2019-04-01-Meg Stone Inducted Into Pac-12 Conference 2019 Hall Of Honor,
2019
East Tennessee State University
2019-04-01-Meg Stone Inducted Into Pac-12 Conference 2019 Hall Of Honor, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy,
2019
Kutztown University
Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, Amanda Svetlak
Arts Administration Masters Theses
The complexity of culture goes beyond artistic expression, nationality, race, and religion. Culture shapes our communications, interactions, and our perceptions of the world around us (Hall, 1989). Studies show that self-awareness of our own culture through exposure to the unfamiliar leads to intercultural competences (Herlo, 2015; Crossman, 2011; Hermond 2018; Hall 1989). As technology, travel, and community diversity continues to shrink our world and diversify our workplaces, these intercultural competences support modern processes of marketing, community engagement, and organizational leadership. This thesis is a case study of the community culture, organizational culture, and structure of arts institutions in Chiusdino, Italy. …
Comparative Analysis Of Honda And Ford's Social Media,
2019
Longwood University
Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen
Spring Showcase for Research and Creative Inquiry
An analysis of Honda and Ford's social media (Twitter and Instagram) and the user interaction for the posts. Ford posted significantly less than Honda during the time period analyzed, but Ford received the higher user interaction on their posts.
Estimating The Effect Of Government Programs On Youth Entrepreneurship In The Philippines,
2019
Asian Institute of Management, Philippines
Estimating The Effect Of Government Programs On Youth Entrepreneurship In The Philippines, John Paolo R. Rivera, Brian C. Gozun
DLSU Business & Economics Review
For decades, the majority of the Philippines’ jobless sector is comprised of the youth. This creates the need to craft programs and policies that would enable entrepreneurship among Filipino youths. Using the Community Based Monitor System survey on Accelerated Poverty Profiling among member schools of De La Salle Philippines, we estimate the marginal effects of a multinomial logistic regression that underscore how participation in government-sponsored programs impacts a youth’s likelihood to be entrepreneurial. Results suggest a framework for improving program design and policy implementation to support youth entrepreneurial undertakings.
Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior,
2019
University of Kentucky
Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior, Soohyung Joo, Namjoo Choi, Lindsey M. Harper
Information Science Faculty Publications
This study aims to explore multiple factors that are associated with social media use by public librarians for marketing purposes. Based on the technology acceptance model and theory of planned behavior, the effects of five factors—usefulness, ease of use, attitude, subjective norms, and behavioral control—on social media use intention were examined. A survey was conducted, and 462 valid responses were collected from public librarians across the United States. The findings revealed that all five factors have a significant impact on librarians’ intention to engage in social media activities for library marketing. Perceived behavioral control factors were the most influential on …
Underlying Factors Behind Generation Of Different Types Of User-Generated Content - Impact Of Individual And Brand/Product Level Factors In Generation Of Brand-Oriented Content And Community-Oriented Content,
2019
Old Dominion University
Underlying Factors Behind Generation Of Different Types Of User-Generated Content - Impact Of Individual And Brand/Product Level Factors In Generation Of Brand-Oriented Content And Community-Oriented Content, Kemal Cem Soylemez
Theses and Dissertations in Business Administration
Defined as groups of people who communicate with each other about brand and product via internet without restricted by geographical and ethnic origin constraints to accomplish collective goals, express mutual sentiments & commitments and entertainment, online brand communities are valuable source for marketing practitioners. Although content generation is heavily used in the literature, earlier studies assumes that user-generated content is monolith, and all aimed to brand. However, our experiences tell us that reality is far different from that. This study categorizes user generated content based on target audience, namely brand-oriented content and community-oriented content. Although both types of content are …
Editor's Note,
2019
De La Salle University, Manila, Philippines
The Curious Case Of Filipino Micro-Entrepreneurs’ Financial Sophistication And The Triple Bottom Line,
2019
Mindanao State University–Iligan Institute of Technology, Philippines
The Curious Case Of Filipino Micro-Entrepreneurs’ Financial Sophistication And The Triple Bottom Line, Sheevun Di O. Guliman, Arnel Onesimo O. Uy
DLSU Business & Economics Review
This study examines the effects of the three proposed financial sophistication dimensions, that is, (1) knowledge; (2) behavior, and (3) decision-making style, on the triple bottom line (TBL) framework. Based on a sample of 384 micro-entrepreneurs across the National Capital Region (NCR) in the Philippines, results of PLS-SEM showed that the financial decision-making style had a positive effect on all areas of the TBL. Financial behavior showed to have positive effects on the economic and environmental aspects while financial knowledge only had a positive effect on the economic bottom line. Lastly, the relationship between female micro-entrepreneurs’ financial decision-making style and …
Diaspora International Family Entrepreneurs: No Place Like Home,
2019
Asian Institute of Management, Philippines
Diaspora International Family Entrepreneurs: No Place Like Home, Maria Andrea L. Santiago
DLSU Business & Economics Review
Myanmar is one of the last frontiers in Asia and it provides an enormous investment opportunity, especially for diaspora Burmese who desire to re-establish their roots in their home country. This paper posits that returning diasporans who establish capital-intensive entrepreneur-led family firms in frontier economies would have a competitive advantage over non-family business owners, homegrown entrepreneurs, and foreign investors because they are endowed with a unique combination of social, human, financial, cultural, and informational capital. Even though the risks of investing in a frontier economy are high, the motivations to invest in the homeland go beyond the financial returns. This …
Unbundling The Influence Of Human Capital On The New Venture’S Performance,
2019
University of Southern Denmark, Denmark & La Salle–Ramon Llull University, Spain
Unbundling The Influence Of Human Capital On The New Venture’S Performance, Ferran Giones, Brian Gozun, Francesc Miralles
DLSU Business & Economics Review
We use a longitudinal dataset on new ventures to assess the effects of human capital factors (education, work experience, and entrepreneurial experience) on new ventures’ performance. Our results show how the influence of human capital factors are dependent on the context (high vs. non-high technology industries) and illustrate the different effects of general and specific human capital factors. The findings help to clarify the existing debate on the influence of human capital where we introduce a longitudinal perspective that contributes to uncover the influence of factors such as prior experience, in particular if in the same industry, as a positive …
The Rise Of The Manileña Entrepreneur: Her Story In Periodicals From 1898–1938,
2019
Ateneo de Manila University
The Rise Of The Manileña Entrepreneur: Her Story In Periodicals From 1898–1938, Katherine G. Lacson
DLSU Business & Economics Review
The separate spheres ideology implicitly denied the economic value of many female activities and therefore attributing the economic world to male-centered activities. Utilizing the power of the periodical as a source to uncover the story and images of women, this article describes the Manileña entrepreneur as she competed in the world of business from 1898 to 1938. As compared to representations of businessmen, which were ubiquitous, this study also shows that there was not one specific iconographic image or idea of a woman entrepreneur. What was available were new and varied images due to the diverse backgrounds and enterprises that …
Creativity, Innovation, And Sustainability: Insights Of Entrepinays In The Handicrafts Industry,
2019
De La Salle University, Philippines and San Beda University
Creativity, Innovation, And Sustainability: Insights Of Entrepinays In The Handicrafts Industry, Divina M. Edralin, Maria Victoria P. Tibon, Paz Esperanza T. Poblador, Junius W. Yu
DLSU Business & Economics Review
This study analyzed the insights of Filipina entrepreneurs in the handicrafts industry on creativity and sustainability as they relate to innovation. Specifically, the responses of the EntrePinays in Luzon, Visayas, and Mindanao pertaining to factors affecting their innovation activities; the degree of implementation of innovation activities; factors hampering innovation activities; and the effects/impact of innovation on sustainability and other outcomes were compared. The study utilized the conceptual framework on creativity and entrepreneurship by Matthews (2007) and the innovation measurement framework of the OECD/Eurostat (2005). Two hundred three Filipina entrepreneurs in the handicrafts industry from Luzon, Visayas, and Mindanao were interviewed …
Innovation Practices Of Entrepinays From Camarines Sur,
2019
Central Bicol State University of Agriculture, Philippines
Innovation Practices Of Entrepinays From Camarines Sur, Ma.Cresilda M. Caning, Divina M. Edralin
DLSU Business & Economics Review
Innovation as an output and as a process is the result of new combinations created by the entrepreneur (Schumpeter, 1934). In this exploratory study, we investigated the case of four women entrepreneurs from Camarines Sur to determine their innovation strategies and their implication to their business performance. We compared the degree by which these Entrepinays implement innovation practices based on the OSLO Innovation Measurement Framework. This framework specifies four types of innovation, namely: product, process, marketing, and organizational innovation. Based on the content analysis of our data gathered from the one-on-one interview, our results revealed that the Bicolana entrepreneurs implemented …
A Platform For Social Business Incubation In The Philippines: The Case Of Gawad Kalinga Enchanted Farm,
2019
De La Salle University
A Platform For Social Business Incubation In The Philippines: The Case Of Gawad Kalinga Enchanted Farm, Raymund B. Habaradas, Patrick Adriel H. Aure, Ian Benedict R. Mia
DLSU Business & Economics Review
Our study examined the business model of Gawad Kalinga Enchanted Farm (GKEF) and described how it creates, delivers, and captures value as a social business incubator. Using the case study research design, we saw that GKEF’s social business incubation program has adopted a multilever ecosystem approach by (1) harnessing the human and natural resources of its host community, (2) leveraging the compassion and entrepreneurial talent of its selected incubatees, (3) tapping the knowledge and skills of interns and volunteers, (4) leveraging the expertise and experiences of other more established social enterprises, and (5) taking advantage of its network of partners …
Alleviating Poverty In The Philippines Through Entrepreneurship,
2019
De La Salle University, Philippines
Alleviating Poverty In The Philippines Through Entrepreneurship, Cynthia P. Cudia, John Paolo R. Rivera, Tereso S. Tullao Jr.
DLSU Business & Economics Review
Poverty is a global phenomenon characterized by the lack of access by households to their basic necessities— those earning US$1.25 daily and possessing very low capital, thus trapping them in a cycle of poverty as capital diminishes from one generation to another. In line with the Sustainable Development Goals, the Philippine government has set as one of its overarching goals to significantly reduce poverty incidence. To address poverty, several interventions have been put in place such as the conditional cash transfer, foreign aid, and entrepreneurship. Using a repeated cross-section model, we look into entrepreneurship as an intervention to push economic …
Industriflo Business Plan,
2019
Louisiana State University
Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?,
2019
Liberty University
Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?, Gary C. Eaton
Doctoral Dissertations and Projects
Despite the growth of online higher education, online student retention remains a problem for many colleges and universities. The seminal higher education retention models developed for residential students also explain the contribution to retention resulting from connecting online students with other students, faculty, staff, and connecting with the daily life of the university in order to create a sense of belonging and community. The difficulty for the university is that online students may live at such distances from the school that participation in on-campus activities or even a singular campus visit is impractical. Further, online students are often non-traditional students …
Entrepreneurial Intention Towards Sustainable Growth: The Case Of Tourism Msmes,
2019
University of Eastern Philippines, Catarman, Northern Samar, Philippines
Entrepreneurial Intention Towards Sustainable Growth: The Case Of Tourism Msmes, Tia Mare L. Ebdane
DLSU Business & Economics Review
The study aimed at determining the effect of perceived desirability through perceptions on normative, regulatory, and cognitive profile; and perceived feasibility through effectiveness in marketing, innovation, management, risk-taking, and financial control measures to the sustainable growth intention of micro, small, and medium tourism establishments in an untapped tourism destination in the Philippines. Data was gathered through a survey of 95 respondents using a survey questionnaire, and was analyzed through multiple linear regression. Results indicate that only the perception on the cognitive profile was significant among the perceived desirability measures, and the effectiveness of financial control, among the perceived feasibility measures.
Exploring The Entrepreneurial And Innovation Orientation Of Central Luzon Entrepreneurs Using The Global Entrepreneurship Monitor Data,
2019
De La Salle University, Manila, Philippines
Exploring The Entrepreneurial And Innovation Orientation Of Central Luzon Entrepreneurs Using The Global Entrepreneurship Monitor Data, Emilina R. Sarreal, Joan C. Reyes
DLSU Business & Economics Review
From the Global Innovation Index (GII), the Philippines was ranked at 73rd which was far behind the four countries belonging to the Association of Southeast Asian Nations member states where Singapore placed fifth (5th), while Malaysia , Thailand, and Vietnam placed 35th, 44th and 45th, respectively.. The Philippines was ranked higher than Indonesia (85th) and Cambodia (98th). Based on the Survey of Innovation Activities in 2015 where innovative behavior was found to be contingent on the location and firm size, less than half of the micro, small, and medium enterprises (MSMEs) in Luzon (except National Capital Region) are innovation active. …
Sustainable Entrepreneurship In Response To Grand Challenges: What Do We Know And How Do We Move Forward?,
2019
La Salle–Ramon Llull University, Spain
Sustainable Entrepreneurship In Response To Grand Challenges: What Do We Know And How Do We Move Forward?, Eula Bianca Villar, Francesc Miralles
DLSU Business & Economics Review
The role of sustainability is gaining ground in management and entrepreneurship research especially in the midst of increasing exposure of the society to grand challenges. This paper provides a narrative review of the concept of sustainable entrepreneurship (SE) and juxtaposes it with the concept of grand challenge. The narrative review in turn surfaces a potential framework on how the discourse in both areas can be converged. The framework proposes how grand challenges can be integrated as a critical component in the SE literature. In turn, this paper seeks to inform future conversations on SE both in the theoretical and applied …
