Wku’S Brand Personality,
2019
Western Kentucky University
Wku’S Brand Personality, Nicole E. Childress
Mahurin Honors College Capstone Experience/Thesis Projects
The University Brand Personality Scale was introduced in the Journal of Business Research in 2016. It establishes six dimensions for evaluating a university’s personality: prestige, sincerity, appeal, lively, conscientious, and cosmopolitan. The scale also illustrates how these dimensions relate to brand love, positive word-of-mouth, and students’ intentions to support their university as alumni. The goal of this project was to evaluate Western Kentucky University’s brand personality on these six dimensions based on student surveys. Results showed that among the six dimensions, sincerity and appeal ranked the highest, followed by prestige, lively, and conscientious, then finally, cosmopolitan. However, on average, each …
Exoskeleton,
2019
Portland State University
Exoskeleton, Vinu Casper, Liliana Fitzpatrick
Engineering and Technology Management Student Projects
This is a research about the marketing plan for exoskeleton wearable devices. The objective is to provide a meaningful Customer Value Proposition to the prospective customers.The Samsung company SWOT analysis is the basis for a marketing strategy. The exoskeleton features and market definition is included in the analysis. A competitor analysis of homogeneus exoskeletons providers is included to review the current market. An exhaustive customer analysis was performed to identify the customer needs as the input for the marketing plan development. The potential market was identified to learn about the exoskeleton market share opportunity. The exoskeleton global market is analyzed …
2019-04-01-Andrew Scott Ross Awarded South Arts Fellowship,
2019
East Tennessee State University
2019-04-01-Andrew Scott Ross Awarded South Arts Fellowship, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-Concussion Management Program Expanding Its Services,
2019
East Tennessee State University
2019-04-01-Concussion Management Program Expanding Its Services, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-Dr. Janna Scarborough Named Interim Dean Of Clemmer College,
2019
East Tennessee State University
2019-04-01-Dr. Janna Scarborough Named Interim Dean Of Clemmer College, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-Enjoy Retirement!,
2019
East Tennessee State University
2019-04-01-Enjoy Retirement!, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-In Memory Of Those We Have Lost,
2019
East Tennessee State University
2019-04-01-In Memory Of Those We Have Lost, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-Special Message From The President,
2019
East Tennessee State University
2019-04-01-Special Message From The President, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-New Teaching Award Honors Innovators In Interprofessional Curricula,
2019
East Tennessee State University
2019-04-01-New Teaching Award Honors Innovators In Interprofessional Curricula, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-New Employees,
2019
East Tennessee State University
2019-04-01-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-Dr. Cerrone Foster Studies Mechanisms Of Estrogen Loss, Heart Disease,
2019
East Tennessee State University
2019-04-01-Dr. Cerrone Foster Studies Mechanisms Of Estrogen Loss, Heart Disease, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-Meet Mark Bays,
2019
East Tennessee State University
2019-04-01-Meet Mark Bays, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-Solar Array Atop Sherrod Library Expected To Provide Significant Energy Offset,
2019
East Tennessee State University
2019-04-01-Solar Array Atop Sherrod Library Expected To Provide Significant Energy Offset, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-04-01-Meg Stone Inducted Into Pac-12 Conference 2019 Hall Of Honor,
2019
East Tennessee State University
2019-04-01-Meg Stone Inducted Into Pac-12 Conference 2019 Hall Of Honor, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy,
2019
Kutztown University
Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, Amanda Svetlak
Arts Administration Masters Theses
The complexity of culture goes beyond artistic expression, nationality, race, and religion. Culture shapes our communications, interactions, and our perceptions of the world around us (Hall, 1989). Studies show that self-awareness of our own culture through exposure to the unfamiliar leads to intercultural competences (Herlo, 2015; Crossman, 2011; Hermond 2018; Hall 1989). As technology, travel, and community diversity continues to shrink our world and diversify our workplaces, these intercultural competences support modern processes of marketing, community engagement, and organizational leadership. This thesis is a case study of the community culture, organizational culture, and structure of arts institutions in Chiusdino, Italy. …
Comparative Analysis Of Honda And Ford's Social Media,
2019
Longwood University
Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen
Spring Showcase for Research and Creative Inquiry
An analysis of Honda and Ford's social media (Twitter and Instagram) and the user interaction for the posts. Ford posted significantly less than Honda during the time period analyzed, but Ford received the higher user interaction on their posts.
Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior,
2019
University of Kentucky
Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior, Soohyung Joo, Namjoo Choi, Lindsey M. Harper
Information Science Faculty Publications
This study aims to explore multiple factors that are associated with social media use by public librarians for marketing purposes. Based on the technology acceptance model and theory of planned behavior, the effects of five factors—usefulness, ease of use, attitude, subjective norms, and behavioral control—on social media use intention were examined. A survey was conducted, and 462 valid responses were collected from public librarians across the United States. The findings revealed that all five factors have a significant impact on librarians’ intention to engage in social media activities for library marketing. Perceived behavioral control factors were the most influential on …
Estimating The Effect Of Government Programs On Youth Entrepreneurship In The Philippines,
2019
Asian Institute of Management, Philippines
Estimating The Effect Of Government Programs On Youth Entrepreneurship In The Philippines, John Paolo R. Rivera, Brian C. Gozun
DLSU Business & Economics Review
For decades, the majority of the Philippines’ jobless sector is comprised of the youth. This creates the need to craft programs and policies that would enable entrepreneurship among Filipino youths. Using the Community Based Monitor System survey on Accelerated Poverty Profiling among member schools of De La Salle Philippines, we estimate the marginal effects of a multinomial logistic regression that underscore how participation in government-sponsored programs impacts a youth’s likelihood to be entrepreneurial. Results suggest a framework for improving program design and policy implementation to support youth entrepreneurial undertakings.
Underlying Factors Behind Generation Of Different Types Of User-Generated Content - Impact Of Individual And Brand/Product Level Factors In Generation Of Brand-Oriented Content And Community-Oriented Content,
2019
Old Dominion University
Underlying Factors Behind Generation Of Different Types Of User-Generated Content - Impact Of Individual And Brand/Product Level Factors In Generation Of Brand-Oriented Content And Community-Oriented Content, Kemal Cem Soylemez
Theses and Dissertations in Business Administration
Defined as groups of people who communicate with each other about brand and product via internet without restricted by geographical and ethnic origin constraints to accomplish collective goals, express mutual sentiments & commitments and entertainment, online brand communities are valuable source for marketing practitioners. Although content generation is heavily used in the literature, earlier studies assumes that user-generated content is monolith, and all aimed to brand. However, our experiences tell us that reality is far different from that. This study categorizes user generated content based on target audience, namely brand-oriented content and community-oriented content. Although both types of content are …
Editor's Note,
2019
De La Salle University, Manila, Philippines
