Marketing Commons^™

Airline Customer Satisfaction 2015-2017 Results, Michelle M. Bennett, Brent D. Bowen, Erin E. Bowen, Z. Bowen, Dean Headley, Timothy B. Holt, Jacqueline R. Luedtke

Publications

Previous research on perceptions, satisfaction, and attitudes regarding the major commercial air carriers in the United States has provided little more than an interesting descriptive representation of the average air traveler. This study moves beyond basic descriptive information of air travelers to identify attitudinal patterns and relationships in the way consumers at varying levels of travel frequency view the commercial air industry. The Airline Passenger Survey (APS) elements developed via the utilization of rigorous scientific methodology, with the intention of capturing the most important data from passengers while reducing confusion or variability in comprehension of questions. APS items are a …

Building Small Commercial Airport Clusters To Increase Marketing Capability, Dixie Button Phd, Rachel M. Vigness, Patti Clark

Publications

Building Small Commercial Airport Clusters to Increase Marketing Capability was presented at MBAA International, Chicago, IL in April, 2018.

To Give Or Not To Give? Choosing Chance Under Moral Conflict, Stephanie C. Lin, Taly Reich

Research Collection Lee Kong Chian School Of Business

Although prior research suggests that people should not prefer random chance to determine their outcomes, we propose that in the context of prosocial requests, a contingent of people prefer to rely on chance. We argue that this is because they are conflicted between losing resources (e.g., time, money) and losing moral selfregard. Across five studies, in both choices with binary outcomes (whether to volunteer) and ranges of outcomes (how much to donate), some people preferred to be randomly assigned an outcome rather than to make their own choices. This did not negatively affect prosocial behavior in binary choices and improved …

2018 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Two Essays On Value Co-Creation, Hangjun Xu

Marketing Theses & Dissertations

In the past few decades, customer co-creation has received a significant amount of attention in both practice and academics. Prahalad and Ramaswamy (2000) advocated co-opting customer competence as a competitive strategy. The purpose of this dissertation is to investigate how to engage customers and employees into the value co-creation process. This dissertation is composed of two essays. Essay 1 focuses on customer co-creation behaviors and Essay 2 examines employee co-creation behaviors.

Motivating customers to participate in the value co-creation process can help the firm achieve their long-term financial successes. However, the psychological mechanism underlying customer co-creation behavior is still not …

Numerical Framing And Emotional Arousal As Moderators Of Review Valence And Consumer Choices, Anh Dang

Marketing Theses & Dissertations

Online reviews are gaining importance in determining consumers’ purchase decisions since many consumers trust them as much as personal word-of-mouth. One aspect of reviews that has received great research attention is valence. Valence refers to consumers’ positive or negative evaluations of products. It can be reflected by star ratings or dichotomous choices such as recommendation rates and thumbs up or down rates. The effects of valence reported in previous studies have been equivocal at best. Therefore, the purpose of this dissertation is to identify factors that help reconcile these inconclusive findings.

The first essay examined emotional arousal (e.g., sad versus …

2018-March-30-Spring Literary Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-30-Symphony Of The Mountains, “Twist Offaith”, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-30-Corazón Latino Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-30-Fossil Site Volunteers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-30-Brain Injury Conference, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-30-Generation Rx, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-29-Women On Wednesdays, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Identifying The Influences Of Psychological Factors On Fashion Customization, Sukyung Seo

LSU Master's Theses

As environmental concerns have been increasing and fashion market condition has been fierce and competitive ever before due to consumers’ ever-changing fashion tastes, customization has received growing attention considering as a solution to overcome those challenges. Despite the numerous attention, research on customization has been limited to only issues from business viewpoints whereas studies from consumers’ standpoints are little.

The purpose of the study was to examine how consumers’ psychological properties (i.e., self- promotion, need for uniqueness, self-expression, social identity, self-monitoring, and other-directedness) affect buying intention of customized apparel products mediated by perceptions of customization and extended-self. To achieve the …

Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi

Honors Thesis

Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …

2018-March-28-Carter Railroad Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-28-Entrepreneurs' Club Speaker, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-27-Outstanding Thesis Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-26-Board Of Trustees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-26-Raised On Hose Water, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.