The Asymmetric Effects Of Identity Salience On Judgement: The Role Of Valence And Attribute Congruence,
2023
Associate Professor of Marketing, Desautels Faculty of Management, McGill University, Montreal, Canada
The Asymmetric Effects Of Identity Salience On Judgement: The Role Of Valence And Attribute Congruence, Dahee Han, Claire Heeryung Kim
Asia Marketing Journal
A salient identity influences individuals' judgment on products. The current research investigates why identity salience sometimes produces asymmetric effects on an individual's judgment such that a salient identity often influences judgment on identity-congruent products only or identity-incongruent products only. Across two experiments, this research proposes and shows that the valence of identity-incongruent and identity-congruent attributes determines the direction of the asymmetric identity salience effects. Specifically, when an attribute of an identity-incongruent product is positively- (negatively-) valenced, identity salience influences judgment through a decreased (increased) preference for the identity-incongruent (identity-congruent) product.
Do Csr Activities Improve Short-Term Financial Performance? Competitive Mediating Effects Of Job Satisfaction,
2023
Research Professor, Sejong Research Institute, Korea University, Sejong, South Korea
Do Csr Activities Improve Short-Term Financial Performance? Competitive Mediating Effects Of Job Satisfaction, Jungwon Lee, Cheol Park
Asia Marketing Journal
Companies are increasingly performing corporate social responsibility (CSR) as part of their strategic plans, but the effect of CSR activities on short-term financial performance is disputed. Researchers have found ambiguous relationships through mediating factors, but few studies have investigated internal stakeholders in this context and the firm characteristics that moderate these relationships. This study uses a competitive mediating model that examines job satisfaction as a mediator in the relationship between CSR and short-term financial performance for Korean companies. For the analysis, data from 195 companies covering 2014 to 2017 were collected and analyzed via panel regression. The findings indicate that …
The Differential Effects Of Virtual Reality (Vr) On The Novice And Experienced Vr Users,
2023
Assistant Professor of Marketing, Yonsei School of Business, Yonsei University, Seoul, Korea
The Differential Effects Of Virtual Reality (Vr) On The Novice And Experienced Vr Users, Youjung Jun
Asia Marketing Journal
Although research on Virtual Reality (VR) has uncovered numerous technical advantages of VR over traditional media, little is known about how individual VR users with varying prior experience respond to VR differently. This paper examines the effect of users' prior VR experience on their subsequent real-life behavior in the domain of charitable consumption. Specifically, we find that compared to experienced VR users, novice VR users are more likely to support a charitable cause in real life (e.g., ocean conservation) after experiencing this cause in VR. The increased support among novice VR users occurs because they perceive the use of VR …
Scripting The Meaning: The Influence Of Brand Name Script On Brand Meaning And Brand Attitude,
2023
Soongsil University, Seoul, Korea
Scripting The Meaning: The Influence Of Brand Name Script On Brand Meaning And Brand Attitude, Olga Roshchupkina, Gi-Du Kang
Asia Marketing Journal
The present study examines the role of the script used for the graphical representation of a brand name in creating brand meaning. The study results demonstrate that each script contributes to forming different aspects of the brand meaning in multi-script environments. However, the process of meaning transfer is also influenced by the context of the product category, which can impact some of the aspects of meaning related to norms and familiarity. Furthermore, the study indicates that if the brand meaning aligns with the product category schema, it positively impacts brand attitude. This study adds to the branding literature by introducing …
Academic Leadership,
2023
CESA Dean
Academic Leadership, Tony Shannon
International Journal for Business Education
The Higher Education Private Providers Quality Network (HEPP-QN) has collaboratively formulated the attached Academic Leadership Statement and Academic Leadership Charter (2019).
The Leadership Statement provides members of the HEPP-QN with a charter to guide their academic leadership practice.
Human Capital Flight: Determinants Of Out-Migration Decisions Among Mississippi’S College Graduates,
2023
The University of Southern Mississippi
Human Capital Flight: Determinants Of Out-Migration Decisions Among Mississippi’S College Graduates, Felicia M. Bowens
Dissertations
In today's knowledge economy, the retention of skilled and college-educated workers is vital to the economic stability and long-term competitiveness of any region (Bernhard, 2007; Ehrke, 2014; He et al., 2016; Khaomin et al., 2022; Miller & Collins, 2022; Moretti, 2012; White et al., 2022; Winters, 2011). As the global economy evolves, Mississippi must continue accumulating and cultivating a workforce ready to meet the demands of today's labor markets. However, with the out-migration of Mississippi's college graduates post-graduation, the state continues to lose a valuable resource, its human capital (Miller & Collins, 2023; Miller & Collins, 2022; Mississippi Economic Council, …
Teaching And Assessing With Taxonomies,
2023
CESA Dean
Teaching And Assessing With Taxonomies, Tony Shannon
International Journal for Business Education
The development of taxonomies which articulate learning outcomes are necessary to disconnect the silos among educators, employers and learners (Mathews, 2019; Uranis et al.) What are taxonomies? A taxonomy is a systematic classification of objects. Why do they matter? Without systematic classification and coding it is difficult to compare or combine objects. How are they relevant to teaching and learning? In the years after the Second World War, educational psychologists saw the progress made in the biological sciences with taxonomies and started to apply them in education. Among the first to appear in the mid-50s was the work of Bloom.
Microcredentialing,
2023
CESA Dean
Microcredentialing, Tony Shannon
International Journal for Business Education
According to Andrew Norton, ”We are regularly being told that in an era of technology-driven labour market change we will need to reskill and retrain much more than we did in the past. Perhaps we will. But it is hard to find evidence for this in the available data.”
Alignment Of Learning Outcomes And Assessment,
2023
CESA Dean
Alignment Of Learning Outcomes And Assessment, Tony Shannon
International Journal for Business Education
Too often there can be data for inputs and outputs, but there is often missing information for intermediate phases. Here then we show the development of intermediate parts of the design of an assessment process which aligns with the learning outcomes of a unit or subject within a course. This is prior to the design of any soft computing for implementing and automating the process. These unit learning outcomes are subsets of the learning outcomes of the course of which the unit forms a part, and these course learning outcomes reflect the graduate attribute of the institution: that is, those …
Investigating The Impact Of Gender Composition On Team Performance: A Cross-Cultural Study Of Student Teams,
2023
Farmingdale State College
Investigating The Impact Of Gender Composition On Team Performance: A Cross-Cultural Study Of Student Teams, Maria Randazzo-Davis, Christopher Nelson Ph.D.
International Journal for Business Education
This study investigated if the gender composition of teams impacts performance by examining the relationship between student-level variables of cultural intelligence and global knowledge and team-level variables of team performance. Data were collected from 1,922 students across 40 countries participating in 446 teams. Results of independent samples t-tests and multiple regression analyses at the student and team levels showed that gender and international status were related to global knowledge and cultural intelligence, whereas gender, global knowledge, and cultural intelligence were all significantly related to team performance. The coefficient of variation was found to be low, suggesting that other variables might …
Arsip Dan Informasi Publik,
2023
Universitas Indonesia
Arsip Dan Informasi Publik, Ratih Surtikanti, Susi Haryanti
Jurnal Sosial Humaniora Terapan
This article discusses the influence of public information services sourced from archives managed by archivists through the Information and Documentation Management Officer (PPID) and the application of legislation to individuals/organizations that require public information according to the classification of information disclosure. This article can contribute to improving information services to the public in the context of implementing bureaucratic reforms to the public. These laws used in the article also ensure that the community actively participates in public bodies' management and supervision processes. The research method of this article uses literature studies on archive management and public information services as well …
The Effect Of Technostress On The Motivation To Teach Online In Higher Education Before And During The Covid-19 Pandemic: Perceptions Of Business Faculty,
2023
Northern Michigan University
The Effect Of Technostress On The Motivation To Teach Online In Higher Education Before And During The Covid-19 Pandemic: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper
International Journal for Business Education
This study investigated the relationships among technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) on the motivation to teach online using the Motivation to Teach Online – Faculty Version scale. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, and the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems early 2020 (N = 307). The findings indicated that techno-stressed faculty are less motivated to teach online. Techno-insecurity …
Dominant Leadership Themes In The Pauline Epistles,
2023
University of the Philippines Diliman Extension Program in Pampanga
Dominant Leadership Themes In The Pauline Epistles, Jaime V. Cortez
The Journal of Values-Based Leadership
Abstract
Paul’s writings in the Bible, although primarily intended to serve spiritual ends, were found to also contain practical leadership wisdom long before these concepts were developed and formalized in secular leadership literature. Seven leadership themes emerged out of this conceptual study, namely: concepts of authority, responsibility, and accountability; the need for personal integrity among leaders, the need to build ethical organizations, situational leadership, fostering unity in diversity, the teaching role of leaders, and ensuring organizational continuity and organizational growth. This paper will benefit leadership theory along the line of increasing confidence in the use of the Bible as a …
Mentoring Women Entrepreneurs: Perceived Needs And Benefits,
2023
Southeastern Oklahoma State University
Mentoring Women Entrepreneurs: Perceived Needs And Benefits, David W. Whitlock, Ashley J. Hampton, Kitty Campbell
Journal of Business & Entrepreneurship
Women entrepreneurs are a rapidly growing demographic. Mentoring is a recurring theme in the literature as a valuable contribution in helping women entrepreneurs succeed. The roles of mentoring as well as the literature of mentoring relationships is presented, followed by a study in which the demand and perceived benefit for mentoring was conducted among women currently engaged or self-identified as aspiring small business owners and entrepreneurs. Women who participated a conference for female entrepreneurs, jointly sponsored by Southeastern Oklahoma State University and the Oklahoma Small Business Development Center, were surveyed. The survey consisted of five sections: the first gathered respondent’s …
How Are Senior Citizens Capable To Cope With The World Of Digital Natives?,
2023
DACUM Finland, Helsinki, Finland
How Are Senior Citizens Capable To Cope With The World Of Digital Natives?, Hely Westerholm, Pirjo Takanen-Körperich
International Journal for Business Education
This study discusses the continuously growing threat to the senior citizens*), later called seniors, who can be isolated from the society if their digital competences and experiences are too poor in today’s digital world. It has been noted that to cope with one’s pursuits seniors need to actively construct and maintain their capabilities in ways that are flexible in the world of the digital devices, in response to the changing vicissitudes of life. Thus, the claim above illuminates the issue that the ability to learn from experiences is highly valued in the digital world.
The seniors are obliged to closely …
Caesars Entertainment Responsible Gaming Messaging,
2023
University of Nevada, Las Vegas
Caesars Entertainment Responsible Gaming Messaging, Carolene Layugan
International Conference on Gambling & Risk Taking
Our Responsible Gaming (RG) messaging is far from elaborate, but provides an important message on responsible gambling, prevention of underage gambling, and unattended children at our gaming facilities, along with the problem gambling helpline number.
These messaging standards at Caesars goes above and beyond many required gaming regulations and our goal to create awareness on these three areas and provide help resources to the thousands of customers we serve every day.
These posters are strategically placed at various locations at a Caesars Entertainment brick and mortar facility.
Thank you again for your consideration.
The Interaction Between Spending Policies And Asset Allocation For College And University Endowment,
2023
Bryant University
The Interaction Between Spending Policies And Asset Allocation For College And University Endowment, Ryan Erickson
Honors Projects in Finance
The analysis revealed better combinations of asset allocation and spending policy for college and university endowments that efficiently balance the desirable outcomes of stable spending in real terms against maintaining the purchasing power of the endowment over time (intergenerational equity). Using the variability and correlation of historical asset class returns, we created a forward-looking, projection-based, multivariate Monte Carlo simulation of individual asset class returns. The simulation incorporates the relationships between inflation and asset class returns, and the relationships among asset class returns. The projected time series of asset class returns produced a time series of endowment portfolio returns given an …
Effects Of Disclosing Discount Code Commissions On Perceived Influencer Sincerity And Attitude Toward Discount Code Use,
2023
Business School, Chung-Ang University, 84 Heukseok-ro, Dongjak-gu, Seoul, Korea
Effects Of Disclosing Discount Code Commissions On Perceived Influencer Sincerity And Attitude Toward Discount Code Use, Mira Lee, Taehee Park
Asia Marketing Journal
The purpose of this study is to examine the effects of disclosing sales commissions pertaining to an influencer discount code on perceived sincerity of an influencer and attitude toward using the discount code. In the first study, consumers participated in a two-cell (commission disclosure: absent vs. present) between-subjects experimental design. In the second study, consumers participated in a two (commission disclosure: absent vs. present) by two (discount level: low vs. high) between-subjects experimental design. The findings of Study 1 demonstrate that the sales commission disclosure pertaining to discount codes results in a higher perceived sincerity of the influencer. Results of …
Impact Of Tourism In Developing Nations,
2023
University of Arkansas, Fayetteville
Impact Of Tourism In Developing Nations, Thomas Consolino
Supply Chain Management Undergraduate Honors Theses
Belize, a small country located in Central America, thrives on tourism. The industry makes up 15% of the country’s GDP and employs roughly 40% of Belize’s population. However, the majority of tourism takes place in only a few Belizean towns, causing the economies of the other towns to not benefit from the industry. One of the towns lacking tourism is called Dangriga. Although Dangriga is on the coast and is known as the “Culture Capital of Belize”, not many tourists make is stop in or even know of Dangriga. One of the main reasons for this is the lack of …
Grassroots Lawn Services Business Plan,
2023
University of Arkansas, Fayetteville
Grassroots Lawn Services Business Plan, Logan Walden
Management Undergraduate Honors Theses
The objective of this thesis is to show how a lawn-care company can be profitable in North-West Arkansas. Grassroots uses a group of service-partners who are trained to provide professional and consistent lawn care services to customers. Grassroots Lawn Services offers different service levels to meet the changing needs of their customers. The goal is to make it easier for customers to access lawn care services without dealing with the high cost and competitive scheduling of traditional single-provider lawn services.
