Other Business Commons^™

Mentoring Women Entrepreneurs: Perceived Needs And Benefits, David W. Whitlock, Ashley J. Hampton, Kitty Campbell

Journal of Business & Entrepreneurship

Women entrepreneurs are a rapidly growing demographic. Mentoring is a recurring theme in the literature as a valuable contribution in helping women entrepreneurs succeed. The roles of mentoring as well as the literature of mentoring relationships is presented, followed by a study in which the demand and perceived benefit for mentoring was conducted among women currently engaged or self-identified as aspiring small business owners and entrepreneurs. Women who participated a conference for female entrepreneurs, jointly sponsored by Southeastern Oklahoma State University and the Oklahoma Small Business Development Center, were surveyed. The survey consisted of five sections: the first gathered respondent’s …

How Are Senior Citizens Capable To Cope With The World Of Digital Natives?, Hely Westerholm, Pirjo Takanen-Körperich

International Journal for Business Education

This study discusses the continuously growing threat to the senior citizens*), later called seniors, who can be isolated from the society if their digital competences and experiences are too poor in today’s digital world. It has been noted that to cope with one’s pursuits seniors need to actively construct and maintain their capabilities in ways that are flexible in the world of the digital devices, in response to the changing vicissitudes of life. Thus, the claim above illuminates the issue that the ability to learn from experiences is highly valued in the digital world.

The seniors are obliged to closely …

Caesars Entertainment Responsible Gaming Messaging, Carolene Layugan

International Conference on Gambling & Risk Taking

Our Responsible Gaming (RG) messaging is far from elaborate, but provides an important message on responsible gambling, prevention of underage gambling, and unattended children at our gaming facilities, along with the problem gambling helpline number.

These messaging standards at Caesars goes above and beyond many required gaming regulations and our goal to create awareness on these three areas and provide help resources to the thousands of customers we serve every day.

These posters are strategically placed at various locations at a Caesars Entertainment brick and mortar facility.

Thank you again for your consideration.

Effects Of Disclosing Discount Code Commissions On Perceived Influencer Sincerity And Attitude Toward Discount Code Use, Mira Lee, Taehee Park

Asia Marketing Journal

The purpose of this study is to examine the effects of disclosing sales commissions pertaining to an influencer discount code on perceived sincerity of an influencer and attitude toward using the discount code. In the first study, consumers participated in a two-cell (commission disclosure: absent vs. present) between-subjects experimental design. In the second study, consumers participated in a two (commission disclosure: absent vs. present) by two (discount level: low vs. high) between-subjects experimental design. The findings of Study 1 demonstrate that the sales commission disclosure pertaining to discount codes results in a higher perceived sincerity of the influencer. Results of …

Impact Of Tourism In Developing Nations, Thomas Consolino

Supply Chain Management Undergraduate Honors Theses

Belize, a small country located in Central America, thrives on tourism. The industry makes up 15% of the country’s GDP and employs roughly 40% of Belize’s population. However, the majority of tourism takes place in only a few Belizean towns, causing the economies of the other towns to not benefit from the industry. One of the towns lacking tourism is called Dangriga. Although Dangriga is on the coast and is known as the “Culture Capital of Belize”, not many tourists make is stop in or even know of Dangriga. One of the main reasons for this is the lack of …

From Espresso To Frappuccino: Analyzing Starbucks' Business Plan For Entering The Italian Market, Cameron Demott

Marketing Undergraduate Honors Theses

Starbucks is a multinational coffeehouse chain founded in Seattle, Washington in 1971 (Starbucks, 2023). The company has become one of the world's most recognizable brands, with over 30,000 locations in 78 countries worldwide (Starbucks, 2023). The coffee house has a reputation for providing high-quality coffee, great customer service, and a unique in-store experience. Americans view Starbucks as the golden standard for coffee shops and admire the brand for its success. After establishing a strong presence in the market in the United States, Starbucks decided to go global. In 1996, the chain opened its first store overseas in Japan and then …

Grassroots Lawn Services Business Plan, Logan Walden

Management Undergraduate Honors Theses

The objective of this thesis is to show how a lawn-care company can be profitable in North-West Arkansas. Grassroots uses a group of service-partners who are trained to provide professional and consistent lawn care services to customers. Grassroots Lawn Services offers different service levels to meet the changing needs of their customers. The goal is to make it easier for customers to access lawn care services without dealing with the high cost and competitive scheduling of traditional single-provider lawn services.

Effects Of Difference Age And Information Searching Level On Attitudes Toward Innovative Product, Sinae Lee, Dongwon Min

Asia Marketing Journal

Innovation is no longer the purview of high-tech industries; it is blossoming in the home appliances and cosmetics sectors. However, consumers’ anxiety about the risk of new products prevents them from reaping the benefits of innovation. This anxiety is driven by customer’s lack of prior information on new products. This study examines how difference age between the chronological age of consumers and their cognitive age affects consumers’ willingness to search for information on innovative products, leading to reduced new-product anxiety. According to a survey of participants who actually bought an innovative product, we found that participants searched for more information …

How Are The Firms’ Innovative Activities And Credit Rating Signals Received In The Market?, Jeongbin Whang

Asia Marketing Journal

Firm innovativeness and financing capacity are critical signals to stakeholders as they are key drivers of firm performance and competitiveness and indicate the firm's ability to fund its operations and growth initiatives. Based on signaling theory, this study investigates the signaling effect of a firm's innovativeness and creditworthiness and examines its signaling effectiveness. Using Korean innovation data and Korea Investors Service financial data for nine years, the findings indicate that a firm's technological innovation has a negative impact on its credit ratings, while non-technological innovation has a positive impact. Furthermore, a firm's credit ratings positively impact its performance. The current …

Attribute Resemblance And Preference For Products: Moderating Effect Of Attribute Familiarity, Kwanho Suk

Asia Marketing Journal

This research examines how consumer preferences for products are affected by attribute resemblance, which refers to the degree to which a product is similar with other products that are being evaluated together. It is expected that the influence of attribute resemblance on attitude and choice is moderated by attribute familiarity, which is tested in three empirical studies. Studies 1 and 2 examine the effects on the attitude toward the product and show that the positive influence of attribute resemblance on attitude is stronger when attribute are less (vs. more) familiar. Study 3 tests the effects on choice for which attribute …

Editorial: Together With The Asia Marketing Journal, Jaewon Yoo, Woo Jin Choi, Minki Kim

Asia Marketing Journal

No abstract provided.

High-Risk Wildlife Strike Regions: An In-Depth Visual Representation Of Wildlife Strikes At And Around Part 139 Airports In Florida., Luke P. Ochs, Flavio A. C. Mendonca Ph.D.

Beyond: Undergraduate Research Journal

Wildlife strikes with aircraft have been and continue to be a problem in the aviation industry costing millions of dollars in both damage and delays. This study used the geoprocessing information system ArcGIS to depict wildlife strikes at Florida’s 26 Part 139 Airports from 2012 to 2021. Importing reports from the National Wildlife Strike Database into ArcGIS, this study used symbology and geoprocessing tools to create a color/ size gradient that depicts the risk (number of damaging strikes out of known strikes) at each airport. Using an interactive map with ArcGIS Online viewers can observe then select each airports vector …

Blockholder Mutual Fund Participation In Private In-House Meetings, Robert Bowen, Shantanu Dutta, Songlian Tang, Pengcheng Zhu

Accounting Faculty Articles and Research

The Shenzhen Stock Exchange (SZSE) in China is unique worldwide in requiring disclosure of the timing, participants, and selected content of private in-house meetings between firm managers and outsider investors. We investigate whether these private meetings benefit hosting firms and their major outside institutional investors—blockholder mutual funds (i.e., funds with ownership ≥5%). Using a large data set of SZSE firms, we find that blockholder mutual funds have more access to private in-house meetings, and top management is more likely to be present, especially when a meeting is associated with negative news. Furthermore, when blockholder mutual funds attend negative-news meetings with …

Complete Issue. Volume 6, Issue 1

Journal of International Crisis and Risk Communication Research

This is the full issue of JICRCR Volume 6, Issue 1.

Railroads And First Responders: A Gis Link, Jeremy Kramer

Purdue Road School

The Louisville & Indiana Railroad (L&I) was awarded a $300,000 Consolidated Rail and Safety Improvements Program (CRISI) Grant to develop a geographic information mobile application linking L&I dispatch and first responders to aid communication and response during railroad incidents. This is an important development in promoting safety at rail-highway intersections.

The Power Of Algorithms And Big Data: A Marketing Perspective On Consumer Manipulation In Business, Jordan C'Rene Reuille-Dupont

University Honors Theses

In marketing, predictive analytics molds big data into tools that can create demographics, target pleasurable neuromodulator chemicals like dopamine, and influence individual and societal behavior patterns. Professionals and scholars alike can use machine-based computation to transform big data into usable knowledge that accurately represents and tracks human behavior. The deception used by marketers to achieve monetary profit can be seen as a direct exploitation of consumers’ trust and privacy. In the past couple of decades this has led to the acceleration of the attention economy and has fueled the age of information. It has pushed countries to not only enforce …

The Dedicated Truck To Take You To The Train Station: A Case Study On Ram's Marketing Strategy Through The Hit Series, Yellowstone, Hailey Keidel

Experience Industry Management

A company’s marketing strategy is crucial to said company’s success and expansion throughout its lifecycle. When looking at the automotive industry and its marketing standards, RAM is taking a step beyond with its partnership with Yellowstone. The purpose of this study was to analyze RAM’s marketing strategy in the Paramount series, Yellowstone. A case study was conducted on RAM through a tool created by the researcher with data collected from RAM’s core site, Yellowstone’s core site, and a variety of news and statistic outlets. The results of this study determined that RAM’s marketing strategy is highly successful in connection with …

Shaping Millennials’ Attitudes Towards Luxury Brands In International Cities: The Case Of Abu Dhabi, Zeina Mazloum

BAU Journal - Society, Culture and Human Behavior

This study aims to investigate the impact of two intrinsic motives (perceived self-identity and perceived self- status) and two other extrinsic motives (celebrities and social media presence) on millennials' attitudes towards luxury brands; ultimately reflecting on their buying intention. Illustrated through a conceptual framework model, results reveal that intrinsic motives strongly influence millennials' attitudes while extrinsic motives slightly influence their attitudes towards luxury brands; both resulting in molding millennials' buying intention correspondingly.

Design Power And Potential Future Of Global Organization Of Life, A. Fuat Fırat

Markets, Globalization & Development Review

In this essay I propose a definition of design to address its potential role in largely determining power relations in the future. Some foundational discussion of wealth, culturally constructed differently in different historical times, trends of corporatization in the contemporary world, and the birth of control society is presented to help understand the possibilities and difficulties of building future organizations of life. I invite discussions and dialogues to widen and deepen the concept of design power.

An Institutional Perspective On Climate Change, Markets, And Consumption Across Three Countries, Delphine Godefroit-Winkel

Markets, Globalization & Development Review

This manuscript enriches knowledge about consumers’ responses to climate change actions. Through the lens of institutional theory, it examines the findings of three studies run in France, Morocco and the United States. In Morocco, consumers are more responsive to climate change actions when they are managed at the level of their country, and company. Moroccan consumers express ambivalent emotions when their supermarket engages in actions to combat climate change. In France, consumers are less responsive when their country engage in climate change actions, but they display positive responses towards their supermarkets’ climate change actions. In the United States, the responses …