Marketing Commons^™

2023-October-19-‘Fl3tch3r’ Exhibit On Display At Etsu’S Reece Museum.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The 11th annual “FL3TCH3R Exhibit: Social and Politically Engaged Art” is on display at East Tennessee State University’s Reece Museum through Dec. 8. On Thursday, Nov. 2, at 5 p.m., Adam DelMarcelle, this year’s juror, will present a public talk at the museum. An awards ceremony will begin at 6 p.m., followed by a reception.

“We are always excited to see what each year’s exhibit will offer and this year features such a variety of artists from various cultural backgrounds,” said Spenser Brenner, the Reece Museum’s exhibition coordinator. “This year features folks from all across the U.S. and eight other …

2023-October-18-Etsu Professors Part Of Major Project Studying Student Behavior.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

A bevy of long-term problems can be the result when students struggle with social and behavioral issues.

A lack of access to behavioral health services often amplifies the problem, especially in rural America.

Researchers are hoping to discern how to address this.

A pair of East Tennessee State University professors are at the center of the effort.

“What an opportunity to live out the mission of ETSU to improve the quality of life for people in the region and beyond,” said Drs. Kim Hale, a professor in Educational Foundations and Special Education and director of the Center of Excellence …

2023-October-18-Peak Fall Color Coming Soon, Etsu Says, University Marketing And Communication, East Tennessee State University

ETSU News

Across the region’s lower elevations, the parade of red, yellow and orange is likely to peak around Halloween, beginning the weekend of October 28 and stretching through the first week or so of November. 

“The sustained cooler temperatures have definitely kicked off the changing colors,” said Travis Watson, East Tennessee State University’s campus arborist.  

Beautiful colors are popping across the mountains of East Tennessee, Western North Carolina and Southwest Virginia.  

Go see them while you can.  

“The region’s highest elevations are currently at or past peak and the progression down in elevation is well underway,” he said.  

Weather conditions …

2023-October-18-Etsu Ccrhs Training Next Generation Of Child Welfare Advocates.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

When the state of Tennessee called upon its institutions to offer a certificate program to train more child welfare advocates, East Tennessee State University answered.

Across the state, there is a critical need for more people trained to recognize and intervene when children are being maltreated or abused at all levels of intervention – from the Department of Children’s Services and the court system to police officers and educators.

“This program is designed so people can learn to work together for the best interests of the child and their family, and also to train people how to appropriately intervene,” said …

2023-October-17-2023 State Of The University Address- Positioning Etsu For The Future, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2023-October-16-Outstanding Leaders In Etsu’S Department Of Student Life And Enrollment.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

As East Tennessee State University's 23-24 academic year has begun, three distinguished leaders in the Division of Student Life and Enrollment have assumed expanded university roles.

Drs. Michelle Byrd, Heather Levesque and Allison Davis are committed to the division's primary mission – the success and well-being of its students.

These appointments signify ETSU’s ongoing commitment to promote student success and provide support to its diverse student body.

Dr. Michelle Byrd (left), Dr. Heather Levesque (middle), and Dr. Allison Davis (right).

Byrd has been promoted to the role of associate vice president and dean of students. Byrd will provide leadership oversight …

2023-October-16-An Inspiring Journey Toward A Career In Special Education.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

As a child, East Tennessee State University senior Ashlyn Mills had little interest in teaching.

“School was a terrible experience for me, which led to me completing high school online. During that time, I volunteered at the elementary school my mother worked at,” said Mills. “She recommended I volunteer in the special education classroom her friend taught, and I reluctantly did. I fell in love instantly.”

Mills is one of the many who found a passion working with those with a variety of intellectual, developmental, learning, emotional and physical disabilities and sensory impairments.

And in many areas of the …

2023-October-16-Etsu To Host ‘Upper East Tennessee Domestic Violence And Sexual Assault Summit’.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s inaugural “Upper East Tennessee Domestic Violence and Sexual Assault Summit” conference, presented by the Office of Professional Development, will be held Friday, Oct. 27, at the James and Nellie Brinkley Center.

The conference, which takes place during Domestic Violence Awareness Month, aims to train and educate members of the community in the prevention of and response to sexual assault, and in advocacy and treatment for victims. It is intended as an initial effort to eliminate misconceptions and create an environment in which a response to both victims and survivors will be elevated and inspired to best …

2023-October-13-Etsu Celebrates Ribbon-Cutting At Gilbreath Hall.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

This week, East Tennessee State University held a ribbon-cutting at the newly renovated Gilbreath Hall, the university’s oldest academic building. The event was part of the university’s Founders Week, a celebration of its founding in October 1911.

Named for ETSU’s first president, Sidney Gilbreath, Gilbreath Hall underwent significant renovations last summer, transforming its classrooms and offices with state-of-the-art technology and amenities that will improve the student experience.

“Gilbreath Hall has become a historical landmark for our campus,” said ETSU President Dr. Brian Noland. “It also is a symbol of our collective belief in a brighter future. This most recent renovation …

2023-October-12-Etsu Continues Tradition Of Hand-Painted Ornaments.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Last year, East Tennessee State University began the tradition of chronicling the history of ETSU through artistic holiday ornaments.

The legacy continues this year with a limited-edition, hand-painted ornament that highlights the Amphitheatre.

For generations, the Amphitheatre has been an important part of campus life, with scores of speeches, performances and events happening there. Still today, it’s a site where students gather to make lasting memories. The natural outdoor backdrop makes a perfect place for photos.

The ornament will be available by Nov. 1 at only these locations for $125:

Bowman Jewelers, 401 W. Oakland Ave., (423) 282-8101; and …

2023-October-12-Celebrating Etsu Heroes.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University recognized three individuals and two university divisions as “ETSU Heroes” for the many ways they have gone beyond to support the mission of ETSU.

ETSU Heroes is an annual recognition program that celebrates the impactful and extraordinary service of people across the ETSU community. The ETSU Heroes were honored with medallions and cash awards at a special ceremony held Wednesday, Oct. 11, at the D.P. Culp Student Center. The event was part of ETSU’s Founders Week, celebrating the university’s October 1911 founding.

“One of the things I love the most about East Tennessee State University …

2023-October-11-Celebrated Author Jeff Vandermeer Coming To Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Renowned author Jeff VanderMeer is coming to East Tennessee State University later this month.

Dubbed “the weird Thoreau” by The New Yorker, VanderMeer’s work has captured a range of awards. His “Southern Reach” trilogy, a New York Times bestseller, has been translated into over 35 languages. The first novel in the series, “Annihilation,” won the Nebula Award and Shirley Jackson Award, and Paramount made it into a movie in 2018.

“The Bert C. Bach Written Word Initiative is thrilled that we can bring Jeff VanderMeer to ETSU for several exciting sessions,” said Dr. Jesse Graves, the poet-in-residence and a professor …

2023-October-11-Ccrhs Announces Distinguished Alumni And Hall Of Fame Inductees.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University's College of Clinical and Rehabilitative Health Sciences recently announced its 2023 Distinguished Alumni and Hall of Fame inductees.

Kristie Hammonds and Dr. Don Samples were presented with the Distinguished Alumnus Award, which honors those graduates who have contributed in a significant way to the vision and mission of the college.

• Hammonds is president and CEO of Frontier Health, and is currently a member of the Northeast Regional Health Council, and vice-chair of the Tennessee Association of Mental Health Organization’s Executive Board of Directors. She also serves on the executive council of the STRONG Accountable Care …

2023-October-11-Now Is The Time To Enjoy Fall In The Mountains.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Now is the time to plan your excursion into the region’s highest elevations, as fall color is likely to peak now through next weekend.

“I think that these cold temperatures are going to really start to speed things up,” said Travis Watson, the campus arborist at East Tennessee State University. “I would look for this weekend through October 22 to be the best times to travel to higher elevations.”

Recent high winds did bring down some leaves throughout the Appalachian Highlands, though that mostly happened with poplar and “less showy hardwoods,” Watson said.

“Monday’s rainfall was also much needed …

Curating A Consumption Ideology: Platformization And Gun Influencers On Instagram, Jenna M. Drenten Ph.D., Lauren Gurrieri, Aimee Dinnín Huff, Michelle Barnhart

School of Business: Faculty Publications and Other Works

This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology – a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study of 25 Instagram gunfluencers, we identify a process of curating a consumption ideology wherein social media influencers employ four curatorial tactics: glamourizing, demystifying, victimizing, and tribalizing. Findings suggest gunfluencers extend audiences and leverage algorithms to prescribe and model how supporters of 2A ideology should look, act, speak, feel, …

2023-October-10-Etsu Graduates Inducted Into Tennessee Collaborative Practice Society.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Two East Tennessee State University graduates from the Class of 2023 have been inducted into the Tennessee Collaborative Practice Society (TCPS), which recognizes students in Tennessee who have excelled in interprofessional education, practice and research.

It’s a prestigious honor that reflects ETSU’s mission of improving the quality of life for people in the region and beyond, with the university's extensive combination of academic programs and patient-care facilities providing students with an elevated interprofessional experience in health care education.

Drs. Taylor Coston (pharmacy/public health) and William Miller (medicine) were both part of ETSU’s robust interprofessional education program where students learn to …

2023-October-10-U.S. Air Force Band, Singing Sergeants Coming To Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The United States Air Force Band and Singing Sergeants are coming to the Appalachian Highlands.

The concert featuring these highly regarded musical ensembles is set for Tuesday, Oct. 24, at 7:30 p.m. at the ETSU Martin Center for the Arts.

“These premier ensembles are incredible to experience, and our department is honored to host such a prestigious concert,” said Dr. Alan Stevens, chair of the Department of Music. “The musical versatility of both the band and choir is impressive to experience individually, and they are absolutely extraordinary when they perform together. We invite the public to attend.”

The …

2023-October-10-Etsu Elevates Pitch Competition Winners.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Nine East Tennessee State University student teams took the stage on Monday, Oct. 9, to pitch their ideas to tackle community challenges. A panel of judges selected three prize winners, and the crowd voted for its favorite.

In total, the ETSU Elevates Pitch Competition invested $25,000 into the region. The pitch competition kicked off the university’s inaugural Founders Week, a celebration of ETSU’s history and mission to improve the lives of the people of the region.

ETSU Elevates featured nine projects that paired students with nine different community partners to address an economic, social or environmental issue of their …

2023-October-07-Etsu Unveils New ‘Running Bucky’ Logo.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Bucky, East Tennessee State University’s energetic mascot, has taken on different looks through the years.

None have been as popular, though, as the “running Bucky,” a vault logo generally reserved for retail to maintain ETSU history but not generate confusion with the current university brand.

But at Saturday’s Homecoming football game against Mercer, ETSU unveiled a new version of “running Bucky.”

“From alumni to students, there has been so much demand for this Bucky,” said Barb Mason, director of Trademark Licensing at ETSU. “We are so excited to offer this exciting new design.”

The new logo is a more …

2023-October-06-Etsu Again Hosting Bands Of America.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will again host one of the Bands of America regional championships, an esteemed honor that only a few dozen locations across the United States enjoy.

The event begins at 9:30 a.m. on Saturday, Oct. 21, at the ETSU Ballad Health Athletic Center.

“We are so excited to host this event again and meet the scores of talented students participating,” said Dr. Joe Moore, director of athletic bands and an associate professor in the Department of Music at ETSU. “This means so much to ETSU, the community and the entire Appalachian Highlands.”

High school bands from across …