Marketing Commons^™

A Study Of Safari Tourism In Sub-Saharan Africa: An Empirical Test Of Tourism A-B-C (T-Abc) Model, Lalita A. Manrai, Dana-Nicoleta Lascu, Ajay K. Manrai

Marketing Faculty Publications

The competition for safari tourism in sub-Saharan Africa is intense. Aside from inter-country competition, there is also intra-country competition among game viewing lodges and resorts within each country. In this context, it is important to understand the strengths and weaknesses of each country for safari tourism. We empirically test the relationship between tourism performance and multiple tourism dimensions, namely, tourism Attractions (A), Basics (B), and Context (C). We test the Tourism A-B-C model (Manrai, Manrai, & Friedeborn, 2018) using data from Botswana, Kenya, Namibia, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe.

The study, a first in the region, addresses tourism …

Austin Fraser Internship In Reading, England, Megan Ditore

Student Engagement Posters

Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.

Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon

Student Engagement Posters

Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon discuss student engagement at Linfield College with regard to their participation in the Intercollegiate Wine Business Invitational.

What Elementary School Administrators Can Do To Strengthen The Impact Of Utah Girls, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 elementary school principals and other administrators who met to discuss ways they can support girls in Utah, both in educational success and in many other areas of life.

2019-03-04-New Biomedical Sciences Funding, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-03-04-Meet Emily Goepel, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-03-04-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-03-04-Dr. William Block Named Dean Of The Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-03-04-Celebration Of Service, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-03-04-Meet Bill Mitchell, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-03-04-Enjoy Retirement!, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-03-04-Karen Kornweibel Book, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2019-03-04-Dr. Bert Bach To Retire, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin

Recreation, Parks, and Tourism Administration

Performing arts centers (PACs) provide a cultural hub that aids in increasing civic engagement and social capital within a community. Attendance in the performing arts has been on the decline, which threatens the cultural richness of communities across the country. The purpose of this study was to examine the social media marketing practices of select California performing arts centers. The PAC, San Luis Obispo, San Diego Symphony and Segerstrom Center for the Arts were selected to be examined in this study. This was done by strategically analyzing the Facebook, Instagram and Twitter accounts for each of the three PACs utilizing …

Financial Market Implications Of Marketing Actions And The Disclosure Of Marketing Information, Sungkyun Moon

Dissertations and Theses Collection (Open Access)

This dissertation contributes to marketing literature by examining the effects of marketing actions and the disclosure of marketing information through the financial market perspective that has high managerial relevance and policy implications. Specifically, the first essay provides the first empirical examination of the effects of the disclosure of advertising spending on investors’ and analysts’ uncertainty. It is responsive to calls by Marketing Science Institute and Marketing Accountability Standard Board to examine the consequences of disclosure of marketing metrics. The second essay examines the effect of advertising spending on firm value and explores firm and market level contingency effects. By doing …

2019-March-Andrew Scott Ross Has Been Awarded A State Fellowship From South Arts.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Drawing professor Andrew Scott Ross was awarded a State Fellowship from South Arts, the nonprofit arts service organization advancing Southern vitality through the arts. Only nine artists from the southeast were selected to receive this prestigious award. All nine State Fellows will be featured in an exhibit at the 701 Center for Contemporary Art in Columbia, South Carolina, from March 21 – May 5, 2019. 

Ross is interested in how history is interpreted, recorded, and visualized. In efforts to act out his research, he has spent the past fourteen years creating a fictional encyclopedic museum. His work isolates the common …

A Longitudinal Examination Of Fda Warning And Untitled Letters Issued To Pharmaceutical Companies For Violations In Drug Promotion Standards, Yam Limbu, Christopher Mckinley, Valerio Temperini

Department of Marketing Faculty Scholarship and Creative Works

This study examined over-time differences in the nature and frequency of Food and Drug Administration warning and untitled letters issued to pharmaceutical companies. Across a 12-year time frame, results indicate that frequency of letters and specific violations rose steadily from 2005 to 2010 but have since fallen dramatically. When infractions do occur, they continue to result from the omission or lack of risk information, misleading/false claims, omission of material facts, and labeling issues. In addition, the findings show that violations occur most frequently on brochures, sales aids, corporate websites, and print ads, with the proportion of violations on Internet media …

Ethical Foundations For Exchange In Service Ecosystems, Patrick E. Murphy, Gene R. Laczniak

Marketing Faculty Research and Publications

No abstract provided.

2019 March, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2019.

A Comparative Study On The Amount Of Tips Left By The Generations Based On The Personalized Bill Types, A. Celil Cakici, Alaiddin Kosar

Journal of Global Business Insights

Tip is the monetary amount that consumers voluntarily leave for the quality of the service they get. Whether a tip is left or not, and the amount of the tip left may result from different demographic and characteristic features of consumers. This study was conducted to determine the amount of tip left by the generations based on the personalized bills. Based on three different personalized bill types for a dinner for two people at a mid-quality restaurant, it was attempted to determine whether the costumers left tips or not, and if they did, how much was the amount. The data …