2018-April-30-1968 Class Reunion,
2018
East Tennessee State University
2018-April-30-1968 Class Reunion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Corporate Brand Management Of Sk,
2018
Asia Marketing Journal (AMJ)
Corporate Brand Management Of Sk, Jinyong Lee
Asia Marketing Journal
SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of “improving itself to give greater happiness to all of its customers” and the symbol mark of “Wings of Happiness” are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups.
SK brand management can be analyzed, using the framework of 4 …
Submission Information Etc.,
2018
Asia Marketing Journal (AMJ)
2018-April-30-Denso Grant,
2018
East Tennessee State University
2018-April-30-Denso Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Effects Of Marketing Communication Capabilities On The Link Between Corporate Social Responsibility On Firm Value,
2018
Asia Marketing Journal (AMJ)
Effects Of Marketing Communication Capabilities On The Link Between Corporate Social Responsibility On Firm Value, Yonghee Kim
Asia Marketing Journal
An increasing number of studies have examined the effects of corporate social responsibility (CSR) activities on corporate financial performance (CFP) in the service industry. However, the extant literature does not provide comprehensive insights into the conditions on which the CSR–CFP link relies. In this study, firms’ marketing communication capability (MCC) is introduced as an important contingency variable, which determines the effects of CSR on the corporate financial performance, in the context of restaurant businesses. Multiple year data on the spending of public restaurant chains on different media are collected, and MCC is subsequently measured using the data envelope analysis. Then, …
2018-April-30-Commencement,
2018
East Tennessee State University
2018-April-30-Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-National 4-H Gis Team,
2018
East Tennessee State University
2018-April-30-National 4-H Gis Team, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Asia Marketing Journal Vol. 20 No. 01 목차,
2018
Asia Marketing Journal (AMJ)
Product Classifications Revisited With Transparency Effect,
2018
Asia Marketing Journal (AMJ)
Product Classifications Revisited With Transparency Effect, Jaebeom Suh, Dawn Deeter Schmelz, Taehyun Suh, Jin
Asia Marketing Journal
It is appropriate and useful to interpret some product classification schemes as buyer behavior models; such classifications permit investigations of discrepancies between classification predictions and actual buyer behavior. We review existing product classifications and identify underlying behavioral assumptions of various classification schemes that have been used in the marketing discipline for more than nine decades. Recognizing the irrelevance of existing product classifications for current products, we propose a new reclassification framework by incorporating transparency concepts. Based on this extended product classification, we highlight the potential roles of product classification study as an important link between consumer research and marketing strategy, …
2018-April-29-Up In The Woods,
2018
East Tennessee State University
2018-April-29-Up In The Woods, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-29-Percussion Ensemble Concert,
2018
East Tennessee State University
2018-April-29-Percussion Ensemble Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-28-Pre-College Concert,
2018
East Tennessee State University
2018-April-28-Pre-College Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Effect Of Social Media On Marketing And Brand Image: Does It Matter?,
2018
Wright State University - Main Campus
Effect Of Social Media On Marketing And Brand Image: Does It Matter?, Miranda Fryman
The University Honors Program
Social media officially emerged in 1997, with the first recognizable site called Six Degrees which allowed users to friend and message one another. Two years later, in 1999, blogs became popular, but no one could have predicted the extent to which social media would grow. In the early 2000’s, sites like Myspace, Facebook, and LinkedIn gained traction with the advancement of technology. At this point, around 100 million users had access to the internet (Hale, 2016) and that number was rapidly growing. With people’s ongoing urge to be constantly connected, social media continued to flourish, and sites like Twitter, Youtube, …
2018-April-27-Fiddlers Convention,
2018
East Tennessee State University
2018-April-27-Fiddlers Convention, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-27-Jazz Ensemble: 'Rock Music',
2018
East Tennessee State University
2018-April-27-Jazz Ensemble: 'Rock Music', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-27-Spring '18 Commencement,
2018
East Tennessee State University
2018-April-27-Spring '18 Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Music & Media: A Senior Recital & Honors Project,
2018
Bowling Green State University
Music & Media: A Senior Recital & Honors Project, Kayla Luteran
Honors Projects
Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.
While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With …
What's Wrong With The Tap? Examining Perceptions Of Tap And Bottled Water At Western Michigan University,
2018
Western Michigan University
What's Wrong With The Tap? Examining Perceptions Of Tap And Bottled Water At Western Michigan University, Lindsey Makos
Honors Theses
Distrust in tap water seems to be increasing in the United States with a consonant increase in single-use bottled water. As a result, I was intrigued to explore the behaviors and opinions of Western Michigan University (WMU) students in Kalamazoo, MI towards bottled water. Specifically, I initiated a study to examine student’s perceptions and use of tap water and bottled water. To study water consumption habits on WMU’s campus, I replicated a Purdue University study from 2011. In addition, because of the high profile of the Flint Water Crisis, particularly in Michigan, I added a section that focuses on the …
2018-April-26-Yoruba Spiritual Traditions,
2018
East Tennessee State University
2018-April-26-Yoruba Spiritual Traditions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-26-Ibucs Competition Winners,
2018
East Tennessee State University
2018-April-26-Ibucs Competition Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
