Marketing Commons^™

2018-April-11-Liver Disease Screening, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-11-Post-Apocalypse Mr. Burns, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-11-Academic Excellence Convocation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Marketing Process At The Nebraska Repertory Theatre, Or: How I Learned To Stop Worrying And Promote Avenue Q, Bridget Fleischer

Honors Program: Senior Projects (Public)

When producing a stage show, whether on Broadway or the local playhouse, every decision must be made with marketing in mind. Arranging television spots, designing flyers, analyzing market research; promotion is only one area of marketing considerations. Theater is a business. Artistic merit is important to consider, but no show will be made without a customer value proposition in mind. Because of this, it is especially fortunate to be able to market a wide-appeal musical that holds artistic merit. This creative project outlines the inner workings of the Nebraska Repertory Theatre, including the production, casting, and promotion that went into …

2018-April-10-Addressing E-Cigs, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Political Marketing: How Social Media Influenced The 2008-2016 U.S. Presidential Elections And Best Practices Associated, Morgan Swartley

Senior Honors Theses

Political marketing has become a growing facet of marketing that has infiltrated the campaigning of U.S. presidential elections. Within this cognate of marketing, social media has become a major component of predicting election outcomes starting with the 2008 U.S. presidential election. An analysis of the social media performance of candidates from the 2008 to 2016 U.S. presidential elections reveals how the power of social media can be harnessed to increase voter participation, connect voters to offline political activity, and engage voters with candidates on a more personal note. Social media political marketing should further emphasize the candidate’s brand and build …

2018-April-09-Reducing Cvd, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-08-The Breaks, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-06-Comedy Show Rewind, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-06-Forever Changes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-04-Unity Fest, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-04-John Silvia Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-03-Take Back The Night, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-April-02-Tsbdc April Workshops, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Business Of Being Good: Crm Strategies And For-Profit Organizations, Danielle Crepeau

Honors Projects in Marketing

Many studies have measured the impact of cause related marketing (CRM) strategies on non-profit organizations, however few have been able to measure the impact that these strategies can have on the for-profit organizations employing them. This study hypothesizes that a co-branded CRM strategy will have greater benefits for a for-profit organization than will a jointly-branded strategy or no strategy at all. This hypothesis was tested using two studies, both with a 2x3 factorial design for firms with both a positive and negative brand reputation. It was found that, for an organization with a negative image, consumers viewed the organization more …

How Technology Has Changed Direct Selling, Robert Anthony Norris

Honors Projects in Marketing

Traditional direct selling has undergone a dramatic transformation as new technology, products, and methods have developed over the last few years. The industry has adapted to these advancements in order to stay relevant in today’s changing market place. In some ways, these technological advancements have created opportunities, though some believe the essence of direct selling is now at risk. There has been little research in the field of direct selling and even less on the impact technological advances have on the industry or players involved. The purpose of this research is to uncover how the development of technology and social …

Enterprise Marketing Automation Software Selection, Anju Babu

Engineering and Technology Management Student Projects

Enterprises devote a large amount of time and effort in selecting software products that are critical to their competitive advantage, and one such software is the marketing automation software. The paper discusses in detail the different criteria and methodology for selecting one marketing automation software product among the leading products available in the market.

The selection process was identified as a multi-criteria decision-making (MCDM) problem and the methodology used for analysis was Hierarchical Decision Model (HDM), a variation of Analytic Hierarchy Process (AHP). Nine experts with different backgrounds in terms of job functions, functional experience, and geographies, who had expertise …

Ethical Consumerism And The Target Segment For Fair Trade Coffee, Lauren Mangan

Senior Honors Projects

The fair trade movement is a social entrepreneurship project that deals with a subsistence marketplace in order to improve the lives of suppliers in the ways of improved pay, increased opportunity fair treatment , positive environmental impact and more. Marketing is important in promoting and growing the fair trade movement and it is important to me to assist in this movement because I have become passionate about the rights of farmers after my immersion to Nicaragua. The first step in improving a marketing campaign is conducting market research. This research aims to answer the question: What is the target segment …

Resolution, Relief, And Resignation: A Qualitative Study Of Responses To Misfit At Work., Elizabeth H. Follmer, Danielle L. Talbot, Amy L. Kristof-Brown, Stacy L. Astrove, Jon Billsberry

2018 Faculty Bibliography

Research has portrayed person–environment (PE) fit as a pleasant condition resulting from people being attracted to and selected into compatible work environments; yet, our study reveals that creating and maintaining a sense of fit frequently involves an effortful, dynamic set of strategies. We used a two-phase, qualitative design to allow employees to report how they become aware of and experience misfit, and what they do in response. To address these questions, we conducted interviews with 81 individuals sampled from diverse industries and occupations. Through their descriptions, we identified three broad responses to the experience of misfit: resolution, relief, and resignation. …

Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.