Sales Leaders & Consultants Transition,
2018
Bowling Green State University
Sales Leaders & Consultants Transition, Collin Newton
Honors Projects
The Bowling Green American Marketing Association (BGAMA) has been recognized as one of the top 5% chapters in the world for 5 consecutive years. The Sales Leaders & Consultants (SLAC) is a sub group of the BGAMA founded in 2017. The vision was to form a group of elite, competent, engaged students who have an interest in developing professional selling skills. After one year, SLAC has reached 15 members, engaged 4 corporate partners, received recognition at national competitions, and saved members over $300 through seeking rejection. 100% of graduating seniors had accepted job offers prior to the beginning of their …
Vlogging In Korea: From Film Student To Youtuber,
2018
Western Kentucky University
Vlogging In Korea: From Film Student To Youtuber, Kalyn Edwards
Mahurin Honors College Capstone Experience/Thesis Projects
Video blogging, or vlogging, has become its own genre on YouTube in almost a “reality show” type atmosphere. This project aims to examine that world of video blogging from a personal level, not only as a film student, but also from the perspective of an aspiring businesswoman. The goals of this project are to take on the role of a vlogger, along with all its struggles, while exposing myself to a new culture in hopes of appealing to a certain demographic. It appears as though we have gone from a world relying on telegrams and postcards to becoming a society …
2018-April-25-Veterans And Diabetes,
2018
East Tennessee State University
2018-April-25-Veterans And Diabetes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-25-Denso Robotics Grant,
2018
East Tennessee State University
2018-April-25-Denso Robotics Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Where's The Beef? Masculinity, Gender And Violence In Food Advertising,
2018
Morehead State University
Where's The Beef? Masculinity, Gender And Violence In Food Advertising, Anne Mcnutt Patrick
Morehead State Theses and Dissertations
A thesis presented to the faculty of the Caudill College of Arts, Humanities, and Social Sciences at Morehead State University in partial fulfillment of the requirements for the Degree Master of Arts by Anne McNutt Patrick on April 24, 2018.
2018-April-24-Aaf Nsac District Honors,
2018
East Tennessee State University
2018-April-24-Aaf Nsac District Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses,
2018
University of Connecticut
Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina
Honors Scholar Theses
For the scope of this thesis, my focus is on independently owned businesses
run by “creative micro-entrepreneurs.” I’m using this term, coined by the digital
selling platform Etsy, to encompass artists, craftspeople, and others who sell artistic
goods and services they have made themselves. In addition to being part of this
community personally, I also think that it is important for these small businesses to
have the resources they need to thrive in our rapidly changing economy. Selling
online, clothing & accessories businesses, and cooking & baking businesses are
among the top 5 “side hustles” for Millennials, making creative small …
2018-April-23-Board Of Trustees,
2018
East Tennessee State University
2018-April-23-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-23-Naloxone Training,
2018
East Tennessee State University
2018-April-23-Naloxone Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-23-Supporting Npr,
2018
East Tennessee State University
2018-April-23-Supporting Npr, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Advertisements On Facebook: Identifying The Persuasive Elements In The Development Of Positive Attitudes In Consumers,
2018
School of Business and Economics, North South University, Dhaka, Bangladesh
Advertisements On Facebook: Identifying The Persuasive Elements In The Development Of Positive Attitudes In Consumers, Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh K. Dwivedi
Dept. of Organisation & Professional Development Publications
The main objective of this study is to develop the scale items of consumers’ attitudes toward Facebook advertisements and to theorize consumers’ attitudinal behaviour. To undertake this study, a research assistant was appointed, who is also an active member of Facebook, to introduce a message about the product Samsung Tab S, and to pass it to other members of their network. From this experiment, different members of their network participated in generating, passing, and receiving messages to develop a preliminary structured perception which was converted to generate scale items to measure attitude. Then an independent empirical study was conducted among …
Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study,
2018
Texas Southern University, Texas
Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Mayur Desai, Lucy Ojode
Southwestern Business Administration Journal
Despite being a norm in contemporary organizations including in academia, there is limited understanding how multimedia technology use might impact learning. We have also seen a rise in the use of social media applications such as Facebook, tweeter, Instagram, skype, flickr, and blogging among students, but it is unclear the extent to which the academe embraces these applications. In this study, we examine the potential role of multimedia technology and social media use in the learning process. We explore the potential implications for instruction and on student learning of the marriage between multimedia technology and social media use. Focusing on …
Leveraging Decision Making In Cyber Security Analysis Through Data Cleaning,
2018
Indiana University Kokomo, Indiana
Leveraging Decision Making In Cyber Security Analysis Through Data Cleaning, Chen Zhong, Hong Liu, Awny Alnusair
Southwestern Business Administration Journal
Security Operations Centers (SOCs) have been built in many institutions for intrusion detection and incident response. A SOC employs various cyber defense technologies to continually monitor and control network traffic. Given the voluminous monitoring data, cyber security analysts need to identify suspicious network activities to detect potential attacks. As the network monitoring data are generated at a rapid speed and contain a lot of noise, analysts are so bounded by tedious and repetitive data triage tasks that they can hardly concentrate on in-depth analysis for further decision making. Therefore, it is critical to employ data cleaning methods in cyber situational …
2018-April-20-A Choral Journey,
2018
East Tennessee State University
2018-April-20-A Choral Journey, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-20-Heritage Day,
2018
East Tennessee State University
2018-April-20-Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-20-Measuring Student Learning,
2018
East Tennessee State University
2018-April-20-Measuring Student Learning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-20-'Cats And Dogs' Story Slam,
2018
East Tennessee State University
2018-April-20-'Cats And Dogs' Story Slam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Kalamazoo Fc Social Media Plan,
2018
Western Michigan University
Kalamazoo Fc Social Media Plan, Brittney Wojcik
Honors Theses
Social media presents itself as a far-reaching and cost-effective tool to not only reach, but also to engage with potential audiences. As social media usage is becoming more commonplace, it is increasingly important for companies to understand their place within the social media realm.
Kalamazoo FC is a local semi-professional team in their third year of play. They are looking to expand their target market to include those of millennials, college students, and Latinos. Herein lies a comprehensive social media plan that contains detailed information regarding the team, new markets targeted, and social media platforms currently used by the team. …
2018-April-20-A Conversation With Billy Gray,
2018
East Tennessee State University
2018-April-20-A Conversation With Billy Gray, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Branding Strategies Of A Private International School,
2018
NES and SVB Group of Educational Institutions
Branding Strategies Of A Private International School, Balasubramanian Varadarajan, Timothy Malone Dr.
The Qualitative Report
Demand for international K-12 schools in India is growing, and this is causing competition between them. The purpose of this paper was to explore the branding strategies that private international school leaders in India use to enhance the school brand. Case study method was used where fifteen participants were interviewed from an international school in Southern part of India. Interviews were conducted with five school leaders, five teachers, and five parents using a semi-structured interview method with open-ended questions related to branding strategies. Brand-oriented organizations have internal approaches to developing their brand based on vision, mission, and values. As education …
