Sports Management Commons^™

Exploring The Effects Of Gamblification On Esports Betting, Cecilia Diaz Dr, Violet Justine Mtonga Dr

International Conference on Gambling & Risk Taking

Abstract:

There is a growing trend of gambling/betting organisations attempting to secure a position in the fast-growing and profitable sector of Esports by becoming an inherent part of the sports culture and its community of fans. This alignment is raising concerns due to the community lifestyle and consumption of experience intrinsic in sports/Esports (Gordon, Gurrieri, & Chapman, 2015).

Diffusion of gambling in society is triggered by digital/technological disruption on gambling and changing consumer behaviour and cultural trends. This environment offers innovative opportunities to experience gambling and “gambling-like” experiences online (King et al., 2010) with the extra incentive of ease of …

The Effect Of Name, Image, And Likeness (Nil) Policies On Sports Gambling, Keith Lowe, Allen Gilbert

International Conference on Gambling & Risk Taking

ABSTRACT

Issues surrounding the amateur status of college athletes and the restrictions on receiving revenue beyond educational expenses are among the most widely discussed topics in public policy. Known as name, image and likeness (NIL), these three elements contrive a legal concept known as “right of publicity.” Economists have long recognized college athletics as an industry where individual institutions enjoy substantial monopsony power with defined restrictions on cash and related benefits to players. Although individual players continue to be very limited in receiving cash or in-kind benefits, athletic department revenues continue to rise at a rapid rate. The sheer size …

The National Basketball Association’S (Nba) Digital Transformation: An Explanatory Case Study, James Santomier, Harald Dolles, Reinhard Kunz

WCBT Faculty Publications

Purpose. Digital transformation in the global sport industry has resulted in digitally focused business strategies, innovative business models, targeted social media marketing strategies, increased consumer, and sponsor demand, accelerated growth in women’s sports, and streaming media (OTT) worldwide. This paper aims to study the case of the U.S.-based National Basketball Association’s (NBA) digital transformation, including multiple interactions of actors in the digital transformation process. A key aim is understanding the synergies resulting from the league’s integration of digital technologies, its business strategy, the evolution of its hybrid business model and the increase in revenue and global branding.

Design/methodology/approach. An explanatory …

Analysis Of Collegiate Athlete Social Media Engagement On Instagram, Noelle Magann

Association of Marketing Theory and Practice Proceedings 2023

Since its founding in 2010, Instagram has developed into one of the world's largest social media platforms. In 2022, $33.3 billion was spent on instagram advertising by companies, firms, etc. Additionally, almost $5 billion was spent on Influencer marketing in 2022, a 27.8% increase from 2021 and a 34.7% increase from 2019. These statistics show the vast importance influencers have on marketing in today's business world and society as a whole. For this project, I looked into the engagement rates of SunBelt Football athletes. I used at least 2 athletes from each university that had over 1,000 followers on instagram, …

The Perceived Impact Of The New Rules Regarding Name, Image, And Likeness (Nil) In Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2023

New rules allow college athletes to earn significant income from a multitude of activities common among professional athletes. These activities include allowing athletes to profit from the sale of intellectual properties that bear their name, image, or likeness (NIL); additional opportunities include blogs, social media posts, camps, and autograph sessions. Early perceptions of the impact of these new NIL rules have been far from unanimous. A sample of 404 students from five American universities provided feedback regarding their perceptions of nine NIL-related considerations: the impact that the new NIL rules have had on college sports, if the athletes benefit, whether …

Consumer Decision-Making On Golf Equipment: Impact Of Emerging Strategic Organizational Goals And Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal

Association of Marketing Theory and Practice Proceedings 2023

The game of golf is incredibly historic and enjoyed by many people from numerous different age groups across many parts of the world. The research involving the game of golf is often limited to the topics of golf club engineering and injury prevention within the game. The consumer decision-making process for golf equipment has been primarily under-researched. This study explores the consumer decision-making process involving golf equipment and provides propositions to achieve strategic organizational goals. Propositions are made concerning supply chain intricacies containing the inclusion of personalization and customization and including women's equipment displayed in marketing activities. There is room …

The Career Transitions Of High-Profile Student-Athletes: Identity, Role Engulfment, And Psychological Well-Being, Claire C. Zvosec, Nathan Baer, Maya Hughes, Brent Oja, Minjung Kim, Sean Dahlin, Steve M. Howell

Journal of Athlete Development and Experience

The purpose of this study is to build upon previous literature on the stages of career preparation of college student-athletes by examining identity, role engulfment, and psychological well-being as it relates to preparation for ‘post-playing days’ life. More specifically, the authors endeavored to examine the relationship between role engulfment and psychological well-being and how it affects post-athletic career transitions. Semi-structured interviews were conducted with 16 former Division I college football student-athletes who were previously student-athletes at 14 different Division I institutions. Utilizing identity, role engulfment, and psychological well-being as conceptual frameworks, this study discusses the how and why behind the …

Perceived Effectiveness Of Study Skills Training For Division Iii College Athletes: A Pilot Program, Jill W. Lassiter, Amanda L. Campbell

Journal of Athlete Development and Experience

College athletes experience high levels of stress and academics is one of the primary causes. This study was designed to evaluate the effectiveness of a study skills training workshop designed around the theory of Multiple Intelligences. The pilot-workshop was developed with minimal resources, tailored to college athletes, and focused on helping them adopt personally meaningful active study strategies. An inductive, naturalistic evaluation approach was used to analyze the qualitative responses of 55 athletes who participated in the workshop. Findings showed that those who adopted active study strategies experienced benefits in the areas of decreased stress, perceived effectiveness, perceived efficiency, greater …

“You Need To Allow Yourself To Grieve That Loss And That Identity.” College Athletes’ Transition To Life After College Sport.”, Clare Manthey, Jimmy Smith

Journal of Athlete Development and Experience

Only a small percentage of collegiate athletes compete at the professional level of sport after they graduate, leaving most athletes to transition out of a life involved in sport. Research reviewing life after competitive sport for college athletes and the consequences associated with such a transition is plentiful, however, additional research also argues that life transition research is necessary to maximize the understanding of such a phenomenon. A case study approach used Schlossberg’s Theory of Transition (2011) to research recently retired collegiate college athletes and their time transitioning away from competitive college sports. Several themes emerged from the qualitative results …

The Production Of Docility In Professional Ice Hockey, Andre Michael Andrijiw, Luke Jones

Journal of Athlete Development and Experience

The social relations and practices that imbue the sport of ice hockey have prompted several limiting and problematic outcomes for athletes. Concerned by such outcomes, and informed by the anatomo-politics of French poststructuralist philosopher Michel Foucault (1991), an examination into the relations of power that govern North American professional ice hockey was undertaken. The examination revealed that athletes were routinely subject to disciplinary power and a commonplace set of practices that closely resemble Foucault’s (1991) ‘means of correct training’: managers, in partnership with coaches under their remit, choreographed and engaged in constant supervision (e.g., scouting and monitoring), organized highly ritualized …

2023 Sport Science Forum Abstracts

Findings in Sport, Hospitality, Entertainment, and Event Management

The Sport Science Forum is hosted by Dr. Frederick G. Grieve and Western Kentucky University. This is a collection of abstracts from the Forum in order of presentation.

The Culturally Intelligent Leader, Sean F. Daly

Academic Chairpersons Conference Proceedings

Research has shown that a culturally intelligent (CQ) leader will have a positive impact on organizational culture, satisfaction, productivity, and retention. Moreover, data shows that CQ has a strong positive relationship with job satisfaction and perceived transformational leadership.

This training program is designed to help leaders develop a greater awareness of their motivation and understanding of cultural intelligence while also helping them to develop strategies and an action plan around improving their level of CQ. The suggested audience for this are experienced managers who have had some interaction with a culturally diverse population and want to serve their population better.

Building A Platform For Advancing Women's Engagement In Sport, Swarali H. Patil

Electronic Thesis and Dissertation Repository

Women are active participants in sport, as administrative leaders, coaches, and elite athletes, and it is important to understand and continue to advance their engagement and experiences in that realm. Women have made gains in leadership but their actual progress towards such roles continues to be slow-paced (Burton & Leberman, 2017), indicating that additional action is still needed. Further, women’s experiences in sport roles are critical to their performance in, and for the organization, and to their personal job satisfaction (Kanter, 1977, 1993). Yet, they may face several challenges in their work, that may reduce their autonomy in relation to …

An Analysis Of Salary Difference For Left-Handed Pitchers, Jarrett Korson

CMC Senior Theses

This thesis examines whether there is a difference in salary for left-handed pitchers in Major League Baseball. I review prior research regarding the valuation of MLB pitchers, salary discrimination in baseball, and left-handed pitchers to shape my methodology. Using Sean Lahman’s Baseball Database, I utilize various regression models to analyze effects on salary. Variables are transformed into cumulative, per 9- inning values and left-handed interaction variables are created to observe any difference in salary experienced only by left-handers. The models show that for variables with a statistically significant effect on salary, left-handers experience a statistically significant effect on salary above …

Modeling The Performance-Based Compensation Of Mlb Catchers, William Deforest

CMC Senior Theses

How professional baseball players are compensated for their on-field performance and contribution to winning baseball games has been studied many times by baseball analysts, yet no real attempt has been made to focus solely on the catcher position. As one of the most demanding and specialized positions in the game, a talented catcher is vital to a team’s success. This paper attempts to utilize Defensive Runs Saved (DRS) and Offensive Runs Above Average (OFF), leading statistics that use Statcast data to measure defensive and offensive productivity, to determine which area of catcher defense is the greatest differentiator between elite defensive …

Streaming For The Win: The Future Of Live Sports Entertainment In Direct-To-Consumer Streaming, Cody T. Havard, Timothy D. Ryan

Findings in Sport, Hospitality, Entertainment, and Event Management

This topical essay discusses the growing presence of live sports entertainment on direct-to-consumer streaming services, and how future research could benefit consumers and companies. A brief overview of Amazon Prime streaming NFL Thursday Night Football games is introduced, along with a background of live sports and streaming services. A call to action for future research is provided with potential areas in which investigators can focus.

Unpacking Athletics: An Exploration Of Identity Development For Division I Women College Athletes, Kathleen E. Scanlon

Dissertations - ALL

This dissertation explored how former Division I National Collegiate Athletic Association (NCAA) women athletes made meaning of their undergraduate experience and how it influenced their post-graduate lives. The study research questions focused on three areas: a) how participants constructed meaning from their athletic experiences and what role those experiences had in shaping their identity; b) how the participants made sense of the various systems they experienced and what bearing various identities had on their meaning making; and c) what concrete knowledge, skills and qualities participants felt they possessed today that they attribute to their intercollegiate athletic experiences.

Three semi-structured interviews …

Analytics On Service Quality In Spectator Sports, Ahmet Ozkul, Gazi Duman

Journal of Applied Sport Management

Spectator sport events are made possible by the contributions of many different participants ranging from fans and players to coaches, managers and sponsors. Through the lens of co-creation of value in the spectator sports, we discuss how sport analytics can relate to spectator sport service quality by collecting and analyzing data from each participating actor.

The Urgency For Developing Cybersecurity Awareness In Sport Agencies And Organizations, Steve Chen, Karen Doran

Findings in Sport, Hospitality, Entertainment, and Event Management

No abstract provided.

Utilization And Impact Of Career Services Among Collegiate Athletes, Evan A. Davis, Shea M. Brgoch, Leeann M. Lower-Hoppe, Makena Lynch, Duncan A. Johnston, Daniel Wray, Kristy Mccray, Megan Parietti

Journal of Athlete Development and Experience

Career readiness is a concern within the American educational system, particularly among student-athletes that must manage intense time commitments both on and off the field. Student services have emerged in higher education to support career preparation, but the utilization and impact of these services for collegiate athletes is largely unknown. The systems-theory framework (STF) of career development identifies a multitude of internal and external factors that influence individual career development. Guided by STF, the purpose of this study was to predict the factors that influence collegiate athletes' utilization of career services and resulting perceived career skills. An online questionnaire was …