Marketing Commons^™

2023-September-01-A Conversation With Etsu Faculty Patrick Brown, University Marketing And Communication, East Tennessee State University

ETSU News

After more than a decade of teaching at East Tennessee State University, Dr. Patrick Brown does not "stand still” in his instructional design.

Brown, an associate professor in the ETSU College of Public Health’s Department of Health Sciences, chaired the committee that helped to lay the groundwork for ETSU’s Center for Teaching Excellence (CTE), and he continues to champion teaching excellence at ETSU and nationally as an expert in the POGIL (Process Oriented Guided Inquiry Learning) method of instruction.

Throughout his 13 years of teaching at ETSU, Brown has seen tremendous changes in the classroom.

“The normalization of online learning …

2023-September-01-Etsu Board Of Trustees To Hold Quarterly Meeting September 15, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, September 15.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1:30 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become available, the agenda and accompanying materials for the meeting will be posted at …

2023-September-01-Etsu Launches $3.4 Million Project Through Biomade, University Marketing And Communication, East Tennessee State University

ETSU News

In recent years, government, business and education leaders across the United States have started working collaboratively to make clear to high school students and others that bioindustrial manufacturing is a reliable and growing career path.

East Tennessee State University is playing a leading role.

BioMADE, a national institute with a mission of helping secure America’s future through bioindustrial manufacturing innovation, education and collaboration, has awarded the university $1.3 million in project funding. The grant total exceeds $3.3 million when including costs shared by ETSU and partners.

“East Tennessee State University is proud to take a proactive role in advancing educational …

2023-September-01-Bucs Go Beyond Slam Dunk Season, University Marketing And Communication, East Tennessee State University

ETSU News

This seven months has been probably the most remarkable of my professional career.

It was one of the joys of my life - really the greatest joys of my life; I've never been part of something like this as a coach.

I just haven’t.

A moment, when you realized, “This is it. This is something really, really special.”

Vandy! [laughter] [cheering]

We held them to 31 points, first of all, which is pretty impressive. That just showed that we can play defense for sure.

Yeah, I think it was just like a big statement.

Even when Coach Mock with this …

2023-September-01-Go Beyond The Classroom Mini-Grants, University Marketing And Communication, East Tennessee State University

ETSU News

Creating simulations that train nurses to perform medical procedures, teaching gardening and nutrition to local elementary school students and preparing tax returns for community members are just a few examples of opportunities that are available for East Tennessee State University students to get hands-on experience while making a positive impact on the region.

These experiences are among five initiatives that will receive ETSU’s inaugural “Go Beyond the Classroom” mini-grants, designed to enhance and expand community-engaged learning in courses, programs and co-curricular experiences.

“Community-engaged learning provides the opportunity for our students to make connections between their academic course content and …

2023-September-01-Suicide Prevention Awareness Month, University Marketing And Communication, East Tennessee State University

ETSU News

Fall is a magical time on campus. The start of the academic year brings with it a plethora of opportunities, experiences, and possibilities. However, amidst the buzz of our vibrant campus life, it is easy to feel overwhelmed, juggling academic pursuits with personal responsibilities and the many extracurricular experiences ETSU has to offer.

Nationally, campuses are witnessing a mental health crisis. Recognizing the gravity of this situation, earlier this month, I signed a proclamation designating September as "Suicide Prevention Awareness Month" at ETSU. The recognition is not just an acknowledgment of the seriousness of the issue but a call to …

2023-September-01-Etsu Names New Director Of Institute For Appalachian Music And Culture, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Center of Excellence for Appalachian Studies and Services has appointed Dr. Lee Bidgood as director of the Institute for Appalachian Music and Culture. 

“We are excited by the prospect of this new Institute, which will greatly enhance our ability to serve our communities and celebrate the cultural traditions of our region. Dr. Bidgood’s proven track record as a musician and scholar makes him the ideal person to lead this effort,” said Dr. Ron Roach, chair of the Department of Appalachian Studies and Center director.

An accomplished musician, Bidgood performed with the Steep Canyon Rangers and …

How Does Advertising Salience Impact Conversion Rates? The Mediating Role Of Consumer Engagement, Yu Cheng

Dissertations and Theses Collection (Open Access)

Previous studies have mainly analyzed the relationship between advertising salience and conversion rates using subjective data from questionnaires or experiments. However, existing researches have not provided a clear explanation of how advertising salience affects conversion rates. In contrast to the existing literature, this study utilizes objective data from advertising agencies and establishes a mediation model to investigate how advertising salience influences conversion rates in news feed advertising. Empirical research shows that consumer engagement serves as a mediating variable between advertising salience and conversion rates, while market share, regional marketization level, and regional income level play moderating roles in the relationship …

Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino

Publications and Research

Purpose

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.

Design/methodology/approach

A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement …

2023-August-30-Etsu Alumni Golf Classic Set For Sept. 22, University Marketing And Communication, East Tennessee State University

ETSU News

The 56^th annual East Tennessee State University Alumni Golf Classic will be held at Cattails at MeadowView in Kingsport on Friday, Sept. 22.

The two-person select shot tournament, hosted by the ETSU National Alumni Association, is open to the community, including alumni, faculty, staff, students and friends of the university. The day will begin with check-in and practice time at 11 a.m. A buffet luncheon, which is included in the registration fee, will be served at noon, followed by a 1 p.m. shotgun start.

Golfers will compete in 10 divisions:

• Gold flight (handicaps of 10 and lower)
• Blue …

2023-August-29-Etsu Hosting Benefit Comedy Show For Ukraine, University Marketing And Communication, East Tennessee State University

ETSU News

(August 29, 2023)

East Tennessee State University alumnus Yaroslav (Yaro) Hnatusko has worked tirelessly since February 2022 to provide support for his home country of Ukraine through the nonprofit organization, Restore Ukraine, he founded with his brother. 

Though he has already allocated more than $2 million worth of humanitarian aid to vulnerable Ukrainian communities, his efforts to provide support haven’t stopped.  

He is continuing to provide assistance to a cause that means so much to him by organizing a benefit comedy show, where every purchased ticket will bring remote and abandoned communities much closer to critical aid. 

The NINE …

2023-August-28-Etsu Undergraduate Admissions To Host Tri-Cities College Fair, University Marketing And Communication, East Tennessee State University

ETSU News

College-bound students and their families are invited to attend this year’s Tri-Cities College Fair, an annual event hosted by East Tennessee State University’s Office of Undergraduate Admissions. The event draws participation from over 60 colleges and universities across the Southeast, and is scheduled to take place on Thursday, Aug. 31, from 6-8 p.m. at Freedom Hall Civic Center, located at 1320 Pactolas Road in Johnson City. 

It is open to all area high school students, prospective transfer students and their families, and is free and open to the public. Representatives from regional two- and four-year institutions will be …

2023-August-28-Second Season Of Broadway Coming To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

(August 28, 2023)

Six shows will headline the 2024 Spring Broadway Season at the ETSU Martin Center for the Arts.

“Our inaugural Broadway season earlier this year was a landmark success,” said Jennifer Clements, executive director of the Martin Center at East Tennessee State University. “The season included four shows – all performed to sold-out audiences.  Because of this overwhelming response, and with the tremendous generosity of our sponsors, we are expanding our season to include six shows.

 “We are thrilled to bring Broadway to the Appalachian Highlands again this year and look forward to experiencing the magic of live …

White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy

Markets, Globalization & Development Review

Ji-Yoon, an Asian-American woman, is the newly appointed chair of the English department at Pembroke University, a lower-tier Ivy League school. Most of the department’s faculty are older and white and male, but do include a female white professor, Joan Hambling, clearly suffering from marginalization. There is also a young black faculty member named Yasmin McKay, whom Ji-Yoon wants to make the university’s first black tenured professor in the English department. Yaz, as they call her, has published in the top journals and is loved by her students, who flock to take her courses. There are other story dynamics dealing …

Market Profanities In Sacral Academe: Privilege, Diversity, Representation, Incursion Of Market Forces, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

2023-August-25-Dr. Jessica Burchette Earns Distinguished Faculty Award For Teaching, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (August 25, 2023) — Dr. Jessica Burchette, Associate Professor of Pharmacy Practice, earned the University’s Distinguished Faculty Award for Teaching at Faculty Convocation this morning. It is the highest honor given to an ETSU professor. Each honoree receives a one-of-a-kind hand-blown glass piece and $7,500 provided by the ETSU Foundation. 

Dr. Jessica Burchette, a pharmacist and associate professor at ETSU Bill Gatton College of Pharmacy, received the university’s Distinguished Faculty Award for Teaching. 

“Dr. Burchette is a standout faculty member in the Department of Pharmacy Practice at the GCOP,” wrote Burchette’s nominator. “She is a gifted …

2023-August-25-Etsu Presents Distinguished Faculty Awards, University Marketing And Communication, East Tennessee State University

ETSU News

(August 25, 2023)

Three East Tennessee State University faculty members were presented with the Distinguished Faculty Award in the areas of teaching, research and service.

It is the highest honor given to an ETSU professor. Each honoree receives a one-of-a-kind hand-blown glass piece and $7,500 provided by the ETSU Foundation. 

Dr. Jessica Burchette, a pharmacist and associate professor at ETSU Bill Gatton College of Pharmacy, received the university’s Distinguished Faculty Award for Teaching. 

“Dr. Burchette is a standout faculty member in the Department of Pharmacy Practice at the GCOP,” wrote Burchette’s nominator. “She is a gifted teacher, …

2023-August-25-Etsu Program, Aimed At Community Outreach, Wins Major Grant, University Marketing And Communication, East Tennessee State University

ETSU News

(August 25, 2023)

The Sullivan County native needed considerable help in 2018. 

A single mother with a 4-year-old daughter hampered by health issues, she was laid off each summer as part of a part-time contract. 

Immediately, East Tennessee State University went to work. 

A counseling program assisted the woman and her child with much-needed resources. A career coach worked closely with her, helping her land an opportunity at a local insurance agency. She performed so well that she ultimately became a full-time member of the agency’s team. 

“We’ve been fortunate to witness many successes over the years,” said Amy L. …

2023-August-23-Etsu Health Welcomes Pediatrician To Johnson City Clinic, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Health Pediatrics is pleased to announce that Dr. Sarah Tolliver is joining their Johnson City practice.  

Dr. Tolliver has provided care for families at the clinic throughout recent years as a resident physician and chose to stay at the practice upon graduation from the program. 

Dr. Tolliver first began her career as a social worker before attending Quillen College of Medicine to pursue her love of learning, building relationships, and improving the lives of her patients and community. 

She chose to stay with ETSU Health after completing her residency because the people of this region have become like family …

2023-August-23-Student Veteran Jake Berens Receives National Leadership Award, University Marketing And Communication, East Tennessee State University

ETSU News

(August 23, 2023)

When asked permission to write a feature story about his award, Jake Berens answered in a way that truly represents why he is a 2023 Student Veteran Leadership Award recipient.  

His response came in the form of a request: “As long as the focus stays on the community we’re trying to build and the resources available to veterans and military-affiliated students on campus.” 

After almost 12 years of active duty in the United States Marine Corps, Berens began his journey at ETSU as a health sciences major. Beyond his graduation in 2024, his sights are set on …