Miami University
University of Tennessee - Knoxville
Izmir University of Economics
California Polytechnic State University, San Luis Obispo
Claremont McKenna College
University of Nebraska at Omaha
University of Nebraska-Lincoln
University of Pennsylvania
University of South Carolina
Political Skill: A Potential Buffer To Abusive Supervision, Emotional Labor, And Burnout,
2023
University of South Alabama
Political Skill: A Potential Buffer To Abusive Supervision, Emotional Labor, And Burnout, Keith R. Cole
Theses and Dissertations
This dissertation examines the relationship among political skill, abusive supervision, emotional labor, and burnout through the lens of the conservation of resources theory. The study proposes that political skill is a personal resource that individuals can use to buffer the negative consequences of abusive supervision and emotional labor, as well as prevent burnout. Moreover, this work proposes that political skill will lessen the harmful effects of abusive supervision on emotional labor, and emotional labor on burnout, respectively. The study also highlights the importance of political skill in managing abusive supervision, emotional labor, and burnout in organizations. This work tests a …
A Capstone Journey In Enterprise Software Consulting For Microsoft: How An Interdisciplinary Philosophy Fosters Critical Thinking And Promotes Cross-Functional Teamwork,
2023
Portland State University
A Capstone Journey In Enterprise Software Consulting For Microsoft: How An Interdisciplinary Philosophy Fosters Critical Thinking And Promotes Cross-Functional Teamwork, Jacob Mccall
University Honors Theses
This capstone review thesis explores the application of strategic innovation and enterprise software with a Portland State University (PSU) School of Business Administration (SBA) interdisciplinary team consulting for Microsoft. Faced with improving pitch meetings with a new target audience of Chief Marketing Officers (CMOs), Microsoft’s West Coast enterprise software sales team sought consultation from the PSU SBA 2023 Business Honors cohort. This text reflects on the precursors responsible for the consulting project’s success, including the university’s guiding principles, interdisciplinary philosophy, and applicable business practices. The final solution includes insights into CMO types, needs development, a marketing enterprise software visual sales …
Are The Mission Statements Of Two Large U.S. Public Business University Systems Inspiring? You Decide!,
2023
California State University, Monterey Bay
Are The Mission Statements Of Two Large U.S. Public Business University Systems Inspiring? You Decide!, James I. Schaap, Angel F. González
International Journal for Business Education
Mission statements have become increasingly important for the accreditation of business universities and colleges. Thus, understanding similarities and differences in the content of business school mission statements is especially timely. The mission statement is also the first component of the strategic management process. It provides the framework or context within which strategies are formulated.
This descriptive/informative study aims to present a background that describes and explains institutional mission statements and removes the so-called uncertainty encompassing the foci while preserving exceptional quality—a necessary quality for a compelling mission statement. We question whether all California State University (CSU) and The State University …
The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s.,
2023
The Open University
The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen
Journal of Motorsport Culture & History
This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.
The development of motor racing from the 1960s onwards as a safer sport in which …
Book Review- Racing With Rich Energy: How A Rogue Sponsor Took Formula One For A Ride.,
2023
Hampshire College
Book Review- Racing With Rich Energy: How A Rogue Sponsor Took Formula One For A Ride., James Miller
Journal of Motorsport Culture & History
No abstract provided.
Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond.,
2023
Belmont Abbey College
Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean
Journal of Motorsport Culture & History
No abstract provided.
Gift Sharing On Social Media: What Drives It?,
2023
Professor, CAU Business School, Chung-Ang University, Seoul, Korea
Gift Sharing On Social Media: What Drives It?, Mira Lee, Yoon-Hee Kang
Asia Marketing Journal
This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions affect gift-sharing behavior. Findings show self-expression motives in content posting drive sharing, while social interaction motives do not. Gifts perceived as experiential and expensive are more likely to be shared. Recipient-centric gifts positively influence gift sharing, while giver-centric gifts hinder sharing. Attitude towards the gift predicts sharing, while appreciation does not. The study enhances understanding of gift sharing on social media and offers marketing insights for …
Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games,
2023
Master’s Student, School of Business, Yonsei University, Seoul, Korea
Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games, Rhino Kim, Sue Ryung Chang
Asia Marketing Journal
As Major League Baseball (MLB)’s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger bases, and defensive shift limitations, it is important for MLB franchises to understand drivers for game attendance. We focus on the effect of accumulated winning performance of the two teams on game attendance, one of the key drivers of game attendance, and investigate how it is influenced by consumer and industry …
The Effects Of Self-Development, Self-Therapy, And Self-Presentation Motivations On Quality Of Life, Visitor Loyalty, And Omnivorous Cultural Engagement Through Visitor Satisfaction In Art Museums: Examining The Moderation Effect Of Age And Attitude Toward Sns Posting,
2023
Marketing Manager, Changshin Life & Commercial District Association, Seoul, Korea
The Effects Of Self-Development, Self-Therapy, And Self-Presentation Motivations On Quality Of Life, Visitor Loyalty, And Omnivorous Cultural Engagement Through Visitor Satisfaction In Art Museums: Examining The Moderation Effect Of Age And Attitude Toward Sns Posting, Minyeong Yi, Suna La
Asia Marketing Journal
This study investigates the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including …
Updated Reviews And Trends In Consumer Neuroscience,
2023
SKK Business School, Sungkyunkwan University (SKKU), South Korea and Postdoctoral Research Fellow, Wharton Neuroscience Initiative, Wharton School, University of Pennsylvania, PA, USA
Updated Reviews And Trends In Consumer Neuroscience, Jin Ho Yun
Asia Marketing Journal
Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia. Thus, this review aims to introduce practical integrations with consumer neuroscience and marketing research and how they can be carefully applied to these fields, with some identified caveats. Specifically, I review the recent literature from top marketing and science journals to (1) highlight substantial applications of updated neuroscientific methods to marketing research and neuroforecasting approaches, (2) discuss the additional potential of computational models in these applications, and (3) offer a simple framework that adopts a multi-method approach …
Understanding The Continuance Intention To Use Chatbot Services,
2023
Lecturer of Marketing, Department of Management and Marketing, La Trobe University, Melbourne, Australia
Understanding The Continuance Intention To Use Chatbot Services, Jeeyeon Kim, Yiling Li, Jeonghye Choi
Asia Marketing Journal
Chatbot services have become an essential communication tool for interacting with consumers in e-commerce. To understand consumer behavior in the context of chatbot services, we apply the Theory of Planned Behavior (TPB) to analyze continuance intention to use and additional predictors to explain behavioral intention. An analysis of data collected from 300 digital shopping users who had experienced chatbot services revealed that an extended TPB model holds for the continuous use of chatbot services, driven by both interaction and information quality. Accordingly, these findings provide a better understanding of consumer behavior toward chatbot services and valuable insights into digital customer …
The California Manufacturing Sector Stays On A Growth Path,
2023
Chapman University
The California Manufacturing Sector Stays On A Growth Path, Anderson Center For Economic Research
Anderson Center Press Releases
No abstract provided.
Generating Clicks: Display Advertising Within Social Media,
2023
Bloomsburg University of Pennsylvania
Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell
Atlantic Marketing Journal
This research study developed a comprehensive social community prototype and tested a variety of display advertising scenarios to determine which scenario motivated social media users to click. Empirical research based upon 503 users of social media led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to …
Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing,
2023
Jacksonville State University
Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Journal
This research paper explores the use of AI, specifically ChatGPT, in interactive activities within
online shopping and digital marketing. The paper examines the potential of AI-powered chatbots
to enhance customer engagement, personalization, and marketing effectiveness. Through a
literature review, case studies, and user feedback analysis, the research highlights the benefits of
AI chatbots in providing real-time assistance, personalized recommendations, and improved
customer experiences. The paper also addresses ethical and privacy concerns associated with AI
implementation and discusses future research directions. The findings are expected to suggest
that AI-powered chatbots have the potential to revolutionize online shopping and digital
marketing by …
An Illustration Of Using Adaptive Data Mining To Develop Strategic Knowledge Bases For Student Retention,
2023
California State University, Stanislaus
An Illustration Of Using Adaptive Data Mining To Develop Strategic Knowledge Bases For Student Retention, Pi-Sheng Deng, Abhijit Chaudhury
Information Systems and Analytics Department Faculty Journal Articles
Technological development has engaged educational institutions in fierce global competition. To be competitive in meeting the changing needs of today’s student population, educational institutions find it imperative to prioritize student retention efforts and to develop strategies that interact with students to effectively provide additional value and service. In this study we developed a two-module system: a decision tree for predicting a student’s decision to stay until graduation and an affinity analysis algorithm for identifying the relationship between student attributes and student decisions. We followed a three-phase-six-stage adaptive data mining cycle in developing a knowledge base for student retention strategies. The …
The Impact Of Globalization On Domestic Growth In Africa,
2023
University of South Florida
The Impact Of Globalization On Domestic Growth In Africa, Thomas L. Ainscough, Todd M. Shank
Journal of Global Business Insights
Research into the impacts of globalization on domestic growth in Africa has been scarce and the results of the research that does exist have been mixed. This research addresses this gap in the literature by using the newly revised KOF Globalization Index to determine the impact of social, political, and financial globalization on African economies. The KOF Index was revised substantially in 2019. Our full data set includes 40 years of data, from 1980-2019. Findings indicate that the relationship between globalization and GDP is best represented by a non-linear cubic model. With that model, social globalization has become Africa’s most …
White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair,
2023
University of British Columbia
White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy
Markets, Globalization & Development Review
Ji-Yoon, an Asian-American woman, is the newly appointed chair of the English department at Pembroke University, a lower-tier Ivy League school. Most of the department’s faculty are older and white and male, but do include a female white professor, Joan Hambling, clearly suffering from marginalization. There is also a young black faculty member named Yasmin McKay, whom Ji-Yoon wants to make the university’s first black tenured professor in the English department. Yaz, as they call her, has published in the top journals and is loved by her students, who flock to take her courses. There are other story dynamics dealing …
Market Profanities In Sacral Academe: Privilege, Diversity, Representation, Incursion Of Market Forces,
2023
University of Rhode Island
Market Profanities In Sacral Academe: Privilege, Diversity, Representation, Incursion Of Market Forces, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
Responses To General Capabilities Framework For Tertiary Education,
2023
CESA Dean
Responses To General Capabilities Framework For Tertiary Education, Tony Shannon
International Journal for Business Education
The Australian Government Department of Education, Skills and Employment (DESE) is consulting on how best to develop a general capabilities framework for tertiary education. This is being done with NOUS, a business management consultancy, and the Assessment Research Centre of the University of Melbourne
The Asymmetric Effects Of Identity Salience On Judgement: The Role Of Valence And Attribute Congruence,
2023
Associate Professor of Marketing, Desautels Faculty of Management, McGill University, Montreal, Canada
The Asymmetric Effects Of Identity Salience On Judgement: The Role Of Valence And Attribute Congruence, Dahee Han, Claire Heeryung Kim
Asia Marketing Journal
A salient identity influences individuals' judgment on products. The current research investigates why identity salience sometimes produces asymmetric effects on an individual's judgment such that a salient identity often influences judgment on identity-congruent products only or identity-incongruent products only. Across two experiments, this research proposes and shows that the valence of identity-incongruent and identity-congruent attributes determines the direction of the asymmetric identity salience effects. Specifically, when an attribute of an identity-incongruent product is positively- (negatively-) valenced, identity salience influences judgment through a decreased (increased) preference for the identity-incongruent (identity-congruent) product.
