Marketing Commons^™

Motives Of Entrepreneurs In Entering The Informal Economy Using The Global Entrepreneurship Monitor (Gem) Data, Emilina R. Sarreal

DLSU Business & Economics Review

The GEM 2013 Adult Population Survey (APS) conducted in the Philippines revealed that out of the 677 owner- manager respondents, 293 or 43% had not registered their business with the Department of Trade and Industry (DTI), which

handles business name registration as the initial step for entering the formal economy. According to the Department of Labor and Employment’s (DOLE) 2016 report (as cited by Pasion, 2017), the informal sector employs 15.6 million of the Filipino workers which comprise 38% of the total working population. This implies that a large number of informal entrepreneurs employ these people to help them run …

Information Sampling, Judgment And The Environment: Application To The Effect Of Popularity On Evaluations, Gaël Le Mens, Jerker Denrell, Balázs Kovacs, Hülya Karaman

Research Collection Lee Kong Chian School Of Business

If people avoid alternatives they dislike, a negative evaluative bias emerges because errorsof under-evaluation are unlikely to be corrected. Prior work that analyzed this mechanismhas shown that when the social environment exposes people to avoided alternatives (i.e. itmakes them resample them), then evaluations can become systematically more positive. In this paper, we clarify the conditions under which this happens. By analyzing a simple learning model, we show that whether additional exposures induced by the social environment lead to more positive or more negative evaluations depends on how prior evaluations and the social environment interact in driving resampling. We apply these …

2019 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2019.

2019 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

The Impact Of Implementing A Design-Thinking Project In The Sales Classroom, Lindsay Levine, Linda Mullen, Stefan Sleep, Michael L. Thomas

International Journal for Business Education

Experiential instruction has been implemented in classrooms as a method of learning and reinforcing complicated material. This study introduces a design-thinking project taken from a University Art & Design Program and adapted for a sales course. ‘Pre’ and ‘post’ comprehension testing of students on the SPIN selling approach was completed to establish the value of this project, and the study further investigates its impact on student interest and engagement. Results suggest that this project not only helps to reinforce key concepts, but also student confidence, level of interest, and perceptions of sales people as customer-oriented and benevolent service providers.

Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck

Independent Study Project (ISP) Collection

The history of tourism in Morocco cannot be separated from the country’s colonial legacy. Tracing its’ roots back into the 1920s, tourism was yet another medium where the West manifested their fascination with exoticness in “the other”. Within the past decades, the Moroccan tourism industry has witnessed continued growth in tourist arrivals and media attention. Morocco’s geographical and linguistic proximity to Europe has made it an “accessible” option to many European tourists. Tourism is not only a promising driver of economic growth, an employment generator, but also has become how many foreign individuals come to understand the country. Through the …

How Digital Versus Non-Digital Modes Of Food Ordering Influence Menu Healthfulness Perceptions And Food Choices, Annika Abell

USF Tampa Graduate Theses and Dissertations

Do digital devices change the way we think? Recent news reports and studies in education and psychology suggest that using modern internet technology affects our cognitive abilities. Modern technology is part of our daily lives and has facilitated communication. As technology has also changed the ways consumers order foods, the present research aims at investigating how the presence of different types of technology in a food choice context might influence food perceptions and choices. Touch-screen tablets or kiosks are becoming widely available in casual dining and fast-food restaurants. In addition, through collaborations with tech-giants like Uber Eats and Amazon, an …

Customers’ Goal-Related Behavior In Loyalty Programs, Junzhou Zhang

Theses and Dissertations in Business Administration

Goal plays a vital role in the purposive behavior of consumers, and goal pursuit represents an important psychological mechanism under loyalty programs. The purpose of my dissertation is to understand loyalty program members’ goal pursuit behavior and uncover the underlying psychological mechanisms.

The first essay examined how success or failure to achieve a tier goal affects consumers’ subsequent goal pursuit behavior. Specifically, utilizing two lab experiments and 5,719 customers’ flight activities data from a major airline’s multi-tiered frequent flyer program, this essay studied the effect of goal completion magnitude on individuals’ effort toward achieving subsequent goals, and how goal type …

Crowdfunding In The Music Industry And Its Impact On The Business Models Of Industry Stakeholders, Ryan M. Carter

Selected Honors Theses

Challenges currently facing the music industry have led many key players to reevaluate their business models in order to survive the changing environment. Crowdfunding has become a popular way among musicians and artists to finance creative projects and/or careers. Crowdfunding works by collecting investments from a pool of people in order to raise funds for a venture, idea, or project. In recent years, crowdfunding has gained significant traction in the music industry, especially among independent artists. The introduction of crowdfunding into the mix of business models has not only impacted artists but record labels and live sector companies as well. …

Session Iii English, Religious Studies & Marketing Presentation 4: Unique You In A Fractured World, Barbara Lawrence

Life of the Scholar Multidisciplinary Conference

Taking the time to know ourselves at a deeper level, improves confidence, health, interactions with others, supports ethical and entrepreneurial decisions, and provides the capacity to learn new skills, connect with others at a deeper level, thereby supporting co-creation for the future.

More young adults have recently mentioned to me that they do not feel they fit in. Everyone feels that way at certain times. There are businesses, corporate identities, and other groups that may set a framework that encourages you to “fit it.”

As a unique spirit, you are not supposed to “fit it,” to conform, to give up …

Dollar-Off Or Percent-Off? Discount Framing, Construal Levels, And Advertising Appeals, Sukki Yoon, Kacy Kim, Sujin Kim, Gabrielle Corner

Marketing Department Faculty Journal Articles

In two studies, the authors reveal how consumers react to marketing messages when two commonly used promotional tactics – price discounts and advertising messages – are synergized. Building on construal level theory, Study 1 shows how dollar-off discount framings (“Buy 2, get $10 off”) trigger low-level construal, while percent-off discount framings (“Buy 2, Get 50% off”) activate high-level construal. Study 2 demonstrates that congruent levels are matched when dollar-off discount appeals are paired with attribute appeals and when percent-off appeals are paired with benefit appeals, leading to more effective marketing communications.

Searching: On The Cultural And Sociopolitical Implication Of Social Media, Siamak Javadi

Markets, Globalization & Development Review

This is a review of the film Searching (2018), a multilayered thriller co-written and directed by Aneesh Chaganty. This film is a cinematic reflection of the profound impact of social media networks on our lives. The movies continuously navigates between the pros and cons of social media platforms. In this review, I focus on cultural and sociopolitical implications of social media platforms in relation to the film.

Van Dijk, Poell, And De Wall, The Platform Society: Public Values In A Connective World (2018), Batuhan Keskin

Markets, Globalization & Development Review

No abstract provided.

Banerjee, Dholakia And Dholakia, M-Powering Marketing In A Mobile World (2017), Zoila C. Zambrano

Markets, Globalization & Development Review

No abstract provided.

Gamer Resistance To Marketization Of Play, Jacob C. Almaguer

Markets, Globalization & Development Review

Video games provide an important context to understand the role of markets in a virtual space. Particularly, consumerism has appeared to have transferred from actual reality in the virtual reality in video games. For instance, growth in use of microtransactions by companies enable consumers to exchange real currency for in-game currency. Thus, the distinction between reality and fiction appears to be blurring. This may be problematic given the hegemony of AAA video game developers (Triple-A games are those with very high development and promotion budgets), commonality of neoliberal appeals in video games, and the potential influence that video games can …

Convergence Markets: Virtual [Corpo]Reality, Tracy Harwood, Tony Garry, Russell Belk

Markets, Globalization & Development Review

This paper reflects on the growing trend in the computer games sector towards multi-user social gaming that transcends media platforms. Technological advancements enable embodiment of game-based assets by players who use their ludic affordances to extend experiences into other virtual spaces. In effect, this constitutes a convergence of markets derived from different forms of media content. We comment on the game-to-virtual corporeal transcendence, discussing the cultural context of the game and its impacts on players (consumers) who interact in virtual communities using the device of an avatar.

The Unfree Space Of Play: Emergence And Control In The Videogame And The Platform, Logan Brown

Markets, Globalization & Development Review

This article attempts to understand the economic and informatic ramifications of the convergence between increasingly connective games and massive online platforms by considering recent trends in both that center around designing for emergence. Scholarship on emergence as a property of games overwhelmingly treats emergent design as a liberating force that privileges player agency in a virtual space. Yet, as games fuse with surrounding platform ecosystems like Steam, Facebook, and Google, those emergent behaviors are subject to vast systems of inscription that analyze user behavior in order to reshape the free space of emergence and extract greater social and financial capital. …

[Cntrl] + [Alt] + [Esc] ? Virtual Platforms As Spaces Of Control And Contestation, Aras Ozgun

Markets, Globalization & Development Review

No abstract provided.

Exploring The Relationship Between Agricultural Intensification And Changes In Cropland Areas In The Us, Meimei Lin, Qiping Huang

Marketing Faculty Publications and Presentations

Rapid increase in human population, per capita food consumption (i.e., meat-intensive diet), and biofuel production further drives increasing demand for land. One critical solution is agricultural intensification of crop yield (i.e., crop production per unit area) improvement on the existing croplands. Therefore, the pressure to convert other land for food production can be reduced. Here, we used a panel data of the three most important crops (i.e., corn, soybean, and wheat) in the US Midwest to explore trends of change in agricultural yields and cropland areas at both county and crop levels during 1974-2008. We then utilized mapping to visualize …

Residents As Destination Advocates: The Role Of Attraction Familiarity On Destination Image, Muhammet Kesgin, Rajendran S. Murthy, Linden Pohland

Articles

Purpose – Emphasizing the role of residents as destination advocates, this study investigates the influence of residents’ familiarity with, and, favorability of attractions on destination image. Design/methodology/approach – A mixed methods research strategy was employed using fifteen individual in-depth interviews and a survey questionnaire with a sample of N=364. The study utilizes an attraction familiarity index to classify respondents into four groups based on high, average, and low familiarity and examines the characteristics of each in the relationship between informational familiarity, experiential familiarity, and favorability and destination image. Findings – The study reveals resident perceptions of attractions within the tourism …