The Fall Of Sears From Within: How Customer Sentiments Refuted Retail Capital And Authority,
Georgia Southern University
The Fall Of Sears From Within: How Customer Sentiments Refuted Retail Capital And Authority, Melek Anitsal, Ismet Anitsal
Association of Marketing Theory and Practice Proceedings 2019
This research aims to understand the relationship between Sears Holdings Corporation and its customers, while exploiting feedback from customers to identify reasons for Sears’ decline. The problem statement is dependent on identifying aspects that affect consumer behavior most and linking a connection to the increased number of dissatisfied Sears’ customers. In order to analyze this phenomenon, customer attitudes were compiled over the key four years of Sears history using a customer sentiment analysis. This empirical method of research was chosen because of the large impact that consumer sentiments have on spending, allowing the development of both internal and external views …
Swot Analysis Applications: An Integrative Literature Review,
University of South Florida
Swot Analysis Applications: An Integrative Literature Review
Journal of Global Business Insights
A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research for over six decades. However, a collective understanding of SWOT analysis remains vague. This study accessed, analyzed, and synthesized the SWOT literature, allowing for new theoretical perspectives and frameworks to emerge. Using an integrative literature review, this study reviewed SWOT studies historically, providing a greater understanding of the SWOT analysis in different sectors and the different approaches used in SWOT studies. Furthermore, it fills the knowledge gap in the strategic planning context and indicates meaningful implications …
A Guide To Abductive Thematic Analysis,
Nova Southeastern University
A Guide To Abductive Thematic Analysis, Jamie Thompson
The Qualitative Report
Thematic analysis is an increasingly popular method for analysing qualitative data within the social sciences. Current guides for conducting thematic analysis promote the method’s broad flexibility across research designs, which has resulted in criticism that the method lacks the rigour and structure necessary for credible academic research. Recognizing the challenges faced by qualitative scholars, I developed and present an 8-step prescriptive approach specific to abductive methodologies incorporating many concepts from seminal works in thematic analysis, and importantly maintaining the balance of theorising with empirical data, which is the core of abductive research.
The Innovative Success That Is Apple, Inc.,
Marshall University
The Innovative Success That Is Apple, Inc., Katherine Johnson, Yang Li, Hang Phan, Hoang Trinh
Theses, Dissertations and Capstones
Apple, Inc. has been a successful company for years now. However, the company faces issues just like any other company. How Apple responds to these issues is in conjunction to the strengths and weaknesses of the firm. The business-level strategy of Apple also has much to do with how the company approaches various situations. The diversity and organization of the firm itself helps to address any issues that may arise. Competing in high level competitive industries also requires Apple Inc. changing day by day in order to overcome its competitors.
Decoding The Algorithm: The Mathematics Behind Tiktok’S Short-Form Content Success,
University of Connecticut
Decoding The Algorithm: The Mathematics Behind Tiktok’S Short-Form Content Success, Ashley Lynch
Honors Scholar Theses
Within the realm of social networks, TikTok has become the central hub for short-form video content. The network’s unique ability to capture individual preferences using predictive analytics has greatly contributed to its massive success, allowing the company to optimize its performance and content personalization. In an age where digital media have such a significant influence on society, it is essential that users develop an understanding of how social network algorithms function to make more informed online decisions. Although TikTok’s technological system is primarily undisclosed, the platform certifiably leverages several key mathematical principles within its algorithm to achieve its core goals …
Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009),
University of Rhode Island
Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen
Markets, Globalization & Development Review
No abstract provided.
When Beauty Is The Beast: The Effects Of Beauty Propaganda On Female Consumers,
University of Nebraska at Omaha
When Beauty Is The Beast: The Effects Of Beauty Propaganda On Female Consumers, Savannah Greenfield
Theses/Capstones/Creative Projects
Women are faced with a constant barrage of advertisements every day and the subliminal messages that come with this visual assault. These messages are influenced by years of sexism and oversexualization in the media, and shape the actions of female consumers. This investigation reviews three existing studies that demonstrate the negative effects of beauty advertisements on women. These effects are then studied through the lens of female consumer behavior to evaluate women’s motivations in continuing to buy beauty products. A link between negative effects and consumer motivations is discussed to reveal the harsh grip of sexism on the beauty and …
The Portrayals Of Family In Advertising: Children's Perspectives,
University of Nebraska - Lincoln
The Portrayals Of Family In Advertising: Children's Perspectives, Elise Johansen
College of Business: Dissertations, Theses, and Student Research
Children are exposed to over 25,000 advertisements each year just on television. Research has demonstrated advertising’s effect on children’s preferences and perceptions including gender roles. With the changing structure of family now including diverse family types such as same-sex parents, childfree couples, single-persons, and transracial adoptive families, we do not yet know if advertising is changing with the times and how children perceive these family groups. This study seeks to determine how children perceive family in advertising and its effect on their concept of family through a content analysis of children’s television advertisements and data collection from children in the …
Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement,
Singapore Management University
Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement, Siyoung Chung
Research Collection Lee Kong Chian School of Business
The purpose of this study was to explore the underlying mechanisms through which the use of socialmedia affects endorser effectiveness. Based on theories related to parasocial relationships,self-disclosure, and celebrity endorsement, this study proposed a theoretical research model andempirically tested the model using online survey data collected from 400 Korean Wave fans inSingapore. The results showed that consumers’ parasocial interactions with celebrities though socialmedia have a positive impact on celebrity endorsement. Specifically, we found that: (1) parasocialrelationships mediated the relationships between social media interactions and sourcetrustworthiness, (2) social media interactions influenced parasocial relationships via self-disclosure;and (3) source trustworthiness had a positive …
The True Cost: The Bitter Truth Behind Fast Fashion,
University of Rhode Island
The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar Ertekin
Markets, Globalization & Development Review
The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not …
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