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2023-September-07-Etsu Will Again Offer Fall Color Predictions, University Marketing And Communication, East Tennessee State University

ETSU News

September 7, 2023

The Appalachian Highlands, home to thriving mountain towns, as well as lakes, rivers and scores of hiking and biking trails, is an outdoor lover’s paradise.

And in a matter of weeks, the vibrant shades of autumn will dot the regional landscape.

As you plan your fall excursions, searching for orange and yellow hues hugging meandering roads and mountaintops alive with red and purple, East Tennessee State University plans to make the process easier. 

For the second straight year, ETSU will offer a weekly prediction about fall color.

“We live in a stunning area, with beautiful …

2023-September-05-Pharmacy Career Exploration Day On Oct, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 5, 2023) – East Tennessee State University Bill Gatton College of Pharmacy is offering a free Pharmacy Career Exploration Day on Saturday, Oct. 21, 2023. 
 
Students can learn more about the wide variety of pharmacy careers available, as well as more about ETSU Gatton College of Pharmacy, a nationally recognized college of pharmacy in Johnson City, Tennessee. The event will include a welcome from Dean Debbie Byrd, hands-on experiences, a chance to talk with student pharmacists and faculty, personalized admissions pathway information and campus tours. A free lunch will be provided. Parents are invited to attend …

2023-September-05-2023-Etsu's Prestigious Digital Media Program Aiding Area Schools.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

For schools within a day’s drive of East Tennessee State University, the university’s elite Digital Media Program – ranked No. 1 in the state for both animation and game design – provides creative opportunities. The program is offering STEM demos, taught by professionals associated with the department, to grades four through 12. And if the school is located in East Tennessee, Southwest Virginia or Western North Carolina, someone from ETSU will travel there to teach the demo. “What we are offering these students and schools is truly incredible,” said Dr. Tod Emma, department chair. “Perhaps this will spark a …

Technology Acceptance Model(Tam) And Ai Hallucination Survey Dataset, Jared Hansen, Jeff Christensen, Paul Wilson

Browse all Datasets

This dataset came from the research paper “Understanding the antecedents, advantages, and mistakes of technology adoption of Artificial Intelligence (AI) within consumers’ tourism decision-making processes” coauthored by the researchers. The project examines the integration of elements from the technology acceptance model, theory of planned behavior, and three new variables (AI prior general usage, AI familiarity, and AI hallucination potential) to prediction behavioural intention to use AI (ChatGPT) in making future tourism decisions.

2023-September-05-Public Health Lecture To Feature Career Naval Intelligence Officer, University Marketing And Communication, East Tennessee State University

ETSU News

(September 5, 2023) – Dr. Erik Dahl, associate professor at the Naval Postgraduate School’s National Security Affairs Department, will present a lecture titled “Using the Intelligence Community to Prevent the Next Pandemic” on Thursday, Sept. 14, at East Tennessee State University.  

Dahl’s talk, which is free and open to the public, is part of ETSU College of Public Health’s Leading Voices in Public Health lecture series.  

The event will be held in ETSU’s newly renovated Lamb Hall, room 131, beginning at 5:30 p.m. Those interested can attend in-person or by Zoom. It will also be recorded and available for …

2023-September-05-Etsu Names New Education Abroad Director, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 5, 2023)

From a historic partnership with Tennessee State University to a renewed commitment to international excellence, it has been a banner year for the East Tennessee State University Honors College and the Center for Global Engagement.   

Dr. Danielle Walters wants to keep the momentum going.  

Named the director of Education Abroad earlier this summer, Walters hopes to generate “a space on campus that fosters global citizenship and creates opportunities for students to explore and grow in their identity as a global citizen.”   

“Study abroad is a life-changing opportunity for students, allowing them to step outside of …

Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli

Journal of Global Business Insights

This study explains how small and medium-sized enterprises (SMEs) in the food sector adapted during the pandemic. In-depth, semi-structured, hybrid interviews were conducted with fifteen SME owners in the food sector in Bandung, Indonesia. The study describes five business adaptation strategies using service-dominant logic (S-DL) and structural-functionalism theory: (a) relationship adaptation with suppliers and landlords, (b) employee adaptation, (c) product and sales adaptation, (d) operations adaptation, and (e) promotion adaptation. Findings show a holistic view of actor involvement in the business adaptation process linked to altruism, in which the business and all actors (i.e., suppliers, landlords, customers, employees, government, online …

The Effect Of Consumer-Based Authenticity On Attachment And Social Networks In Digital Context: Case Of Moroccan’S Terroir Products, Fatima E. Ouboutaib

Journal of Global Business Insights

The focus of this paper is to conceptualize and measure consumer-based authenticity as well as its effects on social networks (SN) and attachment. In addition, it explores the effect of consumer attachment. In order to address this focus, it suggests a framework for analyzing this relationship by using the Partial Least Squares Equation Modeling. This study utilizes applied quantitative research in the Moroccan context. The results showed that consumer-based authenticity represents a marketing tool that can influence purchase intention. The key contribution of this research is the feature of consumer authenticity that influences social network confidence. Consumers need to …

Effect Of The Intensity Of Instagram Usage As A Social Media Tool On Conspicuous Consumption, Duygu Firat

Journal of Global Business Insights

As internet usage grew, social media sites proliferated, and consumers began to use them more frequently. On social media, people share their daily lives, but they also express what they want to symbolize. This sharing includes conspicuous buying or consumption, presenting both opportunities and challenges for organizations. Therefore, the aim of this research was to investigate how the intensity of Instagram’s usage as a social media platform affects conspicuous consumption. The data was gathered through a questionnaire administered to Instagram users (N = 230). Partial least squares structural equation modeling (PLS-SEM) determined the effect of the intensity of Instagram’s …

2023 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2023.

2023-September-01-Caring For Ourselves While Caring For Others, University Marketing And Communication, East Tennessee State University

ETSU News

Professional caregivers, including health care providers, social workers and others, seem to have deep wells of strength and compassion for others. What happens when they experience burnout and fatigue?

“Caring for Ourselves While Caring for Others: Minimizing Burnout and Replenishing Empathy” is the topic of an upcoming virtual talk in the Resilience Presentation Series of the East Tennessee State University/Ballad Health Strong BRAIN Institute. The talk will be held Thursday, Sept. 21, at 2 p.m. via Zoom.

In this session, educator and resilience coach Nikita Gupta will help caregivers, service providers, educators and helpers reflect on burnout and compassion …

2023-September-01-Accomplished Poet Coming To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

A Vanderbilt University professor and accomplished poet is coming to East Tennessee State University. 

The public will have two chances to interact with Major Jackson on Monday, Sept. 18.  

At 2 p.m. in the D.P. Culp Student Center, room 311, Jackson will take part in a roundtable discussion about poetry and writing. An audience question-and-answer session will follow. At 7 p.m., Jackson will read from his poetry in the Brown Hall Auditorium, with books for sale and book signing opportunities after both events.  

Jackson’s visit is part of the Black American Writer’s Series at ETSU. 

Major Jackson is one of …

2023-September-01-Appalachian Highlands Center For Nursing Advancement Holds Summit, University Marketing And Communication, East Tennessee State University

ETSU News

(September 1, 2023) – The Appalachian Highlands Center for Nursing Advancement wrapped up a two-day summit on Friday that brought together key state and regional stakeholders to discuss and plan ways to strengthen the nursing pipeline across the region and the state.  

“The summit was a wonderful opportunity for us to share our vision and hear from key stakeholders as we refine our plan for the future,” said Dr. Holly Wei, interim director for the Appalachian Highlands Center for Nursing Advancement and interim executive associate dean and chief nursing administrator with the ETSU College of Nursing.  

“I hope everyone left …

2023-September-01-Peak Fall Color Coming Soon In Highest Elevations, According To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

From Roan Mountain and Mount Mitchell to Clingmans Dome and Mount LeConte, fall color is quickly increasing in the region’s most extreme elevations.  

“Colors move down in elevation as we progress through October,” said Travis Watson, East Tennessee State University’s campus arborist. “As for a drive through the mountains, the second and third weeks of October should be an excellent time.”   

Weather over the last six months has been mostly ideal for those who look forward to the parade of red, orange and yellow.    

“The consistent rainfall over summer combined with cool nights and sunny days as we move into …

2023-September-01-Find Etsu Swag At New Retail Spot At Greene Stadium, University Marketing And Communication, East Tennessee State University

ETSU News

When fans enter William B. Greene Jr. Stadium tomorrow for the Buccaneer football home opener against Carson-Newman, they’ll have an exciting new place to snag some cool blue and gold gear. 

Bucky’s Treasure Chest will make its debut as the place where fans can purchase officially licensed T-shirts, ballcaps, key rings, ponchos, seat cushions and other items to show their ETSU pride .

Operated by the ETSU Bookstore and located just inside the main entrance to the stadium, Bucky’s Treasure Chest was created to increase the space for retail items and provide easy access to new gear for fans, …

2023-September-01-Neat Places On Campus, University Marketing And Communication, East Tennessee State University

ETSU News

Maybe you’re a first-year or new grad student at East Tennessee State University, or you just began your career as a professional here, and you’d like a nice place to read and reflect. Perhaps you live in the area and want a new place to take an evening walk. Maybe you’ve been around a while, but want to find a spot to learn something new. ETSU has you covered!

The ETSU campus has a wealth of neat spots that are a little out of the ordinary. Here are a few great places you might not have discovered yet:

Conifer Garden …

2023-September-01-Tackling Tb Both Medically And Socially, University Marketing And Communication, East Tennessee State University

ETSU News

Well before Handaa Enkh-Amgalan arrived on the campus of East Tennessee State University, her life had been marked by grave illness and skeptics – as well as profound triumph.

Author of “Stigmatized: A Mongolian Girl’s Journey from Stigma and Illness to Empowerment,” she has spent recent years leading projects and coordinating programs around the world aimed at a variety of topics, including for the International Rescue Committee, an international organization that responds to the world’s worst humanitarian crises.

And this week, her expertise will be recognized on the world’s main policymaking stage: she will deliver opening remarks at the second …

2023-September-01-The Importance Of Getting Your Zzzs, University Marketing And Communication, East Tennessee State University

ETSU News

The fall semester is in full swing at high schools and colleges throughout the region, with students focusing their attention on classes, assignments, work and activities with friends and organizations. But in all the excitement and busyness, there might be one important thing to which students give short shrift: a good night’s sleep.

The high school and college years can be a time when teens and young adults develop poor sleep habits which sometimes continue for years to come.

“The excitement around getting the most out of the school experience often leads to higher engagement in social activities, as well …

2023-September-01-The Language And Culture Resource Center- Unite, Learn, Grow, University Marketing And Communication, East Tennessee State University

ETSU News

Take a closer look at East Tennessee State University’s Language and Culture Resource Center in celebration of Hispanic Heritage Month. 

The center, located in the D.P. Culp Student Center, offers opportunities for people within the ETSU and regional communities to share cultural experiences, celebrate diverse backgrounds and build connections between native English and multilingual speakers. 

Stephanie Roman De La Sancha says the center is a place where people “can come and unite and be together, and learn from one another, and grow together as a community.” 

Learn more about the Language and Culture Resource Center here.

2023-September-01-Etsu Trustees Approve New Women's Athletics Program, University Marketing And Communication, East Tennessee State University

ETSU News

During its regular quarterly meeting held earlier today, the East Tennessee State University Board of Trustees set a new direction for the university's future in athletics and commemorated significant milestones in student enrollment.

New athletics program

To provide additional athletics opportunities for women, the board approved the establishment of a new women's Acrobatics and Tumbling athletics program. It is currently recognized as an emerging sport by the NCAA and is expected to achieve NCAA Championship Sport status by 2024.

Fifty-three other colleges currently offer the sport. The university has marked out a strategic roadmap for the program, with plans to …