2019-May-Uh Alumni Accepted To Quillen College Of Medicine,
2019
East Tennessee State University
2019-May-Uh Alumni Accepted To Quillen College Of Medicine, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Congratulations to three of our UH Alumni who have been accepted to Quillen College of Medicine's Class of 2023!
Haley Bradshaw, UH Class of 2015, graduated from the honors program at ETSU in May of this year, with degrees in Chemistry and Foreign Languages. She has a calling to become a physician specializing in pediatric cardiology and treat children with heart problems.
Mollee Rose Cohee, UH Class of 2015, graduated from University of Alabama, after studying Pre-med.
Westley Ongtengco, UH Class of 2014, graduated from East Tennessee State University, after studying Health Sciences.
So proud of Bucs!
2019-May-01-Chen: American Prize Honors,
2019
East Tennessee State University
2019-May-01-Chen: American Prize Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-Ap District Honor Roll - Washington County Schools,
2019
East Tennessee State University
2019-Ap District Honor Roll - Washington County Schools, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-University School Receives Certificate Of Accreditation,
2019
East Tennessee State University
2019-May-University School Receives Certificate Of Accreditation, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Evolution Of The Marketing And Branding Strategies For The National Parks,
2019
East Tennessee State University
The Evolution Of The Marketing And Branding Strategies For The National Parks, Blake Smith
Electronic Theses and Dissertations
Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, government agencies, and tourism destinations; not much has been conducted on national parks. This research seeks to understand how our national parks have marketed and branded themselves over time and determine how marketing and branding will play a role in the development and conservation of the parks. This research was conducted utilizing in- depth methods such as …
Creating Sustainable Brands: How The Green 4 Ps Influence Consumers' Attitudes Toward Brands,
2019
Syracuse University
Creating Sustainable Brands: How The Green 4 Ps Influence Consumers' Attitudes Toward Brands, Julia Dipersio
Renée Crown University Honors Thesis Projects - All
I study the important brand-building relationship between consumer characteristics and the green 4 Ps that has been neglected in the literature: how the green marketing mix can work simultaneously to influence a consumer’s attitude toward a green brand with the goal of understanding how a green brand image is created. This study considers Information Integration Theory and Social Judgment Theory to assess how attitudes can be formed through the green 4 Ps. I collected data through a Qualtrics online survey from 185 respondents. Subsequent regression analyses in SPSS revealed certain strong relationships between select consumer characteristics and a positive attitudinal …
2019-May-01-18- Undergraduate Research Competition,
2019
East Tennessee State University
2019-May-01-18- Undergraduate Research Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-01-Aca Credential Courses,
2019
East Tennessee State University
2019-May-01-Aca Credential Courses, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Meaningful Consumption: A Eudaimonic Perspective On The Consumer Pursuit Of Happiness And Well-Being,
2019
University of Nebraska-Lincoln
Meaningful Consumption: A Eudaimonic Perspective On The Consumer Pursuit Of Happiness And Well-Being, Aditya Gupta
College of Business: Dissertations, Theses, and Student Research
Prior research indicates that consumers often pursue happiness through the market and that their purchase choices can vary depending on how they define happiness. However, while prior research has tended to use a hedonic lens to frame happiness in terms of pleasure, the current investigation is one of the first to use a eudaimonic lens to frame happiness in terms of personal meaning or meaningfulness. The central goal of this dissertation, therefore, is to arrive at a stronger understanding of eudaimonic consumption. In this regard, findings from six experimental studies reveal that eudaimonic consumption differs from hedonic consumption on a …
Emotional Bonds With Technology: The Impact Of Customer Readiness On Upgrade Intention, Brand Loyalty, And Affective Commitment Through Mediation Impact Of Customer Value,
2019
The University of Texas Rio Grande Valley
Emotional Bonds With Technology: The Impact Of Customer Readiness On Upgrade Intention, Brand Loyalty, And Affective Commitment Through Mediation Impact Of Customer Value, Atieh Poushneh, Arturo Z. Vasquez-Parraga
Marketing Faculty Publications
Drawing upon the Theory of Consumption Value, this empirical study developed a readiness-value model and examined the direct effect of customer readiness on customer value types and the mediation impact of perceived emotional and functional value toward products being used in the relationship between customer readiness and customers’ upgrade intention, customers’ loyalty intention toward the brands they are currently using and customers’ affective commitment toward their current service providers. Surveys obtained from 174 adult respondents were analyzed, and they show that customer readiness directly and significantly impacts all types of value: emotional, functional, social, monetary and epistemic. Perceived emotional value …
You Might Just Surprise Yourself: When Will Consumers Purchase A Surprise Product As A Self-Gift?,
2019
University at Albany, State University of New York
You Might Just Surprise Yourself: When Will Consumers Purchase A Surprise Product As A Self-Gift?, Kelly Morrow
Business/Business Administration
Consumers are becoming increasingly self-oriented in their purchase and consumption behaviors. Self-gifts have proliferated on the market, especially self-gifts that contain an element of surprise, which can be seen with the rise in popularity of subscription boxes. Surprise has been found to enhance the function of self-gifts, but it can also result in post-purchase regret if the surprise did not meet consumer expectations. Typically, individuals consume self-gifts as forms of indulgences, rewards, and as mood-regulatory devices. Based on these findings, this paper examines the relationship between three mood conditions (positive, neutral, and negative) and consumers’ likeliness to purchase a surprise …
Cross Cultural Comparison Of Factors Driving Luxury Consumption,
2019
University of Arkansas, Fayetteville
Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams
Apparel Merchandising and Product Development Undergraduate Honors Theses
The global luxury market continued to grow to $313-318 billion in 2018 and the market is estimated to reach about $442 billion in sales by 2025 (Arienti, Levato, Kamel, & Montgolfier, 2018). Despite the rapid growth of the luxury market, factors influencing consumers’ perceptions and purchase intentions toward luxury brands remain under investigated. Researchers found consumers rely on extrinsic attributes such as country of origin (CoO) when purchasing luxury products. The mixed results of CoO effect in prior studies yield a need for further research. Therefore, the purpose of this study is to examine the effects of CoO and the …
Building A Music Festival: Understanding Media Industry Lore,
2019
University of Nevada, Las Vegas
Building A Music Festival: Understanding Media Industry Lore, Madeline Edgmon
UNLV Theses, Dissertations, Professional Papers, and Capstones
Music festivals have become culturally salient within the new age of consumer participatory culture. Festivals fundamentally warrant a rite of passage by providing consumers a unique, all-encompassing experience. This critical media industry study examines the music festival industry and its’ usage of lore as industry held logics based off of perceptions of consumer wants and desires that calcify within the industry (Havens and Lotz, 2012). I contend three substantial and emergent lore in the music festival industry identified include millennials, experience economy, and prosumer culture. In addition, this thesis explores industry lore as various textual representations across social and physical …
Securing The Corporate Sustainability Advantage,
2019
Singapore Management University
Securing The Corporate Sustainability Advantage, Havovi Joshi
Asian Management Insights
The UN Global Compact is the largest sustainable business initiative in the world, with more than 70 local chapters that work with close to 10,000 companies, large and small, across the world. With 3,000 stakeholders, we are a true multi-stakeholder initiative. We were founded 19 years back by former UN Secretary-General, Kofi Annan, with a view to giving the organisation a human face. So Mr. Annan put forward Ten Principles relating to UN conventions—spanning human rights, labour, environment and anti-corruption. These principles constitute the foundation of what we think of as corporate sustainability, and all companies that join the UN …
Profit People And Planet,
2019
Singapore Management University
Profit People And Planet, Havovi Joshi
Asian Management Insights
On behalf of the Editorial Board of Asian Management Insights, its authors and readers, I would like to thank our outgoing Editor-in-Chief, Dr Philip Zerrillo, who founded the magazine and invested signifi cant efforts to advance its profi le these past five years.
Beyond The Castle: An Analysis Of The Strategic Implications Of Disney+,
2019
East Tennessee State University
Beyond The Castle: An Analysis Of The Strategic Implications Of Disney+, Jordan Sturgill
Undergraduate Honors Theses
The Walt Disney Company has been incomparably successful in a wide array of product and experience markets. In the fall of 2019, Disney will launch a new branded streaming service, Disney+. This research will examine and analyze, by means of SWOT and PEST analyses, the marketing strategy and managerial implications for Disney+ as well as the internal and external conditions facing the company that may affect, either directly or indirectly, the platform’s success.
An Examination Of The Perception, Role And Impact Of Student-Led Clubs And Organizations On Student Development, Engagement And Success: A Small-Sample Study Of Extreme Users And Extreme Non-Users Using Service Innovation Methods,
2019
University of Tennessee at Chattanooga
An Examination Of The Perception, Role And Impact Of Student-Led Clubs And Organizations On Student Development, Engagement And Success: A Small-Sample Study Of Extreme Users And Extreme Non-Users Using Service Innovation Methods, Bailey Coppedge
Honors Theses
The purpose of this study was, first, to research what involvement in student-led clubs and organizations (SLCOs) contributes to student development, engagement, and success. Second, to understand the perceptions that students at the University of Tennessee-Chattanooga have about SLCOs and their impact on the students’ development, engagement, and success. I posed three research questions: 1) What is the perception of SLCOs from the perspective of both uninvolved students and extremely involved students? 2) What drives students to become engaged in SLCOs? 3) What impact does involvement in SLCOs have on students’ development and success? My goal in conducting this research …
A Proposal And Potential Use-Case For The Transition From Gig City To Smart City,
2019
University of Tennessee at Chattanooga
A Proposal And Potential Use-Case For The Transition From Gig City To Smart City, Andrew Cox
Honors Theses
Over the past decade, smart city concepts have been gaining attention from scholars, practitioners, and policy-makers in both developed and developing nations. A recent proliferation of publications has involved a multitude of disciplines, but have focused almost entirely on the potential for smart cities to change the way cities are managed, operated, and planned. However, there has been little published on the tangible benefits of a specific smart city initiative, nor many use-case studies following smart city initiatives. This paper aims to propose a transition from Gig City to smart city via technological advancement in the form of ICT to …
2019-May-Ucda Design Conference To Be Held At Etsu May 20-21.Pdf,
2019
East Tennessee State University
2019-May-Ucda Design Conference To Be Held At Etsu May 20-21.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
The UCDA Design Education collobrative is a national summit that is designed for educators, chairs, and students, which continues an ongoing community specifically for graphic design educators with many opportunities for professional participation and development. The event will focus on the complexities of working with a community to solve design problems that address their needs and is seeking community collaborative projects that highlight successes, failures, best practices, and new models/conventions of working together in the classroom.
The design conference will be held in the Department of Art & Design at Ball Hall Monday, May 20 and Tuesday, May 21 from …
2019-May-Us News And World Report Ranks University School 9th Best High School In Tennessee,
2019
East Tennessee State University
2019-May-Us News And World Report Ranks University School 9th Best High School In Tennessee, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
