2019-July-09-Etsu Welcomes New Pharmacy Residents,
2019
East Tennessee State University
2019-July-09-Etsu Welcomes New Pharmacy Residents, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-08-Big Bend Killing Earns Ima Honors,
2019
East Tennessee State University
2019-July-08-Big Bend Killing Earns Ima Honors, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-08-Etsu College Of Nursing Programs Receive Accreditation,
2019
East Tennessee State University
2019-July-08-Etsu College Of Nursing Programs Receive Accreditation, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-05-Chorale Wins Two Categories,
2019
East Tennessee State University
2019-July-05-Chorale Wins Two Categories, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-05-Intergenerational Day Camp,
2019
East Tennessee State University
2019-July-05-Intergenerational Day Camp, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-05-Social Habits Of Ice Age Peccaries,
2019
East Tennessee State University
2019-July-05-Social Habits Of Ice Age Peccaries, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-05-Chorale Rreturns From Wales,
2019
East Tennessee State University
2019-July-05-Chorale Rreturns From Wales, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-03-Governor’S Scholars Get Hands-On Pioneer Experience,
2019
East Tennessee State University
2019-July-03-Governor’S Scholars Get Hands-On Pioneer Experience, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-02-Storytelling Institute/Concert: Jules Corriere,
2019
East Tennessee State University
2019-July-02-Storytelling Institute/Concert: Jules Corriere, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
The Perception Of Variety,
2019
Singapore Management University
The Perception Of Variety, Singapore Management University
Perspectives@SMU
CUHK research shows that superficial features such as readability can influence variety perceptions
Location, Location, Location? Not Any More,
2019
Singapore Management University
Location, Location, Location? Not Any More, Singapore Management University
Perspectives@SMU
The retail industry faces a future where convenience and value-added services will be the deciding factors
Asserting Librarian Expertise And Value In Strategic Marketing Efforts,
2019
Boise State University
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Library Faculty Publications and Presentations
This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …
2019-July-01-Etsu Pharmacy Students Earn Research Awards,
2019
East Tennessee State University
2019-July-01-Etsu Pharmacy Students Earn Research Awards, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-01-Faculty/Staff Professional Activities,
2019
East Tennessee State University
2019-July-01-Faculty/Staff Professional Activities, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Sample Syllabus For Teaching Online Database Modeling And Management,
2019
CUNY City College
Sample Syllabus For Teaching Online Database Modeling And Management, Joshua Moritz
Open Educational Resources
Students learn the basics of database modeling and managements as well as the analytical techniques and tools used to assess, enhance, and profit from customer-relationship management. The course reviews database technology, organization and planning including technology needs and outsourcing considerations; sampling techniques such as nth selects and frozen files; creating powerful predictor variables such as univariate and cross tabulations, ratios, time series variables, and other measures. The course also covers predicting customer actions by using multiple linear regression and correlation to model response, payment, attrition, churn, and other factors that assist in segmentation. Students also learn how to combine prospect …
Mapping Consumer Cognition And Emotions: A Neuroscientific Approach,
2019
The University of Texas Rio Grande Valley
Mapping Consumer Cognition And Emotions: A Neuroscientific Approach, Dongjun Rew
Theses and Dissertations
Although the rival theories for consumer decision making process, cognitive perspective and experiential perspective, have successfully contributed to the marketing discipline, there is an alternative point of view that cognition and emotions work together for a decision or even a behavior. However, the methodological limitation has been a big hurdle that interrupts insightfulness and fruitfulness of marketing research, especially in consumer research. This study thus aims to develop a brain map and functional connectivity of consumer decision making and emotions to show physiological and neurological evidence that emotional behaviors and cognitive behaviors are associated when consumers decide a behavior by …
Consumers And Augmented Reality In Shopping And Services: Drivers And Consequences,
2019
The University of Texas Rio Grande Valley
Consumers And Augmented Reality In Shopping And Services: Drivers And Consequences, Atieh Poushneh
Theses and Dissertations
This dissertation investigated the effect of augmented reality on user experience and also the mediation effect of user experience in the relationship between augmented reality and the outcome variables including user satisfaction and user’s willingness to buy/user’s willingness to use augmented reality. Three studies were conducted in three different contexts, including buying consumer products, entertainment services and vehicle service use. The results indicate that augmented reality significantly and positively influence user experience, and user experience fully mediates the impact of augmented reality on user satisfaction and user’s willingness to buy/ user’s willingness to use augmented reality. Further, the results showed …
2019-July-01-Quillen College Of Medicine 1 Of Only 9 To Offer New Mission Act Scholarship,
2019
East Tennessee State University
2019-July-01-Quillen College Of Medicine 1 Of Only 9 To Offer New Mission Act Scholarship, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
An Investigation Of Problem Gambling And Young Sports Players In An Irish Amateur Sporting Organisation.,
2019
Munster Technological University
An Investigation Of Problem Gambling And Young Sports Players In An Irish Amateur Sporting Organisation., Maurice Murphy
Dept. of Management & Enterprise Conference Material
The gambling industry is huge in Ireland. The betting firm Paddy Power alone had an operating profit of €163.8million in 2014. The activity has become more popular and accessible in recent years due to its move online. In fact, anybody with a smartphone can gamble wherever they may be. While research within Ireland has been limited, there are some startling statistics related to gambling addiction in Ireland with roughly 7% of gamblers at risk of developing a gambling problem and approximately 30-35% of the gambling industry’s revenues coming from those who have gambling issues. According to the Institute of Public …
2019 July,
2019
Morehead State University
2019 July, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2019.
