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Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell 2021 University of Arkansas, Fayetteville

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and ...


A Study On The Impact Of Social Media Marketing In The Event Industry: Executing A Marketing Plan, Adrian N. Bradley 2021 University of Arkansas, Fayetteville

A Study On The Impact Of Social Media Marketing In The Event Industry: Executing A Marketing Plan, Adrian N. Bradley

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Marketing is a large part of growing one’s business or event. The objective of this study was to gain an understanding of how social media marketing increases brand loyalty, attendance, and engagement within current and potential guests over traditional event marketing methods. Through this study a data collection survey for the University of Arkansas’ Hospitality Management annual event Students Mastering the Art of Hospitality (SMASH) to gather information on the effectiveness of e social media marketing’s influence on their attendees. Unfortunately, due to a global pandemic SMASH was canceled and the researcher and honor’s committee thought it ...


Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship 2021 University of Mississippi

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was ...


Effects Of Retail Case Environment And Led Lighting Temperature On Color Of Ground Beef Patties, Mesa Kutz 2021 University of Arkansas, Fayetteville

Effects Of Retail Case Environment And Led Lighting Temperature On Color Of Ground Beef Patties, Mesa Kutz

Animal Science Undergraduate Honors Theses

The objective of this study was to explore different type of retail cases and case environments, primarily lighting, to quantify the impact on shelf life. Coarse ground 80:20 beef from a local retail establishment was acquired between 7 and 10 d from the box date and fine ground through a 9.5 mm grinder plate, and then formed into 150.25 g patties with an automatic patty forming machine. Each patty was then individually packaged in PVC-overwrap packages and randomly assigned to one of the four different treatments: open, multideck cases with 3000 K lighting (OPEN3000),open 3500 K ...


Increasing Investment In Stem Education For Females: Policy Considerations, Becky Harris, Andrea Dassopoulos, Daniel Sahl, Anna Starostina 2021 University of Nevada, Las Vegas

Increasing Investment In Stem Education For Females: Policy Considerations, Becky Harris, Andrea Dassopoulos, Daniel Sahl, Anna Starostina

UNLV Gaming Research & Review Journal

During this difficult economic time, as policy makers decide how to use their limited resources to help prepare the rising generation for the demands of an ever-changing workforce, aligning K-12 educational priorities with higher education and economic development can help maximize public dollar investments in STEM education, particularly when females are given access to STEM and STEM-related education and programs. Smart public policy initiatives can help increase the representation of women in the technology, research and development, and innovation departments.

The purpose of this article is to provide policy recommendations that could help increase gender diversity and participation in STEM ...


Analysis Of The Relationship Between Covid-19 And Employee Satisfaction In Luxury Hotels, Renee Bawcom 2021 University of South Carolina - Columbia

Analysis Of The Relationship Between Covid-19 And Employee Satisfaction In Luxury Hotels, Renee Bawcom

Senior Theses

This paper investigates the relationship between the COVID-19 pandemic and employee satisfaction in luxury hotels. Through a review of the existing body of scholarly literature about factors affecting employee satisfaction, and new collection and analysis of data on the topic, the identification and evolution of factors affecting employee satisfaction was explored. In reference to companies’ responses to the COVID-19 pandemic, luxury hotel employees’ levels of satisfaction were analyzed. The analysis concluded that the widespread changes made to the luxury hotel industry in response to the COVID-19 pandemic did not have a negative impact on employee satisfaction.


Policymap, Melissa M. Johnson, Charlene Cain 2021 Alvin Sherman Library

Policymap, Melissa M. Johnson, Charlene Cain

Library Learn - Complete Video Collection

Add a contextual layer to presentations or articles by allowing others to see your findings in action. Don't just read your research results see them. View your findings in PolicyMap.

  • Learn what PolicyMap is.
  • Learn how to access PolicyMap from the library's homepage.
  • Learn key features of PolicyMap.


2021 School Of Culinary Arts And Food Technology, Spring Newsletter, Tu Dublin., James Murphy 2021 Technological University Dublin

2021 School Of Culinary Arts And Food Technology, Spring Newsletter, Tu Dublin., James Murphy

Other resources

The School of Culinary Arts and Food Technology, TU Dublin, Spring Newsletter captured the many events, research, awards, significant contributions and special civic and community activities which the students and staff members of the school have successfully completed up to the Spring period of 2021. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school supporters) and our school's industry association supporters. In this issue we also fondly remember Cathal Brugha Street, Dublin 2 (as the school now prepares to move to our new campus ...


Resilient Leadership In Chicago Hotels: Case Study In A Global Pandemic, Deborah Popely DBA, Michael Krause CHA, CHIA, MSEd 2021 Kendall College at NLU

Resilient Leadership In Chicago Hotels: Case Study In A Global Pandemic, Deborah Popely Dba, Michael Krause Cha, Chia, Msed

Kendall College Research

The impact of COVID-19 on the hotel industry has been catastrophic and like elsewhere, the Chicago hotel market has faced steep declines in occupancy, revenues and profitability, resulting in severe staff cuts and drastic operating changes. Yet many hotels continued operating, albeit at a reduced level. What factors made it possible for hotels to adapt to these conditions? To answer this question, a case study was developed from in-depth surveys with 16 Chicago hotels combined with interviews with 7 leaders from these hotels, providing a snapshot of resilient leadership in the Chicago hotel market before and after the COVID-19 pandemic ...


Exploring The Relationship Between Work Engagement And Psychological Contract Fulfillment In Health Care Organization-Employed Physicians, Oyebanjo Olowe 2021 Seton Hall University

Exploring The Relationship Between Work Engagement And Psychological Contract Fulfillment In Health Care Organization-Employed Physicians, Oyebanjo Olowe

Seton Hall University Dissertations and Theses (ETDs)

ABSTRACT

While physician employment by healthcare organizations (HCO) in the United States continues to rise and private practice ownership continues to decline, many physicians are disengaged and leaving their organization as their job expectations are not fulfilled. Concurrently, some are changing practice patterns that may lead to decreased access to care despite the forecasted shortage of 84,900 fewer physicians and the aging US population's project growth by 2033. Prior work on physician work engagement has been practitioner-based, never using the widely accepted validated Utrecht work engagement scale. Also, there has been little work on psychological contract fulfillment (PCF ...


Destination Management: Right Or Wrong Measures, Abdullah Tanrisevdi, Osman Nuri Ozdogan, Vedat Acar, Sibel Kilicdere 2021 Aydın Adnan Menderes University

Destination Management: Right Or Wrong Measures, Abdullah Tanrisevdi, Osman Nuri Ozdogan, Vedat Acar, Sibel Kilicdere

Journal of Global Business Insights

Planning studies are important for the competitiveness of destinations and their actions with the principles of sustainability. Kuşadası and Didim, which have been among the most important mass tourism destinations in Turkey since 1960, have also long experienced common problems such as lack of coordination, environmental and infrastructural problems, and a lack of an integrated destination approach. Although a series of initiatives have been attempted to solve these problems—with a series of initiatives and good intentions—these initiatives have ultimately failed to achieve their outcomes. The current study aims to present the problems faced with destination management in both ...


A New Hospitality Marketing Perspective On The Emergence Of “Lifestyle Hotels”, Jun-ichiro Tokue 2021 Judging Committee of the Bridal Institutional Association, Japan

A New Hospitality Marketing Perspective On The Emergence Of “Lifestyle Hotels”, Jun-Ichiro Tokue

Japanese Society and Culture

Hotels in Japan have long been grouped under two categories: city hotels and business hotels. While the former are relatively expensive, have a large number of guest rooms, and include a variety of French and Chinese and Japanese restaurants and bars as well as meeting rooms and huge banquet halls, the latter are relatively low-priced facilities that only have guest rooms or basic rooms destined to meals.

However, the category of lifestyle hotels, which is different from both, has been growing rapidly in Japan in the last few years. Instead of the above two categories, price categories such as luxury ...


A Big Data Exploration Of The Informational And Normative Influences On The Helpfulness Of Online Restaurant Reviews, Stephanie Meek, Violetta Wilk, Claire Lambert 2021 Edith Cowan University

A Big Data Exploration Of The Informational And Normative Influences On The Helpfulness Of Online Restaurant Reviews, Stephanie Meek, Violetta Wilk, Claire Lambert

ECU Publications Post 2013

© 2020 Edith Cowan University With the proliferation of user generated online reviews, uncovering helpful restaurant reviews is increasingly challenging for potential consumers. Heuristics (such as “Likes”) not only facilitate this process but also enhance the social impact of a review on an Online Opinion Platform. Based on Dual Process Theory and Social Impact Theory, this study explores which contextual and descriptive attributes of restaurant reviews influence the reviewee to accept a review as helpful and thus, “Like” the review. Utilising both qualitative and quantitative methodologies, a big data sample of 58,468 restaurant reviews on Zomato were analysed. Results revealed ...


What Happens Here? Educating Las Vegas’S Guests During Covid-19, Marta Soligo 2021 University of Nevada, Las Vegas

What Happens Here? Educating Las Vegas’S Guests During Covid-19, Marta Soligo

UNLV Gaming Research & Review Journal

When, in 2003, the Las Vegas Visitors and Convention Authority (LVCVA) launched the tag line “What happens here, stays here,” it reinforced the idea, already supported by the media, that in Sin City everything is allowed. Looking at the COVID-19 crisis, one might wonder how, after being seen for years as a place without restrictions, Las Vegas could convince its tourists to respect some rigid safety guidelines. This paper tries to answer that question starting from the framework of the host-guest relationship, which is widely used in anthropology and sociology of tourism. On the one hand, I state that short-time ...


Covid-19 And Its Implications For Women In Gaming: Move Towards Regulation, Policies, And Culture Changes In The United States, Shekinah Hoffman, Itzel Alanis 2021 University of Nevada, Las Vegas

Covid-19 And Its Implications For Women In Gaming: Move Towards Regulation, Policies, And Culture Changes In The United States, Shekinah Hoffman, Itzel Alanis

UNLV Gaming Research & Review Journal

COVID-19 exposes structural inequalities within American society which can no longer be ignored. Here, we highlight the structural inequalities women and women of color face that are glaringly apparent or exacerbated in the pandemic. Inequalities that play a role in the unemployment, insufficient workplace protection, and increased work-life demands of women and women of color in the gaming industry. Instead of returning to “normal” business post-pandemic, we urge gaming leaders to reflect on these inequities within their workplaces. We offer that guaranteed paid leave and permanent flexible work arrangements could improve the life of gaming women employees and their families.


Explaining The Economic Impact Of Covid-19: Core Industries And The Hispanic Workforce, Aaron Klein, Ember Smith 2021 The Brookings Institution

Explaining The Economic Impact Of Covid-19: Core Industries And The Hispanic Workforce, Aaron Klein, Ember Smith

Policy Briefs and Reports

As the United States prepares for a COVID-19 recovery, policymakers need to understand why some cities and communities were more vulnerable to the pandemic’s economic consequences than others. In this paper, we consider the association between a city’s core industry, its economic susceptibility to the pandemic, and the recession’s racially disparate impact across six select metropolitan areas. We find that areas with economies that rely on the movement of people—like Las Vegas with tourism—faced substantially higher unemployment at the end of 2020 than cities with core industries based on the movement of information. Further, we ...


It's Like A Video Game: How To Use Twine To Create Scenario Based Learning Online, Amanda Mapel Belarmino 2021 University of Nevada, Las Vegas

It's Like A Video Game: How To Use Twine To Create Scenario Based Learning Online, Amanda Mapel Belarmino

UNLV Best Teaching Practices Expo

How can you engage students online by utilizing the online environment? Solution: a choose-your-own adventure style game. As an Assistant Professor of Hospitality Management, I teach a class in Strategic Management where I used a software called Twine to create a choose-your-adventure type scenario where the students make their own decisions for a business scenario and then see the consequences of their decisions.


Florida's Natural Springs: Exhibit Sign, Emily Horne, Burak Ogreten 2021 University of Central Florida

Florida's Natural Springs: Exhibit Sign, Emily Horne, Burak Ogreten

Rosen Library Exhibits

On display: January-May 2021

Featured items: materials on loan from Special Collections, including drawings, books, and photographs, along with books from the Rosen Library's permanent collections, and epoxy resin dioramas created by Emily Horne.

Primary Curators: Emily Horne and Barak Ogreten.

See more items from this exhibit


Florida's Natural Springs: Exhibit Brochure, Emily Horne, Burak Ogreten 2021 University of Central Florida

Florida's Natural Springs: Exhibit Brochure, Emily Horne, Burak Ogreten

Rosen Library Exhibits

On display: January-May 2021

Featured items: materials on loan from Special Collections, including drawings, books, and photographs, along with books from the Rosen Library's permanent collections, and epoxy resin dioramas created by Emily Horne.

Primary Curators: Emily Horne and Barak Ogreten.

See more items from this exhibit


A Message From Dean Youcheng Wang, Youcheng Wang 2021 University of Central Florida

A Message From Dean Youcheng Wang, Youcheng Wang

Rosen Research Review

It has been a challenging year for us all, especially for those of us immersed in hospitality, travel and tourism. Despite the challenges, and there are many, we are continuing to move forward and persevere.


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