Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

16,672 Full-Text Articles 12,804 Authors 15,296,354 Downloads 284 Institutions

All Articles in Marketing

Faceted Search

16,672 full-text articles. Page 380 of 705.

2018-March-26-Esther Park Recital, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-26-Esther Park Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-26-Appalachian Student Research Forum, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-26-Appalachian Student Research Forum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Marketing Analysis Of Scholarly Journals In A Social World, Hunter Watson 2018 Embry-Riddle Aeronautical University

Marketing Analysis Of Scholarly Journals In A Social World, Hunter Watson

Discovery Day - Prescott

The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if scholarly platforms for future use can benefit the AQR. The AQR authored by Dr. Brent Bowen and Dr. Dean Headley introduced the Airline Quality Rating (AQR) in 1993 as an objective method for comparing and scoring airline performance in areas deemed to be important for consumers. The quantitative metrics from utilizing new marketing techniques have increased the audience members attracted to this report. With a digitalized driven society, social media has been the main benefactor in gaining new attention. Continuing on the process to …


2018-March-23-Bucappella, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-23-Bucappella, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-23-Etsu Remembers, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-23-Etsu Remembers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-23-'Profs Do Pop', University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-23-'Profs Do Pop', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Gone With The Wind: The Evolving Influence Of Social Movements And Counter Movements On Entrepreneurial Activity In The U.S. Wind Industry, W. Chad Carlos, Wesley D. Sine, Brandon H. Lee, Heather A. Haveman 2018 Cornell University

Gone With The Wind: The Evolving Influence Of Social Movements And Counter Movements On Entrepreneurial Activity In The U.S. Wind Industry, W. Chad Carlos, Wesley D. Sine, Brandon H. Lee, Heather A. Haveman

Faculty Publications

Social movements can disrupt existing industries and inspire the emergence of new markets by drawing attention to problems with the status quo and promoting alternatives. We examine how the influence of social movements on entrepreneurial activity evolves as the markets they foster mature. Theoretically, we argue that the success of social movements in furthering market expansion leads to three related outcomes. First, the movement-encouraged development of market infrastructure reduces the need for continued social movement support. Second, social movements’ efforts on behalf of new markets increase the importance of resource availability for market entry. Third, market growth motivates countermovements that …


2018-March-23-Voices From Chernobyl, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-23-Voices From Chernobyl, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-23-Tables Of Content, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-23-Tables Of Content, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-22-Health Careers Leadership Summit, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-22-Health Careers Leadership Summit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-22-Heritage Day, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-22-Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-22-Arbs Symposium, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-22-Arbs Symposium, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-22-Third Coast Percussion, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-22-Third Coast Percussion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-21-An Evening With Andrea Gibson, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-21-An Evening With Andrea Gibson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-21-Confederate Monuments, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-21-Confederate Monuments, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-21-Graves Compiling Agee Poetry, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-21-Graves Compiling Agee Poetry, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-21-Etsu At Kingsport Open House, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-21-Etsu At Kingsport Open House, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-21-Women On Wednesdays, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-21-Women On Wednesdays, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-21-Hunter Wike, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-21-Hunter Wike, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-March-21-Small Miracles Fundraisers, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-March-21-Small Miracles Fundraisers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Digital Commons powered by bepress