ONU 2011), MBA Adjunct, share their secrets about writing and actually getting published. They are particularly interested in faculty and students who would like to join them as co-authors or anyone who enjoys writing and wants to get published. To paraphrase an old adage, "If a tree falls in the forest with no ears to hear, does it make a sound. It matters not for the tree has fallen." Our version “If you write something and practically no one reads it, have you ...
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image,
2022
University of Nebraska - Lincoln
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Honors Theses, University of Nebraska-Lincoln
This research seeks to understand more about the effects of socioeconomic background on consumer behavior and its impact on the perception of brand images. Data from people of different SES were compared to understand how they view advertisements intended for different audiences and their corresponding effects. It was conducted by sending out a confidential, voluntary survey to a convenience sample targeting 100 consumers. Consumers were asked to rate statements, on a scale of one to five, for each of the research questions to assess specific aspects of their consumer attitudes and behaviors. The high SES group has a higher average ...