2019-May-06-Quillen College Of Medicine Holds Military Commissioning Ceremony,
2019
East Tennessee State University
2019-May-06-Quillen College Of Medicine Holds Military Commissioning Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-06-Advancing Stem,
2019
East Tennessee State University
2019-May-06-Advancing Stem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Cause Campaign For Dating Abuse In College,
2019
James Madison University
Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr
Senior Honors Projects, 2010-2019
Through a cause campaign and partnership with the James Madison University (JMU) Health Center (UHC), this project confronts the widespread social issue of intimate partner violence (IPV), or dating abuse, in college-aged relationships. Encompassing all forms and subsets of dating abuse, the campaign intends to initiate conversation, facilitate awareness, and express support within the university community. The campaign is scheduled for implementation in October 2019, National Domestic Violence Awareness Month, in conjunction with the UHC’s other awareness efforts.
2019-May-03-Quillen College Of Medicine Celebrates Commencement,
2019
East Tennessee State University
2019-May-03-Quillen College Of Medicine Celebrates Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-03-2019 Alumni Awards,
2019
East Tennessee State University
2019-May-03-2019 Alumni Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-03-Tennessee Small Business Development Center Workshops,
2019
East Tennessee State University
2019-May-03-Tennessee Small Business Development Center Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-03-Rotc Commissioning Ceremony,
2019
East Tennessee State University
2019-May-03-Rotc Commissioning Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics,
2019
Bowling Green State University
Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics, Jonathan Wenning
Honors Projects
I have always been told that because of my involvement in athletics, recruiters will be more interested to hire me over other candidates because of the skills I have learned as a student athlete. By completing this honors project, I had the ability to survey hiring managers and recruiters targeting Bowling Green Business Students to see if and why they have a preference of hiring a student athlete.
2019-May-03-Bill Gatton College Of Pharmacy Celebrates 10th Graduating Class,
2019
East Tennessee State University
2019-May-03-Bill Gatton College Of Pharmacy Celebrates 10th Graduating Class, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Are We There Yet? Racial Diversity In Digital Retail Advertising,
2019
Loyola Marymount University
Are We There Yet? Racial Diversity In Digital Retail Advertising, Riley O'Keefe, Julian Saint Clair
Honors Thesis
How are African Americans represented in advertisements? Although prior research is very thorough, it focuses almost exclusively on print and broadcast, leaving a significant gap in the literature with respect to diversity in digital advertisements. This focus on print and broadcast media has also left a gap in analysis of advertisements by small businesses who often lack budget for mass media placements. Using a comparative analysis, the authors hypothesize that the representation of African Americans in digital advertisements by large companies will follow the same trends previously found in print and broadcast media, but digital advertisements by smaller companies will …
How Small Business Owners And Managers Make Marketing Decisions Based On The Success Of The Local College Football Team,
2019
University of Mississippi
How Small Business Owners And Managers Make Marketing Decisions Based On The Success Of The Local College Football Team, Sarah L. Rychlak
Honors Theses
Existing literature suggests that while many people, especially business owners, believe that their local economy suffers when the nearby sports team is not performing well, that is not the case. Student enrollment can take a dip when this occurs in college towns, but economic growth and prosperity is not dependent on a successful sports team. Studies have explored these effects in large cities, but less attention has been paid to the cities that would be more affected by the performance of sports teams, which is small college towns. This research explores the relationship between college football team success and small …
2019-May-02-Etsu College Of Nursing Celebrates Convocation,
2019
East Tennessee State University
2019-May-02-Etsu College Of Nursing Celebrates Convocation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
What Young Women Leaders Can Do To
Strengthen The Impact Of Utah Girls And Teens,
2019
Utah State University
What Young Women Leaders Can Do To Strengthen The Impact Of Utah Girls And Teens, Susan R. Madsen
Marketing and Strategy Faculty Publications
This idea sheet is based on a 2019 gathering of 30 Young Women leaders from The Church of Jesus Christ of Latter-day Saints (hereafter, “the Church”) in Utah. Since around 60% of Utahns identify as members of the Church, these leaders have the potential to influence a large segment of Utah teens. This discussion focused on how leaders could help young women find purpose and perspective, develop new knowledge and skills, form healthy relationships, and grow as leaders. Attendees also discussed how they could advocate for young women with other stakeholders.
Social Media Is Bananas: The Effect Social Media Has On Rebranding And Customer Attraction And Retention,
2019
Georgia Southern University
Social Media Is Bananas: The Effect Social Media Has On Rebranding And Customer Attraction And Retention, Kara Heater
Honors College Theses
The primary purpose of this study was to investigate whether social media had an impact on the rebranding of the Savannah Bananas baseball team. The study also focuses on the impact social media has had on the attraction and retention of customers. Interviews were conducted with full time staff members and customers of the Savannah Bananas. An online survey was distributed through social media to learn more about the connection between customers and the Bananas social media. The results of the study suggest that social media has had a positive affect on both the rebranding of the Savannah Bananas and …
“Greening” Worcester: Municipal Best Practices For Sustainability,
2019
Clark University
“Greening” Worcester: Municipal Best Practices For Sustainability, Erin Mckeon, Charline Kirongozi, Jared Duval, Antannia Greene, Qianshu Sun, Zewei Yao
School of Professional Studies
In response to the urgent threat posed by climate change, more and more cities, including Worcester, are attempting to become more environmentally responsible and sustainable. Worcester is attempting to develop ways to become more sustainable; both to strengthen their communities and to protect the planet. The Green Worcester Working Group (GWWG) tasked the Clark Capstone Team with researching best practices for municipal sustainability. The GWWG has set the following priorities: climate change mitigation, resilience, open spaces, sustainable resource management, education and awareness. Taking these into account, the Clark Capstone Team researched the sustainability practices of cities in New England, across …
Worcester Chamber Of Commerce: Recruiting Minority Business Owners,
2019
Clark University
Worcester Chamber Of Commerce: Recruiting Minority Business Owners, Ryan Dimaria, Alexander Hull, Xikun Lu, Haopeng Wang, Jiacheng Hou, Danning Zhao
School of Professional Studies
Our capstone project was to help the Worcester Regional Chamber of Commerce identify how to re-frame their marketing so it would be appealing to immigrant and minority owned businesses. Based on interviews and external research, our group was able to create a tangible and resourceful data set that provided justified recommendations and ideas on how the Chamber could make adjustments to their marketing plan to attract more businesses of this particular demographic in the city of Worcester. By implementing these recommendations, we believe the Chamber has the opportunity to create a more diverse group of Chamber members, add value to …
Service Now: Cmdb Research,
2019
Clark University
Service Now: Cmdb Research, Monika Patel, Smita Patil, Katerina Tzanavara, Manish Chauhan, Yuhao Wang, Houmin Xie, Lei Shi
School of Professional Studies
The MAPFRE Capstone team has been tasked with reviewing and recommending roadmap on the existing CMDB configuration. Paper discusses the team’s overall research on ServiceNow CMDB, Client’s deliverables and introduction to the latest technological innovations. Based on given objectives and team’s analysis we have recommended key solutions for the client to better understand the IT environment areas of business service impact, asset management, compliance, and configuration management. In addition, our research has covered all the majority of the technical and functional areas to provide greater visibility and insight into existing CMDB and IT environment.
For One Child,
2019
Clark University
For One Child, Zion Bereket, Xin Huang, Yitong Lin, Ruobing Pei, Rachel White, Ziyuan Li
School of Professional Studies
The entirety of this project was completed on the foundation of the three focus areas, which were identified by our client as areas of high need. The client wanted to prioritize these three areas as they believed that these three areas were the most integral to the successful achievement of their mission, as well as to the overall health and longevity of the organization.
Hiv/Aids In The Latino Community Of San Francisco: Past And Present,
2019
Clark University
Hiv/Aids In The Latino Community Of San Francisco: Past And Present, Jessica Da Silva
School of Professional Studies
There are approximately 122,000 people of Latino origin in San Francisco, which account for 15% of the total population (Census, 2010). Historically, Latinos have and still face several barriers to access healthcare and improvements in health (Aguirre-Molina, Molina & Zambrana, 2001). When the world was exposed to the spread of a new and unknown virus, the broader population suffered from the epidemic. The Latino community in San Francisco was and still is one of the hardest hit by the virus.
Changing The Current Perception Of Affordable Housing In Worcester,
2019
Clark University
Changing The Current Perception Of Affordable Housing In Worcester, Simone Mcguinness, William Roberts, Vaske Gjino, Tong Zhou, Mengxin Ma, Sarawadee Sonpuak
School of Professional Studies
One of Worcester Interfaith’s goals is to eradicate the stigma of affordable housing in Worcester. Currently, the perception of affordable housing is of an image of unkept and old residences filled with destitute citizens who cannot afford basic needs to live in a city, let alone housing. This image is perpetuated by media, stigma, and a lack of education of the true reality of affordable housing and who its recipients are. Affordable housing-qualified citizens represent a range of educations, professions, age, race, and income levels. Affordable housing units, too, represent a variety of homes, many of which are extremely well-kept …
