Marketing Commons^™

2020-April-09-Pharmacy School No. 1 In State, 12th In Nation For Pgyi Residency Match Rate, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 9, 2020) East Tennessee State University Bill Gatton College of Pharmacy has ranked first in the state for its Postgraduate Year 1 (PGY1) residency match rate, as well as 12th in the nation.

In total, nearly of half of the Class of 2020, 32 students, participated in the American Society of Health-System Pharmacists (ASHP) match program for PGY1 positions, and 25 (78%) successfully matched.

I am so proud of these students and their success, said Dr. Debbie Byrd, dean of the pharmacy school. Matching with a residency program is a major milestone for a pharmacist and one …

Action Research: A Review And Proposal For Application In Marketing Inquiry, Sereikhuoch Eng, Nikhilesh Dholakia

The Qualitative Report

Action research has a very limited track record in marketing. We take an applied and practical approach and begin with a review of action research as a method, then turn to a more focused review of action research in marketing contexts, discussing the plausible constraints and advantages. Based on these reviews, we offer a conceptual framework and several application areas for marketing action research. We summarize case study examples from three market locations that have used action research as a method of inquiry to illustrate and encourage researchers and practitioners to further integrate action research in their research endeavors. We …

Comparison Of Organic Food Packaging In Denmark, Finland, Germany, Great Britain And Italy, Sara Paunonen, Marja Pitkänen, Mika Vähä-Nissi, Ville Leminen, Mika Kainusalmi

Journal of Applied Packaging Research

The objective of this study was to provide a snapshot of organic food assortments in supermarkets in Denmark, Finland, Germany, Great Britain, and Italy, and compare the packages used for five organic food products (eggs, meat, fish, mushrooms, berries). In addition, a comparison was made between packaging for regular and organic whole eggs. The highest number of organic products was found in the Danish supermarket. The main difference between the countries was in the use of national organic logos. Of the different food products, egg cartons had the most variation in materials and visual design. In all countries the product …

What Utah Fathers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 fathers who are raising school-aged daughters in Utah. Knowing that fathers profoundly affect their daughters’ growth and development throughout the years, their discussion focused on culture, family dynamics, personal development, confidence and resilience, and education and career preparation.

Identifying City Attributes For Place Branding That Create Strong Self-Brand Connections, Matthew Vollrath

Doctor of Business Administration (DBA)

Self-brand connection is a stream of brand research that focuses on how individuals form relationships with brands. Self-brand connections are of interest to marketers because individuals who form a self-brand connection with a brand are more likely to be loyal to, advocate for, and engage with that brand (Escalas & Bettman, 2003). The purpose of this study was to determine if specific city attributes could be identified as antecedents of self-brand connection for a city brand. Data were collected through a survey of a neighborhood in Columbus, Ohio, and analyzed using multiple regression. Results showed that Columbus’ outdoor opportunities, business …

Claire Dalton's Portfolio, Claire Dalton

Honors College Portfolios

This portfolio is a compilation of works completed throughout my time at Duquesne University. Consisting of five sports marketing plans, a press release, a media guide and various honors college pieces, my portfolio is a balance of my sports marketing major and my public relations minor as well as my extra work done in the honors college. Each item showcases my growth and development in learning about the world of sports business and the world of public relations.

In sports, I have gathered knowledge on how to effectively promote an array of elements I could be working with. I have …

An Examination Of Factors That Influence Social Networking Community Participation Among Millennials, Celeste See Pui Ng, Anita Lee-Post

Marketing & Supply Chain Faculty Publications

This study investigates main and moderating factors that influence Millennials' intention to participate in a social networking community (SNC). The authors modified the unified theory of consumers' acceptance and use of technology (UTAUT2) to incorporate six main and two moderating factors to explain Millennials' SNC participation intention. By considering the implications of the unique characteristics of Millennials on their social networking behavior, the authors' model is better suited to answer what drives these tech-savvy individuals to participate in a SNC via such sites as Facebook. Specifically, the authors find that hedonic motivation, trust in technology, trust in community, and social …

Wku’S Brand Personality, Nicole E. Childress

Mahurin Honors College Capstone Experience/Thesis Projects

The University Brand Personality Scale was introduced in the Journal of Business Research in 2016. It establishes six dimensions for evaluating a university’s personality: prestige, sincerity, appeal, lively, conscientious, and cosmopolitan. The scale also illustrates how these dimensions relate to brand love, positive word-of-mouth, and students’ intentions to support their university as alumni. The goal of this project was to evaluate Western Kentucky University’s brand personality on these six dimensions based on student surveys. Results showed that among the six dimensions, sincerity and appeal ranked the highest, followed by prestige, lively, and conscientious, then finally, cosmopolitan. However, on average, each …

Exoskeleton, Vinu Casper, Liliana Fitzpatrick

Engineering and Technology Management Student Projects

This is a research about the marketing plan for exoskeleton wearable devices. The objective is to provide a meaningful Customer Value Proposition to the prospective customers.The Samsung company SWOT analysis is the basis for a marketing strategy. The exoskeleton features and market definition is included in the analysis. A competitor analysis of homogeneus exoskeletons providers is included to review the current market. An exhaustive customer analysis was performed to identify the customer needs as the input for the marketing plan development. The potential market was identified to learn about the exoskeleton market share opportunity. The exoskeleton global market is analyzed …

2019-04-01-Andrew Scott Ross Awarded South Arts Fellowship, University Marketing And Communications, East Tennessee State University

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2019-04-01-Concussion Management Program Expanding Its Services, University Marketing And Communications, East Tennessee State University

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2019-04-01-Dr. Janna Scarborough Named Interim Dean Of Clemmer College, University Marketing And Communications, East Tennessee State University

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2019-04-01-Enjoy Retirement!, University Marketing And Communications, East Tennessee State University

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2019-04-01-In Memory Of Those We Have Lost, University Marketing And Communications, East Tennessee State University

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2019-04-01-Special Message From The President, University Marketing And Communications, East Tennessee State University

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2019-04-01-New Teaching Award Honors Innovators In Interprofessional Curricula, University Marketing And Communications, East Tennessee State University

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2019-04-01-New Employees, University Marketing And Communications, East Tennessee State University

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2019-04-01-Dr. Cerrone Foster Studies Mechanisms Of Estrogen Loss, Heart Disease, University Marketing And Communications, East Tennessee State University

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2019-04-01-Meet Mark Bays, University Marketing And Communications, East Tennessee State University

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2019-04-01-Solar Array Atop Sherrod Library Expected To Provide Significant Energy Offset, University Marketing And Communications, East Tennessee State University

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