2018-April-13-Distinguished President's Trust,
2018
East Tennessee State University
2018-April-13-Distinguished President's Trust, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-13-Hanbo Ma Recital,
2018
East Tennessee State University
2018-April-13-Hanbo Ma Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-13-Bidgood: Fulbright Scholarship,
2018
East Tennessee State University
2018-April-13-Bidgood: Fulbright Scholarship, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-13-Pryor Distinguished Lecturship,
2018
East Tennessee State University
2018-April-13-Pryor Distinguished Lecturship, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-12-Rising Star Award,
2018
East Tennessee State University
2018-April-12-Rising Star Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-11-Liver Disease Screening,
2018
East Tennessee State University
2018-April-11-Liver Disease Screening, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-11-Post-Apocalypse Mr. Burns,
2018
East Tennessee State University
2018-April-11-Post-Apocalypse Mr. Burns, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-11-Academic Excellence Convocation,
2018
East Tennessee State University
2018-April-11-Academic Excellence Convocation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Process At The Nebraska Repertory Theatre, Or: How I Learned To Stop Worrying And Promote Avenue Q,
2018
University of Nebraska-Lincoln
Marketing Process At The Nebraska Repertory Theatre, Or: How I Learned To Stop Worrying And Promote Avenue Q, Bridget Fleischer
Honors Program: Senior Projects (Public)
When producing a stage show, whether on Broadway or the local playhouse, every decision must be made with marketing in mind. Arranging television spots, designing flyers, analyzing market research; promotion is only one area of marketing considerations. Theater is a business. Artistic merit is important to consider, but no show will be made without a customer value proposition in mind. Because of this, it is especially fortunate to be able to market a wide-appeal musical that holds artistic merit. This creative project outlines the inner workings of the Nebraska Repertory Theatre, including the production, casting, and promotion that went into …
2018-April-10-Addressing E-Cigs,
2018
East Tennessee State University
2018-April-10-Addressing E-Cigs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Political Marketing: How Social Media Influenced The 2008-2016 U.S. Presidential Elections And Best Practices Associated,
2018
Liberty University
Political Marketing: How Social Media Influenced The 2008-2016 U.S. Presidential Elections And Best Practices Associated, Morgan Swartley
Senior Honors Theses
Political marketing has become a growing facet of marketing that has infiltrated the campaigning of U.S. presidential elections. Within this cognate of marketing, social media has become a major component of predicting election outcomes starting with the 2008 U.S. presidential election. An analysis of the social media performance of candidates from the 2008 to 2016 U.S. presidential elections reveals how the power of social media can be harnessed to increase voter participation, connect voters to offline political activity, and engage voters with candidates on a more personal note. Social media political marketing should further emphasize the candidate’s brand and build …
2018-April-09-Reducing Cvd,
2018
East Tennessee State University
2018-April-09-Reducing Cvd, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-08-The Breaks,
2018
East Tennessee State University
2018-April-08-The Breaks, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-06-Comedy Show Rewind,
2018
East Tennessee State University
2018-April-06-Comedy Show Rewind, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-06-Forever Changes,
2018
East Tennessee State University
2018-April-06-Forever Changes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-04-Unity Fest,
2018
East Tennessee State University
2018-April-04-Unity Fest, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-04-John Silvia Lecture,
2018
East Tennessee State University
2018-April-04-John Silvia Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-03-Take Back The Night,
2018
East Tennessee State University
2018-April-03-Take Back The Night, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-02-Tsbdc April Workshops,
2018
East Tennessee State University
2018-April-02-Tsbdc April Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Business Of Being Good: Crm Strategies And For-Profit Organizations,
2018
Bryant University
The Business Of Being Good: Crm Strategies And For-Profit Organizations, Danielle Crepeau
Honors Projects in Marketing
Many studies have measured the impact of cause related marketing (CRM) strategies on non-profit organizations, however few have been able to measure the impact that these strategies can have on the for-profit organizations employing them. This study hypothesizes that a co-branded CRM strategy will have greater benefits for a for-profit organization than will a jointly-branded strategy or no strategy at all. This hypothesis was tested using two studies, both with a 2x3 factorial design for firms with both a positive and negative brand reputation. It was found that, for an organization with a negative image, consumers viewed the organization more …
