Marketing Commons^™

2023-November-13-A Chance Encounter.Pdf, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

It’s a story of chance encounters, dreams being realized, and a love for bluegrass music, one that extends from Michigan to the mountains of Tennessee.

For Jim Kortge, his college preparation led him into a career in engineering physics, but he always loved music. He played violin, then viola, through high school and big band/jazz guitar for years. When he heard Earl Scruggs’ “Foggy Mountain Breakdown” he had to learn banjo.

He and his wife Kathy (who plays Dobro) would often travel from their Fenton, Michigan home to various bluegrass events, including one at Silver Dollar City in Branson, Missouri. …

2023-November-12-Etsu Men’S Basketball Hosting Educator Night.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is expressing gratitude to K-12 educators by offering them free tickets to the ETSU Men’s Basketball game vs Davidson College on November 17 at 7 p.m. in Freedom Hall.

ETSU recognizes the profound impact educators have on the community and the region, and in a special gesture of appreciation, extends an invitation to local educators and their families to watch as Coach Brooks Savage and his team face the Bulldogs.

Anyone employed by a K-12 school or district can reserve two FREE tickets, granting them entry to the game. Additionally, educators can receive up to two …

Management Of Operations In Projects Including Planning, Organization And Control From The Beginning To The End Of Implementation, Burim Isa Berisha Dr.Sc

International Journal of Business and Technology

The project usually arises as soon as the client’s need is identified, and goes through all the extensive phases and sub-phases to take its true form and put into operation. The project is divided into two main parts that include Planning and Implementation that are separate in these stages: definition, planning, organization, control, completion. Planning involves a detailed calculation of the project. This includes known facts, admissible facts and risk calculation. Activity model used by IKOMs Planning as a process involves the cost that accompanies it. The manager must strike the balance between cost and benefit. Project control uses data …

Project Planning And Control, Burim Isa Berisha Dr.Sc

International Journal of Business and Technology

Operations management is important because it relates to the creation of products and services on which we are all dependent. Operations management is also quite motivating; operations are the center of many changes that affect business - changes in customer preferences, changes in the supply chain caused by technologies based on the businesses where we work, where we want to work and so on.

Operations Management includes the role of operations management, the various characteristics of processes, management activities, the responsibilities of managers, and the timely evolution of Operations Management.

Operations Management is a constant change, fostering creativity which allows …

Long-Term Auditor-Client Relationship And Its Effects On The Audit Quality, Burim Isa Berisha Dr.Sc

International Journal of Business and Technology

Apart from this, the long-term Auditor client relationship has been the center of attention in most of the discussions and debates as well. Numerous studies have been conducted by the academic researchers, financial and professional analysts, regulatory authorities and governing bodies, and in some cases by the Auditors and the firms as well regarding the effects of long-term Auditor-client relationship on audit quality, equity risk premium, financial reports quality, audit pricing etc. These studies provide us with different results, both with the positive and negative associations and effects of long-term Auditor-client relationship on the basis of different factors and contexts. …

Management Of Small Enterprises And Family Businesses In The Republic Of Kosovo, Burim Isa Berisha Dr.Sc, Burim Berisha B.B

International Journal of Business and Technology

Small businesses represent the driving force of an economy. They are the key that enables the production and marketing of thousands of products and services thus becoming the basis for a sound economic development. Consequently, small businesses are of vital importance to the economy.

Small business is a generator of innovation and a source of new jobs. The trend shows that small businesses are the backbone of all developments and movements in the economic system.

The small business scope is present in almost every pore of social and economic life.

According to the Statistical Register for Businesses, there are 9,358 …

The Process Of Adapting Innovations In Banking Services By Businesses In Kosovo, Burim Isa Berisha Dr.Sc, Burim Berisha B.B

International Journal of Business and Technology

This dissertation addresses the importance of a business model from businesses in Kosovo, which is able to adapt innovations from the banking sector such as digital services, and through which become part of a global market where such developments occur step by step. very fast At the beginning of this paper will be given definitions related to the main concepts that are addressed such as business model, innovations in banking services - digitalization of services and the role and importance of linking a business model with banking services of the time. After the theoretical part, from which the main concepts …

Agency Theory And Audit Quality, Burim Isa Berisha Bb

International Journal of Business and Technology

Auditing plays a vital role in reducing both: information asymmetry by empirically confi rming the validity of fi nancial statements and agency problems. The principal- agent confl ict illustrated in agency theory, where principal (owner) lack reasons to believe their agents (managers) because of information asymmetries and contradictory motives. Information asymmetry deals with the study of decisions in transactions where one party has more or superior information than other. Agents (either directors or auditors) may be trustworthy without further incentives to align interest or monitoring strategies such as audit or increased regulation. However, the simple agency model would recommend that …

The Process Of Adapting Innovations In Banking Services By Businesses In Kosovo, Burim Isa Berisha Dr.Sc, Burim Berisha B.B

International Journal of Business and Technology

This dissertation addresses the importance of a business model from businesses in Kosovo, which is able to adapt innovations from the banking sector such as digital services, and through which become part of a global market where such developments occur step by step. very fast At the beginning of this paper will be given definitions related to the main concepts that are addressed such as business model, innovations in banking services - digitalization of services and the role and importance of linking a business model with banking services of the time. After the theoretical part, from which the main concepts …

2023-November-09-Etsu Offers Winter Outlook For 2023-24.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The region got a taste of Old Man Winter when daytime temperature highs didn’t rise above the low 40s earlier this month.

Though the official start to the season doesn’t happen until Dec. 21, forecasters are already offering predictions for the coming cold weather months.

East Tennessee State University, home to the Tennessee Climate Office, projects:

Close to average precipitation for much of the region; Heavier rain and snow in the mountains, especially in North Carolina; And the potential for slightly below average temperatures, especially in January and February, for the Appalachian Highlands.

“These seasonal forecasts are certainly tricky, and …

2023-November-09-Student Pharmacists Get Hands-On Lesson In Cancer Research.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

A top natural products research scientist from Colombia visited East Tennessee State University Bill Gatton College of Pharmacy recently to meet with student pharmacists and help demonstrate the drug discovery process.

Dr. Ruben Torrenegra, who was recognized in 2018 by the government of Colombia as one of its top scientists, has helped progress the college’s drug discovery program since 2008 when he partnered with Dr. Victoria Palau, professor emerita of Pharmaceutical Sciences. Palau started her cancer research with plants when she came to ETSU in 2007.

In that time, Torrenegra helped train dozens of ETSU student pharmacists in cancer …

2023-November-08-Etsu To Host Quarterly Smokefree Tn Coalition Meeting Nov. 16.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Center for Cardiovascular Risk Research (CCRR) will host a quarterly meeting of the SmokeFree Tennessee Coalition this month as part of their work to help guide and develop a statewide strategic plan for tobacco control.

In 2022, the Tennessee Department of Health enlisted the ETSU College of Public Health to provide strategic planning services and expert guidance to create a five-year comprehensive tobacco control plan. The plan will be sweeping, serving as a roadmap to prevent tobacco use and create new tobacco control initiatives.

As part of the development of this plan, CCRR will conduct 10 …

2023-November-08-Etsu To Reopen Popular Synthetic Ice-Skating Rink.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

After drawing hundreds of visitors to campus during the last holiday season, East Tennessee State University is preparing to once again open its synthetic ice-skating rink to the community.

The rink is located on the ETSU University Commons, adjacent to the D.P Culp Student Center.

Following ETSU’s annual holiday lights celebration on Monday, Nov. 13, the rink will be open for visitors. That evening, ETSU faculty, staff and students may skate for free with an ETSU ID. Members of the community are welcome to skate; rental rates are available on the skating website.

The grand opening celebration, Bucky’s Blizzard …

2023-November-08-All Aboard- Etsu Documents Historic Train Depots.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Call it the 19th century version of Facebook.

Though difficult for today’s readers to recognize, train depots were once hubs of information, a place of near constant hustle and bustle.

Flash back more than a century ago, and East Tennessee was full of them, some designed in a Gothic style that featured low roofs and usually only enough space to conduct basic operations, with others much more elaborate in architectural style.

A new digital exhibit, cataloged by East Tennessee State University’s Archives of Appalachia, highlights many of them.

“One of the purposes behind this exhibit is to emphasize the importance …

2023-November-08-Farnor Named To Volunteer Tennessee Commission.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Tennessee Gov. Bill Lee recently appointed East Tennessee State University Coordinator for Leadership and Civic Engagement Nathan Farnor to serve on the Volunteer Tennessee Commission for the State of Tennessee.

Farnor’s appointment to the commission began in September and runs through Dec. 31, 2024, with the possibility of reappointment.

"I am grateful to Gov. Lee for the opportunity to serve on the Volunteer Tennessee Commission and to help drive ongoing volunteerism and community engagement, not just in East Tennessee but across the Volunteer State,” said Farnor.

Stepping into the role of coordinator for Leadership and Civic Engagement last year, Farnor's …

2023-November-08-As Drought Grips Region, Etsu Providing Critical Analysis.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

An outdoor stroll, with the feel of grass crunching against your shoes, may have left the impression that the area is having a dry spell.

You aren’t wrong.

Moderate-to-extreme levels of drought are gripping much of Tennessee, according to East Tennessee State University’s Dr. Andrew Joyner.

A member of the Department of Geosciences, Joyner is the state’s official climatologist.

“We’ve seen reports of dry pastures and soils, as well as decreased pond levels,” said Joyner. “This is having an impact on our region and state, especially as it relates to agriculture.”

Joyner leads the Tennessee Climate Office, based at ETSU, …

2023-November-08-Etsu Offering ‘Mental Health First Aid’ Course.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Office of Professional Development will offer two “Mental Health First Aid” trainings this month.

“Mental Health First Aid” is a public education program that introduces participants to risk factors and warning signs of mental illnesses, builds understanding of their impact and gives an overview of common support frameworks.

Training will take place on Nov. 14 at the ETSU Innovation Lab and on Nov. 17 at ETSU at Sevierville. The skills-based course is designed to teach people how to identify, understand and respond to signs and symptoms of mental health or substance use challenges. Similar to physical …

2023-November-07-Etsu Veterans Day Program Set For Nov. 13.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will honor the nation’s military veterans, including ETSU’s own student, staff and faculty veterans, during the annual Veterans Day ceremony at 10 a.m. on Monday, Nov. 13, at the Quad, a grassy area between Brooks Gym and Gilbreath Hall.

The program will feature remarks from Command Sgt. Maj. Jay F. Lovelace. Lovelace was selected to serve as the senior enlisted adviser to ETSU Army ROTC alumnus Maj. Gen. Gary L. Harrell, commander, Special Operations Command Central at MacDill Air Force Base in Tampa, Florida.

The ceremony will also feature music by the University School Choir and …

2023-November-07-Andrew Lawson- ‘Helping To Create Something Bigger’.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

With an impressive body of work already under his belt, Andrew Lawson is well on his way toward achieving his dream of a career in film animation.

Lawson is a graduate student from Knoxville pursuing a Master of Fine Arts in digital media at East Tennessee State University.

His interest in digital media springs from his childhood, when he was captivated by Disney cartoons and Tim Burton’s claymation films, especially “The Nightmare Before Christmas.” Because his family moved often, he needed something to entertain himself, and so he turned to art.

“I started out getting into illustrating and drawing,” he …

2023-November-07-National Company Ranks Multiple Etsu Programs As Elite.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

When it comes to academic departments operating at a high level, offering excellent classroom instruction and hands-on learning that prepares graduates for employment and real-world impact, East Tennessee State University is an institution that continues to shine.

Intelligent.com, a longtime resource for program ranking and educational planning, included several programs at the university in its 2024 top degree programs.

“I am thrilled that ETSU’s commitment to academic excellence is reflected in these rankings of a diverse range of programs across the institution,” said Dr. Kimberly D. McCorkle, provost and senior vice president for Academic Affairs. “Our outstanding faculty offer …