Matieralism Or Morality In Social Media, Which Matters Most? Insights From Millennials Luxury Consumption,
2019
Bryant University
Matieralism Or Morality In Social Media, Which Matters Most? Insights From Millennials Luxury Consumption, Sukki Yoon, Virginia Vannucci, Lamberto Zollo, Riccardo Rialti
Marketing Department Faculty Journal Articles
"Social media are increasingly becoming a fundamental channel for every marketing strategy, particularly in advertising. The pertinent literature stresses how Millennials - the digital born generation very inclined to web interaction - represent one of the most relevant segments of social media users. Hence, firms are more and more using social media channels to engage Millennials, especially thanks to the use of mobile apps. Although Millennials do not represent the traditional target of luxury firms, social media might represent a useful strategic tool to reach them and also transfer the luxury brands’ image and value. While scholars widely investigated the …
2019-June-29-Etsu Earns Case Honors,
2019
East Tennessee State University
2019-June-29-Etsu Earns Case Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-28-Thewke Researching Treatment For Hardening Of Arteries,
2019
East Tennessee State University
2019-June-28-Thewke Researching Treatment For Hardening Of Arteries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand,
2019
University of South Florida
Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez
USF Tampa Graduate Theses and Dissertations
Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study …
2019-June-27-If Memory Serves,
2019
East Tennessee State University
2019-June-27-If Memory Serves, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-26-Connectscale, Llc,
2019
East Tennessee State University
2019-June-26-Connectscale, Llc, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-26-Fl3tch3r Exhibit 2019 Submissions,
2019
East Tennessee State University
2019-June-26-Fl3tch3r Exhibit 2019 Submissions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-26-King Receives Service Award From American Physical Therapy Association,
2019
East Tennessee State University
2019-June-26-King Receives Service Award From American Physical Therapy Association, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Channel Effectiveness Of New Medications/Medical Technology,
2019
Augustana College, Rock Island Illinois
Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick
Celebration of Learning
This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain …
Validating Market Segmentation Solutions,
2019
Brigham Young University
Validating Market Segmentation Solutions, Marc Dotson
Journal of Undergraduate Research
I set out to apply the MEG Grant to a project entitled “Validating Market Segmentation Solutions.” Early on in the process, it became clear that, while this project was and still is of managerial importance, I could do more academically relevant project work with more students if I were to switch gears to a number of other projects. Instead of the single project, the grant has been used over the past two years to help fund mentoring activities with students on the following projects:
2019-June-24-Etsu Faculty Members Win National Pitch Competition,
2019
East Tennessee State University
2019-June-24-Etsu Faculty Members Win National Pitch Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-24-National Society Of Black Engineers Establishes Chapter At Etsu,
2019
East Tennessee State University
2019-June-24-National Society Of Black Engineers Establishes Chapter At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-21-Chorale Farewell Concert,
2019
East Tennessee State University
2019-June-21-Chorale Farewell Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-20-Etsu Quillen College Of Medicine Student Named A Tillman Scholar,
2019
East Tennessee State University
2019-June-20-Etsu Quillen College Of Medicine Student Named A Tillman Scholar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-20-Olympic Day,
2019
East Tennessee State University
2019-June-20-Olympic Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-18-Blackhart: Apa Leadership For Women,
2019
East Tennessee State University
2019-June-18-Blackhart: Apa Leadership For Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Making Stem Fun,
2019
East Tennessee State University
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Carter Railroad Heritage Day,
2019
East Tennessee State University
2019-June-17-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Etsu To Host Free Concussion Education Event,
2019
East Tennessee State University
2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Gianni Loepke,
2019
East Tennessee State University
2019-June-17-Gianni Loepke, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
