2018-April-23-Board Of Trustees,
2018
East Tennessee State University
2018-April-23-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-23-Naloxone Training,
2018
East Tennessee State University
2018-April-23-Naloxone Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-23-Supporting Npr,
2018
East Tennessee State University
2018-April-23-Supporting Npr, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Advertisements On Facebook: Identifying The Persuasive Elements In The Development Of Positive Attitudes In Consumers,
2018
School of Business and Economics, North South University, Dhaka, Bangladesh
Advertisements On Facebook: Identifying The Persuasive Elements In The Development Of Positive Attitudes In Consumers, Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh K. Dwivedi
Dept. of Organisation & Professional Development Publications
The main objective of this study is to develop the scale items of consumers’ attitudes toward Facebook advertisements and to theorize consumers’ attitudinal behaviour. To undertake this study, a research assistant was appointed, who is also an active member of Facebook, to introduce a message about the product Samsung Tab S, and to pass it to other members of their network. From this experiment, different members of their network participated in generating, passing, and receiving messages to develop a preliminary structured perception which was converted to generate scale items to measure attitude. Then an independent empirical study was conducted among …
Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study,
2018
Texas Southern University, Texas
Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Mayur Desai, Lucy Ojode
Southwestern Business Administration Journal
Despite being a norm in contemporary organizations including in academia, there is limited understanding how multimedia technology use might impact learning. We have also seen a rise in the use of social media applications such as Facebook, tweeter, Instagram, skype, flickr, and blogging among students, but it is unclear the extent to which the academe embraces these applications. In this study, we examine the potential role of multimedia technology and social media use in the learning process. We explore the potential implications for instruction and on student learning of the marriage between multimedia technology and social media use. Focusing on …
Leveraging Decision Making In Cyber Security Analysis Through Data Cleaning,
2018
Indiana University Kokomo, Indiana
Leveraging Decision Making In Cyber Security Analysis Through Data Cleaning, Chen Zhong, Hong Liu, Awny Alnusair
Southwestern Business Administration Journal
Security Operations Centers (SOCs) have been built in many institutions for intrusion detection and incident response. A SOC employs various cyber defense technologies to continually monitor and control network traffic. Given the voluminous monitoring data, cyber security analysts need to identify suspicious network activities to detect potential attacks. As the network monitoring data are generated at a rapid speed and contain a lot of noise, analysts are so bounded by tedious and repetitive data triage tasks that they can hardly concentrate on in-depth analysis for further decision making. Therefore, it is critical to employ data cleaning methods in cyber situational …
2018-April-20-A Choral Journey,
2018
East Tennessee State University
2018-April-20-A Choral Journey, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-20-Heritage Day,
2018
East Tennessee State University
2018-April-20-Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-20-Measuring Student Learning,
2018
East Tennessee State University
2018-April-20-Measuring Student Learning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-20-'Cats And Dogs' Story Slam,
2018
East Tennessee State University
2018-April-20-'Cats And Dogs' Story Slam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Kalamazoo Fc Social Media Plan,
2018
Western Michigan University
Kalamazoo Fc Social Media Plan, Brittney Wojcik
Honors Theses
Social media presents itself as a far-reaching and cost-effective tool to not only reach, but also to engage with potential audiences. As social media usage is becoming more commonplace, it is increasingly important for companies to understand their place within the social media realm.
Kalamazoo FC is a local semi-professional team in their third year of play. They are looking to expand their target market to include those of millennials, college students, and Latinos. Herein lies a comprehensive social media plan that contains detailed information regarding the team, new markets targeted, and social media platforms currently used by the team. …
2018-April-20-A Conversation With Billy Gray,
2018
East Tennessee State University
2018-April-20-A Conversation With Billy Gray, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Plan For West Hills Athletic Club,
2018
Western Michigan University
Marketing Plan For West Hills Athletic Club, Loai Maddah
Honors Theses
In the recent past, the trading environment has increasingly become competitive. Businesses are adopting various strategies to survive in the dynamic business environment. One such business is West Hills Athletic Club, which is located along South 11th Street, in Kalamazoo, Michigan. The fitness center was organized and incorporated in 1973. It was opened in 1974 and it has eight indoor courts for tennis. As of 1976, the enterprise expanded to twelve courts. In 1988, the firm converted 2 tennis courts to incorporate a track, basketball, and fitness equipment. In 1998, the facility was donated to the Western Michigan University. …
Branding Strategies Of A Private International School,
2018
NES and SVB Group of Educational Institutions
Branding Strategies Of A Private International School, Balasubramanian Varadarajan, Timothy Malone Dr.
The Qualitative Report
Demand for international K-12 schools in India is growing, and this is causing competition between them. The purpose of this paper was to explore the branding strategies that private international school leaders in India use to enhance the school brand. Case study method was used where fifteen participants were interviewed from an international school in Southern part of India. Interviews were conducted with five school leaders, five teachers, and five parents using a semi-structured interview method with open-ended questions related to branding strategies. Brand-oriented organizations have internal approaches to developing their brand based on vision, mission, and values. As education …
2018-April-19-Ibucs Competition,
2018
East Tennessee State University
2018-April-19-Ibucs Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-19-Novel Treatments,
2018
East Tennessee State University
2018-April-19-Novel Treatments, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-18-Etsu Next Olympic Hopeful Tryout,
2018
East Tennessee State University
2018-April-18-Etsu Next Olympic Hopeful Tryout, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-18-Student's Bill Signed Into Law,
2018
East Tennessee State University
2018-April-18-Student's Bill Signed Into Law, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Drug Usage Among Women Attending Stephen F. Austin State University,
2018
Stephen F Austin State University
Drug Usage Among Women Attending Stephen F. Austin State University, Kimberly Pepper
Undergraduate Research Conference
The purpose of this study is to determine illegal drug usage among women attending Stephen F. Austin State University.
2018-April-17-From Ancient Africa To Now,
2018
East Tennessee State University
2018-April-17-From Ancient Africa To Now, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
