Rewarding Responsible Gambling May Increase Tool Use And Attitudinal Loyalty: A Survey Of Members Who Do And Do Not Currently Use Responsible Gambling Tools,
2019
Carleton University
Rewarding Responsible Gambling May Increase Tool Use And Attitudinal Loyalty: A Survey Of Members Who Do And Do Not Currently Use Responsible Gambling Tools, Samantha Hollingshead, Michael Wohl
International Conference on Gambling & Risk Taking
Abstract: Loyalty programs are a ubiquitous marketing strategy in the casino industry. Via members’ player accounts, many programs offer access to a money and/or time limit setting tool. Unfortunately, the rate of engagement with limit tools is exceedingly low, which is discouraging from a responsible gambling (RG) perspective. A possible route to increase limit tool use is to reward players for using them with program points. Doing so may also place the casino in a positive light, thus increasing attitudinal loyalty. To test this idea, loyalty program members who use RG tools (N=90) and who have never used RG tools …
2019-May-29-Jianzhi Wu Succeeds In Competition,
2019
East Tennessee State University
2019-May-29-Jianzhi Wu Succeeds In Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers,
2019
CUNY Bernard M Baruch College
A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, Nakyung Lee
Student Theses and Dissertations
This study examined how source expertise, objective information about product ingredients and benefits, review length, and the use of promotional language influence the perceived credibility of a sponsored review post for skincare products. This study carried out 4 in-depth interviews and online survey to 106 millennials living in the U.S. Results indicated that subjective comments about a reviewer’s personal experiences had a higher level of perceived credibility of a review post than objective information about product ingredients and benefits. With regard to source expertise, a sponsored review post written by an influencer with higher expertise was perceived as more reliable …
Measurement Of Visual Cues And Their Effects On Online Users: An Image Mining Approach,
2019
Louisiana State University and Agricultural and Mechanical College
Measurement Of Visual Cues And Their Effects On Online Users: An Image Mining Approach, Shuya Lu
LSU Doctoral Dissertations
Textual marketing communication is effective in various contexts such as print advertising, user-generated content, and social media (Diamond 1968; Ludwig et al. 2013; Nam and Kannan 2014). However, visual marketing communication studies are limited in the context of print advertising (e.g., Hagtvedt and Brasel 2017). This dissertation includes two essays to examine the visual communication effectiveness online.
Essay 1 develops a conceptual framework to examine the visual-based brand perception (VBBP) and related concepts on social media. We propose that the VBBP is a co-creational process between a company and its consumers and exhibits three characteristics: i) a two-way communication that …
2019-May-22-Aacp Walmart Scholars Program Awards Two Research Fellows At Etsu,
2019
East Tennessee State University
2019-May-22-Aacp Walmart Scholars Program Awards Two Research Fellows At Etsu, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (May 22, 2019)—Two research fellows at East Tennessee State University Bill Gatton College of Pharmacy received the prestigious American Association of Colleges of Pharmacy (AACP) Walmart Scholars Program award, putting the college in the top 20% of schools across the country who had multiple recipients.
The award seeks to strengthen the recipient’s skills and commitment to a career in academic pharmacy through participation in programming and activities at the 2019 AACP Annual Meeting and Seminars in July.
Of the 142 U.S-based pharmacy schools in the country, only 64 had students who received the award for a total of …
2019-May-22-Aacp Walmart Scholars Program Awards Two Research Fellows At Etsu Pharmacy School,
2019
East Tennessee State University
2019-May-22-Aacp Walmart Scholars Program Awards Two Research Fellows At Etsu Pharmacy School, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-21-Carter Railroad Heritage Day,
2019
East Tennessee State University
2019-May-21-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-21-Board Of Trustees Meeting,
2019
East Tennessee State University
2019-May-21-Board Of Trustees Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-21-Denton Earns National Award For Commitment To Rural Health,
2019
East Tennessee State University
2019-May-21-Denton Earns National Award For Commitment To Rural Health, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-20-College Of Nursing Presents Inaugural Daisy Award,
2019
East Tennessee State University
2019-May-20-College Of Nursing Presents Inaugural Daisy Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-17-Pack Appointed To New Substance Abuse Advisory Council,
2019
East Tennessee State University
2019-May-17-Pack Appointed To New Substance Abuse Advisory Council, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Moosejaw Market Expansion Into France,
2019
Bowling Green State University
Moosejaw Market Expansion Into France, Rachel Renou
Honors Projects
This research project examines the Moosejaw brand, the outdoor apparel industry, and an overview of France’s political, economic, and cultural environment. The research goal is to analyze key aspects of France that would influence a business’s decision to expand into the country. The information regarding France’s fit for new businesses would then be tailored to Moosejaw to implement. Data found throughout the research process that characterize France as a good fit or not for new foreign business include the current political state of rioting by the Yellow Vests, Macron’s future pro-business plans, the French high quality of life standard, shifting …
Multiformat Communication Strategies: A Conceptual Framework And Empirical Investigation Of Video Formats,
2019
Louisiana State University and Agricultural and Mechanical College
Multiformat Communication Strategies: A Conceptual Framework And Empirical Investigation Of Video Formats, Jordan Worth Moffett
LSU Doctoral Dissertations
Essay One was conducted to build a more complete view of bilateral, multiformat customer–firm communication. A review of communication theory builds a foundation for effective multiformat strategies across different exchange contexts (e.g., message complexity) and timing factors (e.g., relationship duration), while accounting for both positive and negative aspects of communication richness. Four perspectives on multiformat communication during exchange events suggest pertinent propositions and produce three parsimonious tenets. First, the authors propose a communication theory foundation for relationship marketing; second, they compile and synthesize extant research. Third, they identify six fundamental communication characteristics associated with different formats. Finally, they integrate insights …
Tony Yang,
2019
Andrews University
Tony Yang, Tony Yang
Summer 2019
A recent Stories of Andrews piece featured Tony Yang, our associate vice president for Marketing & Enrollment Management and chief marketing officer. See the ways God has moved in Tony’s life at andrews.edu/stories
Andrea Luxton
2019-May-15-Etsu Pharmacy School Receives Grant To Support First-Generation College Student Outreach,
2019
East Tennessee State University
2019-May-15-Etsu Pharmacy School Receives Grant To Support First-Generation College Student Outreach, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-15-Twenty Under 20 Award Recipients,
2019
East Tennessee State University
2019-May-15-Twenty Under 20 Award Recipients, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Power Of Promotional Marketing To Millennials,
2019
Bridgewater State University
The Power Of Promotional Marketing To Millennials, Colleen Longley
Honors Program Theses and Projects
As Millennials are currently at the forefront of the consumer population, their business is an essential partnership. When targeting the Millennial Generation; the most effective component of the Marketing Mix is Promotion. The main purpose of this thesis is to highlight the importance of adaptability and increased targeting toward the Millennial Generation. The methodology will include: a combination of data from primary and secondary research on the Millennial’s Promotional Marketing experience, and an analysis of successful promotional strategies from the corporate and industry level. The research will clearly identify the overall importance and benefit of the Promotional Marketing Strategy of …
2019-May 14-College Of Nursing Reports 100% Dnp Pass Rate For 2018,
2019
East Tennessee State University
2019-May 14-College Of Nursing Reports 100% Dnp Pass Rate For 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-14-University School Is Ranked Ninth,
2019
East Tennessee State University
2019-May-14-University School Is Ranked Ninth, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-13-Free Talks To Address Recovery-Related Options For Opioid Users, Babies,
2019
East Tennessee State University
2019-May-13-Free Talks To Address Recovery-Related Options For Opioid Users, Babies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
