Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

16,745 Full-Text Articles 12,912 Authors 15,508,643 Downloads 287 Institutions

All Articles in Marketing

Faceted Search

16,745 full-text articles. Page 323 of 709.

2019-June-17-Making Stem Fun, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-17-Carter Railroad Heritage Day, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-17-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-17-Gianni Loepke, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-17-Gianni Loepke, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-13-Margaret Gregg: 'A Journey', University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-13-Margaret Gregg: 'A Journey', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-12-Wykoff Named To Leadership Tennessee, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-12-Wykoff Named To Leadership Tennessee, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-11-Nih Funds Research Targeting Schizophrenia And Smoking, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-11-Nih Funds Research Targeting Schizophrenia And Smoking, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-10-Board Of Trustees, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-10-Rasha Baazeem, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-10-Rasha Baazeem, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-10-Schrift: 'Race, Bodies And Medical Spectacle', University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-10-Schrift: 'Race, Bodies And Medical Spectacle', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-07-Etsu To Host Gray Ram Clinic Information Session, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-07-Etsu To Host Gray Ram Clinic Information Session, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-17-Making Stem Fun, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-07-'Underwater World', University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-07-'Underwater World', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz 2019 Seattle Pacific University

The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz

Honors Projects

The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …


2019-June-07-Small Business Seminar, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-07-Small Business Seminar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown 2019 Seattle Pacific University

Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown

Honors Projects

Having a website is no longer a luxury but a requirement. Nonprofits need to take advantage of the digital age to better reach their constituents yet, overall, they struggle to do this well. Because of lack of resources, their reliance on volunteers, and the inability to keep up with the evolving demands of a website, nonprofits (especially small ones) are not using the web to their full advantage. Taking the research and applying it to a nonprofit retirement community—Warm Beach Senior Community—the challenges are seen first-hand.


2019-June-05-Honors College Dean, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-05-Honors College Dean, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-June-05-Renaissance Child Camps, University Marketing and Communications, East Tennessee State UNiversity 2019 East Tennessee State University

2019-June-05-Renaissance Child Camps, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Digital Commons powered by bepress